...Vipp The Danish entrepreneur company ! % * ( ( # # ! & ' ( # ) " # ! $ 1 “I never knew it was possible to spend so much money on a bathroom pedal bin. I’d been to the supermarket to return two bags full of recyclable bottles and cans, and, nosing around a few shops on the very short walk home, having extracted some cash from the bankautomat, and having purchased a photo-frame for my wife, I wandered into “liro”, a designer furnishings boutique and art gallery. Amongst their beautifully overdesigned and overpriced stock were a number of exceedingly smart looking Vipp pedal-bins. I imagined one such in our bathroom, in place of the small blue plastic bucket-shaped bin we’d been using for the past year and a half. I sensed an impulsebuy coming on, but then looked at the price, which startled me and made me think twice, until, very shortly after, having thought about it a third time, I bought one anyway.” Giornale Nuovo, January 2003 – a Swedish customer tells his Vipp-story Perception of the Brand A waste bin becomes an object of desire. “Less is more” seems to be slogan of Scandinavian design in general: Luxury is rather an understatement than a flashy interior and like furniture and kitchen equipment it takes a lot of decoding to translate the desirable brands into a pretty posh lifestyle. Only if you are sufficiently posh yourself you can decode for instance the Vipp pedal-bin as a desirable object – and then you become a member of this sequestered club...
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...INTERNATIONAL MARKETING INDIVIDUAL ASSIGNMENT VIPP Vipp is a Danish company producing high-end and high quality products, from dust bins and toilet brushes to whole kitchen sets. The Vipp story begins with Holger Nielsen's metal factory, where in the 1940's he created their most iconic product, which is now famous all around the globe: the Vipp pedal bin. He created it for his wife's hairdresser's salon, who needed a functional and sturdy bin. Later, dentist's offices and clinics adopted this pedal bin on account of its design and practicality. However, the conmpany Vipp was established after Holger's death in 1992, when his daughter Jette Egelund with her two childern Kasper and decided to start selling the bins not only to professional market, but to the public as well. Until present day, the company has expanded their product line from pedal bins only to wide array of bathroom and kitchen products ranging from espresso cups, laundry baskets, mirrors to towels and toilet brushes. Holger's philosophy can be summed up in one sentence: “Good design never goes out of fashion”. Vipp still continues to design and manufacture products based on the design of the first pedal bin, inspired by the 1950's and 1960's. Their product lines are currently offered to individuals who seek everyday products of supreme quality and classic design and are willing to pay the high-end price for them, to illustrate; their prices for the smallest pedal bins start at around 1600 DK (about 215€)...
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...employed fulltime by Vipp, and they telling the story of Vipp, because the product is branded by the story of Vipp. Also each salesman is responsible for a specific market and travels frequently to current and potential customers. So, as these products are distributed to 21 countries, this company serve geographical segment. Secondly, this company serve demographic segmentation, as the prices for waste bin is high and ranges from (€175-250) and toilet brush costs €120. As the prices is high, so these products are for people who have high income, so it’s segmented by income and it’s demographic segment. Lastly, this company serve psychographic segmentation, these products are branded by the story of Vipp. And the story is very important. Vipp is selling not just a bin, but they selling image, with its appealing design it creates atmosphere of design in the entire house. So psychographic segment is also used here. 2. Choose the market(s) you want to enter with VIPP products and explain why? In my opinion very good market for Vipp products would be Luxembourg, Vipp products are excellent, there are no one who doing same as this company. Because the products is unique. Why Luxembourg? Luxembourg is rich country, with very high GDP, and their income allows them to buy high price products as Vipp creates. Also people from here care about design and people from there don’t buy low-cost products. And I think to enter Luxembourg market it would be perfect for Vipp, and they can grow...
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...designer rubbish bins, the Vipp rubbish bin, has managed to change the rules. People gladly pay $250-500 for a Vipp bin, and at this price they must be getting more than just a well-functioning rubbish bin. How else could you pursue consumers to pay so much for a functional product that costs significantly less than the sales price to produce? Vipp is more than functionality, it is a story, it is quality, it is design, and sometimes even perceived as art. In other words, Vipp has managed to turn something as boring and functional as a rubbish bin into a delight. The story behind Vino is an important part of the product and helps differentiate it from other products of similar functionality. The first Vipp bin was made by Holger Nielsen in 1939 in a small town in western Denmark. The rubbish bin was designed for his wife's new hair-dressing salon. From here the bin found its way into the offices of the local physician and the local dentist and slowly but steadily into other clinics, salons, and hospitals. When Holger Nielsen's daughter Jette Egelund, took over in 1994 she saw new potential for the bin and took it from being a functional, quality rubbish bin to being a designer product. She started selling the rubbish bin on the private consumer market and also took it outside of Denmark, first to Germany and then to England, where she managed to get it into The Conran Shop, which is known for setting international trends in household design. Today Vipp is exported to 30 countries...
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...中美网上药店对比分析 【摘要】网上药店又称为电子药店,主要通过互联网向消费者提供药品和其他医药产品。网上药店以B2C的电子商务形势，通过其价格便宜、选择自由、私密方便、信息丰富等优势受到了消费者认可,并随着信息技术进步得到迅猛发展。我国的网上药店随着电子商务的发展而逐渐发展壮大,但由于起步较晚,在发展过程中存在着诸多问题。本文通过分析美国Drugstore.com网上药店和中国Jxdyf.com金象大药房，就目前两个网站的电子商务模式、主要产品和服务、经营方式、支付方法、盈利方式，营销等方面进行分析与对比，找到我国电子药业发展的不足。并结合国外网站的优势，提出有针对性的建议。 【Abstract】Online pharmacy store is also called electronic pharmacy store that provides customers drugs and related medical products through the Internet. The online pharmacy store has been developed dramatically because of it’s convenience, low price, freedom, and privacy by using the B2C e-commerce model. Although the online medical stores industry in China is growing significantly with the development of e-commerce, there are many problems are presented during the process. This paper is aims to find the method to develop Chinese e-medical industry by analyzing two different online medical stores Drugstore.com (USA) and Jxdyf.com (China). 【关键词】medical, e-commerce, business modal, B2C * 背景 数据表明，仅从2005到2010年，网购的消费量就增加了22倍。随着互联网的使用人群逐渐扩大，越来越多的企业涉足电子商务市场，而许多传统医药企业也纷纷探入这片领域，开设网上药店。因为药品从开发、生产到上市都是高度标准化的，所以它的质量、功能、适用范围等等都可以具体量化，所以它是非常适合网上交易。因此，医药电子商务成为了近年来的一个热点。2010年，中国电子商务市场交易额达＊＊＊元，同比增长＊＊。面对如此形势，中国的医药行业流通转型已是必然，传统落后的商业模式已经落后。而事实上，我国的B2C医药电子商务早在9年前开始起步发展，并在当时得到了政府的大力支持。然而此领域并未如预期的迅猛发展，加之频发的食品安全问题，使得政府对相关产业高度关注。并且药品的安全问题要更加关键，因此，药物流通监管部门明显加强了监管力度，甚至一度暂停了对B2C网上售药资质的审批。相反，美国B2C电子商务已经发展的非常成熟，占据医药流通市场过半份额。网上药店超过＊＊家，形成＊＊美元的市场规模。调查表明，美国超过50%的网民表示曾在网上查询、购买过医药保健品。因此，通过研究分析...
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...Annual Report 2012 – 13 Published by Public Transport Victoria, 750 Collins Street, Docklands VIC 3008. ptv.vic.gov.au © Public Transport Victoria 2013 This publication is copyright. No part may be reproduced by any process except in accordance with the Provisions of the Copyright Act 1968. Authorised by Public Transport Victoria, 750 Collins Street, Docklands VIC 3008. ISSN 2202-8315 (Online) Print managed by Finsbury Green, Level 9, 124 Exhibition Street, Melbourne VIC 3000. This document is available in an accessible format at ptv.vic.gov.au. Printed on environmentally friendly paper. PTVH0291/13 Leading our public transport network – for all Victorians today and tomorrow. Contents Transmittal letter Abbreviations Chair and Chief Executive’s foreword 2 3 4 1 Structure and governance Organisational structure Public Transport Victoria Board Chief Finance Officer’s Statement 5 8 9 12 2 Highlights and Performance Report Highlights PTV Performance Report 15 16 22 3 4 Financial statements Appendices 31 99 1 Public Transport Victoria Annual Report 2012 – 13 2012 – 13 Annual Report transmittal letter 11 September 2013 The Hon. Terry Mulder MP Minister for Public Transport 121 Exhibition Street Melbourne VIC 3000 Dear Minister Annual Report 2012 – 13 In accordance with provisions of the Financial Management Act 1994, I am pleased to present the Public Transport Victoria Annual Report for the year ended 30 June 2013. Yours sincerely Ian Dobbs Chair and Chief Executive...
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...Professor Roger Palmer, Head of the School of Management, Henley Business School, UK The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. • Global Marketing ‘Svend Hollensen writes with real authority and insight having been...
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...Introduction 1. Statement Of The Problem In spite of modern technology and all the systems and control coming into widespread use, quality ‘People’ remain the most important factor in modern industries. Without the support of the people machines remain idle, raw materials remain stacked, and money tide up. It is the human factor or human resource that keeps business in constant motion to meet the challenges of increased globalization in the 21st century. Various Intuition and Universities is preparing human resources for management careers as efficient manager, effective corporate leader and executives, equipped with appropriate training for enhanced managerial talents with dynamic leadership under the obligation of M.B.A. curriculum. We the students of South East University have to submit internship report after practical work. For this purpose, the students are selected for different company and to be supervised by our respected teachers. I was selected for Square Pharmaceuticals Ltd., a manufacturing concern to have practical knowledge on “Human Resource Management”. Human resource management is an important department of Square Pharmaceuticals Ltd. In the absence of these all efforts will failed to fulfill the target that in such a technique which cannot solve any problem within short time. Though Square Pharmaceuticals Ltd has been sat up in a town, it faces some problems with regard to manpower that require providing quality medicine to the society. The industry is...
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