Idea
When Watching Kick Ass 2 Me and Alice noticed there were so many questions unanswered (many open Endings)
What happened to Hit girl after Kick Ass 2
Uncle Ralphie was a loose end so he can be made into a valid badguy
The hero roaster is rather small so integrating a few new characters many comic book issues to be adapted into film
Put the issues into 40 minute long TV show miniseries if pilot takes off. one of the ideas was to get big name hollywood actor to create a small buzz about the show.

Summary of Research:

When coming up with the idea for the tv series we re-watched kick ass 2 and took notes. This helped us keep note on the characters roles within the film. We watched how their positions changed towards the end of the film so we would know which ones to proceed into our series. We had to take into consideration which characters stories were best to develop in our show, some characters were killed off and others were left without much explanation, these were the ones which we looked at in more detail. This is where we got the backing story of uncle ralphie from.. His character was left in jail without any family members apart from chris left. He knew that he was getting into a fight, but was trapped away so couldn't help him. After chris died in the ending of kick ass 2 we wondered how uncle ralphie would react. This is what made us focus on his character. We decided to make him the new villain in the series, this seemed like an obvious way to keep the characters united so the fights can carry on.

We also wanted to introduce some new characters into our series, to do this we looked at comic books to get inspiration for a stereotypical villain/ superhero. we focused on their talents so we could combine a range of skills and turn it into a profile for a new character. when we looked at the kick ass comics we noticed that Hit girl was the only young leading role. we thought it would be interesting if Hit girl had an opponent of her own strength, age and gender. This is why we made the villain luli. we wanted her to be experienced in the fighting business so we decided to make her have a different ethnicity. She is from china. This allowed us to adapt her skills by using her background ethnicity as a source. she has kungfu/karate talent because it is the surroundings she has grew up in. This makes her a born fighter just like Hit girl.

By looking at the comic books we were able to pick up on the visual style, this includes things such as costumes, weapons, fighting destinations, and the way the characters talk. This helped us develop an idea of what we wanted the series to look like. we had to think about what we wanted ralphie's gang clothes to look like, in most the comics the villains costumes were dark and sturdy. we imagined luli’s character wearing a black leather playsuit this would make her look evil and prepared. The comic book of kick ass was split up into chapters, this is how we want to narrate each episode, the five act structure will help set apart the chapters in each episode. When the chapter is changed the characters will become part of the comic book world displaying the scenery as if it were in a comic book. A change in events will take place and the a page of a book will turn on screen just like a real life comic book.

for out new character Luli we researched the names and chinese origins of her name utilising the meaning and incorporating it into her character. Luli means Dewy Jasmine. We Have moulded that into her personality as she has a thing for special stones hence the Jasmin.

Research from real world

when we look for an inspiration for Kick Ass 2 we have taken into account the real life people who have dressed up and served as vigilantes. Giving a sense of reality to this absurd dream like comic strip turn tv series. An example of real life vigilantes in which we are using for inspiration for one of our characters is New York City's Dark Guardian, in which he dresses up as a superhero and attempts to go out on the street of New York and prevent crime by looking out for victims and asking them if they want to press charges then continues by chasing the criminal down subduing them then calling 911 for back up.
New York City's Dark Guardian is the most relatable vigilante in comparison to ‘Kick Ass’ there relation is that they don't have supernatural powers, they have melee weapons, ton of weaknesses as they are both mortal and both are young. One difference is that New York City's Dark Guardian has his secret Identity revealed to the public as his real name is Phoenix Jones.

Five act structure of the pilot episode:

Part 1 (introducing characters): The episode will start with Hit girl based in new york, the character will have a different lifestyle to when we left her in kick ass 2. She is independent creating a life for herself. Her main aim is to keep out of the life of crime. We will see her getting frustrated because she is not used to a simplistic way of living. The entry of the pilot will begin with Hit girl but there will be a montage of events which recap all of the main characters lives. This will include kick ass settling into university with his friend marty. There is a narration from each charter in the background explaining what they have been upto since the final battle with the motherfuckers gang. At the start of the episode these 3 characters have a basic routine but then there is a change of location which will show uncle ralphie in an abandoned warehouse plotting a plan to kill kick ass after he caused his nephew's death. (chris-aka the motherfucker) This will cause a conflict, the audience will be aware that the characters lives are about to get disrupted.

Part 2( uprising of conflict between characters):
For part of Uncle ralphie’s scheme to capture Kick ass he will advertise a organisation for an evil gang who are good at fighting or are interested in killing kick ass. This is where some of the new characters are introduced...including luli. There will be auditions for a fighting crew held, this will also be done in a quick montage, going through the good and bad attempts making a comical element to the episode. Once the gang is organised and the nicknames for each member are produced the kidnapping of kick ass starts to be planned.

Part 3 (start of action action): The gang find a way to trick kick ass to get him to the location needed to capture him and send him to the warehouse. Chris left some possessions for uncle ralphie after the fight. One of the things left was Todd's phone. He was also kick ass’s best friend in high school but went against him in the final battle. Chris managed to steal the phone knowing that it might come in handy to find out details about kick ass or to help find him. They messaged kick ass pretending to be todd saying “hey dude, we haven't met in a while and it’d be good to see you again after everything that's happened.. meet me in our old hiding spot in the high school car park on tuesday night.” As dave isn't trained he doesn't see any suspicions with the text so he goes to meet him. This triggers action between kick ass and the gang. When dave arrives he is dressed as himself the gang are parked up watching his every move. they will be waiting for the right time to go out and grab him to put him in the van ready to kill in the warehouse without witnesses. Dave is surprised by the attack, he tries to fight them off but fails when they tie him up, taping his mouth as they beat him. when he is in the van the gang take a picture of him and send it to Hit girl. They want her to be part of the fight too, so she can see kick ass suffer and see what she has caused by getting him involved with the life of crime.

part 4(climax /falling of action): Hit girl gets back on her motorcycle determined to get to kick ass in time. Little does she know that Luli has been sent to attack her on the way. When Hit girl is on her motorbike luli jumps down on top of her to distract her from the road. They end up having a one to one fight. Hit girl now has an opponent of her own age and gender, it is her hardest acquaintance yet.while this is happening Kick ass is being tortured in the warehouse. The gang chain him to a pole whilst they start beating him with weapons. The fight goes on for a good 10 minutes ending with hit girl defeating luli and turning up at the warehouse.

Part 5 (tone and moral): When hit girl arrives the gang are expecting her to be captured by luli. Instead she stands tall on her own waiting to fight.The pilot episode will end on a cliffhanger so the audience will want to keep watching. Kick ass will still be chained up, Hit girl will be left alone to fight the rest of ralphie's gang and luli will recover from the fight and start heading back to the warehouse to seek victory over Hit girl.

Branding

When it comes to branding the franchise of kick ass it should be easier than kick starting a new unknown series as there are already die hard fans of the franchise eagerly waiting for a sequel to the second installment in the Kick Ass franchise, you can target the loyal and devoted fans by making them feel appreciated as they like when the director listens to them. An example is in the TV show ‘The flash’ the writer and director hints to the die hard fans that a beloved character from the comics (Wally West) will be appearing in the following seasons; this made them really happy. When you look at previous Kick ass Advertising it’s colour scheme has always kept along the yellow text on all posters making it the official text colour of Kick Ass when looking at the physiological effect different colours have on the audience/viewers mind, The colour yellow has the effect ‘Yellow is an illuminating and uplifting color which stimulates our analytical processes and assists with mental clarity.’ as sourced by http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html every colour has it own meaning for any product/business some examples could be
Red - a physical color which calls for action to be taken. Its high energy and strength draws attention to itself and demands to be noticed.
Orange - a color of adventure which inspires and creates enthusiasm. It is optimistic and sociable and suggests affordability.
Green - is associated with nature, health and healing. It balances the emotions and inspires compassion.
Blue - is the safest color to use in most applications, implying honesty, trust and dependability.

When surveying individuals that enjoyed the film 3 out of 4 females found the lead male protagonist to be attractive proving to be good branding of the franchise. Like in The Titanic how Leonardo DiCaprio Was seen as a Sex Icon for the movie, it can been seen in a similar way because you can expect the turn out to be significantly less if a superhero film was staring unattractive people. They stuck with Kick Ass’s primary and secondary colors.

An example on branding that must take place here we have a logo we made on Adobe Photoshop it's important to have recognition for your brand this can be done by making a unique and memorable logo. possible merchandising opportunity by creating another string of action figures for fans who idolise the idea of collectible items of the franchise.