...The Digital Footprint Analysis of FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels...
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...Full essay Twitter: Taming the firehose Andria Krewson Akrewson45c@mac.com Certificate in Technology and Communication program, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill May 3, 2009 About the Author Andria Krewson, a journalist with more than 25 years of news experience in Georgia, Florida and primarily North Carolina, is a student in the Certificate in Technology and Communications program in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. In her journalism career, she has focused on design; learning, teaching and supporting new technologies, especially content management systems; producing local, focused information in niche publications; and managing creative workers. She has been on Twitter as the user @underoak since February 2008, and also as @akrewson since September 2008. She expects to complete the UNC technology program in May 2009. Reach her at akrewson45c@mac.com UNC Honor Code: "I have neither given nor received unauthorized assistance while preparing this assignment and I have written the code myself." This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit here. Brief abstract Twitter, the short-message service started in March 2006, has a reputation for being filled with irrelevant noise. But new users continue to stream onto the service,...
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...Brandon C. Foltz, M.Ed. 6/26/2012 OPERATIONS MANAGEMENT NETWORK DIAGRAMS: CRITICAL PATH ANALYSIS USING FORWARD AND BACKWARD PASSES B r a n d o n C . Fo l t z , M . E d . B r a n d o n C . Fo l t z , M . E d . education / training & development / business / tech / math / opinion http://bcfoltz.com/blog Twitter: @BCFoltz YouTube: BCFoltz education / training & development / business / tech / math / opinion http://bcfoltz.com/blog Twitter: @BCFoltz YouTube: BCFoltz MILWAUKEE PAPER EXAMPLE MILWAUKEE PAPER NETWORK WITH TIME Installing a complex air filtration system in a paper manufacturing plant Activity Description Immediate Predecessor(s) Time to Complete (weeks) A Build internal components ─ 2 B Modify roof and floor ─ 3 C Construct collection stack A 2 D Pour concrete and install frame A,B 4 E Build high-temperature burner C 4 F Install pollution control system C 3 G Install air pollution device D,E 5 H Inspect and test F,G 2 TOTAL TIME 25 http://bcfoltz.com/blog 1 Brandon C. Foltz, M.Ed. 6/26/2012 CRITICAL PATH ANALYSIS CRITICAL PATH NODES When can we expect our project to be done? Which (if any) activities can be delayed without delaying the overall project? To conduct CPA, we need to find two starting times and two ending times for each activity Earliest Start (ES) - earliest start time given predecessor activities Earliest Finish (EF) - earliest possible completion time Latest Start (LS) – latest start time...
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...ANALYTICS WITH TWITTER Aug 23, 2012 Marti Hearst & Gilad Mishne WHAT IS TWITTER? TWITTER AS CULTURAL PHENOMENON Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.1 The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter. TWITTER STATS Twitter usage over time % of internet users who use Twitter 40% 20% 13% 8% 5% August 2011 Total 8% February 2012 15% 12% 0% 2% November 2010 4% May 2011 Typical day Source: Pew Research Center's Internet & American Life Project Winter 2012 Tracking Survey, January 20February 19, 2012. N=2,253 adults age 18 and older, including 901 cell phone interviews. Interviews conducted in English and Spanish. Margin of error is +/-2.7 percentage points for internet users (n=1,729). Several demographic groups stand out as having high rates of Twitter usage relative to their peers: TWITTER STATS ...
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...Topic Paper: Social Media Trends In China Investigate the Microblogging—Sina Weibo Heng Zhang Digital Strategic Communication East Tennessee State University Introduction Social media channels continue to grow in popularity across China in recent years. For a country with over 1.35 billion inhabitants, using social media has become a key way for individuals and businesses to communicate. Of all the Chinese social media products to join the market in the last few years, none has had as great effects as Sina's Weibo. Sina Weibo is a Chinese microblogging website. It was launched by SINA Corporation on 14 August 2009. Similar to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, with a market penetration similar to what Twitter has established in the USA. Sina Weibo presenting a relatively unfettered space for speech. In just four years, the site has attracted over 500 million members, more than the population of all but two countries in the world. For all its success, though, Weibo has confined itself to China; until 2013, when Sina introduced an English-language version and allowed users to login via Facebook, Weibo made virtually no effort to expand to foreign market and focused instead on recruiting users from within China. Given the country's large population -- and still-modest level of Internet penetration -- this strategy makes sense; however, there are still plenty of people in China who don't use Weibo. Weibo as the most...
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...Marketing Analysis Patricia A. Puliah Grantham University Abstract This paper will discuss the marketing analysis of the www.belts.com website. I will discuss some marketing concepts that will be analyzed. Marketing concepts that I will discuss are one-to-one, affiliate, viral, blog, and social network marketing. Then I will summarize my analysis of the web site. One-to-one Marketing One-to-one marketing is an approach that concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs. Its goal is to repeat this process many times with each customer, such that powerful lifetime relationships are developed. In turn it makes a distinction of customers rather than just products (Peters & Roger 1994). One to One Marketing is more than a sales approach. It's an integrated approach that must filter through all parts of an organization: marketing, sales, production, service, finance, and other departments. One to One Marketing recognizes that lifetime values of loyal customers who make repeat purchases far exceeding those of unpredictable customers who frequently switch suppliers in pursuit of a bargain. After reviewing the www.belts.com web site, I did not notice anything that stated the company uses this one-to-one marking concept. Affiliate Marketing According to Laudon & Traver, the definition of affiliate marketing is the online application of obtaining referrals. One website...
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...Facebook * Study Group 2: Farmville * Study Group 3: Twitter * Study Group 4: YouTube * Study Group 5: FourSquare * Study Group 6: Pinterest ● The study group will be the leaders in connecting the class on the selected medium, using the applicable weekly conference and start-off communications using these techniques. ● The study group will write a three- to five-page paper on the contribution the selected social medium has made to e-marketing, providing recommendations on ways this contribution can be increased. ● Use ideas from study and class group discussions, modules 1-4, our textbook, and Internet research sources to help justify your assessment and recommendations. ● Use your instructor as a consultant during your project. The paper should consist of a contribution of a minimum of one typed page per study group member, including citations, along with a group-developed executive summary and comprehensive reference section at the end with at least 6 total references. As an example, with a four-person study group, the paper should be a minimum of four and three-quarters to five pages (one page per group member and three-quarters to a full page of executive summary). If a study group member does not contribute to the paper, it can be one page less in length. All papers should list group members who helped write the whole paper, as well as who wrote each particular section (page) of the paper. Grades will be based on both individual and...
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...Facebook vs. Twitter The World Wide Web (www) was opened to the public on 1993, since then on, a new platform arises, the “Social Media”. As the internet users worldwide grew significantly, so is the need of the people to get in touch, share and be connected. According to Nation, D (2014) “Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website.” It became a new lifestyle for the new generation. Facebook the most popular social networking site with more than 150 million users competes with Myspace that caters to the youth and Linkedln for the adult and professionals. The real competition for Facebook is the microblogging site, Twitter. Both Twitter, with its 6 million users and Facebook shares the same mission and some features in common yet on a different platform seems to be embarked on a collision course. The focus of this paper is to define how both of the organization adapts to a fast pace technological advancement, the similarities and differences of Facebook and Twitter and to understand how they employ strategies in decision making to cope with changes in technological and social factors. Validate the “how competitive forces shapes strategy”, according to Pearce and Robinson (2011, p.91). Facebook and the Competition ...
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...REVOLUTION ANALYTICS WHITE PAPER Advanced ‘Big Data’ Analytics with R and Hadoop 'Big Data' Analytics as a Competitive Advantage Big Analytics delivers competitive advantage in two ways compared to the traditional analytical model. First, Big Analytics describes the efficient use of a simple model applied to volumes of data that would be too large for the traditional analytical environment. Research suggests that a simple algorithm with a large volume of data is more accurate than a sophisticated algorithm with little data. The algorithm is not the competitive advantage; the ability to apply it to huge amounts of data—without compromising performance—generates the competitive edge. Second, Big Analytics refers to the sophistication of the model itself. Increasingly, analysis algorithms are provided directly by database management system (DBMS) vendors. To pull away from the pack, companies must go well beyond what is provided and innovate by using newer, more sophisticated statistical analysis. Revolution Analytics addresses both of these opportunities in Big Analytics while supporting the following objectives for working with Big Data Analytics: 1. 2. 3. 4. Avoid sampling / aggregation; Reduce data movement and replication; Bring the analytics as close as possible to the data and; Optimize computation speed. First, Revolution Analytics delivers optimized statistical algorithms for the three primary data management paradigms being employed to address...
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...identify the current opinion by analyzing the public options and do the campaign in better way. Same as the voters get to know the overall public opinion of the candidates and can do their voting for candidates who is having positive opinion from public. OVERVIEW OF the Solution Social media platforms have become an important site for political conversations throughout the world. By using automated real-time sentiment analysis of this public opinion data can provide fast indications of changes in opinion, showing for example how an audience reacts to particular candidate’s statements during an election period. Sentiment analysis is a new area in text analytics where it focuses on the analysis and understanding of the emotions from the text patterns. This new form of analysis has been widely online marketing area. From this project, trying to implement the application of using weighting techniques with online sentiment to predict the vote percentage that individual candidate will receive. There will be in depth discussion about the various ideas using sentiment analysis to predict outcomes. Work In the last decade, interest in mining sentiment and opinions in text has grown rapidly, due in...
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...Assignment 1: Social Media Nicole Brock Prof. Davenport; LEG 100 May 19, 2014 This paper is going to be discussed the Twitter social media outlets and also detailed about four components of legally astute social media marketing. It explains the methods of alternative dispute resolution and determines the effective genuine disputes. This paper analyzes that how the federal government controlled the consumer transactions. It also examines the three branches of government for the discussion of impact of consumer transactions. This paper is going to be explained the agency relationship for utilizing the site for advertising. It also concludes this topic by providing the entire details of Twitter social media outlets. This was to be the component of astute Twitter social media marketing which was to manage the risks and to develop the realizable value for the initiation of rules which were offended by the law. The component provided the firms’ overall strategy which varied according to the legal tools of managers in business. This component analyzed that how the law affected the risk ratio for making business of Twitter social media marketing and also it provided the proper application of legal tools for attaining the legal astute of social media marketing. The ability to exercise informed judgment was to be the second component of social media marketing which provides the legal rules and outcomes for executing the facts and minor changes dramatically. It was also to...
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...Analysis of Online Social Network American Sentinel University RN – BSN COM412 11-04-2011 Abstract In my previous papers, I have analyzed my self-concept and I found out that, I am an ISFJ personality. And by doing communication skills test based on www.queendom.com my interpersonal communication skills were graded as excellent, which I feel it is true based on my self-analysis. The aim of this paper is to make a link between Self-concept and communication skills and, to do an online search in Google or other popular engines like Facebook and twitter to find out” who I am, and how others are seeing me”. In order to do that, I considered myself as a stranger and an Employer. Key words: Self-Concept, Communication Skills, Facebook, “Who I am and how others are seeing me”, Stranger, Employer. In this paper, in order to make a link between “Who I am and how others are seeing me”, I did an online search in Google and other popular engines like Facebook and twitter. I wasn’t able to find my name in Google, because of the privacy settings in my Facebook profile. So, I logged into my Facebook account and I considered myself as a stranger and analyzed my profile. The results of self –analysis are as follows. Being a Stranger my assumptions are: 1. Privacy: My account settings are not open to public, by choosing the privacy settings my phone number, Email address, home address, date of birth; my friends and family list are kept private. 2. Profile Picture:...
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...English 12.6 2 November 2012 Twitter Addiction Twitter has come to be probably the most commonly used social networking site, nearly half of twitter users view their profiles every day. Some of the users spend an unreasonable amount of their time on twitter, whiling the hours away unnoticed, while chores to go unfinished, and even going to the extent of ignoring family and friends in the real world. Although a majority of the hundreds of millions of people use twitter as a special networking device, it has several of negative impacts such as social isolation, communication problems, and health problems which profoundly impact the lives of the users. "The people drawn to Twitter are people on the cutting edge, the real nerds who are resentful of the fact that the general population have found and taken over Facebook" – (Steve Dotto), host of Dotto Tech. “Twitter lets me hear from a lot of people in a very short period of time.” - Robert Scoble, blogger. While twitter addiction disorder or twitter addiction are not medically accepted terms, the actuality of addictive behavior on twitter is a mounting concern for scores of twitter users, and one that psychoanalysts are seeing more regularly in their patients. “If you have found that sharing, connecting and learning through twitter has replaced all avenues of learning and communicating and in your life, it is a possibility that you have twitter addiction disorder” (Fenichel.) “Using Twitter for literate communication is about...
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...social cohesion amongst students. The use of this assortment of social media has diverse effects on the user’s life, some of which are negative and others, positive. This study is aimed at investigating the impact of Social Network Usage on University Students Academic Performance using Benue State University Makurdi, Nigeria as a case study. The study sampled 1596 students. The study focused on three key impact areas: the time spent on social media, the frequency of visiting social media and the relationship between the volume of social friends and a student’s academic performance. Correlation and regression analyses were used to determine and measure the extent to which the three variables were related to students’ CGPA. The study adopted a paper-based close-ended questionnaire and was restricted to undergraduate students in three majors. The study found that the time spent on social media, the frequency of visit and the total number of online friends has a statistically significant relationship with a student’s academic performance. It is therefore recommended...
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...Research Paper Managerial Economic Analysis of the Impact of Social Commerce on E-commerce Submitted by Student Prepared for Professor Thomas C. Makemson BUSN 6120, Managerial Economics Spring 1, 20XX Section: XX Webster University March 2, 20xx CERTIFICATE OF AUTHORSHIP: I, xx, certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. ____________ 03/02/20xx Signature Date Today, Facebook, Linkedin, Twitter, MySpace are well-known social networking brand names that many of us have grown accustomed to making part of our daily routine, whether it be for staying in touch with friends, networking, or micro-blogging. Social networking tools have the potential to revolutionize e-commerce as we know it today through “social commerce” platforms. A 2011 study by Booz & Co estimates that social commerce is currently a $5 billion market with the potential to grow to $30 billion in five years (Booz & Co., 2011). Social commerce's transformational power lies in its personalization of the internet experience, connectivity with an individual’s network, and the dynamic customer data collection that can drive current and future marketing and sales efforts. In this paper, the author will introduce the social commerce concept, examine the social commerce market...
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