... Manhood by John Wain Relatives by Chris van Wyk The sisters by Pauline Smith The secret life of Walter Mitty by James Thurber The secret life of Walter Misty – James Thurber The secret life of Walter Mitty by James Thurber The Dube Train by Themba Can The Dube Train by Can Themba The coffee-cart girl by Es’kia Mphahlele Important summary of the NOVEL: [pic] [pic] Important to remember! The Setting: This is the background of where and when the story takes place. It may be in one time and place or change through the story. The setting is important to understand the theme and the characters. Plot: This is what happens in the story (sequence of events) Some novels have a lot of action in the story line BUT some are very...
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...John Edwards ENGL 1013 Composition 1 4/28/2012 Argumentative Synthesis “Up Against Wal-Mart” “Progressive Wal-Mart. Really.” Profiting an average of 1.8 million every hour, managing 2.2 million employees in over 11,000 stores in 27 countries, according to Fortune Global 500 list in 2014; Wal-Mart is the worlds largest company by revenue. Author Karren Olsson, “Up Against Wal-Mart”, hearsays for Wal-Mart employees and their supposedly unfair treatment. This opinion of Olssons is quite convincing; especially considering the borderline argument that Wal-Mart should become a union workforce due to their off the clock, low paid, overwhelming workloads. Sebastian Mallaby, author of “Progressive Wal-Mart. Really.” and columnist for the Washing Post, finds views such as Olssons comically dysfunctional. Mallaby’s brief article overrides these skeptical cruel theories towards Wal-Mart by explaining globalization. Wal-Mart’s globalizing economic decisions for the underprivileged leads Sam Walton’s idea wanting to not only build America but moreover, build the world. Confident in Wal-Mart being a cruel company, Olsson provides multiple miserable quotes from employees. For instance, introducing her essay is the portrayal of Jennifer McLaughlin, one that “wears wide-leg jeans and spiky plastic chokers, dyes her hair dark red, and works at Wal-Mart”(606). McLaughlin’s day-to-day demands from managers may be to “hop on a mechanical lift to retrieve something from a high shelf, catch...
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...Journal of Revenue and Pricing Management Volume 2 Number 3 FUTURE OF REVENUE MANAGEMENT The future of pricing in services Stowe Shoemaker Received (in revised form): 2nd July, 2003 William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, 4505 Maryland Parkway, Mail Drop 6037, Las Vegas, NV 89154-6037, USA Tel: +1 702 895 1794; Fax: +1 702 895 1135; E-mail: stowe1202@aol.com Stowe Shoemaker is an associate professor at the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. He holds a PhD from Cornell University in the School of Hotel Administration, an MS from the University of Massachusetts and a BS from the University of Vermont. Stowe also teaches strategic pricing and customer relationship management for Cornell University’s Professional Development Program. Stowe is ` a visiting professor at Ecole Hoteliere de Lausanne for autumn 2003. way of thinking about the history of pricing strategies — from one price for all to the current practice of revenue management and finally to the future of pricing — value pricing. Fourthly, the paper presents a way of thinking about value. Specifically, it shows that value is more than just the financial elements of the service. Finally, ways of changing the value perception in order to earn higher revenues are presented. This last section presents actual research showing that changes in the way prices are framed can increase revenue and loyalty. WHY LOYALTY IS IMPORTANT...
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...1. INTRODUCTIONOver the past decade, customers are becoming harder and harder to be pleased with what were delivered to them in exchange of the customer’s disposable income (Parasuraman et al. 1985) (Reichheld & Sasser 1990). Nowadays, customers are more critical to product / service they purchase. Enterprises are trying to offer something innovative to differentiate them selves among the ever increasing competition. Prior to any purchasing decision, according to Kotler (1973), one of the four P’s – the place can be more influential than the product itself. Later developed by Mehrabian & Russel (1974) that publish the Mehrabian-Russell Model that draw situational factor such as mood & expectation. Servicescape later popularized by Bitner (1992), the physical environment surrounding customers & employees is termed servicescape. Ever since, this has been the subject of many scholars and practitioners. As an influential factor for customers to make purchasing decision, it clearly a very important subject for any marketers as an effort to increase revenue and to stay competitive in the marketplace (Hightower et al. 2000). Marketers from any type of industry can really integrate servicescape into marketing plans. The industry can be sport such as softball (Robinson 1997) (King 2000); hospitality such as nightclubs, hotels, restaurants (Jones et al. 2003) (Clarke et al. 1998) (Skinner et al. 2005); and many more. This paper tries to describe the importance...
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...to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This prediction builds on sociolinguistic research addressing relationships between mood, communication expectations, and compliance to requests. A third experiment reaffirms the role of linguistic expectations by showing that an unknown product advertised using assertive language is more likely to be perceived as hedonic. C onsumers are often exposed to forceful messages and imperative slogans such as Nike’s “Just do it,” Sprite’s “Obey your thirst,” or U.S. Airways’ “Fly with US.” The frequent use of assertively phrased messages is puzzling, given the mounting research in consumer behavior (e.g., Dillard and Shen 2005; Fitzsimons and Lehman 2004; Lord 1994), communications (e.g., Kellerman and Shea 1996; Quick and Considine 2008; Quick and Stephenson 2007; Wilson and Kunkel 2000), and sociolinguistics (e.g., Levine and Boster 2001; Sanders and Fitch 2001), which suggests that these messages should lower consumer readiness to comply. To understand the unexpected prevalence of assertive language, we turn to sociolinguistic literature on the language used in compliance-seeking requests. Research has found that people in positive mood tend to use more assertive language in their requests (e.g., Forgas 1995; Sinclair and...
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...Available online at www.sciencedirect.com International Journal of Project Management 28 (2010) 422–427 www.elsevier.com/locate/ijproman Effect of a virtual project team environment on communication-related project risk April H. Reed *, Linda V. Knight 1 Department of Management Information Systems, College of Business, East Carolina University, United States College of Computing and Digital Media, DePaul University, United States Received 25 March 2009; received in revised form 13 July 2009; accepted 4 August 2009 Abstract Over 150 Information Technology practitioners participated in a study of differences in communication risk between traditional project teams and those that operate virtually, with some team members physically remote. Contrary to prior research, results indicate the level of risk from inadequate communication is not significantly greater when team members are not grouped in one location. Further, despite increased dependence of virtual teams on technology for communication, there was no evidence of significantly more project risk due to technological failure. However, virtual team projects exhibited notably more risk due to insufficient knowledge transfer. A plausible explanation is decreased implicit or informal knowledge transfer in virtual environments. We conclude that the possibility of insufficient knowledge transfer should be included in virtual project risk management plans, and consideration should be given in such projects to the extent to which...
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...INTRODUCTION Electronic cigarette (e-cigarette) use, or vaping, in the worldwide is increasing. Less than a decade ago, the e-cigarette was an obscure product marketed as a safe, tobacco-free alternative to conventional cigarettes by a single company in China. Seven years ago, the electronic nicotine delivery device entered the US market. Today, health officials, policy makers, and researchers are all scrambling to keep up with a rapidly expanding, wildly controversial, and largely unregulated $3 billion global industry that has, at last count, 466 brands, 7,764 flavors (bubblegum, cherry crush, bacon, java jolt, menthol), and slick, youth-oriented Big Tobacco marketing designed to create the perception that e-cigarettes are not only safe, but cool. Non-nicotine, but an abundant amount of toxic chemicals produced by the combustion of tobacco are the cause of well-known health problems. E-cigarette vapor contains no or only minimal quantities of potentially harmful substances. Hence it can be assumed that vaping in adults is much less harmful than smoking of cigarettes. Furthermore, no data exist that e-cigarettes will encourage youngsters to become cigarette smokers. E-cigarette vaping has the potential to reduce the daily number of cigarettes smoked or facilitates cessation of smoking in heavily nicotine-dependent smokers, who keep on smoking despite a structured smoking cessation program. Health professionals should be aware of this type of nicotine substitution, since the...
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...Course Management System Deployment A Report Submitted to: Project Advisor: Karen Lemone, WPI Professor By: Daniel Pickett __________________________ April 27th, 2006 This project report is submitted in partial fulfillment of the degree requirements of Worcester Polytechnic Institute. The views and opinions expressed herein are those of the authors and do not necessarily reflect the positions or opinions of Worcester Polytechnic Institute. This report is the product of an educational program, and is intended to serve as partial documentation for the evaluation of academic achievement. The reader should not construe the report as a working document. Abstract The WPI OfCourse! course management system provides educators with a set of tools to extend their existent course websites. While this toolset offers great functionality, the installation and configuration of the system is complex and difficult. The project team created a two-tiered installation package that is both simplified and easy to use. User testing was conducted and indicated a significant improvement in the installation procedure. In conclusion, the OfCourse! system was improved by the newly created installer. -i- Executive Summary As the web evolves and grows, educational professionals continue to pursue the use of online tools. While a variety of software exists, educators of average computer literacy seek a feature-rich application that is easy to install and use. Educators...
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...Gülden Turhan, *Ahmet Özbek Factors Affecting Consumers’ Behavioural Intention Towards Apparel Stores: A Test of the Mediating Role of Brand Satisfaction Abstract The research studied the factors that affect consumers’ behavioural intention towards apparel stores. Three different aspects of behavioural intention were examined: consumers’ purchase intention (PI), willingness to pay more (WPAY), and brand recommendation (RECM). Specifically the authors propose a model in which consumer satisfaction with the store brand mediates the effects of attitude towards sales personnel and the convenience of the store’s payment conditions or options on PI, WPAY, and RECM. The relationships hypothesized in the model were tested using two apparel store brands familiar to consumers in the city of Istanbul, Turkey. All findings were in favour of the model proposed for both apparel store brands studied, which were either a sample of men or women. Key words: satisfaction, willingness to pay more, purchase intention, recommendation, payment conditions, attitude towards sales personnel. Marmara University, Faculty of Technical Education, Department of Textile Goztepe/Kadıkoy, 34722, Istanbul, Turkey E-mail: gturhan@marmara.edu.tr *Sinop University, Gerze Vocational High School, Department of Textile Samsun-Sinop Karayolu uzeri Ataturk Mah., 57600, Sinop, Turkey E-mail: ahmetozbek@sinop.edu.tr GENERAL PROBLEMS OF THE FIBRE AND TEXTILE INDUSTRIES n Introduction To date, a vast amount of...
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...special article caste in the 21st century: From system to elements A M Shah The argument that while caste as a system is more or less dead, individual castes are flourishing is widely accepted. However, the notion of “caste as a system” is derived mainly from studies of the rural rather than the urban community. In this article, individual caste is seen in the context of both rural and urban communities and its several aspects, particularly the rule of endogamy as its defining criterion, are analysed at some length and some implications of the analysis are pointed out. n 1955, M N Srinivas presented a paper, ‘Castes: Can They Exist in the India of Tomorrow?’, at a national seminar on “Casteism and Removal of Untouchabilty” in Delhi, attended, among others, by such distinguished persons as S Radhakrishnan, Jagjivan Ram, Govind Ballabh Pant, V K R V Rao, Kaka Kalelkar and Irawati Karve. The paper was published in the seminar report as well as in the Economic Weekly (1955). After a lifetime of scholarship on caste, in 1999, the last year of his life, Srinivas delivered a lecture under different titles in Bangalore, Delhi and Kolkata, on the passing away of caste as a system. It was published posthumously in 2003 in the Economic and Political Weekly under the title, ‘An Obituary on Caste as a System’. Srinivas expanded this title into a sentence, “While caste as a system is dead, individual castes are flourishing” (ibid: 459). He made this statement almost at the end of...
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...prevails in this service sector vis-à-vis other service sectors. Also, implementation of ‘the mobile number portability’ in October 15, 2008 in Malaysia has made it easier to switch to other service providers. Thus, the following are hypothesized: H1: A high level of switching cost is less likely to make mobile phone users switch to other service providers; and H2: A high level of switching cost moderates the relationship between service satisfaction and service switching. This paper will discuss the results of these two hypotheses tested using linear and moderated regression analysis. Data was obtained using a sample of about 500 employees and students of five public universities and two private universities in Malaysia. Findings from this study will develop insights to better strategize and effectively implement loyalty programs and so, prevent their customers from switching. Keywords: switching behavior, service quality, consumer satisfaction, mobile phone service usage Field of research: consumer behavioral aspects of marketing, mobile phone service SERVICE SWITCHING AND SWITCHING TELECOMMUNICATIONS INDUSTRY COST IN THE MOBILE Although switching is a common scenario in most service industries (Griffin & Lowenstein, 2001), it is more prevalent in telecommunication services (Lee & Murphy 2005). For example, the annual switching rate ranges from 20% to 40% in most of the global telecommunication service companies (Berson et al., 1999; Madden et al., 1999). Until...
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...US Department of Labor ------------------------------------------------- Top of Form Bottom of Form U.S. Bureau of Labor Statistics * ------------------------------------------------- Latest Releases » * * ------------------------------------------------- Major Economic Indicators » * njuries, Illnesses, and Fatalities FONT SIZE: PRINT: IIF Injuries, Illnesses, and Fatalities * IIF Homepage * IIF Overview * IIF FAQ * Contact IIF SHARE ON: Important Web Site Notices U.S. Bureau of Labor Statistics | OCWC/OSH, PSB Suite 3180, 2 Massachusetts Avenue, NE Washington, DC 20212-0001 www.bls.gov/IIF/ | Telephone: 1-202-691-6170 | Contact IIF http://www.bls.gov/iif/oshwc/cfoi/osar0016.htm Workplace Homicides Up 50 Percent In The Last Year Dan Fastenberg Jan 28th 2013 9:43AM Updated Jan 28th 2013 11:00AM The massacre at the Sandy Hook elementary school reinvigorated the dormant debate over gun control and how best to stop the gun violence in schools. Now, new research suggests that violence in the workplace also has jumped dramatically, with workplace killings up 50 percent in the past year alone. That would make 2012 the "worst year in about 20 years" for workplace homicides, according to Dr. Larry Barton, president of the Bryn Mawr, Pa.-based American College, an expert in crisis management and violence in corporate America. In a previous interview with AOL Jobs, Barton said that his statistics are based on...
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...Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising Pavel Kireyev Koen Pauwels Sunil Gupta Working Paper 13-070 February 9, 2013 Copyright © 2013 by Pavel Kireyev, Koen Pauwels, and Sunil Gupta Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising Pavel Kireyev Koen Pauwels Sunil Gupta1 February 9, 2013 Pavel Kireyev is a Ph.D. student and Sunil Gupta is the Edward Carter Professor of Business Administration at the Harvard Business School, and Koen Pauwels is Professor at Ozyegin University, Istanbul, Turkey. 1 Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click‐through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions and thus waste money, and/or underspend in others, leaving money on the table...
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...Vol. 27, No. 5, September–October 2008, pp. 811–828 issn 0732-2399 eissn 1526-548X 08 2705 0811 informs ® doi 10.1287/mksc.1080.0398 © 2008 INFORMS Supermarket Pricing Strategies Department of Economics, Duke University, Durham, North Carolina 27708, paul.ellickson@duke.edu William E. Simon School of Business Administration, University of Rochester, Rochester, New York 14627, misra@simon.rochester.edu Paul B. Ellickson Sanjog Misra M ost supermarket firms choose to position themselves by offering either everyday low prices (EDLP) across several items or offering temporary price reductions (promotions) on a limited range of items. While this choice has been addressed from a theoretical perspective in both the marketing and economic literature, relatively little is known about how these decisions are made in practice, especially within a competitive environment. This paper exploits a unique store level data set consisting of every supermarket operating in the United States in 1998. For each of these stores, we observe the pricing strategy the firm has chosen to follow, as reported by the firm itself. Using a system of simultaneous discrete choice models, we estimate each store’s choice of pricing strategy as a static discrete game of incomplete information. In contrast to the predictions of the theoretical literature, we find strong evidence that firms cluster by strategy by choosing actions that agree with those of its rivals. We also find a significant impact of...
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...behaviors will result. During implementation, should some trigger occur to either modify or activate an initial condition involving the balance of power between the group and other user groups, it will also modify the object of resistance, from system to system significance. If the relevant initial conditions pertain to the power of the resisting group vis-à-vis the system advocates, the object of resistance will also be modified, from system significance to system advocates. Resistance behaviors will follow if threats are perceived from the interaction between the object of resistance and initial conditions. We also found that the bottom-up process by which group resistance behaviors emerge from individual behaviors is not the same in early versus late...
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