Walmart and Integrated Marketing
Theresa Perrey
MKT498/Integrated Marketing Strategies
June 10, 2013
Heather Teague

Integrated Marketing Integrated marketing in its most basic terms means to combine all forms of communication and messaging with regards to a product or service. Now this may seem simple but it can be very complex and requires a great deal of effort and time, however the pay off can be great. By creating an integrated marketing plan a company has the opportunity to build competitive advantage, increase sales and profits, while reducing time and stress, and saving money (Burgess, M. 2013).
The purpose of integrated marketing is to wrap the messaging about a product or service around target audience and help them move through the range of stages within the buying process. When a company forms an integrated marketing plan it will concurrently combine the product image, develop a dialogue and nurture the relationship with the target audience (Burgess, M. 2013).
The value found with integrated marketing is that it can assist companies with increasing its profits through enhanced effectiveness. Simply stated, a combined message has more impact than a disorganized heap of messages. In a flooded market, a constant, combined and clear message will have a better chance of driving through the 'noise' of countless commercial messages which barrage consumers on an everyday basis.
Integrated marketing will connect brand messaging together that will give the target audience simplified information and special offers that when offered in a designed progression, help the consumer navigate through the stages of the buying process.

Walmart Walmart, founded by Sam Walton in 1962 has become the largest retailer in the world. Just because a company is at the top of its game does not mean it can afford to be lackadaisical when it comes to marketing. When