...Team Project Unilever: HRM Strategies Unilever HR Team Fengho Natalya Raul Acsenda School of Management Professor: Pomponia Martinez, M.A.M. BHRM490: HRM STRATEGIES AND WORKPLACE DEVELOPMENT April 28, 2015 Table of Contents Introduction………………………………………………………………………………3 Strategic Directions and Priorities………………………………………………………4 Strategic Action Plans……………………………………………………………………5 Forecasting and SWOT Analysis…………………………………………………………5 Alternative 1 (hire more employees)………………………………………………7 Alternative 2 (create Green technology inspires innovative products)…………….8 Alternative 3 (new techniques to help increase its productivity)…………………..8 Alternative 4 (technological advancement “Automation and Robotics”)………….9 Recruitment………………………………………………………………….………….…10 Training and Development……………………………………………………………….11 Sustainable living plan ………………………………………………………………….15 Performance Management…………………………………………………………………17 Recommendation …………...……………………………………………………………18 Conclusion………………………………………………………………………………….19 References………………………………………………………………………………….19 Introduction Unilever is a multinational company, headquartered in London and Rotterdam. Its products include cleaning agents, personal care, food and beverages. Among their brand are Dove, Axe, Rexona, Magnum and other. The company operates in more than 190 countries and is used by over 2 billion people every day. Their main competitors are Nestlé, Procter & Gamble, L’Oréal, Danone. Unilever is publicly traded...
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...Unilever�s growth strategy Critical Analysis of the Performance of Unilever since 2006 In 1999, Unilever implemented what they considered to be an ambitious strategy named 'Path to Growth' which they believed achieved a lot in terms of 'brand focus, global buying, operating margins and capital efficiency' (Cescau & Rivers, 2007b). However, according to the then Group Chief Executive Patrick Cescau, the 'strategy failed to transform growth performance' (Cescau & Rivers, 2007b, 1). Consequently, adjustments were made to the strategy between 2005 and 2006, aimed at reorganizing and streamlining Unilever's organization and to increase awareness of the Unilever brand (Johnson & Scholes, 2006). The changes improved Unilever overall between 2006 and 2009 despite the economic downturn which was to occur during the course of the strategy implementation. Between this time period Unilever primarily focused on four areas: innovation, disciplined execution of strategy, focused cost cutting and driving a performance culture (Unilever, 2009a). In terms of innovation, Unilever delivered 'bigger and better innovations, rolled out faster and to more markets' (Unilever, 2009, 5). The tremendous success in fast and effective rollout of innovations was enhanced greatly by the one organizational structure (One Unilever) introduced into the business as a result of the adjustments made to Path to Growth (Unilever, 2009a). For example, the Dove Minimising Deodorant has been rolled out across...
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...MGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process ................................................................................. 2 Influences on consumer decision making ............................................................ 2 3. MAIN PLAYERS AND THEIR CURRENT STRATEGIES .................................................. 3 3.1. 3.2. Unilever and their current strategies ................................................................... 3 P&G and their current strategies ........................................................................ 4 4. 5. SWOT ANALYSIS ............................................................................................................... 4 STRATEGIES FOR UNILEVER ......................................................................................... 5 5.1. 5.2. Growth Strategies ................................................................................................ 5 Market Penetration Strategy ................................................................................ 6 6. 7. CONCLUSION ...........................
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...Ben & Jerry’s Analysis By:Group 2 The case presented on Ben & Jerry’s Homemade ice-cream is complex and produces a considerable amount of deliberation. In the following pages we hope to give you a synopsis of Ben Cohen & Jerry Greenfield, as well as the company they created, while attempting to carefully construct answers to the questions posed on specific issues raised by Mr. Brasel in the power point slides he provided to the class. The history of Ben Cohen and Jerry Greenfield can be dated back to when the men first met in the seventh grade. Both Cohen and Greenfield grew up in Merrick, Long Island and quickly became friends during Junior high school. After high school, Jerry finished college. His goal was to attend medical school to become a doctor, but he could not get in. (benjerry.com). On the other hand, Ben applied and was accepted to several colleges, but always dropped out of them. The beginnings for the development of Ben & Jerry’s Homemade were launched in 1977 from the front porch of Jerry’s parent’s house. Neither Ben nor Jerry knew anything about running or opening a business, but both men knew about food and shared the great passion of eating. They pondered on what type of business they would start. The men came across an AD in the local newspaper for an ice-cream-making course offered through a local college. There was a $5 fee associated with the course. Due to the extreme poverty...
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...Spectrum Brands Diversification Case Study - Term Papers - Tma304 www.termpaperwarehouse.com › Business and Management May 2, 2013 - Read this essay on Spectrum Brands Diversification Case Study . Come browse our large digital warehouse of free sample essays. Get the ... Spectrum Brands Diversification Strategy a Success Or a Failure ... www.studymode.com/.../spectrum-brands-diversification-strategy-a-succ... Spectrum brands strategy for diversification: success of failure? ... Marketing strategy case study brand consolidation: Introduction As per case study, Unilever is ... Spectrum brands strategy for diversification success of failure ... www.studymode.com › ... › Marketing & Advertising Rating: 4.5 - 1 vote Assessing the strategies of CEO David Jones to globalize Rayovac's battery and ... of the company's financial results will be based on data from the case and other sources. ... A Study on E-commerce Success and Failure Stories E-Commerce ... Spectrum Brands | Case Study Solution | Case Study Analysis www.caseforest.com/case-study-Spectrum-Brands.aspx GROWTH STRATEGY 2. SPECTRUM BRANDS 3. MANAGEMENT 3. STRATEGY 3. RELATED DIVERSIFICATION 3. UNRELATED DIVERSIFICATION 4 60 Free Essays on Spectrum Brands Diversification Strategy a ... www.cyberessays.com/.../spectrum-brands'-diversification-strategy-a-suc... Essays on Spectrum Brands Diversification Strategy a Success Or a Failure Case Study Analysis for students to reference for free. 1 - 60. 60 Free...
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...Knowledge Managment Caste Study Unilever 1. What advice would you give Cathy Bautista on improving the strategic focus of Unilvers knowledge management activities? I think that Unilever should savings the cost, achieved from a contact center deployment which can include higher agent productivity and fewer escalations can be used to fund subsequent rollouts. Maybe they can provide a simple way to recommend content through social channels more company sponsored forums and online feedback forms. It can be really helpful for the company. Unliver should concentrate on „what they don’t know” they should discover where the search process broke down and determine why the company may not have understood the true intent of the user’s initial inquiry. Thinking globally also requires planning for the use of knowledge management across multiple channels and Unilever should increase the efficiency and effectiveness of relationships with partners and vendors. 2. What changes, if any, would you make to Unilever’s communities of practice? Yes In my opinion Knowledge Management Group (KMG) has to put in place a more formal framework to help ensure the effective and efficient operation of the firm’s communities of practice. 3. How could ’learning histories’ be further developed to capture organisational memory? They can develop learning histories with surveys tend to produce a set of "answers" that are endorsed (or not endorsed) by senior management. The learning history creates a reflective...
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...What advice would you give Cathy Bautista on improving the strategic focus of Unilever’s knowledge management activities? Based on article, Unilever is one of the largest consumer goods companies in the world with an annual turnover of over €40bn. The company employs around, 250,000 people based in over 100 countries. Unilever supply products like a Dove, Calvin Klein and many more around the world included Malaysia. Unilever started its knowledge management activities in 1996. Unilever’s knowledge management group has aimed at delivery the learning organisation vision through number targeted interventions. They have developed a frame of organisational knowledge processes and focused their efforts on locating, capturing, sharing, transferring and creating knowledge. My advice can give to Cathy Bautista to improving the strategic focus of knowledge management activities is stop calling it knowledge management. It’s a bit of a misnomer. While fields like records management and information management are really about managing the things they describe, ‘knowledge management’ is much more about knowledge sharing than any kind of management and sharing makes people feel that they can and should contribute to the process. Think about people, then technology. Instead of focusing on what cool technologies can do for your business, think about the basics of how people communicate and share things. I guarantee the only technologies that will help you be successful in any kind of business...
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...[pic] Course Syllabus Managing International Business Graduate Program in General Management Class of Executive July 2008 Course Leader: Handry Satriago Oct 2009 – Feb 2010 IPMI Business School Graduate Program The Indonesian Institute for Management Development Jakarta, Indonesia Course Name : Managing International Business (MIB) Class : Executive Program, July 2008 Facilitators : Handry Satriago (Course Leader) Guest Speakers : Subject to confirmation from the guest speakers - Riri Riza/Mira Lesmana, MILES Film (Session 5) Topic: Indonesia Movie Industry - Richard Matalon, President Director L’Oreal Indonesia (Session 12) Topic: L’Oreal strategy entering Indonesia - Vikram Reddy, GM Four Seasons Hotel Jakarta (Session 16) Topic: Four Seasons Global Strategy Background Companies today confront an increasing array of choices of markets, of locations for value adding activities, and of modes of crossing borders. This course focuses on the international dimensions of strategy and organization, and provides a framework for formulating strategies in an increasingly complex world economy, and for making those strategies work effectively. Operation in an international environment gives the manager access to new markets, additional natural resources, and low-cost-factor...
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...CASE STUDY: Whitening Creams As if whitening creams for women were not enough, now the trend seems to have caught on with men as well, with various brands like Fair Menz and Fair & Handsome making inroads into the Pakistan market. Fair & Lovely (by Unilever) is credited to be the brand that set off the trend, followed by a dozen or so low priced imitators. Then there is the high-end market which is catered to by prescription creams, lotions and dermatological treatments. Whatever the profile, complexion seems to have assumed the proportions of a “complex” within the Pakistani consumer psyche. Even other skin-care products like sun- blocks, hair removing creams, facial scrubs etc., now claim to have “whitening” properties. QUESTIONS: 1. How do you analyze this “complexion complex” from the Psychoanalytical perspective? Do marketing messages for these whitening creams and products target the Id, Ego or Super Ego in any way? Do they even create triple appeal? 2. How is the Consumer Behavior being influenced for these products in terms of Learning? Which kind(s) or Learning (Behavioral, Cognitive, and Reinforcement) is/are taking place which has resulted in spreading the use for these products? 3. Explain how Informational, Identification and Normative influences may shape consumer behavior in for these products? CASE STUDY: Streetcar Streetcar was established in 2002 by Andrew Valentine and Brett Akker who came across the idea after reading...
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...sheet case study, ## for free, case study sample about business details, online, 65932 read "how i discovered the secret to dirt cheap lumber & power tools!", how to power tools panasonic cordless - fresh data, 73651 download ebook milwaukee power tools 28v battery product details, cheap woodworking secrets review, cheap woodworking secrets real user experience. case study example generalized anxiety disorder, battery power tools reviews, where to buy cheap power tools, case study format for b.ed, pawn shop power tools, download windows phone power tools 2.5.5 for wp8, power tools for sale in limerick, business case study format outline, buy power tools online cheap, skill power tools price, chronic kidney disease case study ppt, safety switch power tools, nike the sweatshop debate-case study solution, maktec power tools review, online shopping india case study, cost sheet case study, skil power tools price list india, mystic monk coffee case study swot analysis, power tools 64 bit download, outline of case study analysis, cost analysis case study, hr case study with swot analysis, case study data analysis and interpretation, will pawn shops buy power tools, case study format business, case study for coffee shop, case study building structure, bosch power tools pakistan, the body shop case study excel, use of power tools and equipment, case study schizophrenia disorder, bosch power tools johor bahru, power tools companies in dubai, power tools brands rating, whole foods case study...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven economy to a demanddriven economy • To identify all the possible reasons for Korean Air ’s turbulent times and assessing whether they are controllable or not • To critically evaluate Korean Air ’s transformation efforts - in terms of growth, productivity and cost cuts, especially the efficacy of '10,10,10' goal in a family-run business • To identify various challenges...
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...contemporary organizational issue you find intriguing. Use one field site or example for the entire paper. Also, be explicit about the level issue. For example, if you are using the concept of personality then it is an individual level issue. A list of concepts and their related levels is provided in a separate document. Focus of paper-related requirements: Outline: Submit a formal outline for your paper, complete with references. The purpose of the outline is to help you organize your content, which also results in increased clarity, improved logic, and better structure of the paper. There may be adjustments from this document to your final paper, but at this stage the paper should not require major revisions. Final Paper: Use a case study format for the structure of your paper. Identify and analyze issues using course concepts, and propose recommendations for the organization you are focusing on. Use of course concepts 1. Use a minimum of 8 concepts for the paper. Include a list of the concepts you used at the beginning of the paper. 2. Briefly define each concept you use within the text (a paragraph or two). 3. For each concept, write a diagnosis at one level (e.g., the person level). For example, you might write “The employee misses work frequently due to stress from conflict with her supervisor.” Note, stress and conflict would require definitions.) 4. For each concept, write a solution or solutions. Identify the level(s) you addressed in Step 2...
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...Calendar Overall for Case-Study Presentation & Mid-Term Exam – MGT 4760 (Strategic Management) Sem 1, 2012/2013 Sec 8 (M-W) No. | Week | Topics | Class Day | Date | Schedule | Details | | 1 | Chapter 1: The Nature of Strategic Management | 1- Mon 2- Wed | 10/912/9 | | | | 2 | Chapter 2: The Business Vision and Mission | 3- Mon 4- Wed | 17/919/9 | | | | 3 | Chapter 3: The External Assessment | 5- Mon 6- Wed | 24/926/9 | | | | 4 | Chapter 4: The Internal Assessment | 7- Mon 8- Wed | 1/103/10 | Quiz 1 (Chapter 1.2.3) | | | 5 | Chapter 4: The Internal Assessment | 9- Mon 10- Wed | 8/1010/10 | | | | 6 | Chapter 5: Strategies in Action | 11- Mon 12- Wed | 15/1017/10 | | | | | BREAK(22/10 – 28/10) | 13- Mon 14- Wed | 22/1024/10 | | | | 7 | Chapter 5: Strategies in Action | 15- Mon 16- Wed | 29/1031/10 | Case Presentation Session 1Case Presentation Session 2 | Group 1:L: Lia Hilaliah (Case Study 3)Group 2:L: Mas Syairah bte Mohamad (Case Study 5) | | 8 | Chapter 6: Strategy Analysis and Choice | 17- Mon 18- Wed | 5/117/11 | | (Mid-Term Exam 7/11 Wednesday)Seminar Room 1.1 | | 9 | Chapter 6: Strategy Analysis and Choice | 19- Mon 20- Wed | 12/1114/11 | Case Presentation Session 3Case Presentation Session 4 | Group 3:L: Mohamed Sheikh (Case Study 9) Group 4:L: Izzati Nor binti Salleh (Case Study 14) | | 10 | Chapter 7: Implementing Strategies: Management and Operations...
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