Continual Marketing Cycle for Tootsie Roll Inc. [pic]

Tootsie roll will utilize the closed loop content marketing cycle to start a marketing cycle and the loop will also be the tool for reassessment of the cycle. Based on the results of the feedback gained from the cycle, Tootsie Roll Inc. will continue the current cycle or make adjustments as needed, (“9 steps to continuous content marketing improvement,2011).

Use of funds for the cycle:

A. Research –Evaluate position in the market

B. Strategy- Fees paid for developing strategic plans

C. Buyer-Centric processes- Creation of maps as identifying tools to evaluate the buying cycle.

D. Editorial Calendar- Forms of advertising, how to reach specific buyers, via emails, magazines, presentations, and web pages.

E. Content- Fees for information gained from third party material

F. Promotion and Socialization- Establish existence to target prospects, directly deliver contents, search networks to locate target prospectors.

G. Feedback- Depending on the results new strategy may be developed

H. Documentation- Professionally prepared documents by outside professionals

I. Analysis – Analytic review by professional marketers.

Inventory Expansion for the holidays:

Easter- $30,330

Halloween-$30,330

Christmas- $30,330

How will the loan approval affect the company?

Higher inventory cost- Increase in production to meet demand

New long term loan- Loan period ten years set goal five year pay off

Increase in total liabilities- $200K

Interest payable to the bank- 5% interest expense on the loan

Advertising expense- $10k

Tax expense- Tax payable on the loan (bank or government).

As listed above the loan will be utilized for a successful marketing campaign, inventory expansion will be in place to provide adequate supply of products for the holiday seasons. The company will be affected