...United Parcel Service (UPS), as of 2005, has become the world’s largest package-delivery company as well as offering specialized transportation and logistics services. However such success is likely attributed to the strategic planning of the executive leaders of the company. Mike Eskew, the Chairman and CEO, said, “the future of our company will be no better or worse than the quality of planning we do to prepare for it.” Eskew realized that preparing strategy for a company is the most vital catalyst for success. While typically strategy is set with short period goals, UPS found it necessary to develop a set of long-term goals for which they can make decisions that impact their company years down the road. The way that UPS decided to set their long-term framework was through scenario planning. Scenario planning is a strategic method that has the team map driving forces defined by two axes, creating four quadrants. These four quadrants are then identified by combining the forces into four possible outcomes known as scenarios. Overtime, the scenarios are defined and written out such as positives and negatives of each scenario, a description of how it might come to fruition as well as naming each scenario so that it is easily referred to in future strategy decisions. Over a period of almost 20 years, UPS decided to take strategy planning seriously: 1991 Coporate Mission and Strategy Statement introduced 1996 Strategy Advisory Group and Corporate Strategy Group formed 1997 First...
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...The contrasting strategies Analyst felt that FedEx and UPS established themselves in China till the late 1990s following different corporate styles. While FedEx believed tackling foreign competition head-on, UPS believed in partnering with them. UPS, was happy to enter into lease agreements with other companies already having its presence in China. While FedEx’s main thrust was on capturing the accounts of its multinational customers operating in China, UPS tried to build an image of a local company. Advertising and promotion However, during the late 1990’s, as the competition in the logistics business in china intensified, both FedEx and UPS started emphasizing on promotion to attract Chinese customers. Till the late 1990s there was a marked distinction in the approach of FedEx and UPS towards advertising and promotion in China. FedEx followed an approach which emphasized on heavily publicizing its services offering in China. It launched intimidating ad campaigns to attract customers. One of the ad’s showed the tail of a FedEx plane parked in front of a forbidden city saying, “ Call FedEx , it’s almost forbidden not to.” FedEx stressed on promoting its service offerings and enhancing brand awareness among the customers in China. For this purpose, it hired a popular media partner, OMD based in Hong Kong. On the other hand UPS emphasized less on advertising because it preferred to project itself as a local company, but still it held up a six-week T.V campaign...
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...The movie UP is perfect for ABC yeah the movie of the house flying with a bunch of balloons. The movie consists on a young Carl Fredrickson meets a young adventure-spirited girl named Ellie. They both dream of going to a lost land in South America. 70 years later, Ellie has died. Carl remembers the promise he made to her. So he decides to go in an adventure, while he gets stuked with a young scout kid The movie up is perfect for ABC because it covers your basic requirements. The movie UP does not contain violence or profanity it is classified PG, in addition the movie UP has a perfect length of 1hr 29 minutes. ABC wants this movie because this points are important to consider, it is important because there is going to be children of a young age that could be sensitive at violence, that could lead to an unwanted behavior. Furthermore older people can be more susceptible to violence and could dislike the movie if so, your audience will really love this movie. Don't forget about the perfect length you have to take in notice that the movie UP is not a long movie so that kids can stay focused at the movie, and is not short so that you have time to appreciate it you must consider this factor a lot so that you can make you audience happy. I guarantee that they will love it. Paul Chambers from CNN Radio, ''Pure joy and one of the best films of the year. You gotta have a good story, and this one is a gem. It even made a bit misty-eyed. Good stuff from Pixar''. Also Dan jardine from...
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...UP (2009) Cast: Edward Asner, Christopher Plummer, Jordan Negal, Bob Peterson Director: Pete Docter A 3D animated film named ‘ Up ‘ which directed by Pete Docter, produced by Pixar Animation Studio and released by Walt Disney Pictures portrays the adventure of an old widower named Carl Fredrickson (voiced by Edward Asner) fulfilling his lifelong dream along with a young Junior Wilderness Explorer named Russell (voiced by Jordan Nagai) and a talking Golden Retriever named Dug (voiced by Bob Peterson) Carl Fredrickson always dreams to become an adventurer ever since he was a kid. He then met Ellie and both of them became friends. Both of them idolized explorer Charles Muntz (voiced by Christopher Plummer) and Carl has promised Ellie he will move their clubhouse, an abandoned house in the neighborhood to a cliff beside Paradise Fall in South America. In just 8 to 15 minutes, the film has shown how Carl and Ellie grew up and got married. As both of them grow older into their old age, one day Carl decided to surprise Ellie with two flight tickets to South America but unfortunately Ellie suddenly becomes ill and passed away. Sometimes later, a court orders Carl to move to a retirement home because he accidentally injured a construction worker for damaging his mailbox. However, instead of moving to a retirement home, Carl decides to fulfill his promise to Ellie by tying balloons to his house and make it fly. A young Wilderness Explorer named Russell accidentally...
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...understanding made eBay to use the strategies it had used in the US to enter the Japanese and the American markets. At the initial launch in Japan eBay set out to use collectibles this strategy was successful in the US market. This seemed to have failed as the Japanese user seemed to have preferred new products. The second mistake was eBay strategy to charge commission on each transaction as it did in the US. The Japanese market did not favor this as they were not used to pay commission or monthly charges. The second factor that made eBay to struggle in the Asian markets is its strategy of attempting to dominate the market by crashing all competition including the local. This proved to be a wrong kind of strategy as local competitors had a competitive edge over eBay. This was demonstrated by eBay earlier battle with Alibaba for the control of the Chinese market which eBay ended up losing badly to the local players. Due to the differences in market and business environments in Asia local companies that are used to these environments usually find an edge over foreign entrants and strategies such as that used by eBay have high probabilities of failures. Foreign players also end up incurring a lot of cost and therefore lose their competitiveness. Since eBay management team did not understand the local market they spend a lot of money doing the wrong things leaving their competitors to claim the market at a lesser cost (Wang, 2010).These mistakes by eBay in its strategy to enter the Asian markets...
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...Riordan Manufacturing Team Building and Conflict Management MGT/311 October 28, 2013 George Beaini Riordan Manufacturing Team Building and Conflict Management Riordan Manufacturing is working to launch CardiCare Valve heart valves and in doing so is designing a new team to proceed with the product launch. The company is looking to use many current employees along with some new hires to build the team needed to manufacture this new product. The company will be using team building strategies to determine how to build the new team for this product and will also be looking at conflict management and conflict management strategies to handle any possible problems that may arise. Part I: Team Strategy Plan There are different strategies that can be used to identify employees for a team. It is very important that when putting a team together the people used have complementary skills and are able to work together. Reviewing employee files would be a good place to start. Looking at performance reviews and employee’s strengths and weaknesses can help to determine what people to use in the team for this new product. This will only work for the existing employees. With the new employees that are coming in to work on the project for the new product the data from the interviewing process and past job experience will help to determine how these employees can be best used in the new team that is being developed. There can be a variety of challenges that arise while developing...
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...adaptation of study strategies when preparing for classroom tests: This article informs us about the various test taking strategies that students utilize when preparing for and writing tests. In addition, the article presents us with the view that instructors often have when administering tests and strategies for studying versus the students’ adaptation to these tasks and strategies given by the instructor. The implementation of student goals for studying and their ability to adapt to and implement the strategies are also studied. The main point of this study is to motivate further research on strategy adaptation, which will in the future help teachers and instructors administer tests as learning incentives for the development of students’ strategy adaptability. There are four conclusions that result from this study. First: there is a suggestion that teachers provide students with sufficient information about their intended task demands. Second: teachers ensure that the task demands they formulate are convincing and compelling enough. Third: teachers vary the types of study tasks they give to their students. Fourth: teachers may give metacognitive support to students. The reference above helped me understand my topic, which was preparing for and taking tests. There were many strategies for test taking given in this article, as well as diagrams and charts. In addition, there were ideas for instructors as well and how they should administer the strategies so students can better...
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...parts for the organization. Team A will develop a Team Strategy Plan of which we will identify several strategies in building viable teams, identify challenges or barriers that may occur, determine the best approach, and measure the teams efficiency. While developing these teams, Team A will create a Conflict Management Plan of which we will analyze the teams strengths and weaknesses, implementation of different conflict management strategies, select the best approach, identify potential challenges, and consider alternate strategies that will foster an efficient team. The Various Strategies Available to Build Teams Riordan Manufacturing is striving to create the perfect teams of employees to generate the best possible production of the newly designed CardiCare Valve heart valves. Creating those perfect teams requires much planning and organization. An important thing that Riordan needs to think about when trying to construct their teams is the number of members of each of the team. Generally speaking, the most effective teams have five to nine members (Robbins & Judge, 2011). When teams are larger, coordination and communication amongst its members may be an issue making it harder to get work done. Another thing for Riordan to consider when building their teams is the purpose each of the teams. Effective teams begin by analyzing the team’s mission, developing goals to achieve that mission, and creating strategies for achieving the goals (Robbins & Judge, 2011). Setting...
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...contact with possibly hundreds of customers a week. This will allow for an opportunity to up sell and increase revenue. Expanding on services that generate income would push Mountain Bank into increasing their corporate market practices as well as real estate and mortgage banking. One way to do this would be to implement a differentiation strategy to break away from the pack. Differentiation strategies are interested in innovation and quality enhancement with an emphasis on specific roles (Stewart&Brown, 2008, p.66). This type of strategy is exactly what they need to set themselves apart. Implementing services that cost less but provide more would be ideal. A cost leadership approach would benefit Mountain bank in two ways. First it would allow Mountain Bank to utilize its most valuable resource-the tellers and it would allow for a strategy that would tell the tellers exactly what it wanted them to do. The tellers could focus more on interacting with customers to find out their needs and reel in new real estate and mortgage banking. A human resource professional should recommend that a universalistic approach be considered. For example Wright noted that the commitment and control strategies allow for broadly defined tasks. This would make it easier for tellers to provide customers with information and remain well within their scope of employment. Wright also notes that the best HR strategies focus on getting the best from its employees. Although the face...
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...Assignment No.3 “Better a consistently applied mediocre strategy, than a series of ad hoc brilliant strategies.” Introduction to strategic planning To achieve certain strategically valuable results, specific actions are required to be planned and acted upon by an organisation or an individual. What inputs are made by the management of an organisation define the expected outputs. Steiner, George A. (2010) in his book explains that strategic planning is indissolubly mixed with field of management these days and is not regarded as a separate process. Managers focus has largely shifted from ‘operations only’ to ‘strategize and operate’ philosophy (Steiner, 2010). However, organisations are in a state of dilemma over the concept of effective strategy implementation (Grimshaw, et al., 2004). Some believe in single strategical approach that is consistent with one pre-planned scheme which slowly adapts to the environment; is most effective, while others point of view is that; to survive in this competitive market environment one has to adopt to series of ad hoc brilliant strategies because it can provide their business cutting edge over the others (Pietersen, 2002). I believe that both the strategies has a role to play in achieving desired strategical outcomes. What is important is that they fit right in the current environment and are implemented in a risk free manner. Changes in theories of Strategic planning When strategic planning was modernised in 1950s, large scale companies...
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...CEO, he demanded that business unit heads present their proposed strategies in no more than a few slides. Executives who failed to meet Reed’s exacting standards for brevity met with his unconcealed displeasure. And if it happened too often, they ran the risk of being left out of the loop on future strategy sessions. Many leaders share Reed’s obsession with the big picture, yet our research shows that few companies actually have a clear strategic vision. The problem, we believe, stems from the strategic-planning process itself. The process usually involves the preparation of a large document—culled from a mishmash of data provided by people from various parts of the organization who often have conflicting agendas and poor communication. The report typically begins with a lengthy description of the industry and the competitive situation. There follows a discussion of how to increase market share here and there, capture new segments, or cut costs, which leads to an outline of numerous goals and initiatives. A full budget is almost invariably attached, as are lavish graphs and a surfeit of spreadsheets. No wonder so few strategic plans turn into action; executives are paralyzed by the muddle. But it doesn’t have to be that way. We suggest an alternative approach to strategic planning, based not on preparing a document but on drawing a picture we call a “strategy canvas.” This approach consistently produces strategies that are easy to understand and communicate, that engage more people...
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...TYPES OF MARKETING STRATEGIES MARKET LEADER STRATEGIES 1. Expand total market 2. Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES 1. Define strategic objective and opponents 2. Choosing an attack strategy MARKET FOLLOWER STRATEGIES MARKET NICHE STRATEGIES ================ A. 1. MARKET LEADER STRATEGIES EXPAND TOTAL MARKET • New Users E.g.: perfume:--> non-users (mkt-penetration strat) --> men (new market strat) --> other countries (geo-expan strat) E.g.: J&J Baby shampoo: birthrate declining --> ads target adults --> leading brand • New uses Cereals: as snacks --> increase frequency of use OJ: “not for breakfast anymore” Du Pont nylon: parachute-->pantyhose-->blouses & shirts --> auto tires -->seat belts --> carpeting Arm & Hammer: baking--> fridge deodorant --> quell kitchen grease --> carpet/pet deodorant --> bath tub relaxant --> toothpaste --> ???? • More usage: Michelin: want French to drive more --> rate restaurants (best in south --Provence & Riviera) --> publish guidebooks with maps and sights along the way 2. DEFEND MARKET SHARE • decide where to defend • continuous innovation along Mktg Mix Position defense: - purely defensive not enough --> must take offensive counter-measure Eg: Coke --> multi segments of cola mkt --> enter wine market --> acquire fruit drink companies --> desalination equipment --> plastics Flanking defense: - guarding territory not enough - create outposts/flanks: --> protect weak front --> invasion base for counter-attack...
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...Business Strategy Suzanne Wymer Grantham University Business Strategy This paper will be based on describing and evaluations on an organization’s business strategy. “A strategy is a plan or some sort of consciously intended course of action, guideline to deal with a situation” (Mintzberg H). Hospital Corporation of America business strategy is to keep true to their mission statement “above all else, we are committed to the care and improvement of human life” by having medical facilities where they are needed. Strategies are needed in day to day operations to keep the facilities up and running, and as a competitor for healthcare. One of the business strategies that HCA may use is by stating they are planning on building a new facility or buying a medical center that is going under, to discourage other healthcare companies from purchasing in that area. The pattern that HCA falls under is to provide the best healthcare to each of their patients. HCA choice to have some many doctors and nurses on staff is considered a business strategy by HCA. When HCA has more doctors and nurses on staff than the competitor they will be able to see patients faster, and still provide the best healthcare around. By keeping the wait time down the patients will be happier, and are more likely to return, and refer a friend. Another business strategy for HCA is patterns, which is where the medical facilities are built. HCA has...
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...Learning Strategies Outline I. Introduction A. “ He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy and to walk humbly with your God” Micha 6:8, (NIV) B. When studying I have used flash cards, and would memorize what I had learned by cramming the night before tests. I used highlighters to help me also, but my books ended up looking like coloring books and I couldn’t remember the most important answers for my test because I couldn’t remember which text color was the most important. C. Through reading I have gained knowledge of better learning strategies. II. Body A. Pre-Reading, During-Reading and Post-Reading Strategies 1. I have used all three strategies while studying. Before I sit down to study, I browse through the chapter and get a feel for what I might expect. While reading, I take notice and look for answers to questions I may have, and to pay closer attention to words that are in bold lettering and underlined words. Once finished reading, I reflect back on what I have learned and fill in any part that I may not understand or have extra questions about. 2. These strategies have helped me tremendously because, I am able to answer questions allot easier and I don’t have to keep flipping my pages back and forth to remember what I have read from the beginning. I will already have grasped the concept of what is in my textbook, by browsing through and taking notice to what is outlined...
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...rather than become employees. Several questions are given consideration such as who are those who become successful and when does realization strike them that they really are one? But it seems like there is a bigger question being imposed here and that is, “Why do some succeed and some fail?”. What do these emerged businesses do that affect their fate in their chosen path? The answer is strategy. Strategy as defined by Helmuth von Moltke is ‘’applied common sense and cannot be taught”. He explains that strategy is about going beyond what you learn in school which is basically just about the common culture. There is no definite formula. Strategies are not only planned but can also be unexpected. In the business world, there are unexpected circumstances that come up that can be adapted into the existing strategy. It is important for a strategist to be able to see these opportunities that is usually otherwise buried under normal existing conditions and not visible to the eye of a normal human being. They must be able to recognize the patterns that emerges from opportunities. Although strategies should not always be deliberate, there are guidelines that a strategist may follow. Kenichi Ohmae explains that it is important for a businessman to be creative, have endurance and have good intuition. As explained previously, it is important that he/she must be attuned to the external environment and be aware of how it could affect your company and how it could affect the society. Aside...
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