Marketing Plan: UmVerto
Marketing Plan: UmVerto

Table of Contents

1. Executive Summary………………………………….…..………...1 1.1. Organization and product……………...………….………….……...1 1.2. History………………………………... ………….……….………… 1 2. Situation Analysis………...….…………………………………………….1 2.1. Mission Statement………………………………….………………….1 2.2. Organizational Philosophy and Background..………...….…………1 2.3. SWOT Analysis……………………………………………….. …………….1 3. Marketing Strategy……………………………………………………….1 3.1. Business Unit Goals……………………………………………………1 3.2. Target Market Identification………………...………………………1 4. Action Tactics………………………………………………………………1 4.1. Product Tactics……………………………………………………….1 4.2. Price Tactics…………………………………………………...........1 4.3. Place Tactics…………………………………………………...........1 4.4. Promotion Tactics…………………………………………………….1 4.5. Implementation Timeline/Budget Summary…………………............1 5. Control Measures…………………………………………………………1 5.1. Measurement Process…………………………………………………1 5.2. Review/Control Process………………………………………………1

I. Executive Summary
“Nature creates the weather, umVerto calms the storm.”, and to Retrofit Designs LLC this is more than just a motto, it is a daily business practice. Retrofit Designs LLC prides it’s company and business practices on being a leader with profound dedication to current and future customers’ needs with a stable balance between tradition and innovation. The company offers an array of strong, unique products to make weather more comfortable for the many consumers that find themselves in a rain soaked world.
The umVerto product is an adaptation of an umbrella of the past to a self contained, modernized, weather stopping product. As the umVerto is closed, the umbrella portion inverts into a self contained sheath. This, in turn, collects the excess