...precise information about both Domino’s Pizza Company itself and the delivery service that it provides. Thanks to that, the result is the broad, both general and detailed view about Domino’s Pizza Company with its market segment, target customers, positioning and the ways it executes its service process through closing the provider gaps to better serve its customers. From that, we have drawn some conclusions and given out some proposals for Domino’s Pizza to further modify its service to match the unique features of Vietnamese customers and market. CONTENT SYNOPSIS i CONTENT ii ACKNOWLEDGEMENTS iii INTRODUCTION 1 COMPANY INTRODUCTION 3 LITERATURE REVIEW 5 MARKETING ENVIRONMENT AND SWOT ANALYSIS 7 I/ Marketing environment: 7 1. Microenvironment: 7 2. Macroenvironment: 8 II/ SWOT analysis: 9 CUSTOMER-DRIVEN MARKETING STRATEGY 11 I/ Market Segment: 11 II/ Target market: 11 III/ Differentiation: 11 IV/ Positioning: 12 PROVIDER GAPS ANALYSIS 13 I/ Gap 1 - The Listening Gap: 13 1/ Marketing Research: 13 2/ Upward Communication: 15 3/ Customer Relationship: 17 4/ Service Recovery: 19 II/ Gap 2 – The Designs and Standards Gap: 21 1. Poor service design: 22 2. Absence of customer- driven standards: 23 3. Inappropriate physical evidence and servicescape: 24 III/ Gap 3 – The Performance Gap:...
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...------------------------------------------------- Class Notes on The Happiest Refugee Chapter 1 Possibly the most prominent reason why the first chapter of Anh Do’s “The Happiest Refugee” reflects the ideas of an outsider is how war has changed Anh and his families lives. “The year is 1976 and the Vietnam war has just ended”, “When the war ended her two older brothers, high- ranking paratroopers who fought alongside American and Australian soldiers, were put into communist re-education camps” and “My grandfather was in the army, so Grandma was left to look after ten kids on her own in a little hut” explain how the war has torn Anh’s family apart and has deeply effected how his father and mother lived throughout their childhood. When Anh’s Father is forced to almost single-handedly take care of his brothers, it builds and changes his personality and makes him far more responsible. When Anh’s uncles are put into a re-education camp, Anh’s father shows the leadership qualities and courage that he built over his childhood to free them from slavery. Chapter 1. From the start of the chapter, we can see the traits of an outsider, namely being a non-evident sense of belonging. When the communist guards were harassing the young lady; she was an outsider as she was being ostracised and segregated from the rest of the group in a nasty and threatening way. This was evidenced in the text from the quote “ ‘Lift up your trousers’ the guard demands. The girl lifts her black cotton...
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...TABLE OF CONTENTS I. INTRODUCTION 2 II. ANALYSIS 3 1 Nestlé worldwide 3 1.1. Overview of Nestlé 3 1.2. Vision 4 1.3. Mission 4 1.4 . Objective ……………………………………………………………………………………...5 1.5. Products 6 2. Environment of Nestlé 7 2.1. Internal environment 7 2.1.1. Managers 7 2.1.2. Employees 9 2.2. External environment 10 2.2.1. Customers 10 2.2.2. Suppliers……………………………………………………………………………….11 2.1.3. Competitors 12 3. Inputs and Outputs 13 3.1. Inputs 13 3.2. Outputs 14 3.3. Research for production of Nescafe-Nestlé in Vietnam 15 4. Manufacturing process 16 5. Markting strategy in Vietnam ans Aia 18 III. REFERENCES 20 IV. APPENDICES………………………………………………………………………...22 Introduction In this research work the company chosen is Nestlé. We have tried to cover the brief history of the company, vision, mission and objectives of the company. This brief history and other sub heading under company background is compulsory to be understood and researched well as they form the basis for marketing plan of the company. We have also tried to cover the internal and external environments for the company and countries for its future growth and further marketing planning strategy Analysis 1. Nestlé Worldwide 1.1. Overview of Nestlé All over the planet, people know Nestlé. Nestlé is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland...
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...http://www.nybooks.com/articles/archives/1967/feb/23/a-special-supplement-the-responsibility-of-intelle/ the responsibility of intellectuals A Special Supplement: The Responsibility of Intellectuals Noam Chomsky FEBRUARY 23, 1967 ISSUE TWENTY-YEARS AGO, Dwight Macdonald published a series of articles in Politicson the responsibility of peoples and, specifically, the responsibility of intellectuals. I read them as an undergraduate, in the years just after the war, and had occasion to read them again a few months ago. They seem to me to have lost none of their power or persuasiveness. Macdonald is concerned with the question of war guilt. He asks the question: To what extent were the German or Japanese people responsible for the atrocities committed by their governments? And, quite properly, he turns the question back to us: To what extent are the British or American people responsible for the vicious terror bombings of civilians, perfected as a technique of warfare by the Western democracies and reaching their culmination in Hiroshima and Nagasaki, surely among the most unspeakable crimes in history. To an undergraduate in 1945-46—to anyone whose political and moral consciousness had been formed by the horrors of the 1930s, by the war in Ethiopia, the Russian purge, the “China Incident,” the Spanish Civil War, the Nazi atrocities, the Western reaction to these events and, in part, complicity in them—these questions had particular significance and poignancy. With respect to...
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...Reconstructing the Past to Change the Future: An Analysis of Character Development in When Heaven and Earth Changed Places and Journey From the Fall While the characters from When Heaven and Earth Changed Places and Journey From the Fall move on to a life of "comfort and safety" in the US, unsettling memories of the war resurface that force them to revisit their pasts. In order to reconcile their regrets, they must reconstruct memories from their past and address their guilt. This essay follows the journey that the characters Le Ly Hayslip and Mai take from Vietnam to the US and provides examples of how the two women attempt to forget their previous existences, create new ones, and reevaluate their pasts in the context of the present. By “comfort and safety,” I mean that Le Ly and Mai are not worrying about survival and safety as much anymore in the US as compared to in Vietnam. The two characters escape Vietnam because the livelihoods of their families are at stake. Le Ly escapes Vietnam for reasons relating to physical as well as emotional well-being. When Le Ly talks about the story of a woman watching her son get shot and then the woman herself getting shot as well, Le Ly realizes that the only chance for survival for her and her son is by leaving Vietnam. In addition, not only is Le Ly in physical danger, she is also in a hostile environment in terms of her relationships with the people around her. Her family relations are extremely volatile, since her family is very...
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...BP Paper Rough Draft 11/23/2012 April 20, 2012 British Petroleums drilling vessel Deepwater Horizon suffered an explosion, and then began expelling enormous amounts of crude oil into the Gulf of Mexico. Although many different individuals and organizations attempted to help BP fix their spewing well, it wasn’t until July 15 that the vent was cut off. Through our research we have developed an analysis that examines the cause of the cause of the disaster, the event itself and its aftermath. We would also like to offer our recommendations on the subject. British Petroleum is an international oil company base in London and is one the nations leading oil and gas producer (History of oil spill). In spite of BP’s market share, as a company they have an unfortunate history of safety breeches including a 2005 explosion at oil refinery in Texas (Deep Water dDrilling). These accidents seem to be a cause of weak corporate safety culture and cost leadership (On average, fifty percent of management bonuses were awarded on the basis of cost cutting). The lack of proper safety practice and absence of oversight has ultimately resulted in infrastructure and architectural failure (Deep Water Drilling). As with any disaster, each party involves attempts to prove their innocence and are all too quick to point a finger at a party that must be guiltier than they and the Deepwater Horizon spill is no different. Although BP owned the oil, other companies had considerable interaction with Horizon;...
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...nt ------------------------------------------------- Enterprise Rent a car: Green Taxi ------------------------------------------------- Enterprise Rent a car: Green Taxi Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student name: Nguyễn Phương Đức Class: FB3-A Enterprise Rent A Car – Green Taxi Table of Contents I. Enterprise Introduction........... . .... ........ 2 II. Enterprise Analysis3 1. SWOT 2. PEST 3. 5 Forces III. Market Penetration Strategy7 IV. Human Resource Plan12 V. Marketing Plan19 VI. Financial Plan22 VII. Conclusion2 I. Executive Introduction. Green Taxi is a Vietnam based company, whose mission is to provide reliable, timely, environment protective and safe taxi services by using modern electric car for providing services. The company will establish its presence in the industry by attack in a new way of service providing, the first time presence in Vietnam – EV taxi (Electric vehicle). Green Taxi will provide complete taxi services using the latest equipment and technology to facilitate the travel of individuals in and around Danang and Hanoi. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with...
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...authorities warned that the typhoon may have killed thousands there, leaving behind a trail of devastation on a scale they'd never seen before. It still doesn’t say were the bodies are, and I wonder if they took care of all the patients It still doesn’t say were the bodies are, and I wonder if they took care of all the patients No electricity. No food. No water. Houses and buildings leveled. Bodies scattered on the streets. Hospitals overrun with patients. Medical supplies running out. And a death toll that could soar. That means more than 1,200 people died That means more than 1,200 people died The Philippine Red Cross estimates that at least 1,200 people were killed by the storm, but that number could grow as officials make their way to remote areas made nearly inaccessible by Haiyan. According to them 10,000 how can Red Cross have more than 1 estimate According to them 10,000 how can Red Cross have more than 1 estimate Others put the toll much higher: The International Committee of the Red Cross said it's realistic to estimate that 10,000 people may have died nationally. The grim task of counting the bodies was just beginning Monday as authorities sifted through the rubble of what was left behind in hard-hit cities like Tacloban on the island of Leyte. The official toll stood at 255 Monday, according to the country's National Disaster Risk Reduction and Management Council. That is said their families an people affected must fill very bad That is said...
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...Nonfiction In class this week our discussion was about nonfiction and some differences from fiction. Google dictionary (n.d.) states “nonfiction is prose writing that is based on facts, real events, and real people, such as biography and history.” For our assignment this week we were asked to select two of the five nonfiction texts from our week four readings. After thoughtful consideration, I have chosen to write my reaction paper about “On Going Home,” by Joan Didion and “Who Will Light the Incense When Mother’s Gone?” by Andrew Lam. In any form of writing the reader can find various literary elements such as plot, character, setting, theme, and point of view. Also when a writer writes they have a purpose in mind. The writers purpose might be to inform, persuade, or entertain their readers. The writer may also want to describe something to the reader. In both “On Going Home,” by Joan Didion and “Who Will Light the Incense When Mother’s Gone?” by Andrew Lam I consider the theme to be the main element of both essays. In “On Going Home”, Didion’s theme is that of belonging and family. In Didion’s text, she makes use of three of the four main purposes of writing. Didion’s very first sentence is informing the reader as to why she is going home. The sentence reads “I am home for my daughter’s first birthday.” (Barnet, Burto, & Cain, 2014, 20111, 2007, 2005, 2003, p. 636) Didion also describes to the readers what her visits are like when she returns to her childhood house...
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...IRELAND 17 III.1. Ireland’s lessons 17 III.2. Plastic bags levy in Vietnam: 19 CONCLUSION 23 REFERENCES 24 INTRODUCTION Now that people increasingly pay more attention to environmental issues, they are manifested in all areas of life. Air pollution? Do not worry. Already a car powered by electricity or eco-gasoline or even grass. Water pollution? Do not worry. Already advanced wastewater treatment technologies. So what if the pollution is caused by the consumption of plastic bags? Not easy to answer. Let’s stand in the shoes of a public economist. The consumption of plastic bags brings a lot of benefits for everyone. If you are a manufacturer of plastic bags, you will get a lot of money as your profit. If you are a consumer of plastic bags, you will be satisfied with the benefits that they bring you. They are cheap, very light and of course, very easy to throw away after used. Now the problem has arisen. Have you ever wondered where plastic bags will be after discarded? We can say for sure that they do not disappear. They stay and pollute the environment. Environment Commissioner Janez Potocnik used to say: "The impact of this plastic waste can be seen littering our landscape, threatening our wildlife and accumulating as 'plastic soup' in the Pacific Ocean, which may cover more than 15,000,000 sq km," There will be a lot of people who do not use plastic bags but still have to suffer the consequences. Do you, consumers, have to compensate for them? Of course not. They...
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...1 The CASE Journal Volume 4, Issue 2 (Spring 2008) Table of Contents Click on the article or case title to go to that page Editorial Policy Letter from the Editor Case Abstracts Cases “Sally’s Dilemma: Making Tough Choices in Collaborative Visioning” Karl A. Hickerson, David J. O’Connell & Arun K. Pillutla, St. Ambrose University “The Death of a Salesman Revisited: Part A” Herbert Sherman, Long Island University & Daniel James Rowley, University of Northern Colorado “The Death of a Salesman Revisited: Part B” Herbert Sherman, Long Island University & Daniel James Rowley, University of Northern Colorado “Customer Service at the Jewish Community Center” Edward Demarais, Salem State College, Sandra Sheckman, & Gina Vega, Salem State “The Frozen Production Line” Anton Massman, U.S. Air Force, Elaine Davis & Janell M. Kurtz, St. Cloud State University “Dow Chemical and Agent Orange in Vietnam” Cedric Dawkins, California State Polytechnic University – Pomona Membership Form Page 2 The CASE Journal Volume 4, Issue 2 (Spring 2008) EDITORIAL POLICY The audience for this journal includes both practitioners and academics and thus encourages submissions from a broad range of individuals. The CASE Journal invites submissions of cases designed for classroom use. Cases from all business disciplines will be considered. Cases must be factual, and releases must be available where necessary. All cases must be accompanied by an instructor’s manual ...
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...Hanoi University FACULTY OF MANAGEMENT AND TOURISM Subject profile HRM 301 HUMAN RESOURCE MANAGEMENT Fall 2011 (K2008) Hanoi 08 - 2011 Subject details |Subject name |Human Resource Management | |Units of credit |5 | |Study length |15 weeks | |Prerequisite /Co requisite |MGT 201 – Introduction to Management | |Suggested study commitment |Approximately 10 hours per week | |Year |Spring 2009 | |Subject Coordinator |Phuong Tram Nguyen Le | |Lecturers |Phuong Tram...
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...82940 v2 Skilling up Vietnam: Preparing the workforce for a modern market economy Vietnam Development Report 2014 Main Report November 2013 2 | VIETNAM DEVELOPMENT REPORT 2014 - MAIN REPORT Contents Executive Summary ...................................................................................................................................... 7 Overview – Skilling up Vietnam: Preparing the workforce for a modern market economy ...................... 11 Skills and development in Vietnam ........................................................................................................ 11 Looking back: Vietnam’s shift away from agriculture and the role of education .............................. 11 Looking ahead: Modern jobs and changing skill needs ...................................................................... 13 What skills are in demand today (and will be in 2020)? ........................................................................ 15 Defining “skills”................................................................................................................................... 15 How are cognitive, behavioral and technical skills formed? .............................................................. 16 Preparing the workforce for a modern market economy .................................................................. 17 Step 1: Promoting school readiness through...
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...Table of Contents I. Introduction: 3 I.1) Company Profile 3 I.2) Leader Profile 4 II. Analysis: 5 II.1 Organization analysis 5 External changes 5 Operational changes 6 II.2 The Leader Analysis 7 III. Recommendation: 10 III.1 Organizational Level: 10 III.2. Individual Level: 11 IV. Conclusion: 12 V. Reference List: 12 VI. Appendix: 13 I. Introduction: I.1) Company Profile | | Phu Nam Corporation was established in 2006 by Miss. Khuc Thi Thuy Nga. The head office of company is located at number 313, To Hien Thanh Street, Ward 13, District 10, Ho Chi Minh City. Phu Nam corporation has 4 main divisions which are interior decoration, housing construction, electrical maintenance, selling building materials. In the recent time, there are 552 people employed by Phu Nam Corporation including the CEO, 4 directors, 12 managers, 12 accountancies, 20 supervisor, 100 employees for logistic and delivery, 130 team leader and 273 staff of salepeople, mason, electricians, and cleaners. Phu Nam Corporation capital is approximately 315 billion VND. Figure 1: Phu Nam Corporation and Duy Linh Interior Decoration division’s structure. Picture: Phu Nam Corporation and Duy Linh Interior Decoration Showroom. I.2) Leader Profile Miss Khuc Thi Thuy Ngan is the director of interior decoration division which will be analysed in this report; and she is a younger sister of Miss. Khuc Thi Thuy Nga who is Founder and President of Phu Nam Corporation...
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...Chinese 4 UNDERSTANDING OVERSEAS CHINESE A. History and cultural background 1. Southeast Asia 2. North America 3. Europe 4. Chinatowns B. The reasons for immigrating abroad 1. Political reasons 2. Economic and social reasons C. Current status 1. Population distribution 2. Southeast Asia a. The overseas Chinese’s paradox b. The Indonesian case 3. The United States 4. Europe BUSINESS WORLD OF CHINESE A. Rise of Global Chinese Companies & Huaqiao B. Regional Analysis 1. Asia 2. The United States 3. Europe C. Size of Chinese Capital Worldwide SUCCESS OF OVERSEAS CHINESE A. The Business Style B. The Downside of their Business Style THE CHANGES IN THE OVERSEAS CHINSESE SOCIETY A. Old and New Generation: How are they Different? B. The New Business of the New Generation C. The New Trend in the Chinese Immigration CONCLUSION A. Future Outlook of the Hua Qiao B. The opportunity to work with Overseas Chinese: WCEC 2005 in Seoul Introduction Defining overseas Chinese Overseas Chinese are ethnic Chinese people who live outside of China. China, in this usage, may refer to Greater China including territory currently administered by the rival governments of the People's Republic of China and the Republic of China as per traditional definitions of the term prior to the Chinese civil war, or only to the People's Republic of China by some quarters. In addition, the government of the Republic of China granted residents of Hong Kong and Macau "overseas Chinese status" prior...
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