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Visual Rhetoric Essay

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Highs and Lows of Nike Advertisement

Abstract
This paper is designed to compare two images based on their style, audience and purpose. Both images are similar, but only one is useful in my opinion. The purpose is to practice critical thinking, while comparatively analyzing these two images for their effectiveness on their target audience. This piece will also draw the message and appeal to the audience from the images that were chosen. The results should depict a useful image for a select audience, and an image that doesn’t do quite do what the other can.

Introduction It is safe to assume that vast majorities of people have owned an item with a white “swoosh” on it, right? That swoosh is a universal and I’m confident to say a vast majority of the world recognizes what brand it boasts: Nike. The athletic manufacturing giant that is Nike is a universally recognized brand that is familiar with athletes around the world. Rated at 126 in the Fortune 500, Nike is a global powerhouse, and much of its success is based on successful advertisement with highly paid, endorsed athletes. With their well-known sales pitch “Just Do It,” most people, including myself, do just that. This essay will convey 2 examples of Nike: good advertising, and the bad, their target audience, and what both images do to compel you to purchase the products they bolster.
Description
The two images chosen to describe are both similar in terms of Nikes taste is athletes and message, and vastly different at the same time. The first is a new add featuring Super Bowl champion Richard Sherman. One of my favorite campaigns out right now, this new Nike Flyknit ad is powerful. Notice Richard Sherman’s stress in his workout; what he’s wearing. The ad is a blatantly hinting that his power is radiating from everything clothing his body. Nike shoes, compression shorts, shorts, bracelet. His emotion

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