let’s move to the price
In terms of the price strategy in Australian market, competitive low-price strategy should still be implemented. Australian consumers are reported more likely to buy cheaper products due to slow growing disposable income.
Place In South Africa, Twinsaver has a close relationship with local major retailers due to its high reputation and huge market influence. It implies that Twinsaver when entering Australian market should first consider two largest retailers Woolworths and Coles. However, there has been a fierce competition between toilet paper. As we can see, the three main leading brands that are Quilton, Sorbent and Kleenex have long cooperations with both two retailers. Besides, Woolworths and Coles also have their private-label toilet paper brands. As a result, it could be quite challenging for such a new brand to compete with existing brands via Woolworths or Coles Therefore, some medium-size supermarkets like ALDI and IGA as well as small convenient stores like Seven Eleven may be more suitable for Twinsaver.
Twinsaver should also set up its own online selling distribution channel for Australian market. Online retailing has become increasingly popular in Australia. By 2012 value sales via Internet retailing had reached $4.6 billion, increased by 72% in 2007. Toilet papers as an everyday item should not only present in those online supermarkets. They should also be able to purchase via its official website.

Promotion As a new brand to Australians, Twinsaver can keep applying its pull strategies that have been proved successful in South Africa. For example, Twinsaver can make full use of TV ads and social media like Facebook, Instagram, and YouTube to promote its toilet paper. All these promotion strategies should emphasize product’s eco-friendly characteristic in order to satisfy consumers’ interest. Furthermore, regarding