Free Essay

Tqm Total Quality Managment

In:

Submitted By HumaRaja
Words 1693
Pages 7
Total Quality Management

Total Quality Management (TQM) is a methodology to business, which basically takes a gander at the items and administrations of an organization to get complete client fulfilment. In TQM exertion, each part of an association take an interest in enhancing courses of action, administrations, items and the society in which they put effort. It intends to outfit the anthropological and material possessions (of an association) in the best approach to attain the association's targets. TQM utilizes method, information, and powerful interchanges to coordinate the quality control into the society and exercises of the association. TQM incorporates the saying "Total" in light of the fact that it includes everything the organization ensures i.e. all its methods and representatives at each end. It is the total of three properties i.e. i. Total: Any choice or activity transpiring in a specific division is not restricted to that office yet thusly impacts the whole arrangement of that association. Subsequently, each matter ought to be concentrated on in general. ii. Quality: Quality is the incorporation of value in creation, amenities and administration process. iii. Management: Administration is a specialty of achieving activities through others.

Basically TQM is composed of 10 basic or key elements. Which are listed below 1. Process Thinking 2. Customer Satisfaction 3. Total Employee Commitment 4. Team Work and Quality Chain 5. Strategic and Systematic Approach 6. Integrated System 7. Decision Based on Fact 8. Continuous Improvement 9. Effective Communication 10. Training

In the worldwide commercial centre expanded levels of rivalry have brought about quality happening to expanding criticalness to associations and subsequently Total Quality Management (TQM) has turned into a crucial administration issue. A significant number of organizations are applying TQM and the subject is the subject of numerous volumes also papers. As the end of the twentieth century approaches, TQM has all the earmarks of being a well- acknowledged arrangement of administration. Yet two eras back the word was not utilized.
The Evolution of Total Quality Management (TQM)
The idea of value has be present for a long time, however its significance has changed and developed about whether. In the early twentieth era, quality administration implied reviewing items to guarantee that they met specifications. During 1940s, amid World War II, excellence got to be more measurable in nature. Measurable inspecting methods were utilized to assess quality, and excellence control graphs were utilized to screen the manufacturing course. In the 1960s, with the assistance of alleged "quality masters," the idea tackled a more extensive significance. Quality started to be seen as something that included the whole association, not just the creation procedure. Subsequently all capacities were in charge of item quality and all imparted the expenses of low quality, quality was seen as an idea that influenced the whole association. In the late 1970s the significance of value for organizations changed drastically. Earlier then quality was still seen as somewhat that required to be examined and redressed. Nonetheless, in the 1970s and 1980s numerous U.S. businesses vanished piece of the overall industry to outside rivalry. In the automobile business, makers, for example, Toyota and Honda got to be real players. In the customer products market, organizations, for example, Toshiba and Sony headed the way. These outside contenders were creating lower-valued items with impressively higher quality.
To persist, organizations needed to roll out real improvements in their quality projects. Numerous procured specialists and organized quality preparing projects for their representatives. Another idea of value was developing. One result is that quality started to have a vital importance. Nowadays, fruitful organizations comprehend that quality gives preference. They put the client first and enhance quality as gathering or surpassing client desires. Meanwhile in the 1970s, rival focused around quality has become in imperativeness and has produced enormous investment, apprehension, and energy. Organizations in every streak of business are concentrating on enhancing quality so as to be more aggressive. In numerous commercial enterprises quality magnificence has turned into a standard for working together. Organizations that don't meet this standard just won't survive. As you will see later in the part, the vitality of value is showed by national quality grants and quality certifications that are desired by organizations.
The tendency of Business Excellence Model
From the late 90s to present, the conventional quality idea is immediately changed. In United States the Department of Commerce launched Malcolm Baldrige National Quality Award (MBNQA) in 1987 by benchmarking Japanese Deming Award to advance the usage of TQM in commercial enterprises and non-benefits associations. The primary point of the execution of TQM is to fulfil clients, and afterward brings about the fundamentally monetary performances as companies expect. The profits come in the territories of expense decrease, expanded piece of the overall industry, expanded benefit, and upgraded business aggressiveness. Therefore, MBNQA exceptionally underline the business perfection. Other than the execution of TQM, MBNQA additionally considers the vital administration and data administration and examinations.
European Foundation for Quality Management EFQA additionally dispatched a European Quality Award EQA in 1992. As of recently there are in excess of eighty nations have created national quality recompenses NQAs. These NQAs are generally focused around the MBNQA, EQA, and Deming Prize and are for the most part thought to be a successful method for seeking after business incredibleness, counting client faithfulness and better long haul monetary exhibitions. The majority of these national quality recompenses are established of the arrangement of TQM, vital administration, human asset administration, even IT framework and advancement. According to Yang schema of fundamental model of business-perfection system. In the meantime, the idea of economic improvement is additionally generally received by the commercial enterprises declared that 'manageable improvement is focused around an apparent need to deliver ecological weakening and to keep up the crucial capacities of regular frameworks for the prosperity of present and future eras. Accordingly, Zairi (2002) proposed an incorporated model which joins the manageable advancement into TQM framework. Yang created a skeleton of the arrangement of ecological administration, which is constituted of thirty movement things of natural administration (which are had a place with twelve activities). In this examination, the basic methods and key exercises were additionally analysed.

Organization that Benefited From TQM
Following are the some examples of different organizations that have successfully used the TQM and received much benefits. 1. Exxon Used TQM to Re-Brand 2. Xerox Fights Back With TQM 3. Ford is driven by TQM

Exxon Used TQM to Re-Brand
Not just does TQM guarantee quality, it likewise contemplates the client or the end client. With the fuel business ever so aggressive, Exxon stroked the necessity to investigate client related problems by utilizing TQM instead of just depending on focused evaluating turning into one of the organizations that profited from TQM. As per BrainMass, Exxon "cured quality as an open door for procedure change instead of as cost." The test for Exxon was to re-mark the organization as a "reliable" fuel supplier, and that additionally implied their administration stations managers were enquired to copy Exxon's corporate convictions into their establishments or corner stores that drag the Exxon name and sold their item.
Xerox Fights Back With TQM
As indicated by Mark Chatfield's article TQM: It Really Workings, distributed on the All Business site, numerous American organizations between "1960 to 1990 lost 40 percent of piece of the overall industry to remote contenders, while Japan expanded its outside business sector by 500 percent." With apprehension of shutting down, Xerox battled back utilizing TQM to recover their piece of the pie. They executed TQM by inaugural the Palo Alto Research Centre PARC, which concentrated on approaches to develop as a pioneer in the publication market. Their principle objective: "Advancement is all around; the issue is gaining from it." The additionally cantered around benchmarking and initiative and revaluated their contractors to think of the best quality items that could contend internationally. Xerox later happened to win the Baldridge Award for their TQM endeavours.
Ford is driven by TQM
A professor in Six Sigma nowadays, back in the 1980s, Ford put stock in TQM after its administrators saw what the procedure accomplished for Toyota. Another trademark "Quality People, Quality Products" rose, particularly after Ford cooperated with ChemFil, their dye contractor an organization that assisted yield quality paint items clients fancied. Likewise with numerous different automobiles traders, the development of client overviews was inconceivable and from study reactions came more quality focused around client needs. Really, best officials at Ford say TQM was a "light" thought from Henry Ford who enhanced his sequential construction system practices to fabricate significantly more vehicles, while keeping quality levels high. With their doorway into the Six Sigma system, the motto has changed again at Ford "We've showed signs of improvement though”.
References

Bell, R., and Keys, B. (1998). A conversation with Curt W. Reimann on the background and future of the Baldrige Award. Organizational Dynamics, 26(4), 51-61.

Chin, K. S., Pun, K. F., & Hua, H. M. (2001). Consolidation of China’s quality transformation efforts: A review. International Journal of Quality and Reliability Management, 18(8), 836-853

Gunasekaran, A. (1999). Enablers of total quality management implementation on manufacturing: A case study. Total Quality Management, 10(7), 987-996. Hammer, M., & Champy, J. (1993). Reengineering the Corporation. New York: Harper Collins.

Hansson, J., & Eriksson, H. (2002). The Impact of TQM on financial performance, Measuring Business Excellence, 6(4), 44-54. Hendricks, K. B., and Singhal, V. R. (1996). Quality awards and the market value of the firms: an empirical investigation, Management Science, 42(3), 415-436.

http://www.brighthubpm.com/methods-strategies/99895-companies-that-benefited-from-tqm/

. http://www.swaam.com/blog/what-is-total-quality-management-its-elements/

Yang, Ching-Chow (2013). An analytic methodology for identifying the latent needs of customers. Total Quality Management & Business Excellence, online.

Youssef, M. A., Boyd, J., and Williams, E. (1996). The impact of total quality management on firms responsiveness: An empirical analysis, Total Quality Management, 7(1), 127-144

Zairi, M. (2002). Beyond TQM implementation: the new paradigm of TQM sustainability. Total Quality Management & Business Excellence, 13(8), 1161-1172.
.

Similar Documents

Free Essay

Tqm - Total Quality Managment

...EKONOMIKA I ORGANIZACIJA POSLOVANJA SEMINARSKI RAD: TQM Predmetni nastavnik: Ivana Zlatanović Student: Branko Puzić 03/05 Datum predaje: 02.05.2006. TQM Branko Puzić SADRŽAJ: 1. TOTALNO UPRAVLJANJE KVALITETOM................................................................................4 1.1 OSNOVNI PRNCIPI TQM-a.....................................................................................................8 2. OSNOVNI ELEMENTI TQM-a ....................................................................................................10 3. VEZA IZMEðU TQM-a I SERIJE STANDARDA ISO 9000......................................................13 3.1 ISO9000 NASUPROT TQM-u ................................................................................................13 3.2 UPOREðIVANJE KARAKTERISTIKA STANRDA ISO9000 I TQM SISTEMA ..............13 4. TQM ORGANIZACIJA.................................................................................................................15 5. NAJPOZNATIJI MENADŽERI KVALITETA ............................................................................19 ZAKLJUČAK ....................................................................................................................................21 LITERATURA...................................................................................................................................22 2/22 TQM Branko Puzić UVOD Svet u oblasti proizvodnje, tehnologije...

Words: 5505 - Pages: 23

Premium Essay

Operations Managment - Kudler Fine Foods

...Running Head: OPERATIONS MANAGEMENT Operations Management MMBPL502 Patricia Schroeder January 23, 2012 Introduction Kathy Kudler, the Founder of Kudler Fine Foods, has decided to expand her business by contracting with local growers of organic produce. Kathy has requested that I report what steps need to be taken and what operational changes will be necessary if Kudler decides to pursue this business path. The report should identify those business processes at Kudler that could be affected by this decision and explain how they would be affected. It should describe how Kudler’s supply chain would be affected by this decision and finally, it should describe the quality control tools and performance standards that Kudler would need to put in place to ensure the effectiveness of its operations. Business Process It is useful to categorize processes to describe how a process is designed. By being able to quickly categorize a process, we can show the similarities and differences between processes. Make-to-order – this process is activated only in response to an actual order. Inventory (both work-in-process and finished goods) is kept to a minimum. Make-to-stock – this is a highly efficient process that produces standard products that can be delivered quickly to the customer. Hybrid – this process combines the features of both make-to-order and make-to-stock (Chase, Jacobs, Aquilano, 2005). Inventory Control Each of Kudler’s individual...

Words: 1349 - Pages: 6

Premium Essay

Quality Management Initiative Proposal

...Quality Management Initiative Proposal Quality Management Initiative Proposal BJB Manufacturing Company is an organization with an eye on future growth and leaders committed to taking steps to achieve that goal. One very important step is embracing a total quality management program that will suit the needs of BJB, appeal to customers, and meet the necessary automobile industry standards. “In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work” (“Total Quality Management (TQM)”, n.d., para. 1). Team B has compiled a total quality management initiative proposal to include identification of stakeholders’ needs in relation to BJB’s products, an analysis of the high-end compact disc changers manufactured for automobiles and needs of BJB, a suggested total quality management approach that best fits, and the role the leaders will carry out in the quality process. Stakeholder Needs In analyzing the needs of the stakeholders, Team B must first identify the stakeholders, the roles they play, their interests, and their impact on the project. BJB Manufacturing is looking to enter a new market, becoming the sought-after source for factory installed high-end audio equipment for the automobile market. To accomplish this task BJB must develop a total quality management program to present to the automobile manufacturers. Team B has broken down the needs of the stakeholders into a Stakeholder Register...

Words: 1340 - Pages: 6

Premium Essay

Operations Management

...efficiency and thus heightening the chances of a success. Issues with relation to Customer Service are of great value, as this is where the interaction between the customer, the staff and all other products and services encompassed within the Northstar Mall facility take place. However, validity of the feedback/suggestions and general comments/complaints must be assured in order to gain a non-bias and factual foundation on which to view options to proceed. In the world business, on multiple planes, the quality of the service provided to the potential customer is paramount, as this service is what, when placed in conjunction amongst other variable factors, will result in the overall conclusion or “Customer experience”, which is key to securing both a ‘golden reputation’ and establishing customer loyalty. These two factors are the legs on which a successful facility such as the Northstar Mall will rely upon in order to aid the continuous return of custom. The key word here is Quality. If we focus for now solely on the ‘staff issues’, we may...

Words: 2985 - Pages: 12

Premium Essay

Total Management

...Total Quality Management in Hospital Pharmacy Introduction Hospital pharmacies in the present day context face various issues including cost containment, productivity and leadership, patient safety, medical-legal and ethical considerations, human resource management and application of new technological developments in the functioning of the pharmacies. The pharmacists employed by the hospitals are expected to attend to a number of different functions that include writing down therapy management plans and desired patient outcomes, monitoring the drug-based therapies, educating patients and counseling them and writing medication histories. Despite these many different functions being discharged by the pharmacists, hospitals find it difficult to recruit pharmacists (Smith). At the same time many of the hospitals take initiatives like staff reductions due to lower patient concentration, reorganization of the hospital facilities, carrying out recommendations of external consultants, implementing automation in drug distribution and mergers and acquisitions of hospitals. In this context, a methodological review of the operations of a hospital becomes necessary for improving the efficiency and functioning of the healthcare settings. One of the recommendations is to apply Total Quality Management (TQM) for improving the performance of pharmacies in the hospitals. Although TQM has been practiced in manufacturing industries for quite some time, it is relatively a newer concept in...

Words: 6004 - Pages: 25

Premium Essay

Total Quality Management

...TQM Outcomes Advocates of TQM are not in complete agreement on the factors that reflect the adoption of a TQM orientation. However, customer satisfaction, continuous improvement, and teamwork frequently are cited as core factors for TQM (Dean & Bowen, 1994; Morrow, 1997). However, Reed and Lemak (1998) expanded this to include empowerment and statistical process control, at the same time recognizing continuous improvement as one of the central TQM doctrines. For employees, a significant aim of TQM is the broadening of work responsibilities. The adoption of TQM requires employees to reconceptualize the boundaries of their jobs, reshape their attitudes toward quality, and engage in new behaviors. In essence, TQM blurs the boundary between previously defined in-role and extra-role behavior such that what were considered discretionary functional activities now become part of an individual's job, which he or she is expected to fulfill in a TQM environment. Waldman (1994) argued that work responsibilities in a quality culture would include "accomplishing tasks and taking initiatives above and beyond the call of duty, and sharing information with and helping co-workers" (p. 515). In terms of the key principles of TQM, employees are required to have a customer-focused orientation and develop attitudes and behaviors that reflect a commitment to customer service; a pervasive emphasis on collaboration and cooperative efforts between individuals and groups within organizations (Stone--...

Words: 8829 - Pages: 36

Premium Essay

Total Quality Managment

...INTRODUCTION BACKGROUND OF THE STUDY The concept of quality has existed for many years, though its meaning has changed dramatically and evolved over time. In the early twentieth century, quality management meant inspecting products to ensure that they met specifications. In the 1940s, during World War II, quality became more statistical in nature. Statistical sampling techniques were used to evaluate quality, and quality control charts were used to monitor the production process. In the 1960s, with the help of so-called “quality expert,” the concept took on a broader meaning. Quality began to be viewed as something that encompassed the entire organization, not only the production process. Since all functions were responsible for product quality and all shared the costs of poor quality, quality was seen as a concept that affected the entire organization. Before the dramatic change, quality was still viewed as something that needed to be inspected and corrected. To survive, companies had to make major changes in their quality programs. Many hired consultants and instituted quality training programs for their employees. A new concept of quality was emerging. One result is that quality began to have a strategic meaning. Today, successful companies understand that quality provides a competitive advantage. They put the customer first and define quality as meeting or exceeding customer expectations. Competition based on quality has grown in importance and has generated tremendous interest...

Words: 14734 - Pages: 59

Premium Essay

Marketing and Promotion

...Task 1 Definitions of quality in terms of business and services provision Quality in business, engineering and manufacturing has a pragmatic interpretation as the non-inferiority or superiority of something; it is also defined as fitness for purpose. Quality is a perceptual, conditional, and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace. Producers might measure the conformance quality, or degree to which the product/service was produced correctly. Support personnel may measure quality in the degree that a product is reliable, maintainable, or sustainable. There are five aspects of quality in a business context: Producing – providing something. Checking – confirming that something has been done correctly. Quality Control – controlling a process to ensure that the outcomes are predictable. Quality Management – directing an organization so that it optimizes its performance through analysis and improvement. Quality Assurance – obtaining confidence that a product or service will be satisfactory. (Normally performed by a purchaser) Service quality is a comparison of expectations with performance. A business with high service quality will meet customer needs whilst remaining economically competitive. Improved service quality may increase economic competitiveness. This aim may be achieved by understanding and improving...

Words: 2290 - Pages: 10

Premium Essay

Supply Chain Task 1

...GigaJet I chose to focus the manufacturing of our products to supply the workhorse and traveler customers. I chose these two segments because they had similar customer needs and wants, as well as a high potential demand. The next step within the simulation was to choose which markets to sell the microcomputers to. I developed a simple spreadsheet to analyze what markets would be the best fit for the company’s long term success. This spreadsheet was developed by multiplying the potential demand in each segment by the price that customers were willing to pay. From the following spreadsheet, I determined that the best markets for GigaJet to sell to were in the North American and European markets. |North America|Europe|Asia|South America|Total| Workhorse|$17,985,000|$19,377,500|$12,410,000|$13,905,000|$63,677,500| Mercedes|$19,288,000|$13,836,000|$16,960,000|$9,424,000|$59,508,000| Traveler|$12,041,600|$8,473,600|$9,766,400|$6,195,200|$36,476,800| | | | | | | Workhorse & Mercedes|$37,273,000|$33,213,500|$29,370,000|$23,329,000|$123,185,500| Workhorse & Traveler|$30,026,600|$27,851,100|$22,176,400|$20,100,200|$100,154,300| Mercedes & Traveler|$31,329,600|$22,309,600|$26,726,400|$15,619,200|$95,984,800| As the spreadsheet shows the workhorse segment has the highest potential sales, so I...

Words: 4234 - Pages: 17

Premium Essay

Quality Managment

...Creating an Architecture of Quality and Excellence in the Middle East:  Responsibilities, Challenges and Strategies        Proceedings of Congress     Edited by  Najwa Sami Dham  &  Syed Aziz Anwar        e‐TQM College  P.O. Box 71400  Dubai  United Arab Emirates     (1) ISBN 978‐9948‐03‐638‐8  Table of Contents   Foreword ___________________________________________________________________ 6 Professor Mohamed Zairi, Chairman, Quality Congress Middle East 2 ______________________ 6 Research Papers ______________________________________________________________ 7 TQM and its Implementation in Higher Education of Iran _________________________ S.A. Siadat _____________________________________________________________________ M. Mokhtaripour _________________________________________________________________ R. Hoveida _____________________________________________________________________ 8 8 8 8 Quality: From Where to Where? ___________________________________________ 12 Alan Brown ___________________________________________________________________ 12 The Impact of Educational Quality Models on Schools’ Performance in Dubai ________ 20 Kalthoom Al Balooshi ____________________________________________________________ 20 Wafi Dawood __________________________________________________________________ 20 Management Education and Development in the United Kingdom _________________ 25 Daniel O' Hare _________________________________________________________________ 25 Global Quality Management...

Words: 137918 - Pages: 552

Premium Essay

Quality Management in Higher Education Institutions Using Delphi Method

...Determinants of Critical Success Factors of Quality Management in Higher Education Institutions in Morocco Using DELPHI method by: Youssef Loutfi Supervised by: Dr. Abderrahman Hassi Thesis Presented to the Faculty of the Graduate School of Business Administration Al Akhawayn University In Partial Fulfillment of the Requirements for Master of Business Administration Al Akhawayn University Summer 2014 iii Dedication In conducting this process, I would like mention people to whom this work is dedicated. To my parents, Habiba Hamdi and Abdessamd Loutfi, who instilled in me very young the thirst for knowledge and determination. Your values, your humility and generosity have always guided me and represent what I most admire in a human being. Here I take a special place to celebrate the sacrifices you have made to educate us and to enable us to follow our dreams. Thank you dear parents for this unique feeling of success and excellence, thank you to support me when I doubted especially you believed in this dream despite all the sacrifices it required. Thank you to believe in this project, our project. To my sister and brother, Ijlal and Ahmad Amine. Thank you for your patience and your great sense of humor. To Sofia, my treasure. My apologies for any breach of my duties. You have come to accept my frequent absences and my moods. Thank you Sofia. To Mr. Hassi Abderahman, you felt my ambition, you have believed in me and you opened the doors of knowledge. To...

Words: 13899 - Pages: 56

Premium Essay

Report on Honda

...Introduction Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D. Literature Review Cars: Accord: Performance Data * Engine: 2.4L DOHC i-VTEC * Power: 178hp @ 6500rpm (Net) * Torque: 22.6 kg-m @ 4300rpm (Net) ...

Words: 2499 - Pages: 10

Premium Essay

Ojaman University Case Study

...an analysis and evaluation of decisions taken by the Ojaman University management and the data presented by the heads of departments in the university. Methods and tools of operations management are used to analyse results and to assess decisions. Data analysis shows gaps in the information provided by the management team; some information was insufficient and some important information was neglected. The report describes improvement areas that require further investigation and remedial actions by the university management. The report also shows that some of the analysis conducted by the university management has limitations, mainly related to information about supply chain management, ticketing profits, additional overhead, consumables, quality standards, specifications and staff salaries. Contents Executive Summary .............................................................................................................. 2 Forecasting and Strategic Decisions ...................................................................................... 4 Quantitative Study ............................................................................................................. 4 Qualitative Study ............................................................................................................... 5 Demand Strategy...

Words: 6757 - Pages: 28

Free Essay

Dzsdas

...1. KOKYBĖS VADYBOS TAIKYMO ASPEKTAI TEORINIU LYGMENIU 1.1. Kokybės sąvokos apibrėžtys Vartojant bendrinę kokybės sąvoką, kasdieniniame gyvenime nekyla jokių keblumų. Gilinantis į kokybės vadybos dalykus, iškyla problema, nustatant valdymo objektą – kokybę. Priimant sprendimus organizacijoje paprastai remiamasi trimis pagrindiniais veiklos rodikliais – kokybe, kaštais ir produktyvumu. Įvertinant vadyboje žmogiškojo veiksnio svarbą teigtina, jog organizacija pasieks geresnių veiklos rezultatų, jei remsis kokybe, o ne kaštais ir produktyvumu (Kondo Y., 1997). Šis autorius tai įrodo dviem argumentais: pirma, šių rodiklių gyvavimo amžiaus skirtumu. Manytina, kad žmonės sugebėjo pasigaminti pirmąjį įrankį prieš daugiau nei pusantro milijono metų. Su pirmuoju žmogaus dirbiniu atsirado ir kokybės sąvoka, o tik žymiau vėliau prasidėjus produktų mainams atsirado kainos ir kaštų sąvokos. Produktyvumo sąvoka susiformavo po pramonės revoliucijos, maždaug po 200 metų. Vadinasi, kokybės sąvoka kur kas senesnė nei kitos dvi sąvokos, todėl ji priimtinesnė žmogaus sąmonei. Kokybė yra veiksnys, kuris svarbus ir gamintojui, ir pirkėjui, todėl organizacijos vadyba turėtų remtis būtent kokybės veiksniu (Kondo, 1997). Mokslinėje literatūroje išskiriama daug ir įvairių kokybės apibrėžimų. Kokybė – tai žmogaus gebėjimas sukurti platų, informatyvų, visapusišką, kūrybišką požiūrį į daugelį dalykų, nes kokybė grindžiama socialiniu, etniniu, kultūriniu, istoriniu patyrimu, visuotinai priimtu...

Words: 1723 - Pages: 7

Free Essay

Colonel

...Table of Contents Executive Summary…………………………………………………………………………………………………………………………………3 Situation Analysis 4 Market Summary 4 Pet Industry Analysis 3 Pet Market Trend 5-5 Market Trends 5-6 Demographics 6-7 Market Psychographics 7-8 Market Needs: Cruise Travel and Pets 8 The Competitive Environment - SWOT analysis 9 Strengths 9-10 Weaknesses 10 Opportunities 11-11 Threats 12-12 Competition 12-13 Service Offering 13 Keys to Success 14 Marketing Strategy 15 Mission 16 Marketing Objectives……………………………………………………………………………………………………………………… 16-17 Financial Objectives…………………………………………………………………………………………………………………………......17 Target Market………………………………………………………………………………………………………………………………….18-19 Financial…..………………………………………………………………………………………………………………………………………19-27 Controls………………………………………………………………………………………………………………………………………………..27 Conclusion………………………………………………………………………………………………………………………………………28-29 References……………………………………………………………………………………………………………………………………..29-30 Executive Summary Furry Pet Spa & Resort is a Private Limited Company that aims to provide a world class spa for pets while owners travel with them. Since people are engaged in more travel, there is an excellent opportunity for some travelers to take their pets with them on vacations. Research now suggest that pet owners in many instances would prefer taking their pets with them, but the travel industry has been reluctant to allow pets to accompany their owners on some modes of transportation and lodging facilities...

Words: 6281 - Pages: 26