University of Phoenix Material

Comparative and Competitive Analysis of Websites Worksheet

|Questions |1st Website |2nd Website |
|The First Look |https://portal.phoenix.edu/home.html |http://www.washingtonpost.com/blogs/worldviews/ |
|What was your initial impression of the site? Did you feel |I was overwhelmed with the navigation choices, there are enough |The site at first review seem to hold a lot of world information, |
|bored, overwhelmed, or confused? |links to different sections that being bored was not an option. |however after deeper looks the site held a lot of unknown |
| | |publishers. |
|How much time did it take to realize the purpose of the site? |The purpose of the site was evident; being able to navigate the |It did not take long to realize the site was developed as an |
| |site properly took a week. |information blog for world news. |
|What is the target audience for the site? |The target audience is for those enrolled in the University of |The audience for this site would be anyone researching the latest |
| |Phoenix school and faculty members. |world news, or someone with information and looking for a place to |
| | |blog it. |
|Did the site look the same in multiple browsers, if multiple |I did not have the option of multiple browsers. I did the |I was only able to review this site using IE9 so I cannot critique |
|browsers were available? |chance to work with the mobile version on the Ipad and it had |the different browsers. |
| |the same feel. | |
|Was there contact information immediately available? |The contact information was available at the bottom of each page|There were multiple contacts available throughout the postings. |
| |that was navigated to. | |
|Were there indications that you could trust the site? What |The site seemed trustworthy because of the nature of the site |There were no true indications about the trustworthiness of the |
|were the indications? |and the people that built it and make up the content. |site-I am sure with probing about the individual authors I could |
| | |find some reputable. |
|Was the text easy to read and easily scanned so that you did |Yes, every page was laid out to allow for ease of browsing. |The text contained in each article was written plainly and easy to |
|not have to read every word? | |follow. |
|What are your thoughts about the layout and colors of the |The layout was easy on the eyes and didn’t distract from the |The layout and colors used were neutral and easy to follow; there |
|site? What impression do they give? |purpose of the site. |were no distractions from the purpose of the site. |
|Finding Your Way Around | | |
|How was the navigation organized? |Yes, there were tabs that allowed for easy navigation. |The site was easy to navigate, with the individual articles |
| | |separated into different categories. |
|When using the navigation, was it intuitive or did you need to|Some trial and error at first, most were self explanatory and |Each link had a title that highlighted its subject so finding what |
|use some trial-and-error to figure out what was behind each |easy to follow. |was behind each was easy. |
|link? | | |
|Was there a clear way back to the home page from every page of|The home page was easy to navigate back to from each page with a|There was no easy home tab to use in order to get back; I had to |
|the site? |Home tab. |rely on the back button in my browser a lot. |
|Did you find the navigation to be consistent throughout the |The navigation was consistent, with sub-tabs were laid out like |The navigation was consistent, with headlines a bolded indication of|
|site? |the main tabs. |what each link was about. |
|Were there any pages on the site that forced you to use the |Yes, a couple tabs were hard to navigate around and needed to go|Each link forced me to use the back button when I was done reading |
|back button because you could not figure out another way to |back a couple times before realizing where to navigate. |what the article was about. |
|move forward? | | |
|The Content | | |
|How easy was it to find the important information? Was it |Finding out which tab contained the information required was |The important information on the page was easily found by the |
|prominently displayed or buried in detailed paragraphs? |easy and non-complex. |highlighted headlines. |
|On pages with lots of content, were there features to help you|The sub-content was laid out in tabs very much like the main |The individual articles held links to other articles on the same |
|find what you were looking for, such as links across the top |page tabs were so there was no confusion about how to proceed to|topic so further research was available. |
|of the page that took you to other parts of the page? |get the rest of the information. | |
|If there were articles on the site, could you tell when they |Yes, every article had a posted date as well as published date. |The author’s blogs held posted dates and the actual article had |
|were written? | |published dates and times. |
|Did images on the pages contribute to the user experience? |There were limited images due to the nature of the site being |Yes, the images were used abundantly to aid the blog post. |
| |educational. | |
|Was the text well written and free of mistakes? Did you find |All grammatical and linkage on the page was complete and free of|The text was written to be easy to read and held no obvious |
|any spelling errors? Were there broken links? |obvious errors. |grammatical errors. |
|Your Thoughts | | |
|What impressed you the most about this site? |The layout was easy to understand. |The amount of information that one could find and aid in research. |
|What features on this site would you want to make sure to |The ability to post and contribute to other postings about |The ability to post blogs and have comments and links to other |
|incorporate into your own site? |topics in order to inform or gather information. |articles of relation. |
|What would you change if you were the owner of the site? |The only thing I would change is the interactive tabs. I would |The lower information bar kept disappearing as I scrolled to the |
| |make each tab a new popup in order to be able to navigate to |bottom of the page to gain access to the contacts etc….I would make |
| |different tabs as needed. |it a static part of the page. |
|What features on this site would you make sure to avoid when |Any complexity, too much information would be a downfall but |I would limit the amount of main page articles and add an archive |
|creating your own site? |there is a needed amount to be informative. |page to keep the simplicity. |
| | | |