1FE103 The Offering, 30 credits The Offering, 30 credits Main field of study
Business Administration

Subject Group
Business Administration

Level
First cycle

Progression
G1F

Date of Ratification
Approved by Organizational Committee 20091218
The syllabus is valid from the autumn term 2010

Prerequisites
Program course from the customer's perspective
Learning outcomes
After completing the course students are expected Expected learning outcomes
The student shall

Have broad knowledge of * Competition Profile * Differences Between Product, Service & Experience * Product Life Cycles * Differentiation versus Commodification * Innovation and Product Development * Branding * Pricing Methods * Pricing Tactics Be able to apply

* Competition profile as "brief" for product development * Strategies for Product Development * Management of Product Development * Pricing Understand * Differentiation and Commodification * Innovation and product development * Differences between products, services and experiences * Separation, "Detachment", the needs and solution information * Differentiation and Commodification * Innovation and product development * Differences between products, services and experiences * Separation, "Detachment", the needs and solution information * Innovation, product development against, for, with and by customer * Branding * Contents

Content

From need to offer; from value analysis of competitive profile; competitive profile as a brief for innovation and product
Competition, competition profile (Unique Selling Points, Matching Points, Non Selling Points) Competition profile as "brief" for product development * Product, Service and Experience * Core Competence * Core Products * End