...visitors travelled in Queensland until March 2011, which increased nearly 29% in the last 12 months period. Moreover, the number of Chinese visitors was a continuing grow trend from 2001 to 2010. It can be said that Chinese visitor has become a needful group for the Queensland tourism, thus, the new target market is the international visitors who come from China. SWOT analysis of Queensland Tourism Company presents that some internal facts such as the environment, tourist experiences can be the Strengths. Moreover, Weaknesses can be that the brand image and awareness is weak for these potential Chinese customers. The high rate of exchange has already become the Threat not only for the Queensland tourism but also Australia tourism. The first marketing strategy is that using the social media tool as a platform to communicate with the potential customers in China, the brand awareness and image of Queensland Tourism Company could be improved, it should be mentioned that this social media platform also used to do the promotional activities. Packaging strategy can be the second marketing strategy for the target market, in China, Sina Weibo got the huge population of registered users. The packaging strategy means that the registered users can use the account number directive login our company’s ecommerce website and to the transaction activities such as hotel booking. The third marketing strategy is the group buying, it might be a good way to deal with the question of high exchange rate,...
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...INA [pic] Part 1: General Situation of SINA SINA is an online media company for China and Chinese communities around the world. SINA operates four major business lines: SINA Weibo, SINA Mobile, SINA Online, and SINA.net. SINA has over 100 million registered users worldwide. SINA was recognized by Southern Weekend as the "Chinese Language Media of the Year" for 2003. SINA owns SINA Weibo, a sort of Facebook–Twitter social network hybrid all rolled into one, which has 56.5 percent of the Chinese micro-blogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu. While relatively unknown in the U.S., the Chinese social networking service has more than 140 million users and millions of posts per day, and is adding 20 million new users per month, says the company. SINA has said it has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers combined. Sina.com is the largest Chinese-language infotainment web portal. It is run by SINA Corporation which was founded in 1999. The company was founded in mainland China, and its global financial headquarters have been based in Shanghai since October 1, 2001. Background: As a website that mainly caters to the Chinese population around the globe, SINA claimed that it has about 94.8 million registered users and more than 10 million active users engaged in their...
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...struggled through this a bit before really figuring out whom it is that we are targeting and how to best communicate with them. Renren—students and friends: ("on-campus network"） is a Chinese social networking service that exists as the Chinese remake of Facebook. It has been called the Facebook of China, popular amongst college students. In April 2011, it had to update its statement accurately to "a total of 31 million active monthly users." Mircoblog—sina: fashion and yoga people Sina Weibo ("New-wave Microblog") is a Chinesemicroblogging (weibo) website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users. It has 503 million registered users as of Dec 2012.[4] About 100 million messages are posted each day on Sina Weibo. Taobao—ebay: everyone Taobao Marketplace is a Chinese language web site for online shopping, similar to eBay and Amazon. Taobao Marketplace facilitates consumer-to-consumer (C2C) retail, so we believe this providing a really great platform for small businesses or individual entrepreneurs, just like us, to open online retail stores that mainly cater to consumers in mainland China, Hong Kong, Macau and Taiwan. We really did a pretty good response from the Chinese market; especially on Chinese Micro-blog we got 5 repost shares in...
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...W’Style’s Social Media Strategy Report ISYS 1028 Assignment 3 Lecturer: Dr Claire Davison Padmanabh Deshpande: 3455769 Jie Deng: 3452773 Jianpeng Shao: 3372513 Regina Tilaar: 3410562 Qiaojian He: 3181251 31th October 2013 Contents 1. Social Media Business Audit of ASOS.com…………………………………………………………….3 2.1. Business Introduction and Brand Description………………………………………………………. 3 2.2. Current Customers and Target Market………………………………………………………………….3 2.3. Reviews of Social Media Channels…………………………………………………………………………3 2.4. Analysis of Strengths and Weaknesses of the Current Campaign…………………………. 6 2.5. Conclusion of Findings…………………………………………………………………………………………..7 2. Social Media Strategy Report for W’ Style…………………………………………………..……….8 3.6. Business Introduction…………………………………………………………………………………………..8 3.7. Current Market and Target Market………………………………………………………………..…….8 3.8. Identification of Business Goal of Strategy……………………………………………………………8 3.9. Engagement Strategy and Technologies…………………………………………………………….…9 3.10. Overall Schedule of Strategy and Campaigns………………………………………………………10 3.11. Resources and skills required for performing strategy…………………………………..……12 3.12. Key Performance Indicators and Analytic Tools………………………………………..…………14 3. Evidence of Social Media Campaign…………………………………………………………..……….16 4.13. The Goal of the Campaign……………………………………………………………………..……………16 ...
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...Business Report for Facebook 01 /12/2011 Group members: Ying Huang 1033113 Lupeng Tang 1123942 Qiwen Fan 1033112 Executive Summary Facebook is the website has the largest number of users among the social media industry, which have tremendous market share. The company's aim is to make closer to each user, which is the competitive weapons of the company in the social media market. The company's current strategy is the growth strategy, and it is going to develop more functions of the website base on a large number of users, thereby creating more profits out. In terms of resource, this includes physical resource, financial resources, human resource and intellectual resources. facebook for globalization, has a large number of funding and acquisitions, to attract more skillful and professional person into the company, and has the most competitive market share started to reputation. Even though there are many competitors in the social media want to take the market share. Table of content 1. Introduction 1 2. Company description 1 3. Internal analysis 2 3.1 Strategic capabilities 2 3.1.1 Physical resources 3 3.1.2 Financial resources 3 3.1.3 Human resources 4 3.1.4 Intellectual resources 5 3.2 Strength 5 3.3 Weakness 6 4. External analysis 6 4.1 Porter’s five forces analysis 6 4.1.1 Threat of...
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...COURSE TITLE FINANCIAL MANAGEMENT AND CORPORATE GOVERNANCE SEMESTER AND SESSION SEMESTER 1/2015/2016 REPORT TITLE MAIN ISSUES IN ALIBABA, BAT AND XIAOMI BUSINESSES PREPARED FOR MR ISMAIL BIN ABDUL RAHMAN PREPARED BY HEMA RAMASAMY@LOGARAJAH MATRIC NUMBER MBS141140 SUBMISSION DATE 18TH OCTOBER 2015 ALIBABA’S JACK MA: RISE OF THE NEW CHINESE ENTREPRENEUR Central Issues - China Pages were initially started up with almost no Internet background and low value of capital, resulted a bought over by China Telecom, a state-owned giant in industry. - Alibaba’s formation with limited capital went through period of uncertainty, where it was not a profitable business until year 2000. Its expansion were mainly focused on free-use base produced no revenue to Alibaba.com. Its funding was mainly from private investors and strategic partners such as Yahoo and Softbank. - Jack Ma’s strategy were based from original business models, and not a copied from US ones like most other Chinese Internet companies. Was it a wise decision to be unique? - Alibaba came with few main products, Taobao.com (shopping site), Alipay.com (payment service), Koubei.com (classified ads) and Alimama.com (marketplace). - EBay, had strong financial and technological resources, acquired EachNet, an online auction leader at the time as a competitor. Alibaba lacked resources to build an own search engine, led Jack to join forces with Yahoo. Somehow, Yahoo has its own competitors...
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...with. The statement “in China today, the general public have no political influence” is complicated by a focus on everyday politics. Chinese citizens do participate in everyday politics, although not in the direct way found in democratic nations. The power of social media in China is allowing internet users to express dissatisfaction with the government, even in the face of censorship. The power of social media and its political influence is illustrated through the 2011 Wenzhou train collision case, which ignited outrage from online communities and led to the exposure of corruption amongst government officials. Typically, when a person thinks about the western concept of political influence, voting in a democratic election comes to mind. For the average citizen, their vote represents their voice in politics. If a person is not satisfied with the government or want to voice their concerns, they are able to freely criticize the state or engage in peaceful protests. They may also participate in politics by joining a political party or even forming a new party. The western concept of political influence centers on free speech and acting directly to affect politics. The concept of political influence by the general public in China is vastly different from western norms. The political system in China is not a liberal democracy, thus many foreigners believe that regular citizens have no influence in politics. Although the expression of political dissent in China is not a right of freedom...
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...A Business Report on Roman Holiday –An Italian Restaurant (好像需要一个什么封面) Executive Summary Rome Holiday is an Italian restaurant located in the CBD of Nanchang, China. As the successor of the restaurant, the author produces this business report in order to improve the business performance of the restaurant. The report consists of 10 sections. Section 1 is a brief introduction. Section 2 describes the chosen business. Section 3 discusses the importance of knowledge management and the purpose of BI. Section 4 conducts a Porter’s Five Forces analysis on the business. Section 5 explains why web traffics is not a good indicator for web sales or website success and make recommendations to improve the website. Section 6 recommend Sina Weibo as the social media tool for marketing of the business and explain barriers to use this medium. Recommendations are made. Section 7 explains how the restaurant can use mobile App to marketing and increase sales. Section 8 is concerning with system customization. Section 9 discusses the importance of data security and potential threats as well as recommendation to secure the data. Section 10 is a conclusion. Table of Contents Executive Summary 2 1. Introduction 3 2. Chosen Business 4 3. Knowledge Management and Business Intelligence (BI) 4 4. Porter’s Five Forces Model 5 4.1. An Analysis of Buyer Power and Supplier Power 5 4.1.1 The bargaining Power of Buyer 5 4.1.2 The Bargaining Power of Supplier 5 4.1.3 Strategies...
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...Taming Chinese Cyberspace -- a vision from Weibo Yicheng Zhu Reg. No. 110136970 Course: JNL 6032 Media Censorship Course leader: Dr. John Steel Abstract In this essay the recent fashion of Weibo in Chinese media is discussed, especially on the Chinese authorities and government's attitude towards it, moreover and more importantly, the way of how Weibo is being censored is explained. According to previous theories, internet cannot be regarded as a safe and free place for ideas and liberated speeches, Weibo is a good and exaggerated example as it is born in China--a nation long been considered to be less democratic. But is it really true? Was the limit of speech and media censorship really necessary? How does China want to assert them? Introduction As the 'Arab Spring' had cause enormous shake in the Middle East and north Africa, we had witnessed other great overthrows of regimes, and internet undoubtedly participated as a important role in the movement. When another civic protest took place in numerous western countries, we can also sense the huge power emanated by the social networks. The Chinese government was well aware of this, and they had foreseen the danger and unrest that these social networks could bring, 2 years earlier Twitter was officially shut sown---possibly because of the riot in Xinjiang one month before the blocking--and Weibo appeared as a Chinese replica to replace it. As theories have been...
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...Chinese News Analysis Essay: Do you think that there has been any relaxation of state control over the Chinese media over the past couple of decades, or is there simply a cycle of tightening and loosening the state control on the media that does little to reduce the power of the government? (Give examples to support your answer) Since the establishment of People’s Republic of China (PRC) on 1st October 1949, the Chinese Communist Party (CCP) had a tight control on the Chinese media. Prior to the reform in 1979, all of the Chinese media outlets were controlled by the state. The number of media sources was strictly regulated, and the content, length and even format of newspaper had to adhere to the CCP guideline. (Hassid, 2008) The total control of Chinese media during the Mao era had a profound impact on flow of free information among Chinese people as the news providers were either funded directly by the state or indirectly through policy of forced subscription and cross subscription between publications. (Hassid, 2008) Even though there have been significant changes in the relationship between the Chinese government and the Chinese media ever since Deng Xiaoping’s reform from the late 1970s with the rise of local, provincial, and regional media organizations, as well as online media platforms, the Chinese government is still very much controlling the Chinese media and its centralized power. The Chinese media was once regarded as a singular entity during the time of “building...
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...Hoi Shan Wu Prof. Dennis Lee Doing Business in China 16 May 2017 KFC in China As China develops the pace of life has gotten quicker. The Chinese people’s demand for fast food service with good hygiene has grown due to fit their busier lifestyle. An analyst from China Venture Group, Wan GE, said that fast-food has become the first choice for 85% of Chinese city residents when eating out. (Hu and Chen) The fast-food industry in China is fast growing with an 11.6% growth from 2010 to 2015. (Fast-Food Restaurants in China: Market Research Report) Kentucky Fried Chicken (KFC) a subsidiary of YUM! Brands, was the first quick-service restaurant (QSR) to enter China in 1987, and remains China’s number one QSR today with more than 5000 restaurants in over 1100 cities. (Yum! Restaurants in China) KFC started as a joint venture company; 60% stake held by KFC, 27% by the Beijing Tourist Bureau and 13% by Beijing Food Production. In 1988, Bank of China bought 25% of the venture, diluting KFC to 51% of shares. The first KFC was opened in Beijing, Qianmen, five minutes away from Tiananmen square. (Qingfen) When KFC first entered China, it was a great success. It was an eye-opener into American cuisine and culture. Chinese consumers had the perception that anything from the west is the best; since KFC is from the west it was the best. Chicken is the second preference of meat followed by pork in China. Naturally Chinese customers loved KFC’s fried chicken not only because of the product...
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...For Chapter review, I have decided to review on Week 7’s Lecture, which is about China internet censorship, and networked politics. One of the reading that I will particularly focus an article by Jonathan Sullivan, “China’s Weibo: Is faster different”. Weibo is a microblogging platform in China where it is their own ‘Facebook’. With China censoring social media sites such as Facebook, Twitter, Youtube, etc, they have made their own platform where the government can still monitor and censor what their citizen post online which bring negative feedback from the public opinion and other countries. China is one of the fastest growing economic in the world where it is also one of the only country that is still a communist country. Although China...
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...Nike China’s “Find Your Greatness” Campaign CLIENT NIKE PRODUCT NIKE ENTRANT WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA TYPE OF ENTRY MEDIA: Use of Media CATEGORY Best Use of Social Media Marketing TITLE FIND YOUR GREATNESS PRODUCT/SERVICE NIKE ENTRANT COMPANY : WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA ADVERTISING AGENCY : WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA MEDIA AGENCY : MINDSHARE CHINA Shanghai, CHINA BRAND OWNER: Nike AGENCY: Wieden+Kennedy, Mindshare, AKQA, Razorfish BRAND: Nike COUNTRY: China MEDIA BUDGET: 10 - 20 million AMBUSH MARKETING: A marketing technique in which advertisers work to connect their product with a particular event in the minds of potential customers, without having to pay sponsorship expenses for the event. An example of ambush marketing might involve selling music merchandise just outside the grounds of a concert without the consent or awareness of the concert promoters, relying on association with the concert to drive sales. PARASITIC ADVERTISING: A type of marketing that promotes one product at the cost of lost sales for another product. Parasitic advertising often occurs when two products are close substitutes for one another. Firms generally attempt to avoid parasitic advertising within their own product offerings because it is not the most effective way of maximizing the return on ad spending. THE BIG IDEA: Honour the pursuit of greatness, not just gold. Simply to inspire and energize everyday athletes everywhere...
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...were the base of MIUI operating system, and they also became the first batch of “Me Fan”, meaning Xiaomi fans. Later, Lei Jun decided to manufacturer smartphone. They used the same method to do marketing with zero budget. They set up MIUI mobile phone forum, which became the base camp of “me fan”. In 2010, MIUI forum already had 1 million registered users. Naturally, the 1 million users became the first “Me Fan” of MIUI smartphone. “Me Fan” participated in product research, development, test, spread, marketing and public relation. Except a variety of online activities, fans also organized offline city gatherings. 42% “me fan” bought 2-4 MIUI smartphones, they were extremely loyal to Xiaomi. Xiaomi fans city gatherings covered 31 cities in China, and Xiaomi official city gatherings would held every two weeks. Xiaomi would invite 30-50 users to come to the scene talking with engineers. There are about 300 to 400 city gatherings in nationwide annually. Lei Jun also created a “me fan” festival to share new...
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...* Coursework Header Sheet221230-4 | | Course | CATE1163: Strat Mktg & Mgt for Tourism | Course School/Level | B/PG | Coursework | Essay | Assessment Weight | 45.00% | Tutor | J Kokkranikal | Submission Deadline | 11/12/2014 | Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. | 000835874 Boost Sri Lanka's Tourism Marketing Plan Table of Contents 1. Introduction 3 2. Planning and research 3 3. Marketing objectives 8 4. Target market 9 5. Activities and program 10 6. Timetable 12 7. Control and evaluation procedures and measures 13 8. Appendix 1 14 9. References 15 Introduction Sri Lanka is island country, which located in the Indian Ocean (CIA, 2014). It is well known as its natural beauty, cultural heritage, golden beaches, multiple wildlife, unique festivals and great people. Sri Lanka is generally known as “the...
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