Back in the 1950s, cigarettes were cheap, legal and socially acceptable. Hollywood actors such as James Dean won't be going out without one. During that period of time, around half of the population of industrialized nations were smoking cigarettes. Cigarettes were originally sold as expensive handmade luxury goods for the rich people. There were not many people smoking until there were suddenly mass-production with aggressive marketing that ordinary people starting to have a habit of traditional pipe-smoking and chewing tobacco, it was a common thing and it was normal to do it . American tobacco firm Philip Morris was particular very good at marketing its cigarettes. It gave us the good looking Marlboro Man who declared: "For man's flavor come to Marlboro Country." Other brands also seek to join to promote products. Their famous Camel famously ran an advert saying : "More doctors smoke Camels than any other cigarette." This include the Viceroy cigarette advertisement that I am going to talk about, it is an very old advertisement in …show more content…
People trust dentists to know about oral health, so using a picture of a dentist who is promoting the product is an effective means of persuading the audience into buying Viceroys. The diagram of the cigarette is another means of establishing credibility. Showing the unwrapped cigarette reveals the filter, the main focus of the advertisement. When people see that there is actually a filter present in the cigarettes, people are more likely to trust the ad and its claims. The dentist’s face is stern and serious. He looks as though he is confident in his recommendation. If he were laughing or scared, his picture would have a different effect. His serious expression convinces the audience that his word is good and makes them feel as though choosing Viceroys is the right