...Truthfulness as a Factor in the Language of Advertising There is a possible relationship between truthfulness and the language of advertisement is difficult and hard fact for most advertisers to believe in the world of communication. This has to do with freedom of expression associated with the use of figures of speech such as simile, metaphor, hyperbole, and euphemism (Crystal 1997). To those who hold this belief, there is no relationship we between ethics (from where we conceived the virtue of truthfulness) and the language of advertisement. Some do ask: what does truthfulness have to do with advertisement since it is persuasive? And, that what has truthfulness need to do with persuasion because persuasion often involves cajoling, coaxing, convincing, enticing and inducing. All these as a matter of fact involve exaggeration, falsehood, puffing, and embellishment and over estimation.These raise the question of morality in business. In the field of advertisement, we ask the question of professional ethics, and ethical codes of conduct in relation to advertisement practices. In the field of language, the society also seeks for truthfulness, because language be it of advertising or otherwise, is an instrument for action used to promote our purpose in dealings with others, and in communicating ideas that are divorced from emotion. Truthfulness simply refers to the act of giving true information or facts (in exact manner) about something. Therefore, true statement is based...
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...Dear Attending Physicians, Based on my right to conscientious objection as described by the American Academy of Pediatrics, I hereby wish to uphold my request to refuse counsel and prescribe birth control to unmarried patients as I view it to would lead to infringement on my religious morals based on the ethical principles of integrity and truthfulness. This refusal triggers a conflict between my personal beliefs and the healthcare standards of the PA profession. According to the AAP, I understand it is my duty to disclose my objection in advance, send a referral to a willing clinician while still providing care in the interim, until transfer is complete (Bioethics, 2009). Thus far in my time here as a PA, you have respected my position on this matter and this case should be no different than our prior agreement. Since this is not an urgent life or death matter, “when referral would significantly increase the probability of mortality or serious morbidity,” of providing healthcare for Ms. R, I do not need to provide intervention...
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...What exactly is the truth? What is true and how do we determine this? Although these questions offer great similarity, they are two completely different questions. In order to determine what is true, we must evaluate what is considered the truth. Absolute statements are often relative to context such as language, setting, culture, and belief, however, although absolute facts might exist in theory, do we really have access to them? I believe that Absolute occurence is indeed irrelevant, just because something happens it doesn't mean it's true and that maybe something that didn't or hasn't happened yet is actually the truth. Human Actions such as exaggeration, perception and a sense of trust come into play when determine the truthfulness of something being told. First of all, absolute occurence is indeed irrelevant. Truth as it seems, doesn't exist. Tim O’Brien has attempted to tackle this subject in his book The Things They Carried. Readers often wonder if this book is true, is it based on facts, or is it real. Even if the occurrences in this...
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...advertisements on the application pursuit process in Pakistan Farida Saleem Institute of Engineering and Management Sciences, Foundation University Rawalpindi, Islamabad, Pakistan. E-mail: farida-saleem@hotmail.com. Accepted 22 September, 2010 Recruitment ads play a very important role in generating pool of applications. The aim of all recruitment ads is to attract as many as possible applications for generating hiring options. This study investigates the impact of specificity of information on application pursuing process. Four recruitment ads were used (two general ads and two specific ads) to check their impacts on application pursuing process. The results showed that three variables including ad information, ad appropriateness and ad truthfulness have significant differences for specific job ads and general job ads, while application pursuing process is generally the same for both specific and general job ads. Key words: Specific recruitment ads, general recruitment ads, application pursuing process. INTRODUCTION Marketing is a communication of something which is specifically directed to some one. The target audience of any marketing activity can be its customers, competitors, employees or even potential employees, these communications can be in a direct form like marketing of a new or existing product by a company or it can be in an indirect form such as recruitment advertisements (Ryan et al., 2000). As the major aim of marketers is to analyze consumer motivations, their needs...
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...According53 to a Pew Research Centre study, about a third of U.S. adults get at least some of their news from Facebook. Experts stress that the public are more likely to trust information that comes from people they know. We use every social media outlet to find sources and track stories” According to Ward argues that journalism ethics too often falls back on simplistic appeals to general concepts such as “truth-seeking”, “freedom”, “serving the public” and “democracy”’, terms which are highly contested(Ward ,2008:304)12. Weezel (2000) also quoted Meto and Iglesias (2000) information quality begins with its truthfulness with the adaptation among the product that the media company offers and the reality that it tries to reflect”. In the matter of principle ethical of objectivism Aveseh from Nigeria noted that “One of the editorial values that journalists and their organizations must ensure to adhere to is objectivity, if journalists do not verify stories that appear on social sites, just carry such stories because they want to be the first to break them, then they compromise objectivity” Aveseh,...
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...should be visible in all kind of situations and in specific situations (Yu, 1998). The twophilosophersalso agree chiefly on some components of virtue but disagree on others. One of the chief virtues that the two agree on is piety. According to Aristotle, humans serve the gods by improving the moral state of the human state. To him, being virtuous is a form reverence to the gods. Confucius has a similar take on piety noting that by following the ‘dao’ in heaven embedded in ‘li’, human beings act in accordance with the wishes of the gods(Yu, 1998). Aristotle has different set of key virtues to Confucius. Aristotle believed that the main virtues were courage, generosity, magnificence, high mindedness, gentleness, friendliness, truthfulness, wittiness and wisdom. On the other hand, Confuciusbelieved that the...
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...While N.T Wright’s book, Simply Christian is composed of three main parts, the focus that answers the question is predominately in part II. Wright has a pattern of simplifying Christianity, increasing its clarity and accessibility. In that manner, the value of Jesus’s resurrection dates long before he was crucified, or even born, or even before his immaculate conception—in the promise and will of God. One could argue that the Bible itself is the story of who God is through his son, Jesus, and the Holy Spirit. The Old Testament in its own standing was a journey of promises; the New Testament validates God’s faithfulness through Jesus Christ. In this case, looking at the Bible as the narrative of Jesus can help answer the “so what” of his resurrection....
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...Honesty and Integrity Honesty Being truthful, straightforward, and candid are aspects of honesty. Truthfulness is required. Deceptions are usually easily uncovered. Lies erode credibility and undermine public confidence. Untruths told for seemingly altruistic reasons (to prevent hurt feelings, to promote good will, etc.) are nonetheless resented by the recipients. Straightforwardness adds frankness to truthfulness and is usually necessary to promote public confidence and to ensure effective, efficient conduct of operations. Truths presented in such a way as to lead recipients to confusion, misinterpretation, or inaccurate conclusions are not productive. Such indirect deceptions can promote ill-will and erode openness, especially when there is an expectation of frankness. Candor is the forthright offering of unrequested information. It is necessary according to the gravity of the situation and the nature of the relationships. Candor is required when a reasonable person would feel betrayed if the information were withheld. In some circumstances, silence is dishonest; yet in other circumstances, disclosing information would be wrong and perhaps unlawful. Integrity Being faithful to one’s convictions is part of integrity. Following principles, acting with honor, maintaining independent judgment, and performing duties with impartiality help to maintain integrity and avoid conflicts of interest and hypocrisy. “Do what’s right legally and morally”, these are the words that...
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...He is not a God who stands off and doesn't hear, speak or communicate, such as the Greek gods did. "The gods of ancient Greek and Roman mythology were personal, but they were not infinite. They had weaknesses and frequent moral failures, even petty rivalries. Furthermore, deism portrays a God who is infinite, but was not personal and removed from their people" (p. 167). But He is a just God to guide, inspire and instruct His people. Moreover, Grudem describes several attributes of God's being. Those attributes are made of His Spirituality, Invisibility, Knowledge, Wisdom, Truthfulness, Faithfulness, Goodness, Love, Mercy, Grace, Patience, Holiness, Peace, Righteousness, Justice, Jealousy and Wrath. God's attribute, "truthfulness means that he is the true God, and that all his knowledge and words are both true and the final standard of truth" (p. 195). Although Grudem describes God's truthfulness as one of His characters, it is impossible for mankind to know just how truthful God is. Grudem continues to say that "we cannot define what the true God must be like? So, we must say that it is God himself who has the only perfect idea of what the true God should be like. And he himself is the true God because in his being and character he perfectly conforms to his own idea of what the true God should be" (p. 195). It is important not to wrap God into a neat little package and contain Him within a box to confirm Him into an idea of what mankind think that He is or believe...
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...with increased profits or increased visibility. It is, rather, concerned with what one ought to do—or ought not to do. Thus, it’s easy to persuade others but it will be tough when once involve by the ethics. Ethical persuasion is the practice of influential communication that respects the dependence of the audience by presenting truthful and relevant information. It enables audiences to make voluntary, informed, rational and reflective choices. Sherry Baker and David Martinson propose a five-part to test how ethical a persuasion should be, including methods for guiding ethical persuasion have been identified and to check and determine the ethical worthiness of the message. TARES is an acronym for Truthfulness, Authenticity, Respect, Equity and Social Relevance. Truthfulness pertains to the message of the persuader where the persuader should tell the truth and nothing more than a truth, a fact with reliable sources and should not be fall into deception. Second is authenticity which means that living in reality makes our life worth living. It compromises the integrity and personal virtue that requires the persuader should act decently, sincerity and genuineness is love the persuadees and sincerely giving assurance on the product, and loyalty and independence must engage with moral judgment. Third is respect that’s concern to one’s or overall emotion. We humans are created with emotion and the persuader should consider that. Then fourth is equity refers to fairness, the...
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...business and strengthens operations and maintenance capabilities. I first learned of Fluor when researching ethical communications within businesses. A reknown magazine called “Ethisphere” runs a report stating the most successfully ethical corporations, and Fluor is on that list. Clearly their ethical practices have landed them on several ethical practices listings which include World’s Most Ethical Company, Greater Dallas Business Ethics Award, and Government Contractor Ethics Rating (2013). CEO David Thomas Seaton has been quoted as saying “I run my company with honor, promise, and make ethical decisions.”(Putnam, 2013). I am certain his ethical decisions include integrity, which is written in the company’s code of conduct, truthfulness, and fairness. Fluor has also reported an...
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... Ethical Making Decision Digital Foot print Question 1: Which of the perspectives of the four members of the G-BioSport Ethics did you find to be persuasive? Find the perspectives of the four members of the G-Bio Sport Ethics. I found that the most persuasive perspective to be was from Mark Tatum. His values are truthfulness and honesty. He also values the right of each individual to think about how they will follow their conscience. If more people in our community thought like Mark it would be a better place. Mark perspective is the Rights/Responsibilities lens. Aimee Binder perspective is perspective is the Relationship Lens. Alex Smith’s ethical perspective is the Results Lens. Lastly Carol Byrne’s ethical perspective is the Reputation Lens. Question 2: Did the perspective you found persuasive mirror your result from the Ethical Lens Inventory? Where did you see similarities and differences? Yes it did mirror my Ethical Lens. Mark and I both share the Rights/Responsibility Lens. We share similarities in we both truthfulness and honesty. Our differences are that Mark focuses on responsibly following the rules. Sometimes following the rules isn’t always the right choice. You have to think out your options. Financial Responsibility Question 1: As you reflect on the experience of self-talk, did you find the process useful in helping you make more ethical decisions? What were the strengths...
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...beliefs and information and the intellectual commitment to use those skills to guide your behavior. There are six levels of the critical thinking process. The first level of critical thinking is remembering. This process is the simplest level because it only requires you to remember key terms, facts or events. The second level is being able to have an understanding of the learned information and be able to explain it in your own words. The third level is applying the learned information to get the desired result. The fourth level is analyzing the learned material, with this step you should be able to break down the learned material into parts. The fifth level is evaluating. Evaluating means that you can determine the usefulness and truthfulness of material and be able to give supporting reasons for your choices. The sixth and last level is creating. On this level you should be able to produce a new product from the learned information. My blind spot is having the belief that motive justifies method or the overconfidence in the process. It has a lot to do with wanting equality for all. I do believe that it is the motivation behind the action that gives you better...
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...Part A Utilitarianism In terms of utilitarianism theory, key stakeholders would include Tom, Tom’s parents, the company, co-workers in the company, charity. The below table would list the consequences (benefits and harms) by whether Tom exaggerate his work experience or not. Stakeholders | Exaggerate-Benefits | Exaggerate-Harms | Not exaggerate -Benefits | Not exaggerate-Harms | Tom | Retained by the company and provide the life-saving sponsorship for children. | He may lose job when the truth comes out and it would affect his future when he seeking a job. | He does not need to worry about any worse situations which may happen on him. | He would not obtain the job and cannot provide the sponsorship. | Tom’s parents | They could not support Tom and improve their financial position. | They need to continually support Tom. | They do not need worry about Tom’s characters. | Supporting Tom under a not good financial position. | The company | They may get a potential good employee. | They may get a potential bad employee. | They would not hire a dishonest employee. | They probably hire other person who is worse than Tom. | Co-workers | Working with a good graduate. | Probably affected by Tom in the work. | Completing job well with an experienced person. | Maybe work with a person worse than Tom. | Charity | Get the sponsorship from Tom. | None | None | Cannot get the sponsorship from Tom. | Weighing each stakeholder’s harms and benefits by Tom exaggerates his work experience...
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...Article 2: Persons with information disclosure obligations shall disclose information truthfully, accurately, completely and timely and there shall be no falsehood, misleading representation or major omission. Persons with information disclosure obligations shall make public information disclosure to all investors at the same time. Where companies that issue and list securities and their derivatives in domestic and overseas markets disclose information in the overseas market, such information shall also be disclosed in the domestic market. Article 3: The directors, supervisors and senior management personnel of issuers and listed companies shall perform duties faithfully and diligently and ensure the truthfulness, accuracy, completeness, timeliness and...
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