Premium Essay

Vmv Hypoallergenics

In:

Submitted By chaochaobs311
Words 487
Pages 2
VMV Hypoallergenics is the safest, most effective care on the planet. Aside from the proven efficacy of their product, all of their products are validated Hypoallergenic VH-76(sans all 76 common allergens), 100% Fragrance Free, 100% Phthalate, Dye, Paraben + Presernative Free and Non-Comedogenic. It is a unique brand of hypoallergenic cosmeceuticals, skin care, personal care, and cosmetics whose hypoallergenicity is validated with a proprietary rating system (like an SPF, but for allergen omission). It was founded in1979 by a Filipina named Dr. Vermén M. Verallo-Rowell, a board-certified clinical and research dermatologist, dermatologic surgeon, dermatopathologist, and clinical researcher. VMV has stores locally and internationally which includes Italy, Mexico, Singapore, Thailand, United Arab Emirates and United States. With its core advantages: defect-free, non-traditional consumer research, anti-trend product innovation, and an extensive price range, VMV is one of the top brands when it comes to taking care of the most sensitive skins. Considering the importance of looking good among the men and women around the world, VMV is here to fulfill those needs. VMV Hypoallergenics is one of the first hypoallergenic “cosmeceutical”, dermatologist-dermapathologist skin care brands, the first true hypoallergenic line of skin care and cosmetics in the Philippines and Southeast Asia, and the first hypoallergenic brand of which “conception, formulation, product and design” is purely Asian.

SWOT

SWOT | STRENGTHS-founded by a top-caliber dermatologist, derma pathologist-high-quality products-strong brand equity (hypoallergenic)-broad range of products-free clinical trials-available worldwide | | WEAKNESSES-high-priced-nearly saturated market-monotonous look/feel of website and packaging-products are rarely on sale-unaggressive marketing campaigns |

Similar Documents

Free Essay

Affection of Reinforcement Schedule to Pet Training

...According to B. F. Skinner (Science and Human Behavior, 1965), the Operant Conditioning is the process by which a response becomes more or less likely to occur depending on its consequences. The schedule of reinforcement is an important component of learning process under the Operant Conditioning. I would like to apply this theory on the 2 dogs with same age in 2 different educating situation.  The 2 objects of study are Yorkshire Terrier in my cousin’s home and Toy Poodle in ours. The Yorkshire Terrier was educated under random schedule, while the Toy Poodle was educated under continuous reinforcement schedule.  While house training the Yorkshire Terrier and Toy Poodle, classical conditioning was applied. In order to communicate the command and action to the 2 objects, we applied the motivational training. Motivational training engages the use of rewards to strengthen good performance, and overlooks all bad behavior (Marlo Shelby, 1999). It is based on Thorndike's Law of Effect (Burch Mary R. and Jon S. Bailey, 1999), which states that actions that generate rewards tend to increase in regularity and actions that do not generate rewards decrease in frequency. We brought both Yorkshire Terrier and Toy Poodle into the cage while saying the command “House” then gave them snacks, after that we reward them with snacks whenever they get into the cage. Both Yorkshire Terrier and Toy Poodle learnt to get to the cage with the command “House”. After learning the command, Yorkshire...

Words: 659 - Pages: 3