A business must develop a plan to assure that the products or services being offered are relayed effectively, both cost and targeted, to those that will be the most likely to use those products or services. It is also crucial that the promotion portion of the marketing plan provides a return on the money spent promoting the product. With the Human Resource Outsourcing organization that has been developed, our geographic location will play a strategic role in in the type and scope of our promotional plan. Being a startup we will initially have a smaller advertising budget for two reasons, one being that we do not want to expand or grow services too rapidly and secondly to make sure we are able to spend time evaluating the various promotional methods to determine where we are receiving the most value for our buck. The first thing I wish to state is that we will initially stay away from both television and radio advertising as these methods will not allow for targeting our specific market, small businesses, as well as we wish to provide. These methods will also limit our ability to provide detailed advantages of our services to small businesses and the cost for radio and television is initially not cost effective for the message we wish to convey. We will approach this promotional plan in a few different ways, we will use a sales or drop in approach where we identify prospective clients from available business data available and have our sales force solicit a consultation with the targeted business. We will provide printed information that will detail our organizations mission of saving client’s money, improving work culture and limiting risk exposure of noncompliance with HR related regulations. We will also use trade or regional business specific publications such as Business North Carolina, Raleigh Metro, Cary Commerce and the Triangle Downtowner to promote