...The Bottled Water Industry Threat of entry of new competitors is low. Firstly, the competitors that currently exist are large, dominating companies who already own a huge market share of the industry. New entrants attempting to enter the market will have compete with established brands such as Coca-Cola, PepsiCo, and Nestle. These brands have decades of experience in the food & beverage industry, have developed brand recognition & loyalty and have achieved low-cost production and distribution capabilities that cannot be easily matched. Secondly, it is expensive to initially develop the infrastructure to produce the product. The case states that prices for bottle-filling lines range from $125,000 to over $100 million, not to mention the costs associated with “source certification, road grading, and installation of pumping equipment …” which require approximately $300,000 worth of investment. Threat of substitute products/services is high. Numerous bottled and non-bottled products that can easily substitute bottled water. The main factor that differentiates bottled water from other soft drinks is that it caters to a health-conscious market because it has no sugar and no calories. However, today, there are several healthy soft drinks that are ‘zero-sugar added’, ‘zero-calorie’ alternatives to water. Coke zero, crystal light powders, diet sodas, zero-calorie energy drinks, etc. are just some examples. Tap water is also a substitute product because many people simply trust...
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...PROJECT REPORT ON SALES FORECASTING FOR UK SOFTDRINKS MARKET BY GROUP 3 EMBA-MS 2013-2015 | GROUP MEMBERS: | |DHINESH J | |SIRIKONDA KIRAN KUMAR | |RANJANI N | |VISHWESHA | INDEX 1. TOPIC 3 2. INTRODUCTION 3 3. ESTIMATING THE DEMAND FUNCTION 4 4. REGRESSION 5. ANALYSIS 6. CONCLUSION TOPIC The given topic for the assignment is – “to compare the Sales forecasting techniques and analyze sales forecasting using the demand function for any product in the market”. Based on the internal discussion the group has decided to study the trend for the UK soft-drink market, analyze and compare the sales forecasting using the demand function for the following products, a. Bottled Water b. Soft Drinks c. Carbonate Drinks All price information has been adjusted for inflation using UK CPI (Consumer Price Index) REFERENCES The following are the data references/sources used in this assignment, a. 2012 UK Soft-Drink report : Source : British Soft-Drink Association - www.britishsoftdrinks.com (a copy of...
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...THE 2010 UK SOFT DRINKS REPORT INVESTING IN REFRESHMENT SOFT DRINKS – INVESTING IN REFRESHMENT REPORT METHODOLOGY/BACKGROUND Specialist food and drink consultancy, Zenith International, has been commissione to produce commissioned enith this 2010 BSDA UK Soft Drinks Report. All data and insights contained in this report were produced using Zenith’s internal market databases and primary research. In compiling its research, Zenith relies on the goodwill and cooperation of companies active in the marketplace. During Zenith’s annual research into the UK soft drinks industry, over 250 soft drinks producers are regularly contacted. This includes larger branded operators, retailer own label specialists, contract packers and a significant number of smaller independent companies. Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for unauthorised soft drink imports sold through the ‘grey market’ are also included. This is more pronounced in categories such as energy drinks rather than dilute to taste drinks, for example. A complete picture of the UK soft drinks market across all sales channels is produced, through Zenith’s extensive study of the largest soft drinks companies, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass...
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...The soft drinks industry is a highly competitive market and has a wide variety of products which are sold within this market. These include bottled water, carbonates, dilutables, still and juice drinks, fruit juice and smoothies and sports/energy drinks. From the 2012 UK Soft Drink Report it shows that the soft drinks industry has grown massively in value by 5.1% in 2011 which equates to £14.5 billion. Along with this consumption of soft drinks has risen by 0.7% to reach 14.6 billion litres. This shows the current size and value of the market to be on a constant rise, and will continue to rise with the increasing population of the UK and marketing of Soft Drinks companies. The market sector as a whole can be seen as increasing. From looking at a Mintel report for each individual sector in the market I found that they all follow a similar trend. Drinks such as bottled water, carbonates, dilutables, smoothies along with still and juice drinks all follow the same trend as rising from around 2006 where the records begin, followed by a slight dip during the recession during 2008 and then a constant increase again. This is expected as the recession affected most market sectors around the world and because soft drinks are not a necessity in the home as the UK has clean running water the market for soft drinks sank a little, but since then has been on the increase. Smoothies showed a drastic change during the recession unlike any other of the segments, managed to plummet from £225 million...
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...http://www.5dmag.com/wp-content/uploads/2010/08/bottled-istock.jpg QUENCH BUSINESS PLAN 1) COMPARISON OF EFFECTUATION AND CAUSATION MODELS NAME: HAMIDULLAHSHIRZAI STUDENT ID: B0627MHMH0213 COURSE: MBA (FEBRUARY) SUBJECT: MSE SUBMISSION DATE: 17.04.2013 ABSTRACT This is a business plan for a new venture called Quench and in this Plan different business theories are used and different marketing Tools and techniques are highlighted in order for a new business to begin its new venture efficiently and effectively. The report covers all the relevant techniques can be used in developing a new venture 1.0 Introduction The word entrepreneur is derived from the French word “entreprendre” that means to eundertakei.i.e... The person who undertakes the risk of new enterprise. The word entrepreneur, consequently, first acted in the French language in the commencement of the sixteenth century. The word was also applied to the leaders of military expedition. But it was Richard Cantilon, an Irishman, living in France who first used the term entrepreneur to refer to economic activities. According to Cantilon: “an entrepreneur is a person who buys factor services at certain prices with a view to selling its product at uncertain prices.” Thus, to Cantilon, an entrepreneur is a carrier of risk which is non-insurable. One of the most well-known French economists Jean Baptiste Say defined the term entrepreneur in an expressive manner. According to J.B Say: “an entrepreneur...
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...sustainable conduct 11 5.0 Evaluation 12 5.1 Analysis of the Alternatives 12 5.1.0 Alternative 1 12 5.1.1 Alternative 2 13 5.1.2 Alternative 3 13 6.0 Recommendations 13 7.0 Action Plan 14 8.0 Contingency Plan 15 9.0 Conclusion 15 10.0 References 16 Introduction FIJI Water was founded David Gilmour a Canadian hotel and gold mining mogul. In 1996, FIJI Water started its operations in the Islands of Fiji (McMaster & Nowak, 2009). They leased land from the Fijian government that was located on top of a massive artesian aquifer in the Yaqara Valley of Fiji's main island (McMaster & Nowak, 2009). FIJI Water was able to successfully attract consumers to its pure artesian water with slogans like "untouched" and "unpolluted" (McMaster & Nowak, 2009). With adopting a successful branding and marketing strategy, FIJI Water gained competitive advantage over its competitors through creating a unique brand image that is portrayed healthy, trendy, and high-end. Recently, FIJI Water has been facing heavy criticism not just for its carbon footprint, but also for its entire business model of shipping a product (water) to markets where high quality water is readily available for free. This report will discuss FIJI Water’s future options to become a genuine environmentally conscious/ sustainable company. 1.0 Problem Statement The primary problem in the case is that fundamentally the business...
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...Carbonated Soft Drinks Executive Summary – UK – June 2011 Carbonated Soft Drinks Executive Summary – UK – June 2011 Jonny Forsyth Senior Drinks Analyst The market has been helped by a number of levers: people are drinking less alcohol meaning that soft drinks as a whole have been gaining in ‘share of throat’; the British climate has improved since 2000 creating a greater demand for refreshing drinks; people have become less concerned about being healthy since the economic downturn; and the product is more competitively priced than all its competitors but for bottled water (which is available for free at home, so hardly a like-forlike comparison). 1 Carbonated Soft Drinks Executive Summary – UK – June 2011 The Market FIGURE 1: MARKET SIZE AND FORECAST FOR VALUE SALES OF CARBONATED SOFT DRINKS, 2006-16 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 2006 (£m) 4,448 Market value (£m) Best case (£m) 5,929 Mintel forecast (£m) 5,214 Worst case (£m) 4,499 Confidence intervals 95% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 90% 70% 50% Est. Actual Forecast SOURCE: SYMPHONYIRI GROUP/MINTEL ESTIMATE Since 2006, the carbonated soft drinks market has shown all the signs of being mature, with volume sales remaining constant over this period. The market does, however, remain a huge revenue driver: worth £4.45 billion in 2011. Mintel forecasts that – helped by its value indulgence proposition, strong branding and the increasing popularity of...
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...Assignment Title; Marketing Topic; Launch of BUXTON (Nestle) Bottled water in Indian market Table of Index INTRODUCTION........................................................................................................................................... REASON FOR BUXTON TO ENTER IN INDIAN BOTTLED WATER MARKET.............................................. MARKET ANALYSIS OF INDIAN BOTTLED WATER INDUSTRY................................................................ A) Five Forces analysis........................................................................................................ B) SWOT Analysis.............................................................................................................. MARKETING STRATEGY(PRICE AND PRODUCT STRATEGY) FOR BUXTON.............................................. A) Pricing strategy........................................................................................................ B) Product strategy........................................................................................................ C) Place strategy........................................................................................................ D) Promotional Strategy........................................................................................................ CONCLUSION AND RECOMMENDATIONS...
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...market, maintained by private ownership.ABLs key requirement was improved financial performance and use of Hydrate as a basis for expansion into the bottled water industry. | It should have been communicated to all levels of business through cascading communication. This would have ensured all ABL employee understood the future direction of the business and the changes that would be needed.An explanation to existing company employees is required to make sure they fully understand the strategy changes. | StructureDecentralized organization structure in ABL Vs relatively centralized structure in HydrateSystemStrict financial processes are seen by the existing Hydrate mgmt. as cumbersome and inflexibleMgmt and staff are not happy with the new performance management and reward policies that have been implemented and there is a real problem with motivation towards the achievement of goalsDifferent functional system would be applied.StyleStaff | ABL is the second largest company in non-alcoholic beverage industry. The size has required a decentralized structure in the organization. However, Hydrate water is a private owned company.ABL governance requirements have forced strict financial controls to be put in place.ABL employs rigorous financial and compliance reporting systems and is proud of its ability to complete end of month reports in half a day.TBL reporting has been adopted by Hydrate as wellABL...
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...Exam case Australian Beverages Limited Pre-seen information Semester 1 2010 Australian Beverages Limited — Pre-seen information A. Introduction to Australian Beverages Limited — March 2010 Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s, the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories, such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in response to declining consumption of carbonated soft drinks (CSDs), the company’s traditional area of business strength. This move also enabled ABL to leverage its strong distribution capabilities to supermarkets, convenience stores and hospitality channels by adding adding such complementary food products to non-alcoholic beverages. Nevertheless, CSDs still accounted for 90 per cent of company revenue in 2004. Tom Dwyer, the current managing director, has been with the company since 2005. He joined the company at a time when CSD growth was stagnating and shareholder confidence in the company was waning. This had resulted in the share price declining by 15 per cent in the two years prior to his appointment. In order to restore shareholder confidence, Dwyer established a strategic planning team within the company to assess the current product portfolio and identify organic and acquisition growth opportunities. From this review the importance of operational excellence was identified and strong...
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...COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD) March 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Carbonates 169.5 billion litres Fruit/ Vegetable Juice 62 billion litres Sports and Bottled Sports and Energy Drinks Water Energy Drinks 205.1 billion15 billion litres 16.2 billion litres Concentrateslitres 43 billion litres Concentrates 43.7 billion litres RTD Tea 30.1 billion litres RTD Coffee 4.5 billion litres The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe...
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...COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD) March 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Fruit/ Sports and Carbonates Bottled SportsWater and Vegetable Energy Drinks 169.5 billion Energy Drinks Juice 205.1 billion15 billion litres litres litres 16.2 billion 62 billion litres Concentrateslitres 43 billion litres Concentrates RTD Tea RTD Coffee 43.7 billion 30.1 billion 4.5 billion litres litres litres Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible...
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...FIJI Water Bottled water has become an indispensable prop of the daily lives of consumersalmost anywhere in the world today. It is truly a marketing phenomenon in the 21 centurys globalconsumer culture. Despite having grown up drinking water straight from tap, many consumers now prefer paying for the luxury of drinking bottled water and are raising a generation of children that views bottled water as a superior alternative to tap water. They have learnt to accept paying good money for a commodity which has always been provided, and can still get, for free from taps in their homes. Bottled water barely existed as a consumer product a couple of decades ago. It was mostly found in exotic holiday destinations with poor quality local drinking water to cater for the needsof tourists. Today, we find bottled water in lunch boxes, meetings, lecture halls, tennis matches and the cup holder of the treadmill at the gym. Every convenience store or supermarket offers bottled water for sale. At supermarkets, bottled water is the most popular item by units sold today. When we buy a bottle of water, we are notjust paying for the water itself but the convenience and most probably the artful story which the water companies tell us about the water. Our choice is affected by where it comes from, how healthy we think it is, and what it says about us ¨C in other words, its symbolic meanings rather than the actual benefits. Among the choices that we make for our daily consumer products, bottled water...
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...SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Carbonates 169.5 billion litres Fruit/ Vegetable Juice 62 billion litres Sports and Bottled Sports and Energy Drinks Water Energy Drinks 205.1 billion15 billion litres 16.2 billion litres Concentrateslitres 43 billion litres Concentrates 43.7 billion litres RTD Tea 30.1 billion litres RTD Coffee 4.5 billion litres The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low...
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...S w 909A08 FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY — GREEN MAKEOVER OR “GREENWASHING”?1 James McMaster and Jan Nowak wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2009, Richard Ivey School of Business Foundation Version: 2011-09-21 “Bottled water is a disaster, for several reasons. First there’s the issue of the sustainability of underground aquifers, from where much of the bottled water is drawn. And then there’s the carbon footprint. Water is heavy, and transporting it around the world uses a lot of energy.” Jeff Angel, Total Environment Centre, Sydney, Australia2 “We survived before we had water in bottles. It is unnecessary. When you see water imported from Fiji in plastic bottles, you know it’s bad for the environment...
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