...Brunel Business School’s Social Media Usage – The Good & The Bad Word Count: 1650 Table of Contents Executive Summary …………………………………………………………….. 4 Introduction ………………………………………………………………………… 5 Brunel Business School …………………………………………………….. 5 BBS’s Social Media Accounts ………………………………………………. 5 Facebook …………………………………………………………………………. 6 Twitter …………………………………………………………………………….. 7 LinkedIn …………………………………………………………………………… 8 Youtube …………………………………………………………………………… 8 The Challenges Faced …………………………………………………………. 9 Facebook …………………………………………………………………………. 9 Twitter …………………………………………………………………………….. 9 LinkedIn …………………………………………………………………………… 10 Youtube …………………………………………………………………………… 10 Improvements ……………………………………………………………………. 11 Conclusion ………………………………………………………………………….. 11 Reference …………………………………………………………………………… 12 | | | | | | | | Executive Summary With social media gaining popularity in the past few years, it is no surprise that businesses of all kinds use them as a communication method between themselves and the customers. Higher education institutes such as Brunel University are no different to this either with their aim being to be able engage and communicate more easily with their current, ex and prospective students. Here we will be focusing on the Brunel Business School and analysing some of the social media accounts they have. The focus of the report will be on their Facebook, Twitter, Youtube and LinkedIn...
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...This page intentionally left blank Entrepreneurship Second Edition William Bygrave Babson College Andrew Zacharakis Babson College John Wiley & Sons, Inc. To Frederic C. Hamilton and John H. Muller, Jr., pioneers, entrepreneurs, and benefactors of Babson College. VICE PRESIDENT AND PUBLISHER EDITOR EDITORIAL ASSISTANT MARKETING MANAGER PHOTO EDITOR DESIGNER PRODUCTION MANAGER SENIOR PRODUCTION EDITOR GEORGE HOFFMAN LISE JOHNSON SARAH VERNON KAROLINA ZARYCHTA HILARY NEWMAN RDC PUBLISHING GROUP SDN BHD JANIS SOO JOYCE POH Cover image © panorios/iStockphoto This book was set in 10.5/12pt Adobe Garamond by Laserwords Private Limited and printed and bound by RR Donnelley. The cover was printed by RR Donnelley. This book is printed on acid free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support....
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