...EXECUTIVE SUMMARY In 2008, Toyota was ranked the world’s number one in motor vehicle production volume with more plants opening in Canada, USA and Mexico. Due to the worldwide recession, Toyota sales dropped tremendously, thereafter. Beginning in early 2010 Toyota’s sales, and stock price dropped again due to accelerator and brake problems with a number of their cars. People were afraid to drive and purchase the 2010 Prius as the brake problems occurred mainly in this line of car. Toyota was no longer ranked number one in motor vehicle production due to the problems the company faced in 2010. Currently in 2011, Toyota is concerned about how well the Lexus RX 330/350 has done in the North American market? Due to this matter, the operation management team has produced a report that concerns the Toyota Motor Company’s North American Lexus production decision made a few years ago and the production of Toyota’s strategy for North America. This report includes a critical assessment of the Toyota Production System (TPS), which will be used to demonstrate the basic understanding of the TPS and describe the TPS as a total entity. This report also includes a grid analysis which will be used to help make the North American plant location decision for the Lexus RX 330 Line by listing the key factors as either exogenous or endogenous, stating any relevant assumptions or constraints, and assigning two scores to each factor: one for production of the Lexus RX 330 at the Toyota Motor...
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...AMBA 640 / AMBA 640 HYBRID COURSE MATERIALS ASSIGNMENTS Acme Mexico City and Application of World-Class Operations and Information Systems Management Techniques and Production Planning and Strategy for Toyota North America (Version 06/01/15) Background Information for Acme Mexico City Acme Home Improvements, Inc. was founded in 1982 in Raleigh, North Carolina, USA. By mid 2015, the company had 125 stores along the US East Coast from Florida to Maine. Its annual sales are currently ~$5,400,000,000 with $280,000,000 net income. The average store is about 100,000 square feet with an additional 10,000 square feet of outside garden center. The stores typically carry 40,000 different products from 5,000 vendors worldwide. Major US competitors include Ace, Home Depot, Lowe's, and TruValue. All four operate already in Mexico. 1 In the interests of seeking greater profits and buffering against downturns in the US market, Acme has determined to follow these and other competitors to Canada and Mexico. In the latter, it has established, in accordance with Mexican law, a joint venture with local interests, known as Acme Home Improvements de México, SA de CV ("Acme de México" or "Acme Mexico City"). (SA de CV = Sociedad Anónima de Capital Variable, a Mexican corporate form.) There are five major product groups within each Acme store: plumbing and electrical supplies, building materials, hardware and tools, seasonal and garden/yard items, and paint, flooring and wall coverings. Each store...
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...[pic] OUM BUSINESS SCHOOL ASSIGNMENT SUBMISSION AND ASSESSMENT ________________________________________________________________________ BMMK5103 MARKETING MANAGEMENT MAY 2015 ________________________________________________________________________ INSTRUCTIONS TO STUDENTS 1. This assignment contains question that is set in English. 2. Answer in English only. 3. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. You must submit your hardcopy assignment to your Facilitator and ON-LINE via the MyVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment and proof of the submission for personal reference. Your assignment must be submitted before or on 12th July 2015. 5. Your assignment should be prepared individually. You should not copy another person’s assignment. You should also not plagiarise another person’s work as your own. EVALUATION This assignment accounts for 60% of the total marks for the course. OBJECTIVES: The objectives of this assignment are: 1. To prepare a practical marketing plan for a company of your choice. 2. Conduct the necessary studies and analyses which to be included in the marketing plan. 3. Recommend the appropriate marketing mix strategies, implementation, evaluation and control to realise the marketing goals set in the marketing plan...
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...Analytics and Evidence-Based HR 10 The HRM Profession: Positions, Education, and Competencies 11 Competitive Challenges Influencing Human Resource Management 14 Key Terms 61 Discussion Questions 61 Self-Assessment Exercise 62 Exercising Strategy 62 Managing People Skill Shortages Make It Difficult to Fill Positions and Customer Orders 63 Twitter Focus 64 Notes 64 Parti The Human Resource Environment 69 2 Strategic Human Resource Management 70 The Sustainability Challenge 14 Enter the World of Business: HP's New Strategy 71 Evidence-Based HR 24 Introduction 72 Competing through Sustainability Volunteerism and Going Green Are Reaping Dividends for Employees, Communities, and the Environment 30 What Is a Business Model? 72 GM's Attempt to Survive 73 What Is Strategic Management? 74 Components of the Strategic Management Process 75 Linkage between HRM and the Strategic Management Process 75 The Global Challenge 44 Competing through Globalization Apple Polishes Its Image through Auditing Overseas Suppliers 47 The Technology Challenge 48 Competing through Technology Connectiveness Enhances HR Practices 51 Meeting Competitive Challenges through HRM Practices 56 Organization of This Book 59 A Look Back 60 Summary 60...
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... Rather than viewing the InterClean Inc. transition as a problem, this paper attempts to organize the process as an enterprise opportunity to address real issues necessary for the new products/services campaign. Included in this analysis through the 9 step PBL model, are concepts meant to support informed business decisions that have proven to help real world companies succeed in growing from change proposals, to achieving and maintaining effective HR practices. Describe the Situation Restructuring the framework of InterClean Inc. requires an organizational commitment towards accomplishing new objectives. The main focus for management should be to communicate clearly with all departments how important operational effectiveness and strategy is, for making the products services vision work. Each business unit must be aware of the necessity for activities to interrelate, while consistently accomplishing pro-active success cycles to satisfy measurement expectations. Issues such as employee motivation, behavior optimization, egalitarian perceptions, organizational commitment, and job security should be identified and dealt with as a function of the HR department. Due to industry pressures that have a tendency to confuse employee focus, staff self activation and conscious...
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...than viewing the InterClean Inc. transition as a problem, this paper attempts to organize the process as an enterprise opportunity to address real issues necessary for the new products/services campaign. Included in this analysis through the 9 step PBL model, are concepts meant to support informed business decisions that have proven to help real world companies succeed in growing from change proposals, to achieving and maintaining effective HR practices. Describe the Situation Restructuring the framework of InterClean Inc. requires an organizational commitment towards accomplishing new objectives. The main focus for management should be to communicate clearly with all departments how important operational effectiveness and strategy is, for making the products services vision work. Each business unit must be aware of the necessity for activities to interrelate, while consistently accomplishing pro-active success cycles to satisfy measurement...
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...Title Page Table of Contents Executive Summary Section I—Organization Profile Background Information Brief Description Recent Successes and Struggles Current Industry Position Major Areas of Focus Vision and Mission Strategies Functional Points of Emphasis Research and Development Sales and Marketing Automotive sales make up for 89% of Toyota’s revenues. Its primary markets based on vehicles sold Japan (30%), North America (29%), Europe (12%), and Asia (14%). Since the global economic crisis and litigation, sales have significantly decreased in North America and Europe. Toyota sales are influenced by the quality, safety, reliability, design, price, performance, economy and utility of the vehicle. Majority of Toyota marketing depends on the geographical demographic and demand. Toyota is a brand that needed little marketing efforts until 2009. Their name said it all. Toyota’s timely introduction of new and redesigned vehicles also makes up for a number of sales. Most of their marketing effort happens during the unveiling or redesign of vehicles. Toyota does not stop short of bring their most artful designs to auto shows to boost consumer sales. Their new market is in India where they are in demand to produce quality vehicles at an affordable price. Finance Toyota Motor Corporation sales are at an all time low. Their revenues have decreased even more since 2009. The revenue received by other Financial Services and other segments are decreasing...
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...Planning/Assessing Production for Toyota North America Executive Summary The Toyota Production System (TPS) is an integrated approach to work design that was developed and implemented by Toyota. The key characteristic of this system is that it takes into account the interactions that occur between technology and the human counterparts, which include employees, suppliers and customers. At its core, the TPS is a direct reflection of Toyota's management style and practices. The following summary will examine the TPS, including key terms that form the framework for the TPS, a comparison of the two most optimal locations, through the use of the weighted scoring model, for the selection of the North American plant which will be responsible for the production of the new Lexus RX330 line, an exploration of the production capacities through the use of decision trees, and provide an overall assessment of Toyota's current production strategy. I. Critical Assessment of the Toyota Production System (TPS) Today TPS Terms 1. Genchi Genbutsu- In essence means one has to observe a problem to fully understand it. One cannot simply rely on their second hand experience and second hand accounts of their experiences. For example, during hurricane Katrina, the Federal Emergency Management Agency (FEMA) initially heard second hand accounts of the damage and devastation experienced by residents of Katrina. FEMA was unable to thoroughly assess the state of emergency and issues at...
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...Wal-Mart Increases Employee Health Benefits - by Dr. Sanjit Bagchi - Health Care News Wal-Mart Increases Employee Health Benefits Health Care News > February 2008 Economic Development Economic Development > Wal-Mart Email a Friend Written By: Dr. Sanjit Bagchi Published In: Health Care News > February 2008 Publication date: 02/01/2008 Publisher: The Heartland Institute Beset by threats of tailor-made state and local laws intended to force it to increase workers' health care benefits, retail giant Wal-Mart is providing health coverage to more of its employees. In 2008, Wal-Mart will provide employees with $4 co-payments for 2,400 generic drugs and will offer health insurance with monthly premiums as low as $5 to $8. "The non-unionized Wal-Mart has taken a lot of heat on health care, including a custom-made bill in Maryland and copycat bills in other states mandating 'pay or play' rules for employee health coverage," noted Diana Ernst, a health care policy fellow at the Pacific Research Institute in San Francisco. "The company's new plan, however, has drawn praise from even its biggest critics." According to a mid-September news release by the company, "Associates will now have more than 50 ways of customizing their health care coverage options, which will allow them to select various deductibles, health care credits [which enable employees to visit doctors and purchase prescription drugs without paying anything out of pocket], and premiums, depending...
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...the Production System at Toyota David Osborn Ebenezer Ogoke Lamar Pryor Loretta Inoni UMUC AMBA 640 9042- Dr. Wende Huehn-Brown Table of Contents Exercise #1: 3 Exercise #2: 9 Exercise #3 14 Exercise #4 20 References 24 Exercise #1: Executive Summary Since the early 1950’s Toyota has been in the business of manufacturing automobiles as a family operated company. Much of Toyota’s success has come from their ability to adapt to an ever changing market place, in both good times and in bad, while honoring its commitment to product safety and quality. This commitment has allowed them to consistently produce cars that meet or exceed that of their competition, while taking into consideration the impact on our environment. Through the years many types of cars can be associated with the Toyota brand, but it is the introduction of the Lexus line of cars in 1989 that has helped to keep Toyota at the forefront of innovation and design. Early in 2000 Toyota took on the daunting task of deciding where to manufacture the Lexus RX300. Through careful analysis it was decided that the Toyota Motor Manufacturing of Canada (TMMC) would get this task. How this decision was derived came from the efforts of an independent consulting firm called the Hawks. They utilized production analysis and concepts derived and refined out of Toyota’s Production System (TPS) from Andon to Yokoten, as well as, Grid Analysis and Decision tree to assess how best Toyota should expand its production...
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...CASE 2: Developing an Organizational Structure Prepared By: GROUP 10 (Management 1) Course: Business Administration Major in Marketing Management Executive Summary The case study being conducted is primarily to give emphasis on decentralized form of authority among departments of an organization. It discuss about effective use of an organization. It discuss about effective use of an organizational chart to see true segregated authority of members of an organizational distinguishing difference authority given to each member of the organization is within the premise of organizational chart. A question has been drawn, “How is Departmentalization differ from Organizational Structure?” It simply defined the two parties. Departmentalization is the process of grouping similar activities into the same department. It can be based on functions of the company, product, customer, process and geographical departmentalization. Organizational Structure, on the other hand, refers to the division of total activities of an organization into related groups to be performed by the prescribed authority. It shows the hierarchy of activities in an organization according to work and the reporting relationships. To support the whole case study, a literary review had been conducted. Three related cases in the main case had stated. Cisco’s implementing of organizational structure was pinpointed as a good guide in understanding the main case. Its lifestyle methodology had been...
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...engineering and sales centres in 29 countries, …[with] over 125,000 employees.” 2 Magna supplies auto parts to companies such as the Big 3, General Motors, Ford Motor Company, and Chrysler LLC. As well as, Tesla Motors, Volkswagen, BMW, Toyota, and other auto companies internationally. The vision that Magna stands by states: We aim to be our customers’ preferred global supplier partner for the automotive industry, by delivering the best value built on innovative products and processes and World Class Manufacturing. We strive to be the employer choice, an ethical and responsible corporate citizen and a superior long-term investment for our shareholders.[1] Here, this report will discuss some of the management strategies, and their control systems and processes that assist Magna deal with problems, improvements, and future growth of the organization. A “strategy specifies how an organization can create value for its customers while differentiating itself from its competitors”[2] In Magna’s Board Charter document, displays Magna’s Corporate Strategy, it displays the Strategic Planning Process that will be adopted. At the corporate and automotive system group levels, the business plans and strategies will be presented by the Executive Management and automotive systems group management for discussion. Regarding the strategic planning for the Corporation, including identification of future trends, opportunities and...
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...Table of Contents List of Figures 4 List of Tables: 5 Preface 6 Acknowledgements 7 Executive Summary 8 Abstract 9 PART ONE 10 Launching the Proton Prevé – DRIVE IT TO believe IT 10 1) Prevé – Product (Atrributes) 10 2) Prevé - Price 10 3) Prevé – Place (Distribution) 11 4) Prevé – Promotion 11 COMPANY BACKGROUND 12 PROTON Business Strategy 12 FINANCIAL INSIGHTS OF PROTON 14 Critical Success factor 15 Product 15 Price 15 Promotion 15 Place 15 Critical Success factor 16 Comparison of Prevé with other brands on the critical success factor of Prevé 16 Product 16 Price 18 Promotion 19 Place 19 PART TWO 22 SWOT Analysis 22 Strengths 22 Weaknesses 22 Opportunity 23 Threat 23 TOWS Analysis 24 Strength-Opportunities (SO) 25 Strength-Threat (ST) 25 Weaknesses-Opportunities 25 Weaknesses-Threat 25 PART THREE 27 Strategic Planning and Implementation: Short to Mid Term 27 For first time buyer; Rebate 27 Lower interest rate and zero down payment 27 Indirect Promotion 27 Preve variants :Competitive Price 27 R & D & Special Edition 27 Strategic Planning and Implementation: Long Term Strategy 27 10 years scrap program 28 Proton First than Foreign Car program 28 Proton Car Financing 28 Strategic Partnership 29 Completely Knock Down (CKD) Plant 29 APPENDICES: BROCHURES 30 References 31 List of Figures Figure 1: Photo from the Launching of Prevé Figure 2 : PROTON Company Logo Figure...
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...Humen resourse ASSESSMENT COVER SHEET |Student’s name |(Surname) |(Given names) | |ID number | |Phone | | |Unit name | |Unit code | | t Note: If this is a group assignment, please include the names of all other group members. |Title of assignment | | |Lecturer/tutor | | |Is this an authorised group assignment? Yes No | |Has any part of this assignment been previously submitted as part of another unit/course? Yes No | |Tutorial/laboratory day & time | | |Due date |Date submitted ...
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...April 2003 Toyota Prius; Marketing Communications Plan Prepared by ANDiDAS.COM Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Figure 1: UK new Car Market by Volume and Value, 1997-2001 4 Figure 2: Leading Suppliers of Cars to the UK Market, 2001 5 Figure 3: Main Advertising Expenditure on Car Brands, 2001 5 Prius Target Market 6 Demographic 6 Psychographic 6 Geographic 7 Toyota 8 SWOT Analysis 8 Campaign Objectives 10 Creative Strategy 11 Communications Mix 12 Recommended Campaign 13 Media Strategy 13 Timing and Budgets 14 Figure 4: Communications Schedule Year One 15 Figure 5: Communications Schedule Year Two & Three 15 Post Campaign Testing 17 Summary 17 Appendix 18 Attitudes of Consumers Towards Green Cars (% of respondents),2002 18 Media uses Advantages and Disadvantages 19 Brad: Advertising Costings Bibliography & References 2 20 Toyota Prius •••• •••• •••• Executive Summary Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which consists of two groups: private and corporate buyers. Next to the demographic profile, three different psychographic profiles amongst the private buyer and their media usage have been identified. Consequently...
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