My product I picked is called the “Basis Band” here is the link for the image http://www.cepro.com/slideshow/image/9357/ and here is the actual web page link http://mybasis.com/. “For the exercise-conscious, this wearable monitor makes it easy to track your heart, your health, and everything in between. Just place it on your wrist, and it will collect data on your heart rate, calories burned physical activity and sleep patterns - and even upload them into an easy-to-read online dashboard.”(Cepro.com, 2011). The Basis Band is an innovated product for the diet, exercise, heath fanatic individuals. It fits right in the market for this area since obesity is an issue in the World today. This device is an alternative to fitness based products. The band is a water proof band that fits on your wrist, like a watch. It has several sensors to keep track of calories burned, amount of physical activity and even sleep patterns. It also sports Galvanic Skin Response (GSR) sensors that track perspiration to measure body temperature alongside ambient temperature. (Allthingsd.com, 2011). I would say that this product is marketed as an Entrepreneur with the shareholders in mind. The advantages of this are that you have backing to market the product, but you will not keep all of the profits from the product. In the future, corporations will start health-incentive programs that will involve large distribution of health monitors. For example; Virgin Health Miles’s Pay-For-Prevention program, encourage employees to use a Go-Zone tracker and record their daily activities for rewards. (Allthingsd.com, 2011).
But for now, Holove says, the focus is still on marketing to the consumer when it comes to fitness and health. ”It’s no mystery that we need to be healthier. Health care costs are rising while health is declining, so we’re going directly to the customer and saying, here’s what you can do about that.” (Allthingsd.com, 2011). The disadvantage of marketing the Basis Band just to consumers is loss of major revenues from the sports and fitness category. It is estimated at seventy billion dollars a year. Another loss or gain would be the boom of all the new cell phones, and mobile download applications. This area is estimated to climb by the year 2016 to four hundred million dollars. (Allthingsd.com, 2011). Marketing the Basis Band to hospital, clinics, and doctor offices as a prescription to patients would save money for hospitals by letting the patients monitor their selves with the Basis Band. Even with marketing to hospitals would save expenses, and could limit surgeries needed for patients. Using this money could let hospitals explore additional experimental procedures, or additional funding through other organizations. Doing this would increase the revenue of the Basis Band for all who have invested in it.

References;
Allthingsd.com, (2011). Home page. Retrieved January 8, 2012 from http://allthingsd.com/20111230/at-ces-expect-more-gadgets-telling-you-to-get-off-the-couch/ Cepro.com, (2011). Home page. Retrieved January 2, 2012 from http://www.cepro.com/slideshow/image/9357/ Core77.com, (2011). Home page. Retrieved January 2, 2012 from
http://www.core77.com/reactor/01.06_sylver.asp