...This assignment is based on Thomas Cook, travel agency as I have to select an organization from the travel and tourism hospitality industry. The assignment will be based on the overview of the organization, identifying its size and type of ownership, the types of product they sell and how the service is delivered to the customer. I have also evaluated the design of the organization in terms of operations objectives and the four V’s. And also have analyzed the issues and problems which they face and the main elements and how the service concepts benefit both the customer and the organization. The main sources of information have been taken through the internet and also from articles and journals. A travel agency is a private retailer or public service that provides tourism related services to the public on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, and package tours . In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located. I have taken Thomas Cook , a travel agency from our industry to do this assignment. OVERVIEW OF THE ORGANIZATION Thomas Cook Group plc is a British online/offline...
Words: 5636 - Pages: 23
...Outline 1) Introduction 1. History of Karstadt 2. History of Quelle 2) Crisis 2.1 What is a business crisis in general? 2.2 KarstadtQuelle crisis 2.3 Wrong Management 2.4 The stores 3) The Turning 1. New manager 2. The merger 3. New marketing 4. Out of the crisis 4) conclusion The KarstadtQuelle Crisis Introduction It is well known that KartsadtQuelle AG has been through big crisis which caused a lot of changes. This objective is to show the crises Karstadt Quelle went through. It questions how this could happened and why. Further it will show the changes KartsadtQuelle started to prevent going bankrupt and the position in the market in the past and present. History of Karstadt The eponym of Karstadt, Rudolph Karstadt (1856-1944) opended a "Clothing manufacture and retail shop C. Karstadt" in 14th May 1881 in the north of Germany with the help of his father. 1885 the fabric merchant Theodor Althoff (1858-1931) takes over “the haberdashery, linen and woollen goods shop” from his mother. While Rudolph Karstadt expanded in the north of Germany, Theodore Althoff extended in the western of Germany. By 1910 Theodor Althoff operated 11 stores and established in 1912 his largest store in Essen with 10.000 square meters of selling space and with 53 different departments. These two persons had a similar concept –...
Words: 2935 - Pages: 12
...Analyse the internationalisation strategy and/or market strategy pursued by your company using appropriate analytical tools (such as Yip’s model of internationalisation and Ansoff matrix). Thomas cook group has a well planned out strategy which is to deliver sustainable profitable growth by providing trusted, personalised holiday experiences through a “high tech, high touch” approach. Using the ansoff matrix Thomas cook group outlines a detailed step by step procedure on how to achieve and maintain its strategy. Market Penetration- Thomas cook group plans to achieve a steady market penetration by growing profitably through their trusted product portfolio. Also by offering differentiated quality of the products enables customers to plan their own journey. This strategy aims to satisfy a wide selection of customers’ needs while generating significant revenue and margin growth. They also offer customers with a wide price range for their trip. These increase more sales to the market as it provide lower cost of air travel. Market development- Thomas cook groups plans to achieve this by delivering voyager android and omni-channel vision. Customers are shifting from making their bookings over the counter to booking digitally on their tablets, mobile phones and computers. Thomas cook plans to be a true technology innovator, leading the industry in both online and in e-retail. This Transformation will be supported throughout by leading technology infrastructure, building on the...
Words: 435 - Pages: 2
...What has Accenture done well to target its B-to-B audience? Accenture’s clients and prospects, all Accenture partners and employees, the media, leading industry analysts, potential recruits, and academia. The results of the advertising, marketing, and communications campaigns were quick and impressive. Overall, Accenture’s brand equity increased 11 percent, and the number of firms inquiring about its services increased 350 percent. Awareness of Accenture’s breadth and depth of services achieved 96 percent of its previous level. Globally, awareness of Accenture as a provider of management and technology consulting services was 76 percent of levels for the former Andersen Consulting name. These results enabled Accenture to successfully complete a $1.7 billion IPO in July 2001. In 2002, Accenture unveiled a new positioning to reflect its new role as a partner to aid execution of strategy, summarized succinctly by the tagline “Innovation Delivered.” This tagline was supported by the statement, “From innovation to execution, Accenture helps accelerate your vision.” Accenture surveyed senior executives from different industries and countries and confirmed that they saw inability to execute and deliver on ideas as the number one barrier to success. Accenture saw its differentiator as the ability both to provide innovative ideas—ideas grounded in business processes as well as IT—and to execute them. Competitors such as McKinsey were seen as highly specialized...
Words: 720 - Pages: 3
...Case Accenture Accenture began in 1942 as Administrative Accounting Group, the consulting arm of accounting firm Arthur Andersen. In 1989, it launched as a separate business unit focused on IT consulting and bearing the name Andersen Consulting. At that time, though it was earning $1 billion annually, Andersen Consulting had low brand awareness among information technology consultancies and was commonly mistaken for its accounting corporate parent. To build its brand and separate itself from the accounting firm, Andersen Consulting launched the first large-scale advertising campaign in the professional services area. By the end of the decade, it was the world’s largest management and technology consulting organization. In 2000, following arbitration against its former parent, Andersen Consulting was granted its full independence from Arthur Andersen—but it had to relinquish the Andersen name. Andersen Consulting was given three months to find a name that was able to be trademarked in 47 countries, effective and inoffensive in over 200 languages, and acceptable to employees and clients—and that corresponded with an available URL. The effort that followed was one of the largest—and most successful—rebranding campaigns in corporate history. As luck would have it, the company’s new name came from a consultant at the company’s Oslo office, who submitted “Accenture” as part of an internal name-generation initiative dubbed “Brandstorming.” The consultant coined the Accenture name...
Words: 1035 - Pages: 5
...Steve Jobs, although no paragon of business ethics, has preached from the scripture of Matthew 16:26, “What good will it be for someone to gain the whole world, yet forfeit their soul?” (Rink, 2012) This sagacious verse simply translates to question how can someone profit or be advantageous when acquiring the world if you damage or lose your character along the way. What is worth more than your soul? This wise question can help one in determining their own code of ethics by balancing what is right, meaningful, and most important to them. Knowing and understanding your ethical views is vital while on the journey of achieving their goals. Ethics is “the moral principles that govern a persons or group’s behavior.” Similarly, business ethics, or corporate ethics is “the critical, structured examination of how people and institutions should behave in the world of commerce” (MacDonald, 2012). We all have our own code of ethics, which is what drives each and every action that we take, whether in day-to-day activities, or in larger, business- related decisions. Ethics, to me, means how you treat others, and should be guided by the golden rule: treat others the way you want to be treated. It is about distinguishing the difference between right and wrong, and then choosing the right choice. A good place to start is with the law and then to involve your own morals and values. However, business ethics is more complex. Business ethics deals with how you treat your employees, other companies...
Words: 2197 - Pages: 9
...Introduction The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products. This case analysis will examine the company’s initial meteoric growth, leveling performance in recent years while attempting to foreground the challenges faced by Papa John’s and evaluate the strategic options and possible responses to pressures through an evolved product differentiation and growth strategy. Internal/External Environment & Pressures Internally, the company had enjoyed astronomic growth since its inception in the mid 1980s, but began to see the impact of a slowing U.S. and world economy in 2008 that began to put pressures on the company’s year-over-year growth and profitability. The time period referenced in the case indicated that Papa John’s in 2007 had 14.8% market share of the $13.5 billion pizza food service market. Despite showing profits each year on its income statement, the year-over-year growth numbers were nowhere near what...
Words: 1573 - Pages: 7
...Approval Sheet Acknowledgement 1 I. Company Profile History 2 Mission, Vision, Goal, Objective, Philosophy of the company 12 Logo and Location 13 Organizational Structure 14 II. Trainings and Activities Management Staff 16 Schedule and Assigned Tasks 17 Special Assignments 24 III. Problems Met Statement of the Problems 27 Alternative Course of Action 28 Recommendation 29 IV. Insight Learned and Implications 30 V. Certification 31 VI. Evaluation 35 VII. Documentation 37 VIII. Curriculum Vitae 45 A C K N O W L E D G M E N T I take immense pleasure in thanking the following people who became part of my journey for this entire college life. First and foremost, to my beloved professors who have been great instrument for learning and shared wisdom. Also, to our beloved Dean Yolanda Q. Sabas for guiding us through our up and down moments. . I would also like to express my heartfelt thanks to my beloved parents for their blessings, my friends and classmates for their help and wishes for the successful completion of this report. I would also like to thank the people who help me build myself when I was in United States of America. They served as an inspiration as well as my family; I owe them all the great experiences and treasured...
Words: 7921 - Pages: 32
...Professor Wecker HUM 357O.O - Immigrant Literature They built the Great Wall of China, didn’t they? When people hear about the Great Wall, they will typically think about the Great Wall of China. However, what we will talk about here is not the Great Wall of China, initially built more than two thousand years ago. Rather we will talk about the critical role Chinese immigrant laborers played here in the United States one hundred and fifty years ago, in building the first transcontinental railroad. The linking of the Atlantic east coast with the Pacific west coast by this Great Iron Trail fundamentally transformed the United States, and propelled into the greatest power in human history. When Leland Stanford and Thomas C. Durant, on May 10, 1869 (Williams 264), drove down that ceremonial last spike, a spike made of California gold, on the transcontinental railroad at the Promontory Summit, Utah, the history of the United States, and with it the history of this world, was forever changed. Among the engraving on 3 sides of the spike was the invocation “… May God continue the unity of our country as this railroad unites the two great oceans of the world…” (Williams 266). Before that very moment, eight Chinese men, making the final preparation for the last spike of that historical railroad, had laid the final pair of rails. In the midst of fifteen hundred spectators of “every color, creed and nationality” (Williams 264), they appeared to be but a small and insignificant...
Words: 3276 - Pages: 14
...television show broadcasted on ShowTime from 2009 to 2011. It displays the life of a woman named Tara and how her DID not only affects her life, but her husband’s, children’s, and sister’s lives. Tara has three main alters; Buck, T, and Alice. Buck is interesting in that he is a man in a woman’s body. He is the epitome of bad masculinity, but he is also Tara’s protector. When Tara feels taken advantage of or hurt, she transitions into Buck to deal with the pain. T is a sixteen-year-old rebel child whose promiscuity and outrageousness allow Tara to connect with her teenage daughter and have fun, even if it is not clean fun, such as drinking, smoking, and using Tara’s credit card. Alice is an old-time fifties housewife whose passions in life are to cook, clean, mother children, and please her husband. Alice appears when Tara feels overwhelmed by the struggles of parenthood and feels like she is not a good enough wife or mother. All through the series,...
Words: 2574 - Pages: 11
...YAHOO & APPLE Course Project HRM 587 Managing Organizational Change Professor Change management: Yahoo & Apple What was true more than two thousand years ago is just as true today. We live in a world where "business as usual" is change. New initiatives, project-based working, technology improvements, staying ahead of the competition, emerging stronger from the recession - together these drive changes to the way we work. (from A Sense of Urgency, by John P Kotter Published By Harvard Business Press, 2008) Today more than ever before, we can feel that we live in an era of risk and instability. Globalization, new technologies, and greater transparency have combined to upend the business environment and give many CEOs a deep sense of unease. The management structure of an organization as well as personal leadership style CEO’s and other senior leaders’ affects how individuals within a company make decisions and how quickly the company reacts to various challenges and opportunities. From basic definition of change we learned that the origin of the necessity of change lies in the dissatisfaction with the current state or the perception of a problem. The objectives, content, and process of change should be specified as part of the change management plan. Change management processes can benefit from creative marketing to enable communication between change audiences, and a deep social understanding about...
Words: 7727 - Pages: 31
...What Is Organizational Communication?[edit] L ike defining many aspects of communication study, many of the definitions of organizational communication share common elements. Stanley Deetz (2001) argues that one way to enlighten our understanding of organization communication is to compare different approaches. However, for the purpose of this text, we want to define organizational communication so you have a frame of reference for understand this chapter. Our definition is not definitive, but creates a starting point for understanding this specialization of communication study. We define organizational communication as the sending and receiving of messages among interrelated individuals within a particular environment or setting to achieve individual and common goals. Organizational communication is highly contextual and culturally dependent, and is not an isolated phenomenon. Individuals in organizations transmit messages through face-to face, written, and mediated channels. Organizational communication largely focuses on building relationships, or repeated interpersonal interactions, with internal organizational members and interested external publics. Goldhaber (1990) identified a number of common characteristics in the variety of definitions of organizational communication -- Organizational communication 1) occurs within a complex open system which is influenced by, and influences its internal and external environments, 2) involves messages and their flow, purpose...
Words: 4666 - Pages: 19
...Case 1: Cub Foods In 2003, Cub Foods had 78 corporate and 30 franchised stores. The chain built its success by focusing on its primary market: families of four or five individuals with adults ages 24 to early 40s who are informed. Value-conscious consumers – consumers like Leslie Wells. Leslie Wells’s recent expedition to the new Cub Foods store in Melrose Park, Illinois, was no ordinary trip to the grocery store. “You go crazy,” says Wells, sounding a little shell-shocked. Overwhelmed by Cub’s vast selection, tables of samples, and discounts as high as 30 percent, Wells spent $76 on groceries - $36 more than she had planned. Wells fell prey to what a Cub executive calls “the wow factor”. A shopping frenzy brought on by low prices and clever marketing. That’s the reaction Cub’s super warehouse stores strive for and often get. Cub Foods has been a leader in shaking up the food industry and forcing many conventional supermarkets to lower prices, increase services, or, in some cases go out of business. With Cub and other super warehouse stores springing up across the country, shopping habits are changing too. Some shoppers must drive 50 miles or more to a Cub store instead of going to the nearest neighborhood supermarket and bag their own groceries at Cub Foods. Their payoff is that they find almost everything they need under one roof, and most of it is cheaper than at competing supermarkets. Cub’s low prices, smart marketing, and sheer size encourage shoppers to spend...
Words: 3255 - Pages: 14
...Bryant-45099 Part I.qxd 10/18/2006 7:42 PM Page 36 5 FEMINIST METHODOLOGIES AND EPISTEMOLOGY ANDREA DOUCET Carleton University, Canada NATASHA S. MAUTHNER University of Aberdeen, Scotland O ver the past 10 years of teaching courses on research methods and feminist approaches to methodologies and epistemologies, a recurring question from our students concerns the distinctiveness of feminist approaches to methods, methodologies, and epistemologies. This key question is posed in different ways: Is there a specifically feminist method? Are there feminist methodologies and epistemologies, or simply feminist approaches to these? Given diversity and debates in feminist theory, how can there be a consensus on what constitutes “feminist” methodologies and epistemologies? Answers to these questions are far from straightforward given the continually evolving nature of feminist reflections on the methodological and epistemological dimensions and dilemmas of research. This chapter on feminist methodologies and epistemologies attempts to address these questions by tracing historical developments in this area, by considering what may be unique about feminist epistemologies and feminist methodologies, by reviewing some of sociology’s key contributions to this area of scholarship and by highlighting some key emergent trends. The chapter begins with a brief overview of the theoretical and historical development of feminist epistemologies, followed by a similar overview...
Words: 12047 - Pages: 49
...The Effect Of Customer Relationship Management (CRM) On Customer Satisfaction In Banking Sector by Abdelmenam Ahmed Deghady Supervisor : Dr. Ashraf Labib Table of Content CHAPTER 1 : INTRODUCTION................................................................................................3 1.1 Introduction..........................................................................................................................................................4 1.2 Research Problem.............................................................................................................................................5 1.3 Study Hypothesis................................................................................................................................................5 1.4 The study variables.............................................................................................................................................6 1.4.1 Independent variables.............................................................................................................................6 1.4.2 Dependent variables................................................................................................................................6 1.5 Research Objectives...........................................................................................................................................6 CHAPTER 2 : Research Methodology...
Words: 6297 - Pages: 26
