Unit 1 Strand B

Start your brochure by setting the scene for your business idea. To do this you need to carry out research into what makes a business successful.

Topic B.1 How business ideas can be successful – listed below are features
● Finding innovative solutions, e.g. Dyson
● Meeting customer needs, e.g. products or services, filling a gap, doing it better than competitors
● Identifying new needs, e.g. mentoring and coaching, using digital media (such as social networking websites)
● Being entrepreneurial – ideas of recent entrepreneurs, e.g. Tanya Budd, Mark Zuckerberg
● Importance of having a strong vision and seeing it through, e.g. Apple
● Measures of success, e.g. financial, social, customer satisfaction

Research at least four businesses in the local area.

For each of the four businesses, describe the business and the features that make them successful.

Business name and description of the area it is in | Description of business | Features that make the business successful | Nike SU1106-08, The Street, Westfield Stratford City, London E15 1AZ | NIKE, Inc. founded on September 8, 1969, is engaged in design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel across the world. | NIKE keeps their business running by providing customers with the latest shoes and brands in stores and online such as the Jordan’s, Kobe’s and the Lebron’s.They also keep their business afloat by hosting seasonal sales to customers as well as providing gift cards to its customers. They also let their customers get hands on with their product by allowing them to personalize it and make it their own through NIKE Id They also have a website and app in which customers can see what items are in stock at their local store but also be able place orders