...MEMORANDUM DATE: 11/12/12 TO: Mrs. Sabine Turnley FROM: Team 5 (Jamie Briscoe, Bradley Veenendaal, Jessica Kolb, Rebecca Christie, Kody Lynn) SUBJ: Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? EXECUTIVE SUMMARY: In 2005, Sara Lee placed a strategic plan in action to transform the business into a more tightly focused food, beverage and household products company. This involved the divestiture of weak-performing business and product categories, which included eight business units. Although the divestiture would decrease Sara Lee’s revenues, it was believed that concentrating their financial and managerial resources on a smaller number of business units would be beneficial. Sara Lee struggled at the beginning of the retrenchment strategy but has been progressing upward in the last couple of years. ANALYSIS: Strategy Analysis Sara Lee’s corporate strategy was to transform the company into a more tightly focused company by focusing on their food, beverage, and household products. In order to accomplish this, Sara Lee planned to divest their weak performing business units and product categories which accounted for $7.2 billion in sales. Although the divestitures would decrease Sara Lee’s revenues from $19.3 billion to $12.3 billion, they believed it would be better to concentrate on its financial and managerial resources on a smaller number of business segments. These smaller number business segments had prospective markets...
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...Malaysia Coffee Bun business was brought to famous by a home-grown bakery known as Rotiboy, who is also the inventor of the bun industry in Malaysia. Majority bakeries in Malaysia usually produces and sells flour-based food baked in oven such as cakes, pastries, bread and pies however RotiBoy solely produced and sold this coffee flavoured Mexican Bun. This Coffee Bun sales started in a small town north of Malaysia known as Bukit Mertajam in the Year 1998, and this “Coffee Bun” business became popular in 2002 when RotiBoy outlet was opened in Jalan Ampang, Kuala Lumpur which is the capital of Malaysia. Rotiboy gained an enormous amount of support from public since its inception. This was evident enough since there were long lines formed by the customers to get their scrumptious famous coffee buns. This sweet-smelling coffee flavoured bun did not only attract customers in enormous numbers but also like minded entrepreneurs who sniffed this business. Being a low barriers to entry into the market, other imitators found prospects in this business and took this opportunity and ventured into similar coffee buns in a short time. An example of this would be Pappa Roti, which is a franchise concept in Hong Kong and Singapore initiating Roti mum as their franchise for coffee buns. There is an incredibly high demand for these coffee buns, and Rotiboy’s prominent and fast tracked fame also attracted many similar bakery outlets to include coffee bun as one of their product choices. Some...
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...Business Portfolio of Gourmet: Portfolio Analysis (B.C.G. Matrix): [pic] Star: Gourmet bread and other bakery Products come under star as they have a high relative market share and high growth rate. They are in maturity stage of its product life cycle. Cash Cow: Gourmet Cola, Gourmet Water, Sweets and Dairy Products are Cash cow products for Gourmet as they have a low market Growth rate and a high relative market share. Question Mark: Gourmet new products like Dry Milk and the same for Tea as well come under Question mark. Or any other new product that Gourmet offers or is planning to offer will come in question mark category. Dogs: Gourmet Pulpy Orange Juice, Gourmet Roll and Samosa Patti have a low market Growth rate and a low relative market share therefore, these products come under Dogs and therefore Gourmet has discontinued the production of these products. Marketing Mix of Gourmet: Product: Products of Gourmet show attributes like quality, features & design. Gourmet designs begins with the deep understanding of customer needs when Gourmet develops its new product it is always based on customer perception and needs Price: Gourmet keeps low prices according to customer strategy in order to attract a large number of customers. Gourmet uses value based pricing when setting prices which is based on the perception of value. Place: Being accessible to customers increases the value for customers. Gourmet is a market leader as “Gourmet Foods”. Its...
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...happened? Almost three years ago, Hostess Brands Inc., creator of iconic American products including Ding Dongs, Ho Hos, Suzy Q’s, Dolly Madison Zingers, Drake’s Ring Dings, Wonder Bread and Twinkies, decided it could no longer survive in the new Atkins-crazed marketplace with its bloated pension funds and financial issues.1 In November 2012, the company filed Chapter 11 bankruptcy to receive permission from the government to close its business and sell off its assets.2 The deal was accepted by the bankruptcy courts and a judge then agreed to hand over all the Hostess Brands foods to different buyers.3 This was not the snack food company’s first bankruptcy. During the 2004–2009 bankruptcy period, Hostess closed nine of its 54 bakeries and more than 300 outlet stores. In addition, Hostess’ work force declined from 32,000 to 22,000 employees. The company also dropped some regional brands and operating agreements, such as the agreement to produce Sunbeam Bread for the northeastern U.S.4 Why did it happen? A major reason behind the bankruptcy was Hostess’ failure to adapt its product lines to changing consumer tastes when their market shares started decreasing a decade ago.5 Company owners should have adapted more to consumer taste shifts and added new products. It also could have kept its high-performing products, such as the popular Twinkie, but reinvented other products, such as Wonder Bread, to be more natural with added nutritional benefits.6 Even if these...
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...Starbucks is a international store of coffee. Its business operation is all over the world. Therefore, we choose two counties, U.S.A. and Taiwan to explore Starbucks’ business operation and its marketing development issue. During the project, we would like to discuss about Starbucks their product marketing development and quality control management. For the product marketing development, we would like to through the questionnaire to know about what the customer’s preferences in the Starbucks coffee beverage. For the quality control, how to ensure that the products or services that are provided meet specific requirements and characteristics, such as being dependable, satisfactory, and safe. Furthermore, we would find out the product develop plan in several years of Starbucks from survey counties. In survey, we would like to put into practice what has been learned in the marketing, international marketing and quality control management. And, we hope that we can use the presentation skills and communication skills learnt in Higher Diploma and have a good performance. Starbucks' have three target audiences in USA and Taiwan: Adults Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. Young Adults Young adults aged 18 to 24, total 40 percent of Starbucks' sales. Starbucks positions itself...
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...[pic] DIPLOMA IN MARKETING MODULE: Marketing TOPIC: Question ( – Marketing opportunity analysis on a selected business, Chills Internet Café Question ( – Strengths and weaknesses of a selected firm, Singapore Airlines Limited Question ( – Opportunities and threats of a selected firm that it might be facing in the marketing environment, Singapore Airlines Limited PRESENTED TO: Mr. Tan Chin Huat SUBMISSION DATE: 25th November 2009, Wednesday - CONTENT PAGE - QUESTION 1 – MARKETING OPPORTUNITY ANALYSIS ON A SELECTED BUSINESS 1. Introduction: Organisation Background of Chills Internet Café……………………………….…………………………………………...5 1.1 Situational Analysis…………………………………………………………...5 1.2 Market Summary……………………………………………………………...6 1.2.1 Market Demographic and Analysis………………………………....6-7 1.2.2 Market Needs and Trends…………………………...………………...7 1.2.3 Market Growth…………………………...…………….…………...8-9 1.2.4 Service Offerings and Keys to Success…….………….…………...…9 QUESTION 2 AND 3 – STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS (SWOT ANALYSIS) 2.0 Introduction: Organisation Background of Singapore Airlines Limited (SIA)…………………………………………………………....11 2.1 Strengths…………………………………………………………….……11-12 2.2 Weaknesses………………………………………………………………..…12 2.3 Opportunities……………………………………………………………..12-13 2.4 Threats……………………………………………………………………13-14 - CONTENT PAGE (CONTINUED) - APPENDICES 3.0 List of...
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...Global Reciprocal Colleges 454 GRC Bldg. Rizal Ave. Ext. Cor.9th Avenue Grace Park, Caloocan City In Partial Fulfillment of the Requirements in Business Franchising Submitted By: Ballaran, Renan Z. Dela Peña, Victor Hernandez, Jonah Mica M. Pagulayan, Mariel P. Rondez, Andrea Marie D. Submitted To: Mr. Don Inso October, 2014 I. asasasas I. Introduction and Company Profile It has over 30 years of experience in the bakeshop industry and over 500 Julie's Bakeshop (JBS) operated by about 130 franchisees all over the Philippine archipelago. It is undeniably the Philippine's strongest bakeshop and the country’s largest bakeshop chain. Julie's Bakeshop's (JBS) leadership in the neighborhood bakeshop category is unquestionable. The many innovations and best practices JBS introduced when it started in 1981 are now considered standard and imitated by all other bakeshops. And while others are still catching up, JBS is not only expanding in the Philippines but overseas as well. Ultimately, the foundation for its extreme popularity is the taste and quality of its bread products. Years of experience has led to the perfection of a proprietary Julie's Blend that caters to the varying and discriminating palate of our customers. A blend that keeps them coming back for more. From the high quality products to the professional support, the strong R&D group, plus the comprehensive marketing programs, you have a bakeshop's recipe for success! ...
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...Analysis Company Strategies Company’s Performance/Financial ratios SWOT Analysis Competitive Strength Assessment Key issues or problems Strategy Alternatives Final Recommendations Implementation Concerns Work Cited Page Background Panera Bread is a company with over 1,300 locations and $94 million in net income per year. They are a leader in the food service industry and continue to incorporate new and innovative ways to keep current customers and attract new customers. They have been in business since 1981, though they have undergone several name and owner changes. Their headquarters are in Richmond Heights, Missouri, and Ken Rosenthal is the founder. They are considered to be a Fast Casual Bakery-Café and their signature item is their fresh baked bread. Throughout this paper we will discuss the strengths and weaknesses of Panera and their competitors to get a better understanding of their market position and where they go from this day forward. Macro-Environmental Analysis Governmental, technology, demographic, societal, and economic factors all play a significant role in the foodservice industry. In the foodservice industry, there are many government regulated laws that affect the production and storage of foods, as well as the cleanliness of the establishment. The Food and Drug Administration is in charge of making sure that restaurants...
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...CHAPTER ONE INTRODUCTION 1.1 THE PROBLEM AND ITS SETTING Every industry operates within two sets of constraints. Internal constraints are those problems within the organization and over which the enterprise has reasonable amount of control. Personnel problem, capacity utilization and the techniques or process of production are some of such factors. External factors could pose formidable problems to an enterprise. The problems are made more severe by the fact that these problems are caused by factors outside the competence of a given enterprise to control. Examples of such factors are government regulation, traditional or cultural values etc. The bakery industry in Nigeria has been a victim of externally imposed constraint. Hitherto, bakers depended on local millers who produced their vital raw materials, flour from imported wheat. Government banned the importation of wheat and wheat product in 1986, thereby, sending shock waves to this very well established and expanding industry. Wheat products has started to consume an unacceptable amount of the nation’s foreign exchange as the table 1.1.1 below clearly demonstrates, as well as figure 1.1.1 in page 3. Table 1.1.1 Foreign Exchange Spent on Wheat and Food Import 1981 – 1985 Import 1981 1982 1983 1984 1985 N,000 N,000 N,000 N,000 N,000 Total food 1,820,215 1,642,245 1,296,714 843,246 946,567 Wheat 159,422 79,629 255,717 243,067 327,870 C/o of total 9% 5% 20% 29% 35%` Source: Federal Office of Statistics...
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...CHAPTER ONE INTRODUCTION 1.1 THE PROBLEM AND ITS SETTING Every industry operates within two sets of constraints. Internal constraints are those problems within the organization and over which the enterprise has reasonable amount of control. Personnel problem, capacity utilization and the techniques or process of production are some of such factors. External factors could pose formidable problems to an enterprise. The problems are made more severe by the fact that these problems are caused by factors outside the competence of a given enterprise to control. Examples of such factors are government regulation, traditional or cultural values etc. The bakery industry in Nigeria has been a victim of externally imposed constraint. Hitherto, bakers depended on local millers who produced their vital raw materials, flour from imported wheat. Government banned the importation of wheat and wheat product in 1986, thereby, sending shock waves to this very well established and expanding industry. Wheat products has started to consume an unacceptable amount of the nation’s foreign exchange as the table 1.1.1 below clearly demonstrates, as well as figure 1.1.1 in page 3. Table 1.1.1 Foreign Exchange Spent on Wheat and Food Import 1981 – 1985 Import 1981 1982 1983 1984 1985 N,000 N,000 N,000 N,000 N,000 Total food 1,820,215 1,642,245 1,296,714 843,246 946,567 Wheat 159,422 79,629 255,717 243,067 327,870 C/o of total 9% 5% 20% 29% 35%` Source: Federal Office of Statistics...
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...CHAPTER ONE INTRODUCTION 1.1 THE PROBLEM AND ITS SETTING Every industry operates within two sets of constraints. Internal constraints are those problems within the organization and over which the enterprise has reasonable amount of control. Personnel problem, capacity utilization and the techniques or process of production are some of such factors. External factors could pose formidable problems to an enterprise. The problems are made more severe by the fact that these problems are caused by factors outside the competence of a given enterprise to control. Examples of such factors are government regulation, traditional or cultural values etc. The bakery industry in Nigeria has been a victim of externally imposed constraint. Hitherto, bakers depended on local millers who produced their vital raw materials, flour from imported wheat. Government banned the importation of wheat and wheat product in 1986, thereby, sending shock waves to this very well established and expanding industry. Wheat products has started to consume an unacceptable amount of the nation’s foreign exchange as the table 1.1.1 below clearly demonstrates, as well as figure 1.1.1 in page 3. Table 1.1.1 Foreign Exchange Spent on Wheat and Food Import 1981 – 1985 Import 1981 1982 1983 1984 1985 N,000 N,000 N,000 N,000 N,000 Total food 1,820,215 1,642,245 1,296,714 843,246 946,567 Wheat 159,422 79,629 255,717 243,067 327,870 C/o of total 9% 5% 20% 29% 35%` Source: Federal Office of...
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...Cub Food Stores – Unit 4 Exercise Team B The name CUB stands for "Consumers United for Buying" and was founded by Minnesota-based Hooley’s Supermarkets in 1968 and then purchased by SuperValu in 1980. Cub’s was one of the first total discount food stores in the United States. “CUB shoppers enjoy low prices on a variety of top-quality name-brand products and the freshest produce, meats, seafood and baked goods available. For total convenience, most CUB stores are open 24 hours a day and offer more than 35,000 items, full-service pharmacies and in-store banking.” (Supervalu.com, 2012) Cub’s is one of the many superstores in the United States that has directly affected the way consumers shop for groceries and household goods. Low prices, smart marketing, and sheer size encourage shoppers to spend far more money than they do in the average supermarket. (Peter & Olson, 2010) 1. List at least five marketing tactics Cub Foods employs in its stores to increase the probability of purchases. Cub stores stock double the selection of conventional stores, mixing staples with luxury, ethnic, and hard-to-find foods. The arrangement of the products within the store allows for consumers to give into impulse buying before they choose their essential items and reach their budget limit. The entry alley, also known as the power alley is lined two stories high and features discounted specials. The store’s ceiling joists and girders are exposed, giving the subliminal feeling of all the spaciousness...
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...Star Restaurant 1 East West University 43 Mohakhali C/A, Dhaka 1212 2nd August 2009 Md. Ajgor Ahmed Mahmud Al kabir Md. Mushfiqur Rahman Nazirul Islam Khan Kazi Fahad Dear students, I would like to authorize you the students of consumer behavior to prepare a report on star restaurant. In your study please concentrate on the topic properly and provide recent information. If you need any kind of assistance from me please let me know without any hesitation. Submit the report by 2nd August, 2009. Sincerely Md. Farhan Faruqui Lecturer Department of Business Administration East West University 2 Letter of Submission 2nd August, 2009 Md. Farhan Faruqui Lecturer Department of Business Administration East West University 43, Mohakhali C/A,Dhaka. Dear Sir It is an honor and great pleasure for me to submit our marketing report on “Star restaurant” .This report was assigned to us as compulsory requirement of the course Consumer Behavior (MKT410). During the process of preparing the report, we had the chance of experiencing and rediscovering our potentials. This assignment gave us an opportunity to apply our theoretical expertise, sharpen my views, ideas and communication skills, which will help us in our future professional career. Thanking you and looking forward to receive your cordial approval of our submission. Yours sincerely, Mahmud Al kabir 2005-1-10-217 Md. Mushfiqur Rahman 2006-1-10-027 Nazirul Islam Khan 2006-2-10-005 Kazi Fahad...
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...Huynh Bich Tram Truong Bao Tram Le Nguyen Hong Van Student Number: S3311318 S3259028 S3298222 S3298834 s3210260 Learning Facilitator in charge: Mr Mattia Miani Assignment due date: 22nd August 2011 Date of Submission: 22nd August 2011 Page numbers including this one: 32 Word Count: 3,048 (Main Content) iii Marked by Mr Mattia Semester 2, 2011 iv v Executive Summary As being aimed to demonstrate better understanding of buyer behaviour concepts and improve critical thinking by examining a real case of business, this report is written regarding a new brand in food and beverage market in Vietnam: BreadTalk bakery from Singapore. Through a brief overview of the company and Vietnamese market’s dimensions, the variety of used stimulus is presented with captured screenshots and pictures from both the origin country and Vietnam’s BreadTalk bakeries. The report afterward discusses the internal influences and culture values that are imperative affections of consumer behaviour, before gives some recommendations at the end. In the introduction, BreadTalk’s company overview, main competitors in Vietnam market and the positioning map, in which BreadTalk is referred to have high service and one of the most favourite tastes, are provided as basic facts for further research and analysis. Besides, the target market’s segmenting variables, which implicate BreadTalk’s target customers are young urban people with active and enthusiastic to new things, are also important for analysis...
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...Case 7. HIT AND MISS MANUFACTURING: A Star is Born The head of HR department, Atty. Mila Bravo was directed by the company president to act as leader of a committee whose task is to revise and update the current compensation scheme of the company. The President designated the following as members of the committee: 1. the accountant 2. the executive secretary 3. an employee in one of the operating units 4. an officer of the labor union 5. the internal auditor 6. a representative from the public During the first meeting, the seven members were all present. The president made a briefing regarding the purpose of the group, the circumstances that lead to the formation of the group, and his expectations about the group’s output. The group proceeded to determine the various factors relevant to the determination of the rates of the various jobs. Most of the members of the committee, however, cannot devote the time required to finish the job within the time frame indicated by the committee’s effectiveness. The first two meetings were held without much fuss. Everybody was given the opportunity to air his or her views about the various matters forwarded for discussion. For one reason or another, the accountant failed to appear in the succeeding meetings. He never attempted to explain his position to the committee leader or to any member, but his body language indicated that he was too busy doing more important concerns or the president...
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