Business Plan
Business Overview
The ventilation and air conditioning (VAC) industry deals in system, ventilation, and air – conditioning of buildings .The ventilation, and air-conditioning are interconnected, as it provides livable temperature in an indoor facility within reasonable installation, operation, and maintenance costs. Basically, VAC systems is designed to provide ventilation, reduce air infiltration, and maintain pressure relationships between spaces.
The ventilation and air conditioning (VAC) industry is indeed a very large industry that covers operation and maintenance, system design and construction, equipment manufacturing and sales.
Going forward, the demand for ventilation and air conditioning (VAC) services is projected to increase as the growth in the real estate industry and the decrease in the electricity tariffs in the recent past will definitely translate to growth in the ventilation and air conditioning (VAC) industry.
The Air-Conditioning Contractors industry is not dominated by any company. As a matter of fact, no company can boast of having more than 5.0% of the total annual revenue in the industry. The major players in the ventilation and air conditioning (VAC) industry are .0smaller firms that specialize in kinds of VAC systems or dominates a certain location.
The ventilation and air conditioning (VAC) industry is indeed a very large industry and pretty much thriving in all the parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al. As a matter of fact, there are no companies with a leading market share in the industry.
Statistics has it that in Maldives there are about ……………. registeredventilation and air conditioning (VAC) related businesses. Overall the ventilation and air conditioning (VAC) related businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (businesses, government and household et al).

Executive Summary AA Engineering Services Pvt Ltd. is a VAC retailing, servicing and maintenance company that will be located in Male’, Republic of Maldives and will cover the neighboring islands such as Villingilie, Hulumale’ and all the resorts in the country. These is going to be high demand for our products and services due to the growth in the real estate / construction industry.
AA Engineering Services Pvt Ltd offer services and products such as Air conditioning system installation, Air vent installation, ventilation and air conditioning (VAC) contractors, installation etc.
We are well trained and equipped to service the market segments that require our services as we have considerable hands on experience in the VAC industry . Although our intention of starting AA Engineering Services Pvt Ltd is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services.
Our customers will have the options of choosing from our different packages – we have the plans to serve both individual clients (households) and corporate clients (industries and the government) as well which is why we designed various packages.
At AA Engineering Services Pvt Ltd we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own VAC business; we are in the industry to make a positive mark.
We are quite optimistic that our values and quality of service offering will help us drive our VAC business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to purchase our products and hire our services over and over again.
We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality services and that is exactly what we will do. We are open to the use of latest technology in the ventilation and air conditioning (VAC) industry. No doubt our excellent customer service and the range of services we offer will position us to always welcome repeated customers and handle massive deals from both government agencies and construction giants.
Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.
AA Engineering Services Pvt Ltd is owned and managed by Ali Abdullah and family who have over 5 years of hands on experience working with some of the leading brands in the ventilation and air conditioning (VAC) industry in the Maldives.

Our Services and Amenities
AA Engineering Services Pvt Ltd is a VAC retailing, servicing and Maintenance Company which will offer a wide range of services that revolves around the ventilation and air conditioning (VAC) industry and other complementary services. We intend giving our customers every reason to always come back which is why we have customized our services. Basically, our services will involve us going out to services of clients’ needs.
These are the services we will offer as a ventilation and air conditioning (VAC) company; * New construction VAC installations * Existing structure VAC installations (i.e. replacements) * VAC maintenance and repairs * Refrigeration system installations, maintenance and repairs * Air conditioning system installation (except window units) * Air vent installation * Refrigeration system (e.g. commercial, industrial or scientific) installation * Ventilation and air conditioning (VAC) contractors * Ventilation equipment installation

Vision Statement
Our Vision is to become the number one the ventilation and air conditioning (VAC) company in the whole of Maldives.
Mission Statement
Our mission as a ventilation and air conditioning (VAC) company is to develop a highly successful, profitable all round VAC business which provides quality services in the country.

Business Structure
We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our ventilation and air conditioning (VAC) company on the right business foundation.
As a matter of fact, we are set out to build a ventilation and air conditioning (VAC) business that will be a standard for the ventilation and air conditioning (VAC) industry in Maldives. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.
In order to achieve this, we are aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on / auto pilot. The success of our ventilation and air conditioning (VAC) business will be anchored on the team not on any individual.
With the wide range of our service offerings, we are only expected to employ more than it is required to run a conventional ventilation and air conditioning (VAC) business. Definitely, we will have various employees to man the various services offering of AA Engineering Services Pvt Ltd.
AA Engineering Services Pvt Ltd will employ professionals and skilled people to occupy the following position; * Managing Director * Director Operations * Accountant, Human Resource and Admin Manager (one person) * Client Service Executive (one person) * VAC Technicians (2x3 teams) * Truck / Van` Driver(one person)

Roles and Responsibilities
Managing Director * Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities. * Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy. * Responsible for fixing prices and signing business deals * Responsible for providing direction for the business * Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy. * Responsible for signing checks and documents on behalf of the company * Evaluates the success of the organization * Reports to the board

Director Operation * Responsible for fixing prices and signing business deals * Responsible for providing direction for the day to day management of the company. * Co- signatory for signing cheques and documents on behalf of the company. * Meeting the targets of the company. * Reports to MD.

Accounts, Admin and HR Manager * Responsible for overseeing the smooth running of HR and administrative tasks for the organization * Design job descriptions with KPI to drive performance management for clients * Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes * Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products. * Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs. * Defines job positions for recruitment and managing interviewing process * Carries out staff induction for new team members * Responsible for training, evaluation and assessment of employees * Responsible for arranging travel, meetings and appointments * Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. * Oversees the smooth running of the daily office activities. * Identifies, prioritize, and reach out to new clients, and business opportunities et al * Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects. * Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy * Responsible for handling business research, market surveys and feasibility studies for clients * Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients * Develops, executes and evaluates new plans for expanding increase sales * Documents all customer contact and information * Represents AA Engineering Services Pvt Ltd in strategic meetings * Helps to increase sales and growth for AA Engineering Services Pvt Ltd. * Responsible for preparing financial reports, budgets, and financial statements for the organization * Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions. * Responsible for financial forecasting and risks analysis. * Performs cash management, general ledger accounting, and financial reporting for the organization * Responsible for developing and managing financial systems and policies * Responsible for administering payrolls * Ensures compliance with taxation legislation * Handles all financial transactions for AA Engineering Services Pvt Ltd * Serves as internal auditor for AA Engineering Services Pvt Ltd. * Reports to director operations.

Client Service Executive * Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries. * Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level * Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services * Manages administrative duties assigned by the manager in an effective and timely manner * Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries * Report to Manager.

VAC Technicians (6): * Responsible for handling core services such as Air conditioning system installation (except window units), Air vent installation, Furnace conversions (i.e. from one fuel to another), Refrigeration system (e.g. commercial, industrial or scientific) installation, ventilation and air conditioning (VAC) services, Furnace humidifier installation, Natural gas fireplace installation, Duct work (e.g. cooling, dust collection, exhaust, ventilation) installation, Ventilation equipment installation, ventilation system component (e.g. air registers, diffusers, and filters) installation et al. * Handles any other duty as assigned by the manager, * Report to CSE.

Truck / Van Driver: * Responsible for transporting equipment, equipment and workers to project site * Runs errand for the organization * Handles any other duty as assigned by the manager, * Report to CSE.

SWOT Analysis
Ventilation and air conditioning (VAC) business is one of the many businesses that can easily generate sales with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard ventilation and air conditioning (VAC) business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.
Ordinarily we can successfully run a normal ventilation and air conditioning (VAC) business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of ventilation and air conditioning (VAC) business we want to establish, we don’t have any option other than to follow due process.
We hired the services of Mr. Muszzin and Associates, an HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of AA Engineering Services Pvt Ltd * Strength:
AA Engineering Services Pvt Ltd is centrally located in a thriving real estate / construction location in Male’, the capital city of Maldives; our location is in fact one of our major strength. Another strength that counts for us is the power of our team; our workforce and management. We have a team that are dedicated and well – groomed in the ventilation and air conditioning (VAC) industry. * Weakness:
AA Engineering Services Pvt Ltd is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the highly experienced technicians in the ventilation and air conditioning (VAC) industry. * Opportunities:
We are centrally located in one of the busiest area in Male’, Maldives and we are open to all the available opportunities that the Country has to offer. Our business concept also positioned us to be a one stop shop in the ventilation and air conditioning (VAC) industry.

* Threat:
Some of the threats that is likely going to confront AA Engineering Services Pvt Ltd is unfavorable government policies, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.

MARKET ANALYSIS * Market Trends
If you are conversant with the recent trends in the real estate / construction industry, you should have noticed that in recent building construction the design, installation, and control systems of these functions are integrated into one or more VAC systems. This goes to show that the VAC industry is indeed playing a major role in the real estate / construction industry.
The ventilation and air conditioning (VAC) market is a market that is dependent on loads of factors. The fact that it helps achieve the desired indoor temperature and also help in saving energy gives room for people to patronize the services.
Of course the ventilation and air conditioning (VAC) business responds to the increase in household spending and improvement in the economy which is why it trendy to find the ventilation and air conditioning (VAC) industry businesses located around areas where construction, renovation projects and real estate business is truly thriving.
Another common trend over the years in the ventilation and air conditioning (VAC) industry is that it is quite difficult to find a company dominating the industry; it is an industry that is open to as many people that has what it takes to favorably compete in the industry.

Target Market
Before choosing a location for our ventilation and air conditioning (VAC) business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.
Basically those who will benefit from our service offerings are households, facility managers, real estate companies, constructions companies and government et al. They cut across various sectors of the economy.
The demographic component of those who need the services of a ventilation and air conditioning (VAC) services spreads across the public sector, the organized private sector, and individuals from different strata of the society and from all walks of life but most importantly every one who can afford to rent, lease or purchase an apartment / facility et al no matter their income level.
Below is a list of the people and organizations that our ventilation and air conditioning (VAC) industry services is designed for; * The public sector; government ministries, agencies and parastatals. * Organized private sector (construction companies and real estate companies) * Households * Facility managers * Restaurants * Hotels and Motels * Residential areas * Religious Centers * Warehouses * Educational Facilities * Lounges * Resorts * Medical facility * Coffee bars
Competitive Advantage
Our competitive edge is that AA Engineering Services Pvt Ltd is centrally located in capital city of Maldives; our location is in fact one of our major strength. Another strength that counts for us is the power of our team; our workforce and management. We have a team that are dedicated and well – groomed in the ventilation and air conditioning (VAC) industry.
We can confidently say that the location of AA Engineering Services Pvt Ltd will definitely count as a positive for us amongst any competitor that might start a ventilation and air conditioning (VAC) business or any other related business in same location where ours is located.
For the time being, AA Engineering Services Pvt Ltd has many competitors that can compete with the quality of services we offer but our customer service will be customized to meet the needs of all our customers and we believe it will make a difference.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups ventilation and air conditioning (VAC) business and other related businesses in Maldives) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
SALES AND MARKETING STRATEGY * Marketing Strategy and Sales Strategy
The marketing strategy for AA Engineering Services Pvt Ltd is going to be driven basically by excellent customers service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like ventilation and air conditioning (VAC) business and related services.
AA Engineering Services Pvt Ltd is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.
Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of AA Engineering Services Pvt Ltd.
Our goal is to grow AA Engineering Services Pvt Ltd to become the leading ventilation and air conditioning (VAC) company in Maldives. Which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the ventilation and air conditioning (VAC) industry.
AA Engineering Services Pvt Ltd is set to make use of the following marketing and sales strategies to attract clients; * Introduce our ventilation and air conditioning (VAC) business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in Maldives. * Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and ferry terminals et al. * Use friends and family to spread word about our business * Post information about AA Engineering Services Pvt Ltd and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al * Placing a small or classified advertisement in the local newspaper about AA Engineering Services Pvt Ltd and the services we offer * Leverage on referral networks such as agencies that will attract clients who would need our customized services * Advertise AA Engineering Services Pvt Ltd in relevant magazines, newspapers, TV stations, and radio station. * Attend relevant expos, seminars, and business fairs et al to market our services * Engage in direct marketing approach * Encourage the use of word of mouth marketing from loyal and satisfied customers * Join local chambers of commerce and industry to market our services.
Sources of Income
AA Engineering Services Pvt Ltd is established with the aim of maximizing profits in the ventilation and air conditioning (VAC) industry and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.
AA Engineering Services Pvt Ltd will generate income by offering the following services; * New construction VAC installations * Existing structure VAC installations (i.e. replacements) * VAC maintenance and repairs * Refrigeration system installations, maintenance and repairs * Air conditioning system installation (except window units) * Refrigeration system (e.g. commercial, industrial or scientific) installation * Ventilation and air conditioning (VAC) contractors * Duct work (e.g. cooling, dust collection, exhaust, ventilation) installation * Ventilation equipment installation

Sales Forecast
One thing is certain, there would always be corporate organization and individual clients who would need the services of ventilation and air conditioning (VAC) business.
We are well positioned to take on the available market in Maldives and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our ventilation and air conditioning (VAC) business and our clientele base.
We have been able to critically examine the ventilation and air conditioning (VAC) industry – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to similar startups in Maldives.
Below is the sales projection for AA Engineering Services Pvt Ltd, it is based on the location of our business and of course the wide range of related services that we will be offering; * First Year-: MVR 500,000.00 * Second Year-: MVR 750,000.00 * Third Year-: MVR 1,000,000.00
N.B: This projection is done based on import of VAC items from the Maldives Customs and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do. Please note that the above projection might be lower and at the same time it might be higher.
Pricing Strategy
Our pricing system is going to be based on what is obtainable in the ventilation and air conditioning (VAC) industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Maldives.
Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.
Payment Options
At AA Engineering Services Pvt Ltd, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them.
Here are the payment options that we will make available to our clients; * Payment by via bank transfer * Payment via online bank transfer * Payment via check * Payment via bank draft * Payment via mobile money * Payment with cash
In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.
Publicity and Advertising Strategy
AA Engineering Services Pvt Ltd is set to create a standard for ventilation and air conditioning (VAC) business in Maldives which is why we will go all the way to adopt and apply best practices to promote our business. Good enough there is no hard and fast rule on how to advertise or ventilation and air conditioning (VAC) business.
We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our ventilation and air conditioning (VAC) business. Here are the platforms we intend leveraging on to promote and advertise AA Engineering Services Pvt Ltd * Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals) * Advertise our ventilation and air conditioning (VAC) business in relevant magazines, local newspaper, local TV stations and local radio station * Promote our business online via our official website * List our business on local directories (yellow pages) * Sponsor relevant community programs * Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand * Install our Bill Boards on strategic locations * Leverage Direct coupon mailing approach * Engage in road show from time to time in target communities * Distribute our fliers and handbills in target areas such as construction sites, residential estates and business districts et al
Start – Up Expenditure (Budget)
We have been able to pull cash that will be enough for us to successfully launch a standard ventilation and air conditioning (VAC) company in Maldives.
These are the key areas where we will spend our start – up capital on; * The Total Fee for Registering the Business in Maldives - …………………….. * Legal expenses for obtaining licenses and permits – …………………. * Marketing promotion expenses (2,000 flyers at MVR 2 per copy) for the total amount of ………. * Cost for hiring Business Consultant – ………………….. * Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – ……………………... * Cost of accounting software, CRM software and Payroll Software – …………………. * Cost for leasing facility for our corporate office and store – …………………. * Cost for facility remodeling – ………………….. * Other start-up expenses including stationery – ……………….. * Phone and utility deposits – ……………….. * Operational cost for the first 3 months (salaries of employees, payments of bills et al) – ……………. * The cost for Start-up inventory – ……….. * Cost for equipment (cash register, security, ventilation, signage) – …………… * Cost of ventilation and air conditioning (VAC) tools – …………… * The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al): ………………. * The cost of Launching our official Website: …………………. * The cost for our grand opening party: ………………….. * Miscellaneous: ………………….
We would need an estimate of MVR ………………………..to successfully launch our ventilation and air conditioning (VAC) business in Maldives.
Generating Funding / Startup AA Engineering Services Pvt Ltd
AA Engineering Services Pvt Ltd is a business that will be owned and managed by AAand Family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.
These are the areas we intend generating our start – up capital; * Generate part of the start – up capital from personal savings and sale of his stocks * Generate part of the start – up capital from friends and other extended family members * Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about MVR 100,000 (Personal savings MVR 70,000 and soft loan from family members MVR 30,000) and we are at the final stages of obtaining a loan facility of MVR 150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
Sustainability and Expansion Strategy
Part of the plans we have in place to sustain AA Engineering Services Pvt Ltd is to ensure that we continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.
From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of AA Engineering Services Pvt Ltd adopt the use of payment machine and accounting software to run the business.
We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises.
Our key sustainability and expansion strategy is to ensure that we only hire competent and technically sound employees create a conducive working environment and employee benefits for our staff members.

Check List / Milestone * Business Name Availability Check: In Progress * Business Registration: In Progress * Opening of Bank Accounts: In Progress * Point of Sales (POS) Machines: In Progress * Business license and permit: In Progress * Insurance for the Business: In Progress * Design of The Company’s Logo: In Progress * Graphic Designs and Printing of Marketing / Promotional Materials: In Progress * Recruitment of employees: In Progress * Creating Official Website for the Company: In Progress * Health , Safety and Fire Safety License: In Progress * Business relationship with suppliers: In Progress