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Velocity Cellular Case

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Velocity Cellular Case
Case Summary
The Velocity Cellular Company is planning to promote a prepaid phone service plan called “Power Starterpack” to existing wireless subscribers. The plan will provide subscribers with a prepaid voucher of $50 and a new activation card that enables Bluetooth technology, international call function and additional memory. Price of the plan is $200, nonrefundable. If there is no activity for a consecutive period of seven months, the subscriber’s account is terminated (including the assigned phone number).
There are two deliverables in this plan that should be considered for separation: (1) the activation card (2) the prepaid voucher. Our assignment now is to determine an appropriate method of recognizing revenue for the new plan.
Relevant Standards:
1) FASB Emerging Issues Task Force Issue No. 08-1
It modifies the way companies with multiple deliverable arrangements will report revenue. The most significant change is the introduction of relative selling price, which replaces the old requirement to establish objective evidence of fair value. EITF 08-1 provides principles and application guidance on whether multiple deliverables exist, how the arrangement should be separated, and the consideration allocated. It also requires an entity to allocate revenue in an arrangement using estimated selling prices of deliverables if a vendor does not have vendor-specific objective evidence or third-party evidence of selling price. The guidance eliminates the use of the residual method, requires entities to allocate revenue using the relative-selling-price method and significantly expands the disclosure requirements for multiple-deliverable revenue arrangements.
2) GAAP SAB 101:New Revenue Recognition Guidelines,; SAB 104: Revenue Recognition.
Under US GAAP, prepaid calling card revenue is deferred and revenue recognition occurs only once

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