...Guidelines for Analyzing Cases Problem and Issue Identification 1. What are the central facts of the case? What assumptions are you making about these facts? 2. What is the major overriding issue in the case? What major question or issues does this case address that merits study at this point in the course? According to this case, the major issue is the conflicts between Walmart and local manufacturers. Because of the low price in Walmart, local manufacturing business cannot survive in the market. Also, production process in Walmart creates many environment problems. Meanwhile, importAlso, to produce low cost merchandise, Walmart provides extremely low wages and benefits to labors, which put workers in a hard condition. taking advantage of illegal immigrants. •Gender discrimination against women. • Most sued company in America in respect of lawsuits. 3. What sub-issues or related issues are present in the case that merit consideration now? Analysis and Evaluation 1. Who are the stakeholders in the case and what are their stakes? What challenges, threats or opportunities are posed by these stakeholders? From government perspective, US government gain good reputation. Walmart, as a US company, brings many good reputations. For Chinese government, it is a good supplier to Walmart. Walmart creates many job opportunities in China. However, Walmart harms nature environment in China. From owners perspective, The Walton Family earns a lot of money...
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...1.Discuss how the two cases in this chapter illustrate the major theme of this text: changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost and profitability. Drawing on current business publications, find some updated facts for each case that support this theme. Both the cases McDonald’s in China and Wal-Mart in Mexico show how the interplay of microeconomic and macroeconomic factors influences managers’ competitive strategies. For both of these company, expansion abroad was a strategic move that helped offset slowing in the United States. However, both cases show how companies had to understand consumer behavior in these countries and the nature of competition from both local and international sources. is prevalent that several changes in the macro environment have had an effect on the profitability of individual firms and industries. The text states that downturns in economic activity forced all the fast-food companies to develop new strategies. During this economic downturn McDonald’s was one company in particular that has developed strategies that were influenced by microeconomic changes. A great example is when McDonald’s entered the Chinese market they had to take into consideration consumer taste and acceptance in China. They had to decided whether or not to have the menu in Chinese or English and whether or not to take on the American menu or add more Chinese influenced menu items. Cost...
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