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Variables Coding and Questions Coding List for Spss

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Variables coding and Questions coding list for SPSS

Serial | Questions | | Options coding | Demographics | 1 | Gender | | [ 1 ] Male | [ 2 ] Female | 2 | Age | | [ 1 ] 20-30 | [ 2 ] 31-40 | [ 3 ] 41-50 | [ 4 ] 50 and above | 3 | Qualification | | [ 1 ] PhD | [ 2 ] MS/ MPhil | 4 | Tenure | | [ 1 ] Less than 1 year | [ 2 ] 1 – 2 years | [ 3 ] 2 – 5 years | [ 4 ] 5 – 10Years | [ 5 ] 10 years & above | 5 | Sector | | [ 1 ] Public | [ 2 ] Private | [ 3 ] Semi Government | 6 | Employment Status | | [ 1 ] Permanent | [ 2 ] Contractual | Branding Questions | Variable coding | Statements | | Word-of-mouth | | WM 1 | I often tell others about the Brand X | | WM2 | I recommend Brand X to others | | WM3 | I will leave positive comments about Brand X on community sites | | Brand Personality | | Sincerity | | BPSI 1 | BP1 | Brand X is honest | | BPSI 2 | BP2 | Brand X is sincere | | BPSI 3 | BP3 | Brand X is real | | Brand Personality | | Excitement | | BPEX 1 | BP4 | Brand X is exciting | | BPEX 2 | BP5 | Brand X is young | | BPEX 3 | BP6 | Brand X is up-to-date | | Brand Personality | | | Sophistication | | | BPSO 1 | BP7 | Brand X is upper-class | | BPSO 2 | BP8 | Brand X is good looking | | BPSO 3 | BP9 | Brand X is charming | | Brand Personality | | Ruggedness | | BPRD1 | BP10 | Brand X is masculine | | BPRD2 | BP11 | Brand X is rugged | | BPRD3 | BP12 | Brand X is tough | | Brand Personality | | Competence | | BPCM 1 | BP13 | Brand X is hard-working | | BPCM 2 | BP14 | Brand X is successful | | BPCM 3 | BP15 | Brand X is a leader | | Brand Affect | | BA 1 | Brand X induces positive feelings and sentiments | | BA 2 | I have strong positive emotions for Brand X | | BA 3 | Brand X is a positive

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