...Tropical Hut The Pioneer Fast food Industry in the Philippines: A Case Study. ` It started in 1962 when Que family had this idea of putting up a coffee shop within the confines of their supermarket. With its place strategically located near supermarkets, it has been attracting families and friends for lunch or light snacks after grocery time. Tropical Hut is one of the oldest fast food chains in the Philippines. It is a local fast food chain that made the burger become popular. It was first established in Cubao during 1962. Filipinos love or food makes us fans of different cuisine. Hamburgers, a ready-to-eat comfort food introduced by the Americans, have undeniably become staple on Filipinos everyday food. From a variety of hamburgers, Tropical Hut also offers a spread of affordable rice meals, sandwiches, and desserts that will surely satisfy your everyday cravings. Tropical Hut managed to capture every Filipinos taste bud through their affordable and delicious offerings. In 1965 Tropical Hut is reputedly the first hamburger choice in the Philippines. Mission of Tropical Hut The pursuit of excellence in proving the general public with superior quality products of competitive/reasonable prices as well as prompt, convenient, courteous, friendly and effective service. This our commitment to god almighty, our fellowmen, family and country. On 1978 Tropical Hut is considered as top producer of burger in the Phillippines. Their business was at its best during the late...
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...Tropical Hut Re-brand Proposal Horiondo, Dan Jieky Se, John Paulo Tan, Steven Kevin Table of Contents I- Creative Brief II- Background III- Project Description IV- Rationale V- Project Objectives VI- Communication Objectives VII- Theoretical Framework VIII- Audience, Beneficiary & Market Profile IX- Project Brief X- Budget Appropriation Proposal XI- Competitor Analysis XII- Marketing Design Studies XIII- Promo XIV- Sample Audience XV- Reference I. Creative Brief CREATIVE BRIEF FOR Adeptus Advertising AD AGENCY NAME Adeptus Advertising GROUP MEMBERS (with position) Dan Horiondo, John Se, Steven Tan ______________________________________________________________________________ PART 1 The Challenge: what is the problem? Discuss here the problem you think that your brand has, and why it needs rebranding. Example: Groove’s global campaign titled “Enchanting Beauty” has been a success in first world countries. But, not in The Philippines. Groove Philippines need to align their local marketing efforts with the global line. How can Groove do this in The Philippines? ______________________________________________________________________________ PART 2 The Target: who are we speaking with? DO NOT GIVE US CLASS A-E. Give us your target market’s psychographic profile. Personas are also allowed. Example: Women who live in the Metro Manila area. They probably work in a BPO-type call center or a bank...
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...Tropical Hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 when the Que family had this idea of putting up a coffee shop within the confines of their supermarket, thus, Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing, proving that it can hold its stance in the fast food arena. Before Jollibee, before McDonald's, before Burger King, before anyone else, it seems, there is Tropical Hut Hamburger. And hamburger it is, indeed the best it could ever be. But that was long ago. Now, Tropical is just a vestige of its former self. Everyone suspects that their hamburger is where Jollibee's came from - They almost have the same taste. Their fried chicken is also just like Jollibee's, but this time it was Tropical who copied it. Tropical has other food selections, like Bistek (a local version of beef steak or strips) and other sandwiches. However, the place is not world class. It is not as clean or as well kept as McDonald's or Jollibee. And they have a very poor image. Although food is good CHAPTER 1: EXECUTIVE SUMMARY Tropical hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 whenthe Que family had this Idea of putting up a coffee shop within the confines of their supermarket, thus,Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing,proving that it can hold its stance in the fast food arena. In 1962, the business has grown...
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...ACKNOWLEDGEMENT We would like to extend our deepest gratitude to the following special people in our life for without them this work will never be a successful one. To God almighty for giving us blessing of intelligence and courage in life. To our family for their unending support financially, emotionally and who also serves as our inspiration. To all the members who cooperate and help to complete and finish this feasibility. To our teacher Ms. Camille Erica Franco who shared her precious time for teaching us and giving us wonderful and bright ideas and also for rendering her helping hands. Table of contents A. Introduction ………………………………………………………………. 1 Mission and Vision ……………………………………………... 2 Goals ………………………………………………………………. 3 Objectives .....….……………………………………………….. 4 B. Marketing Aspect Strength …………………………………………………….... 5 Weakness Opportunity ……………………………………………………… 6 Threats C. Technical Aspect Vicinity Map/Location Map .……………………………………. 7 Perspective as a Whole …………………………………………….. 8 Floor plan ……………………………………………………… 9 D. Management Aspects Organizational chart ……………………………………………… 10 Offered facilities and Amenities …………………………………… 11 E. Marketing Strategy ……………………………………………………… 12 Price List ……………………………………………………... 13 Banner ……………………………………………………………… 15 Logo ……………………………………………………………… 16 INTRODUCTION Pizza World is a fast food restaurant located in Monumento. We come up to build this...
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...Threat of New Entrants - Moderate The industry is dominated by a number of international Quick Service Restaurant (QSR) chains, including McDonald’s, Burger King, Pizza Hut, KFC and Domino’s (Datamonitor, 2010). These global brands are extremely valuable, boasting strong customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to suit local cultures and social norms (Datamonitor 2010), strengthening the brand and avoiding consumer alienation. New players struggle to compete with incumbent firms, as their brands are unknown and advertising campaigns are expensive. Established chains have the resources to retaliate aggressively through pricing promotions, deterring new players from entering the marketplace. New entrants lack economies of scale, which existing chains have developed over time, and utilise to remain competitive in this low-margin, high-turnover industry. However, social media websites have evened the playing field in terms of marketing communications; they allow firms to efficiently communicate their message inexpensively. Initial capital outlay and fixed costs are low, encouraging new entrants (Datamonitor, 2012). Threat of Substitutions – Moderate Substitutes are readily available: food can be purchased almost anywhere, through foodservice or retail. However, convenience is the value-adding component of the service which reduces the threat of substitutes. Consumers can cook...
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...CASE BSB, INC.: THE PIZZA WARS COME TO CAMPUS Renee Kershaw, manager of food services at a medium-sized private university in the Southeast, has just had the wind taken out of her sails. She had decided that, owing to the success of her year-old pizza service, the time had come to expand pizza-making operations on campus. However, yesterday the university president announced plans to begin construction of a student center on campus that would house, among other facilities, a new food court. In a departure from past university policy, this new facility would permit and accommodate food-service operations from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. Until now, all food service on campus had been contracted out to BSB, Inc. CAMPUS FOOD SERVICE BSB, Inc., is a large, nationally operated food-services company serving client organizations. The level of service provided varies, depending on the type of market being served and the particular contract specifications. The company is organized into three market-oriented divisions: corporate, airline, and university or college. Kershaw, of course, is employed in the university or college division. At this particular university, BSB, Inc., is under contract to provide food services for the entire campus of 6,000 students and 3,000 faculty, staff, and support personnel. Located in a city of approximately 200,000 people, the campus was built on land donated by a wealthy industrialist. Because the campus is somewhat...
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...PIZZA HUT & VALUE CHAIN ANALYSIS: About Value Chain Analysis: Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. A value chain identifies and isolates the various economic value adding activities such as differentiating a product, lowering the cost, and meeting need quickly that occur some way in every firm. It portrays activities required to create value for customers of a given product or service. It tells where low cost advantages exist; in what ways each activity can be undertaken so as to differentiate it from that of a firm’s competitor, how to deliver satisfaction to customers as quickly as possible. Business is viewd as a process, a chain of activities in order to find the strengths and weakness of a firm operating in a competitive environment. Competitive advantage is created and sustained only when a firm is able to perform the most critical functions either more cheaply or better than its competitors. The value creating activities of a firm, according to Michael Porter suggested that the is grouped under two headings: (1) Primary Activities - those that are directly concerned with creating and delivering a product . (2) Support Activities, which are not directly involved in production, but may increase effectiveness or efficiency and work to enhance or to help the functioning of primary activities. Linking Value Chain Analysis to Competitive Advantage ...
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...Domino’s Pizza in the Harlem Community. Domino’s Pizza Parlors have four to five stores in Harlem between the East and West side. Harlem is now a melting park of different cultures, races, religions and socio-economic backgrounds. In the past when people thought about West Harlem, they would think in terms of African Americans now Harlem has people from the Caribbean, Africa, and Caucasian people from America and Europe. East Harlem use to be thought of as Puerto Rican with the nickname El Barrio now there are people from Mexico, Honduras, Panama, San Salvador, and other Latin American countries. Caucasians and African Americans also live in East Harlem. The socio-economic status of people vary, People that are low income tend to live in New York City Housing Projects. People in the projects pay rent as low as $75.00 to as high as $700.00 a month. These people pay very little rent and many of the people are on public assistance. Domino’s chains make a great deal of their money from lower income families. A medium 12’ pizza is $11.00, large 16’ pizza is $15.00 both pizzas are with original and thin crust. Deep-dish pizzas are $12.00 for medium and $16.50 for large 15’ pizza. Buffalo’s wings $6.00 for 10 pieces, $3.50 for cinnamon and sugar sticks, twisty bread $3.50 and cheesy bread $3.50 and $75 for a can beverage. Domino’s pizza prices make it difficult for a person lower on the socio-economic scale to eat pizza weekly but many of them do. Many people...
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...Pew Research Center, about 50 million Americans consume fast food each year. Among the leading fast food chains are Pizza Hut and Dominos. This is the microwave age, so it is all about “the quicker, the better.” Both Pizza Hut and Dominos are famous for their deliciously meaty pies, side dishes, and desserts. They may share similarities, but there are significant difference setting these pizza powerhouses apart. While Dominos may promise a pizza in thirty minutes or less, it is Pizza Hut holding the title as “most popular fast food chain in the nation.” Pizza Hut offers traditional pizzas such as pepperoni, cheese, and meat lovers. In addition to its regular pizzas, Pizza Hut has several specialty type pizzas including the Hawaiian Luau and Chicken Supreme. Compact pizzas including the P’Zone and Big Pizza sliders are also on the menu. To make meals more family style, Pizza Hut also offers sides dishes such as bread and cheese sticks, pastas, and desserts. In addition to offering a diverse menu, Pizza Hut also cooks with the customer in mind. Not only does the company boast of using real ingredients, its website provides a list of its ingredients and nutritional information. For each dish offered, the company provides the recommended serving size and nutritional facts such as the calories, protein, and sodium. Keeping the customer a priority, Pizza Hut charts what allergens may be associated with each of its ingredients. Consumers that may have adverse reactions to gluten...
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...1. All of YUM! Brands, Inc. restaurant chains are positioned within the Quick Service segment of the restaurant industry. Do they compete with each other? Why? Why not? Yum brands restaurants do not compete with each other. Yum brands offer different products and are inspired by something unique. For example, Taco bell is specifically made with Mexican inspired products and does not offer products KFC, Pizza Hut or A&W. All these restaurants have similarities in the sense that they are all quick service, offer connivance and value. 2. What are the advantages of YUM’s multi branding strategy? Disadvantages? The advantage of yums strategy is that they do not compete with each other. They drive good global growth. Most importantly this strategy does a good job of targeting the majority of the demographic groups. We are continually living at a faster pace as we continue to develop and grow in diverse levels, fast, cheap and easy has become very popular. The disadvantages are; with the use of technology and accessibility to people who are educated, consumers are becoming more concerned for not only fast and cheap but also quality and nutritious. With YUMs strategy they are missing all the different types of behaviors and don’t cater to those who want fine dining. 3. What other growth strategies might you recommend to YUM! Brands, Inc.? I would recommend Yum to further market research not only what drives people in to their restaurants but what drives them out? Yes they are...
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...Fast Food Industries: Surviving the Economy Alicia Fernandez Microeconomics Research Paper January 5, 2013 Fast Food Industries: Surviving the Economy The first thing that comes to mind when I think of going out and grabbing something to eat is burgers and fries. McDonald’s, Burger King, and KFC are the first place that my mind would wander to when choosing a place to grab a meal to go. These three places are part of an industry that has been around for centuries. Fast food industries have been around for centuries. They have played a part in structuring our economy in the workforce and the market place. They also impacted us, the consumers, on how we eat and manage our budget. When it comes to employing teenagers, unskilled, or low skilled workers, fast food industries is the answer. Fast food industries are the top employers for low wage or minimum wage earners. To understand how fast food industries became one of the top employers for minimum wage earners, we first need to understand the industry. It does not require a lot of skills to work in one of fast food restaurants. Fast food industries focused on high volumes of preheated or precooked food that were served or prepared by an assembly line (Fast Food Industry Analysis 2013). This type of system gave fast food industries the opportunity to employ workers who are willing to work on minimum wage. For a long time fast food industries have been reaping the rewards of low wage earners. “Roughly 90% of...
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...html Definition of 'Agency Problem' A conflict of interest inherent in any relationship where one party is expected to act in another's best interests. The problem is that the agent who is supposed to make the decisions that would best serve the principal is naturally motivated by self-interest, and the agent's own best interests may differ from the principal's best interests. The agency problem is also known as the "principal–agent problem." In kfc Outlets of international fast food chains KFC, Pizza Hut and Cream Bell resumed operation on September 17, 2012 after a three point agreement between the workers and the management. KFC, the biggest fast food chain in Nepal, had remained closed for over a month. On August 14, 2012 Devyani International, a subsidiary of Varun Beverages which operates outlets of KFC and Pizza Hut in Nepal had written a letter to authorities with announcement of immediate closure of all the four KFC and Pizza Hut restaurants running in the capital. “In order to disrupt our operations, some staff have physically attacked and threatened to kill the senior managers,” the letter read. The settlement of dispute took nearly a month’s time because the management was seeking action against those law breakers who threatened to kill the managers. Moreover, it was demanding a commitment from the workers on not repeating such violent behaviour again. The management of the company decided to reopen the outlets after taking action against 22...
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...Yum! Brands Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the Taco Bell name, chicken with the world famous Kentucky Fried Chicken brand, pizza with the Pizza Hut chain, and seafood with their Long John Silver’s restaurants. Yum! Brands also owns A&W Restaurants, the longest running franchise chain in the United States, and the world's largest delivery wing chain, WingStreet Restaurants. In their traditional form, units feature dine-in, takeout and, and drive-thru or delivery of fast service food items. Non-traditional units include “express” units and kiosks with limited selections on the menu. These venues are located in non-traditional locations for convenience and practicality, such shopping malls, airport terminals, gasoline service stations, sport centers and stadiums, recreational and amusement parks, convenience stores and colleges and universities (Yum! Brand “Our Brands”). Geographic Sectors Yum! Brands operations include three major segments: a) The United States b) China, Thailand and Taiwan and c) International. Although domestic...
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...Strategy Report for Yum! Brands Deirdre Chew Karen Bonner Mitchell Amsler April 14, 2010 Yum! Brands Table of Contents Executive Summary ...................................................................................................... 3 Company Overview ....................................................................................................... 4 History ......................................................................................................................... 4 Business Model ........................................................................................................... 5 Competitive Analysis .................................................................................................... 6 Supplier Power ............................................................................................................ 9 Buyer Power ................................................................................................................ 9 Entry and Exit ............................................................................................................ 10 Substitutes and Complements ................................................................................... 11 SWOT ........................................................................................................................... 12 Strengths .............................................................................................................
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...Chapter 01 Executive Summery This report looks in to the three products that have being selected .They're Coca Cola, pizza, Sony Ericsson. With aid of the information I've gathered, I have evaluated each product and analyzed their product levels and given reasons why I placed the characteristic of each product in that specific level, and explained how a marketer can use these to make product awareness. Then, I've placed the products in the tangibility continuum and I have the reasoned out why I placed each product in the tangibility continuum. The chosen service product is further analyzed and given methods of how to improve the tangibility of it. Chapter 02 Product levels Introduction of 5 product levels In the 1960's, the economist Philip Kotler changed the perception of marketing. He described what marketing is rather than what marketers do, thereby changing marketing from a departmental specialization into a corporate wide doctrine. For Kotler, marketing was a 'social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others'. For him, a product is more than physical. A product is anything that can be offered to a market for attention, acquisition, or use, or something that can satisfy a need or want. Therefore, a product can be a physical good, a service, a retail store, a person, an organization, a place or even an idea. Products are the means to an end wherein the end is the satisfaction...
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