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Trader Joes

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Steven White
BA914-E1 Organizational Behavior
Case 1A – Trader Joe’s

1. Trader Joe’s has built their business on knowing and connecting with their customers. They place this same belief in their hiring process. They strive to attract friendly individuals with strong family values and experience in a retail environment. Trader Joe’s believes in providing their customers with a friendly face, knowledge of their product lines, and developing a personal relationship with the locals shopping at their stores. They create job descriptions that highlight a more light hearted and emotional approach to working for them. This allows them to attract a more dedicated, friendly individual. This type of dedicated employee is more likely to have more positive interactions with their customer base.

2. A good manager is the foundation of an evolving, growing company. Following the management process can propel employees and the company as a whole. Trader Joe’s focuses on each aspect of this process to maximize their success. a. Planning - Based on this article the planning process for Trader Joe’s starts before the hiring phase. They researched early on about how to connect with potential employees in a feel good approach. This fosters a good relationship for a new incoming hires from day one. b. Organizing – Trader Joe’s sees a value in their employees. By providing a comprehensive benefit package for its employees they help their employees organize their personal lives so that it carries over into their professional lives. Employees who have less stress at home perform better in the work environment. c. Leading - Offering additional training programs through Trader Joe’s University allows the company to grow and mold their employees. It helps foster loyal, ambitious employees and cultivates them into managers and store leaders.

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