...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Historical Events Discuss What You Understand by the Term Enthnocentrism and Show How Enthnocentrism Is Bad in National Politics In: Historical Events Discuss What You Understand by the Term Enthnocentrism and Show How Enthnocentrism Is Bad in National Politics There is a widespread tendency for people to favour their own group over another group. This tendency has been variously labelled as ethnocentrism, intergroup bias, in‐group favouritism or in‐group /out group differentiation. It denotes a cultural narrowness in which the ethnically centred individual rigidly accepted those of the in‐group while rejecting those of the out‐group. In other words, Ethnocentrism is the point of view that one's own way of life is to be preferred to all others. Flowing logically from the process of early enculturation, it characterizes the way most individuals feel about their own culture, whether or not they verbalize their feeling. Therefore this essay will discuss what is understood by the term ethnocentrism and show how Ethnocentrism is bad in national politics. Firstly will define what ethnocentrism is, and discuss fully what is understood by the term. Secondly will show how ethnocentrism is bad for national politics. Thereafter a clear and concise conclusion will be drawn. Different...
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...CURRICULUM OF BUSINESS ADMINISTRATION FOR BBA, BBS, MBA & MS HIG HER EDUC ATIO N CO MM ISSION (2012) HIGHER EDUCATION COMMISSION ISLAMABAD 1 CURRICULUM DIVISION, HEC Prof. Dr. Syed Sohail H. Naqvi Mr. Muhammad Javed Khan Malik Arshad Mahmood Dr. M. Tahir Ali Shah Mr. Farrukh Raza Mr. Abdul Fatah Bhatti Executive Director Adviser (Academics) Director (Curri) Deputy Director (Curri) Asstt. Director (Curri) Asstt. Director (Curri) Composed by: Mr. Zulfiqar Ali, HEC, Islamabad 2 CONTENTS 1. Introduction……………………………………...........6 2. BBA Programme....................................................11 a. Structure of BBA Programme..……………....12 b. Layout for BBA Programme..........................13 c. Semester-wise Breakup for BBA…...............14 3. Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA...…….…..........25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major...
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...FIN 571 September 10, 2012 Gurpreet Atwal Guillermo Furniture Store Concepts Guillermo’s furniture store is a manufacturer of custom furniture in Sonora, Mexico. The founder and owner, Guillermo Navallez has built up his business over many years and enjoyed success. With recent economic challenges, and pressure from large competitors, Guillermo has to make changes to his operations and how to continue to operate in a competing field as a small business owner directly competing against large national and international chains. Guillermo has researched and used financial concepts to aid his thought process to turn business around and continue to remain open. Some of these concepts will be related in this paper. Self-Interested Behavior Guillermo, as a business owner follows one of the first principles of finance that the decisions made in his business are made in his own self-interest. “This principle says that when all else is equal, all parties to a financial transaction will choose the course of action most financially advantageous to themselves” (Emery, Stowe, & Finnerty, pg. 20 2007). Guillermo has kept his operation small over the years and enjoyed his modest success by choice. As a business owner every decision made effects his life. When faced with new competition Guillermo considered expanding through acquisition. He chose not to do so, as “that could affect his time with his family in ways that he will not enjoy” (University of Phoenix Student Portal Corporate...
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...Store Concepts Paper Kavita Purav Corporate Finance/FIN 571 April 29, 2013 John Kushner Guillermo’s Furniture Store Concepts Guillermo Navallez is the owner of a large manufacturing furniture store located in Sonora, Mexico. Guillermo’s store was doing good business with the locals by providing them handcrafted products. The store was making good profits due to low labor costs, and charging premiums for handcrafted products. Currently Guillermo is facing issues with making profits due to a new overseas competitor. Guillermo needs to figure out a way to understand and make changes if necessary to his store, in order to stand up to the competitor. To make the right decisions, it is important to understand the principles of finance and the different concepts of finance. Concepts of Finance The Behavioral Principle: When All Else Fails, Look at What Others Are Doing for Guidance Guillermo is losing business to his competitors who use high technology equipment, make furniture to the exact specifications and with really low prices. The store owner wants to understand how the competitor operates, and why are they more successful. Guillermo spends some time into researching the high tech solution that the foreign competitor provides. He will try to figure out the cost of the technology, the low labor costs and whether he can cut his costs by converting into the high tech model. Basically he wants to research if he can imitate his competitor to better his business. Guillermo...
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...UNIT 8: MARKETING IN HOSPITALITY Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the concepts of marketing in a services industry context Core concepts: definition of marketing, customer needs, wants and demands, product and services markets, value, customer satisfaction/retention, quality, cost/benefits, efficiency/effectiveness, profitability, the growth of consumerism, strategic/tactical marketing, reasons for growth, marketing as a business philosophy, relationship marketing, changing emphasis of marketing Marketing environment: micro environment of the company; stakeholders eg suppliers, intermediaries, owners, financiers, customers, competitors, local residents, pressure groups; macro environment demographics eg economy, society, ecology, technology, politics, legal, culture; strengths, weaknesses, opportunities and threats (SWOT) analysis; political, economic, social, technical (PEST) analysis; Porter’s competitive forces Consumer markets: central role of the customer, customer culture, models and types of behaviour, consumer orientation (internal and external), competitor orientation, decision process, value chain, value and satisfaction, long-term relationships Market segmentation: principles of segmentation, targeting and positioning, segmentation bases eg geographic, demographic, behavioural, lifecycle stage, income, gender Ethics and social responsibility: sustainability, social audit, public relations, legal and regulatory considerations...
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...the purpose of market research? Marketing research can help firms to discover consumers' opinions on a huge range of issues, e.g., views on products' prices, packaging, recent advertising campaigns Reduce the risk of product/business failure - there is no guarantee that any new idea will be a commercial success, but accurate and up-to-date information on the market can help a business make informed decisions, hopefully leading to products that consumers want in sufficient numbers to achieve commercial success. Forecast future trends - marketing research can not only provide information regarding the current state of the market but it can also be used to anticipate future customer needs. Firms can then make the necessary adjustments to their product portfolios and levels of output in order to remain successful. Q2: Explain the difference between primary research and secondary research? Primary Research vs. Secondary Research Primary research and secondary research are two terms that are to be understood differently due to the fact that they differ in their concepts and methods. One of the major differences between primary and secondary research is that primary research is conducted with the help of the primary sources available whereas secondary research is conducted on the basis of some data collected from someone who had got it from some source. Let us take an example to point out the difference between primary research and secondary research. Interviewing someone...
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...I Accounting for Managers (AFM) 1. Course Objective: The objective of the course is to acquaint the students with the language of Accounting and to develop in them the ability to evaluate and use accounting data as an aid to decision making. The main purpose is to assist the students in developing skills in problem solving and decision making in the financial area. Emphasis is laid on analysis and utilization of financial and accounting data for planning and control. 2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours. 3. Course Contents: Module No: Module Content No. of Sessions 70 Marks (External Evaluation) 17 I II Fundamentals of Accounting Basic understanding of accounting, Accounting Concepts, Conceptual framework of financial statements, Accounting Policies, Journal Entries and preparation of accounts - Trial Balance to Balance sheet and profit and loss Account, Recognition of Income and Expenses, Provisions, Contingent Liabilities Accounting Standards and Applicability: Disclosure of Accounting Policies (AS-1), Valuation of Inventories (AS-2), Depreciation Accounting (AS-6), Income Recognition & Accrual Income (AS-9), Accounting of Fixed Assets (AS-10), Accounting for Intangible Assets (AS-26), Accounting for Investments (AS-13), 7 7 17 III IV V Preparing and Understanding Financial Statements : Corporate Balance sheet, Profit and Loss Account Funds Flow Analysis, Financial Statement Analysis & Contemporary...
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...1. Marketing concept: The basic function of marketing is to attract and retain customers at a profit. The traditional marketing concept is companies achieve their profit and other objectives by satisfying customers. However, traditional marketing concept is necessary but not sufficient condition for company goals. Therefore, in order to achieve successful, the modern marketing concept is to achievement and set of corporate goals through meeting and exceeding customer needs and expectations better than the competition. However, marketing concept including three condition, customer orientation, integrated effort and goal achievement. First, Corporate activities are focused on providing customer satisfaction rather than others. For example, provide good customers service and producer convenience. Second, all staff need to accept the responsibility for creating customer satisfaction. Company should right to operation production, finance and developing department. Finally, the company achieves goals through customer satisfaction. However, there are has the limitation of marketing concept. Four issue, the marketing concept as an ideology, marketing and society, marketing as a constraint on innovation, and marketing as a source of dullness. Marketing orientation: Marketing orientation focus on customer needs. Company need to change present potential market opportunities to drive the company. Marketing orientation companies seek to demand of current marketing...
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...February 1,2016 Understanding Business Research Terms and Concepts: Part 1 To understand business research terms and concepts there needs to be a descriptive idea of how to differentiate between qualitative and quantitative methods of research. To differentiate; qualitative methods provide the context against which to more plenary understand those results.Business researchers utilize numerous approaches to obtain information and decipher data. Two popular approaches used in business research are the qualitative research approach and the quantitative research approach. Both of these approaches to business research can be beneficial or may cause inconclusive results because of unforeseen variables. Qualitative Approach The qualitative approach or interpretive research approach main purpose is to build a theory or gain an understanding of the issue that is researched (Cooper, 2014). Using the qualitative approach can require the researcher to have debt involved with the research process typically as a participant in the study (Cooper, 2014). The qualitative approach draws data are many sources such as; people, organizations and institutions, settings or environment, published text, objects, and events (Cooper, 2014). This approach has a small sample size (Cooper, 2014). This methodology has less planning; therefore, the results may vary (Cooper, 2014). Research studies using this method are not always consistent and may be modified during...
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...Studies ASSIGNMENT COVER SHEET Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Declaration 1. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes College Peshawar For Student Record Student Name: Subject Name:...
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...(Chapter 1) ▪ Understand what marketing is and the overall marketing process. ▪ Know all the necessary and sufficient condition for an exchange ▪ Study all types of marketing management orientations and know the differences between them (Production, Sales, Market and Societal). II. Strategic Planning for Competitive Advantage (Chapter 2) ▪ Understand how business strategy relates to marketing and what is SBU. ▪ Review the different types of marketing strategies (e.g. Ansoff’s strategic Opportunity matrix and BCG matrix) and their components. ▪ Know the elements of a Marketing Plan ▪ Identify what a SWOT analysis is and the components that comprise this overall evaluation process. ▪ Study different ways in which a company can gain competitive advantage. ▪ Understand marketing mix (4P’s) and all it’s components in detail. III. The Marketing Environment (Chapter 4) ▪ Understand how the environment affects marketing related decisions and apply this to firm decision making. How does the environment affect marketing decisions? Understand factors such as social factors, demographic factors, economic factors, technological factors, and political and legal factors. ▪ Review: 1) component lifestyles, 2) demography, 3) age categories/ cohorts (e.g. Tweens, Baby boomers, and Generation Y. ▪ How do purchasing power, inflation, and recessionary pressures affect product sales? ▪ Understand how business strategy varies when...
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...Syllabus-MBA (Hospital Administration) PAPER – I: BASIC CONCEPT OF HEALTH -Code MHA 101 Concept of Health and Disease • Concept of health & disease and well being. • Natural history of disease and role of hospitals to offer various levels of care • Prevention aspect of diseases • Dynamics of disease transmission • Changing pattern of diseases • Concept of health indicators Preliminary Human anatomy and Physiology • Basic concepts of human anatomy • Basic concepts of human physiology Suggested Reading: Human Anatomy- Prof. Samar Mitra Human Anatomy- Prof. A. K. Dutta Text Book of Human Physiology- Dr. C. C. Chatterjee Common Pathological Conditions • Basic concepts of pathogenesis of common diseases • Basic concepts of interpretation of investigations reports Suggested Reading: Robbin’s Textbook of Pathology – Robbin, Cotran, Kumar Textbook of Microbiology – Ananantanarayan & Paniker Basic concepts of Pharmacology: Commonly used Medicine in a hospital, Narcotic drugs, use and abuse of drugs. Dispensing of medicine, Drugs store, drug stock / purchase of medicine, oxygen, I/V Fluid, Chemicals etc. Suggested Reading: Textbook of Pharmacology: Dr. K. D. Tripathi PAPER – 2: Hospital Based Healthcare & Its changing scenario-Code MHA 102 Overview of Hospital • Concept of Modern Hospital & Privatization in Health Sector • Public Sector Hospitals and Level of care / offered facilities ...
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...RES/351 Business Research Starbucks, Bank One & Visa Launch Starbucks Card 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or...
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...Objective: Operations Research is the science of decision making and the art of decision modelling. It is a set of quantitative tools used by the managers to take decisions and formulate their business strategies. The basic objective of this course is to provide an understanding of the important techniques used in decision making. A certain level of mathematical hands-on expertise will be required to ensure understanding of the tools in operations research. At the end of the course you are expected to • Formulate real world decision making situations as mathematical optimisation problems • Solve linear programming problems • Be able to understand what the solution means • Understand basic concepts of transportation, assignment and integer programming problems. Reference [1] F.S.Hillier and M.S.Hillier, Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, Tata McGraw-Hill, New Delhi,. [2] H.A.Taha, Operations Research An Introduction, Prentice Hall of India Private Limited, New Delhi. [3] Hiller and Lieberman, Introduction to Operations Research, Tata McGraw Hill, New York,. [4] N. Balakrishnan, B. Render and R.M.Stair, Managerial Decision Modeling With Spreadsheets, Pearson Education. Objective: Operations Research is the science of decision making and the art of decision modelling. It is a set of quantitative tools used by the managers to take decisions and formulate their business strategies. The basic...
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...There are basically three stages in which it has evolved. 1. The decade of the late 1980s marked the first stage of green marketing, when the concept of “green marketing” was newly introduced and discussed in industry (Peattie and Crane, 2005). Owing to the upsurge of this new concept many marketer tried to involve in green marketing in order to generate positive consumer response which would be converted into goodwill, market share and sales. However in spite of reports stating that the environmental problems constituted one of the uppermost public concerns, market growth of these products fell short of expectations. 2. The second stage started off as a consumer backlash. Many organizations “green washed” the consumers. In order to improve their sales, thus creating cynical attitude of the consumers towards the green concept. Some of the marketing practices which lead to the failure of green marketing during this period are (Peattie and Crane 2005): a. Green spinning -> Taking a reactive stance of “green”, if accused of malpractice b. Green Selling -> taking an opportunistic approach by adding some green claims to existing products with an intention to boosts...
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