1. What is the explanation for Honda’s success in the U.S. market?

Ans: Honda Motors Co. Ltd., one of the leading automobile companies in the world, achieved success by offering superior quality products to its customers. Honda produced its products which were of high quality and prices below those of competitive machines. Honda became the first Japanese automaker to be a net exporter from the United States, exporting over millions of product. The success of Honda in the US market was responsible for distribution, marketing and sales of Honda and Acura brand automobiles, Honda power sports products, including motorcycles, scooters and all-terrain vehicles.
Honda claims several firsts for a Japanese carmaker in the United States. The company was the first to create a subsidiary to market and sell its vehicles in the country. Honda spends more money on its advertising which made it famous in the US market. As it tells about that ‘you meet the nicest people on Honda’ its advertising techniques was very much better in attracting the customers. A large number of Honda vehicles were being sold in the US market all because of its services and the technique of advertising about its product in the market, made Honda famous in the US market. Firstly Honda began as a motorcycle manufacturer only in the US market.
The main point in the business purpose of Honda was it was looking for its long term profit in the market. So Honda was ready to face short term losses so that it can enhance its business for long term. It provided benefits to the customers for expanding its business in the US market and provides services to them which would make the company to make long term profit in the international market. Over the next few decades, Honda worked to expand its product line and expanded operations and exports in the country.

2. What is the value to managers?

Ans: