Premium Essay

Walmart - Competing in Foreign Markets

In:

Submitted By skawssd
Words 1351
Pages 6
Competing in Foreign Markets

Executive Summary Walmart has grown into one of the largest retail stores in the world and has proven their operation is successful and effective. However, Walmart is being faced with understanding the symptoms of their domestic problems before being able to compete globally and face additional foreign challenges. This report documents the overview of Walmart and its key strategies. Then, Walmart is analyzed and evaluated. Finally, recommendations regarding Walmart competing in foreign markets is provided.

Overview
Walmart is the number one retailer in the United States and is at the top of the Fortune 500 listing. Wal-Mart operates in many countries worldwide and is pursuing market share in new countries. As Walmart grows, so do the number of people who have a stake in Walmart. Each year, more claims are made against Walmart by the unions, disgruntled employees and other advocacy groups supporting various interests. Additionally, Walmart is often able to undercut many other local industries forcing more and more local businesses to shut down when Walmart moves into town.
As a result of Walmart's ever growing size and dominance, their reputation is becoming more important than before. Also, as Walmart expands into different markets, they will need to be aware of specific country regulations and cultural expectations. These issues need to be addressed by Walmart in order to make it possible for Walmart to build a positive reputation and continue to grow in foreign markets.

Company Strategy The core of Walmart’s strategy is overall low-cost leadership. It attracts a broad spectrum of customers by supplying a wide selection of the lowest cost general merchandise. Walmart achieves a cost advantage by controlling its cost drivers and relentlessly eliminating cost efficiencies out of its supply chain.

Similar Documents

Premium Essay

Case Analysis Wal-Mart de Mexico

...conglomerate (Walmart), while affording a context through which to measure the many documented benefits of oft-celebrated free trade against its shortfalls. II. PROBLEM IDENTIFICATION The problem for Comerci is the entrance of Walmart into the Mexican market in 1991 amidst trade negotiations between Canada, Mexico and the United States, which eventually resulted in NAFTA (1994). Walmart, through a series of innate and systemic advantages, as well as favorable external conditions (i.e. relaxation of trade protectionism, opening to foreign investment, infrastructural improvement, rise of manufacturing supply base), was able to undercut its domestic rivals on the basis of price. Comerci’s problem regards how, and whether, to compete with Walmart. Beyond a motion filed with the Mexico’s Federal Competition Commission, which seems a longshot, the company is faced with the following options: 1. Remain independent, hoping for more favorable terms with suppliers; or 2. Pursue a merger with a local or foreign retailer. III. STRATEGIC ANALYSIS I have selected Porter’s Five Forces as a strategic analysis tool. This is owing to its incorporation of buyer, supplier and competitive factors, all of which are critical to resolving the case. The present analysis of the mass retail industry will be pursued with specific focus upon Walmart and Comerci’s relative positions. 1. Competitive rivalry is very high from Comerci’s perspective, moderate from Walmart’s. Walmart is simply...

Words: 1480 - Pages: 6

Premium Essay

Building an International Company

...new markets, products, and services in order to sustain a competitive advantage. A company that has obtained success in its country of origin usually expands their services into the global economy to become an international business. These companies effectively control their financial and material resources by managing economies of scale, low cost production and fluctuations in currency. Human resources are also essential in the making of a successful company by recruiting talented individuals and encouraging innovation within the company. International companies can expand organically, which is a slow process that consists of building the business from ground up, or they can expand inorganically by buying out, or merging with, an existing business. If I had to create a new product idea, I would want to invent a new way to produce cheap efficient energy for the need of the masses. I would expand the company to international status using the inorganic global growth process. Due to advances in technology, and in today’s business market, most businesses have to compete globally. “These companies actively compete for new markets, products, and services in order to develop and sustain competitive advantage in the multinational business world. One advantage a company can obtain over other competitors is recruitment and train of human resources. Human resources like all other business resources, are now being managed on a global scale and those firms most effectively competing for...

Words: 1788 - Pages: 8

Premium Essay

Organizational Strategies

...wellness center), making Wal-Mart a one stop shop for every consumer. Based on my own personal experience, Wal-Mart has been the store I chosen when something was needed during odd hours, in a rush, or when they have a special sale. One thing I have always noticed is the wide diversity of its work force and it’s cliental. From old to young, from every race on earth, Wal-Mart tries to make everyone fell welcome once you enter the store. The Target Corporation has been around since 1962 opening its first store in Roseville, MN. While I do most of my shopping here, I have found that when one of the retail companies makes a change, the other is soon to follow. In the area I live, both companies are very close to each other, and they are competing over the same dollar. Both Target and Wal-Mart offer the same commodities, yet each offer unique brands and lines of products that are tied to each of the corporations. In my personal opinion, I find that I prefer to go to Target over Wal-Mart any chance I can. I find that Target store seems to be more organized, helpful, cleaner, and the workers seem to...

Words: 1302 - Pages: 6

Premium Essay

Walmart

...| Walmart | | | | | Danielle S Holley | 11/28/2011 | | Firms choose from different business-level strategies in order to proposer in today’s markets. One of these being the Cost Leadership Strategy, an integrated set of actions taken to produce goods or services with features that are acceptable to customers at the lowest cost, in comparison to their competitors. Firms that chose to use this strategy must sell standardized goods and services which have to also include competitive levels of differentiation to the market’s regular customers. Cost leaders have to examine all support activities to find extra resources in order to cut production costs allowing them to maintain low costs for their customers. In any industry fixed and variable costs can cause companies to go out of business. Cost Leadership Strategy can put a strain on companies because they have to keep developing new technology that can support low cost goods and services (with differentiation) as well as low production costs to satisfy the needs of customers in the market place. Using this strategy effectively can earn firms above-average returns in spite of rivals in the industry. Having the low-cost position in an industry is valuable way to deal with competitors. The cost leader’s strategic position causes competitors to think twice before they compete on the basics of price and technology against the potential outcomes of such competition (Hitt). Walmart is known for its ability...

Words: 5753 - Pages: 24

Premium Essay

Walmart Retail Analysis

...Basak Alemdag WALMART RETAIL ANALYSIS Business description Walmart is an American retail corporation that runs chains of large discount department stores in various countries. It is currently the largest retailer in US and in the world and also the world's third largest public corporation according to the Fortune Global 500 list in 2012. Today, Walmart operates in 15 countries with a total of 8500 stores. It is well-known for its low-cost structure. Founded by Sam Walton in 1962, the company is headquartered in Bentonville, Arkansas. Walmart is still a family-owned business, run by the Walton Family who has the 48% stake of the company. It also owns a chain of warehouse stores in North America, called “Sam's Club retail warehouses”. Walmart has a wide range of product categories under the following departments: Electronics, Auto&Tires, Apparel, PhotoCenter, Books, Sports/Outdoors, Home Improvement, Baby, Patio&Garden, Toys, Health, Pets, Grocery, Gifts, Beauty, Movies&VideoGames, Party/Occasion, Pharmacy, Jewelry. Customer identification Walmart essentially targets price-sensitive consumers as their regular customers. It offers overall medium-quality goods with lowest prices, and it is the main reason most customers shop from Walmart. The average US Walmart customer's income is below the national average, and analysts recently estimated that more than one-fifth of them lack a bank account, twice the national rate. A Walmart financial report...

Words: 2083 - Pages: 9

Premium Essay

Case Study of Walmart

...CASE STUDY Professor: Dr. Mary Flannery Teaching Assistant: Jia-Yuh Chen ECON 136 – Business Strategy February 27, 2006 INDUSTRY ANALYSIS The retail industry is dominated by few retail giants, with Wal-Mart competing in several retail categories. Wal-Mart competes against Kmart and Target in the general merchandise retailing; against Costco in the warehouse club segment; and against Kroger, Albertson’s and Safeway in the supermarket retailing. Competition among retailers centers on pricing, store location, variations in store format and merchandise mix, store size, shopping atmosphere, and image with shoppers. Further analysis provided by the following figure diagnoses the competitive environment of the retail industry. Five Forces Model of Competition Threat of Substitute Products Weak: Substitutes for big box retailers are smaller grocery stores; substitutes are higher priced relative to the performance they deliver. Supplier Bargaining Power Weak: Industry members account for a big fraction of suppliers’ total sales and continued high volume purchases are important to the wellbeing of suppliers. Rivalry among Competing Sellers Fierce: Competing sellers have triggered heated price competition and are active in making fresh moves to improve market standing and business performance. Buyer Bargaining Power Weak: There is a broad base of buyers so no single buyer can demand price concessions; buyers purchase merchandise in small quantities; buyer loyalty for...

Words: 1408 - Pages: 6

Premium Essay

Import Export

...IMPORT An import is a good brought into a jurisdiction, especially across a national border, from an external source. The party bringing in the good is called an importer. An import in the receiving country is an export from the sending country. Importation and exportation are the defining financial transactions of international trade. In international trade, the importation and exportation of goods are limited by import quotas and mandates from the customs authority. The importing and exporting jurisdictions may impose a tariff (tax) on the goods. In addition, the importation and exportation of goods are subject to trade agreements between the importing and exporting jurisdictions. "Imports" consist of transactions in goods and services to a resident of a jurisdiction (such as a nation) from non-residents. The exact definition of imports in national accountsincludes and excludes specific "borderline" cases. A general delimitation of imports in national accounts is given below: * An import of a good occurs when there is a change of ownership from a non-resident to a resident; this does not necessarily imply that the good in question physically crosses the frontier. However, in specific cases national accounts impute changes of ownership even though in legal terms no change of ownership takes place (e.g. cross border financial leasing, cross border deliveries between affiliates of the same enterprise, goods crossing the border for significant processing to order or repair)...

Words: 4265 - Pages: 18

Premium Essay

Walmart Global Discount Retailer Moves from Brink and Mortar to Click and Mortar

...Since San Walton opened his first store in 1962, Walmart has grown into a global retailer with more than 4,000 store in the United States and more than 6,000 internationally. Walmart is comprised of three business segments, Walmart US, Walmart International and Sam’s Club. Walmart Global eCommerce works across all three segments. Walmart’s mission statement “We save people money so they can live better”, is not indicative of where its strategic focus areas are, but it does sound good for the average customer who has a limited budget. This mission statement leads directly into Walmart Global eCommerce goals which include combining online, social innovations with physical stores to give consumers “anywhere, anytime shopping experience” in addition to its organizational sustainability goal of creating zero waste, using only sustainable energy and selling products that sustain the environment which is important to all of Walmart’s segments including eCommerce. Walmart’s overall objective is to deliver shareholder value by increasing earnings per share, returns and maintaining strong stable returns on investment. According to Walmart CEO, Mike Duke, Walmart’s strategic focus areas are: •Making sure the company has the best retail talent at every level of the organization by recruiting, developing and retaining the best associates; •Delivering on the productivity loop that enables Walmart to operate for less so the company can drive prices even lower for its customers ...

Words: 3940 - Pages: 16

Free Essay

Walmart’s Expansion in Africa: a New Exploration Strategy

...I. INTRODUCTION The mission statement for Walmart is a simple statement to focus on consumer needs. “We save people money so they can live better. If we work together, we’ll lower the cost of living for everyone we’ll give the world an opportunity to see what it is like to save and have a better life”(Walton S.) Walmart’s company culture includes a list of values and beliefs it establishes through its management and employee relations. The company’s marketing efforts are to establish awareness that they are the price leaders in their market. In recent times, the company has focus on becoming involved more in local communities by charity and service. With the general instability of the global economy, corporations like to play it safe; Walmart is an example of a multinational which is making a bold move. Acquiring South African grocery chain Massmart offered Walmart a safe foothold to prepare for the next step, which is continental expansion. South Africa is arguably the most westernized country in Africa. Western companies in general perceive it as easier to do business there than in other African nations. II. SWOT ANALYSIS The SWOT analysis of Walmart shows that the company can have higher long-term success potential through aggressive global expansion, especially in retail markets in developing countries. Strengths: Walmart’s strengths are all related to the size of its business. These strengths enable the company to withstand threats despite its weaknesses. Walmart’s...

Words: 3069 - Pages: 13

Premium Essay

Operation Management Chater 13

...retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own over 50 percent of Walmart. It is also one of the world's most valuable companies. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Walmart is also the largest grocery retailer in the United States. In 2009, it generated 51 present of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America. In the late 1980s and early 1990s the company rose from a regional to national giant. By 1988, Walmart was the most profitable retailer in the US and by October 1989 it had become the largest in terms of revenue. Geographically limited to the South and Lower Midwest up to the mid 1980s, by the early 1990s Walmart's presence spanned coast to coast - Sam's Club opened in New Jersey in November 1989 and the first California outlet opened in Lancaster on July 28, 1990. A Walmart in York, Pennsylvania was opened in October 1990 bringing the main store into the Northeast. II. Wal-Mart Foreign Market Entry Strategy Walmart has over 11,000 stores in 27 countries, under 55 different names. The company operates under the Walmart name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmart de México y Centroamérica...

Words: 6040 - Pages: 25

Premium Essay

Walmart

...financial analysis project CONTENTS INTRODUCTION4 VISION STATEMENT5 MISSION and OBJECTIVES5 COMPANY SUMMARY6 OWNERSHIP6 ORGANIZATIONAL STRUCTURE7 HISTORY OF WAL-MART8 INDUSTRY ANALYSIS9 MARKETING ANALYSIS10 MARKET SEGMENT11 MARKET SHARE13 DOMESTIC COMPETITORS14 INTERNATIONAL COMPETITORS15 CURRENT PRODUCTS16 PRODUCTS16 BCG MATRIX17 STRATEGY AND IMPLEMENTATION SUMMARY19 COMPETITIVE EDGE20 MARKETING AND SALES STRATEGY21 COST STRATEGY21 CAPITAL STRUCTURE STRATEGY21 FINANCIAL ANALYSIS22 GENERAL OVERVIEW22 OPERATING EXPENSES AND NET SALES22 OPERATING INCOME23 FREE CASH FLOW23 ACCOUNTING ASSUMPTIONS AND METHODS23 INVENTORIES23 DEPRECIATION AND AMORTIZATION24 GENERAL STRENGHTS24 ACCOUNTING ASSUMPTION AND METHODS25 EVOLUTION AND CAUSE FOR THE CHANGES26 KEY FINANCIAL RATIOS27 LIQUIDITY RATIOS28 PROFITABILITY RATIOS28 DEBT RATIOS29 OPERATING PERFORMANCE RATIOS30 ANALYSYS OF RISK31 FX AND INTEREST RISK32 SOLVENCY RISK33 COMPETITORS ANALYSIS34 SWOT ANALYSIS37 RECOMMENDATIONS38 BIBLIOGRAPHY39 INTRODUCTION Walmart Stores, Inc. (WMT) is an American public corporation that runs a chain of large discount department stores and a chain of warehouse stores. Walmart operates more than 8,692 retail units across three business segments of retail stores worldwide that offer a wide array of general merchandise including groceries, apparel, electronics, and small appliances. In addition, the company is the world's largest retailer and grocery chain...

Words: 11850 - Pages: 48

Premium Essay

Look at the Indian Organised Retail Industry. Would Collaboration with Global Retailers Such as Wal-Mart and Tesco Be a Better Growth Strategy, or Would It Be in Understanding Who Their Major Competitors Are and

...industry. Would collaboration with global retailers such as Wal-Mart and Tesco be a better growth strategy, or would it be in understanding who their major competitors are and matching their capabilities and out competing them? The recent wave of reforms by the Government to incentivize Foreign Direct Investment (FDI) in various sectors is bringing a new zeal to the investment climate in India. One of the most debated reforms is the policy for allowing 51 per cent FDI in multi-brand retail. Organized retail, which constitutes 8 per cent of the total retail market, will grow much faster than traditional retail. It is expected to gain a higher share in the growing pie of the retail market in India. Various estimates put the share of organized retail as 20 per cent by 2020. The Indian retail industry has experienced growth of 10.6% between 2010 and 2012 and is expected to increase to USD 750-850 billion by 2015. Food and Grocery is the largest category within the retail sector with 60 per cent share followed by Apparel and Mobile segment. Multi-brand specialty retail segment such as Beauty & Wellness and Consumer Electronics are still in their nascent stage. Their current market size may not hold a big potential for foreign retailers. India is not one market: States in India differ in terms of culture, language, socio-economic development etc. Further, different spending power results in different customer segment even within a state. This makes it imperative on the...

Words: 638 - Pages: 3

Premium Essay

Walmart Project

..........................................................................................................6 ORGANIZATIONAL STRUCTURE..........................................................................................................7 HISTORY OF WAL-MART..........................................................................................................................8 INDUSTRY ANALYSIS.................................................................................................................................9 MARKETING ANALYSIS...........................................................................................................................10 MARKET SEGMENT....................................................................................................................................11 MARKET SHARE.....................................................................................................................................13 DOMESTIC COMPETITORS 14 INTERNATIONAL COMPETITORS 15 CURRENT PRODUCTS...............................................................................................................................16...

Words: 12302 - Pages: 50

Premium Essay

Organizational Assessment

...ORGANIZATIONAL ASSESSMENT Organizational Assessment Sherry Crowe MGT416 Operations Management A02 Dr. Carson March 19, 2014 Argosy University The Wal-Mart Corporation On May 9, 1950, Sam Walton opened up Walton’s 5&10 in Bentonville, Arkansas. The first store with the Wal-Mart name, opened in Rogers, Arkansas in 1962 and was financed 95% by Sam Walton himself. Since its beginning in Arkansas, Walmart has helped millions to save money and live better. Walmart has changed from being a retail store accessible with set hours to be available anytime and anywhere for their 245 million customers. Walmart offer its 245 million customers retail shopping in 11,000 stores under 69 banners in 27 countries and e-commerce websites in 10 countries (Wal-Mart Stores, Inc., 2013). The company is considered one of the largest employers in the world; Walmart employs 2.2 million associates worldwide. In the U. S., Walmart Supercenters, Neighborhood Markets, and Sam's Club warehouses comprise the choices of Walmart stores to which customers have access (Wal-Mart Stores, Inc., 2013). As Walmart continues growing successfully the corporation has experienced global success, which has led the corporation to be in constant of change of strategies that provide that the corporation continues fulfilling its mission while offering new products, bettering the human resource management and developing its personnel, and expanding its social responsibility by helping the different communities where stores...

Words: 4706 - Pages: 19

Free Essay

American Apparel Case Analysis

...for advertising Situation Analysis How American Apparel is going to take the brand from where they are at and move forward with it, either by changing their ways or staying the same. Internal Environment The resources American Apparel has available to them internally come from hiring young people for design and advertising to help them better reach their targeted market, and come up with the advertisements and style of clothing. The overall organizational goals are to offer a sustainable, high quality clothing product that appeals to young urbanite individuals who are likely to be loyal to their brand, and advertise it just by wearing it and making it popular. External environment Five Forces Influence the industry as a whole and determine the conduct of the firms within the industry and also determines profitability Competitive intensity-High Part of the reason American Apparel wants to change in order to build a lasting brand and to make a turnaround is due to the competitive intensity within the clothing industry. Competitive intensity reduces profitability because the more strongly firms are competing, the more likely they are to cut their prices. This intensity increases when there are numerous balanced competitors, slow growth, high fixed costs, lack of perceived difference between products offered by competitors, lack of switching costs. The clothing industry is highly competitive and what sets American Apparel apart from others is their added value to customers...

Words: 1798 - Pages: 8