...In its quest to spread its stores around the world, Apple is reaching over the Atlantic to snatch the CEO of a British electronics chain to head its retail operations. Apple Inc. said Tuesday that Dixons Retail PLC's John Browett will become its top retail executive on April 20. He will report directly to CEO Tim Cook. Browett, 48, fills a job that opened when Ron Johnson left to become the CEO of J.C. Penney Co. in November. Johnson pioneered Apple's highly successful retail stores, known for their stark design and their Genius Bar, where Apple customers get technology advice and support. About two-thirds of Apple's 361 stores are in the U.S. However, of the 40 stores Apple expects to open this fiscal year, three-quarters will be outside the U.S., with China being a major focus. Apple currently has stores in only 12 countries, including the U.S. Browett has served as CEO of Dixons since 2007. During his tenure, the company continued an aggressive expansion in Europe. It has about 1,200 stores and is Europe's second-largest electronics retailer, after Germany's Media Markt. Dixons' brands include Currys in the U.K., Elkjop in Norway, Kotsovolos in Greece, Unieuro in Italy and Electro World in Turkey and the Czech Republic. Analysts give Browett credit for improving customer service at Dixons. "Our retail stores are all about customer service, and John shares that commitment like no one else we've met," Cook said in a statement Tuesday. The chain hasn't seen much financial...
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...Retail Advertising and Marketing Association Gen/200 Retail Advertising and Marketing Association "Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likable as they would like it to be” (Phil Dussonberry, former BBDO advertising executive). In the world of retail things are ever changing there is a constant need for new advertising or marketing to grab the consumers attention. Without these tools a retailers profits can quickly dwindle leaving them in the dust. One great tool for retailers is the Retail Advertising and Marketing Association(RAMA). This paper will explain what RAMA is, how it can increase my professional knowledge and abilities, and how perfecting my knowledge and abilities can affect my career success. The Retail Advertising & Marketing Association (RAMA) is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. RAMA is a division of the National Retail Federation, the world’s largest retail trade association (National Retail Federation, 2011). RAMA also is the producer of the annual Racie Awards Competition, the industry’s most prestigious creative contest for retail broadcast, web and print advertising (National Retail Federation, 2011). RAMA is an innovative association that connects retailers...
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...1. What changes are occurring in the non-disposable razor category? Assess Paramount's competitive position (compare profit, positioning, and threats for the competition). What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge? Changes in Non-Disposable Razor Category: The non-disposable razor category has seen changes in the recent years. A 5% growth per year from 2007 to 2010, attributed to innovations and product introductions, has to be the biggest change that the category has seen. Advertising expenditures increased dramatically for several non-disposable razor companies over the last couple of years because of the need to promote new benefits from advances in razor technologies. Changes in retail channel distribution have also been noted in the category. Male-grooming products seemed to be a bright spot in the industry from 2007 to 2010 and the segment saw more growth because shaving became more than just shaving – it started to include body spray, shower gel, etc. Channel distribution for the razor category has become increasingly important, with the recent re-introduction of Old Spice; there has been quite the demand for male-grooming products. Competitive Position: Paramount has established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since its entry into the market in 1962. Paramount established itself as unit-volume leader in 2009...
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...The Benefits of Wal-Mart Wal-Mart is known as the biggest discount superstore in the country. According to walmartstores.com, Wal-Mart has 9,005 stores and club locations in 15 countries, employing 2.1 million associates. The corporate office in Bentonville, Arkansas has about 15 buildings and more than 11,000 associates. They lure customers in to their stores by advertising their “everyday low prices”and having the friendly folksy American image. Wal-Mart is convenient to everyone in its surroundings. All of their stores have low prices, a wide variety of merchandise, and most are open 24 hours. Wal-Mart also provides many jobs for the unemployed and are very precise about when and where to open new stores. Wal-Mart is known for always having low prices. Many people might think they lose money by lowering prices, but in reality they make a bigger profit by using this technique. The reason Wal-Mart can afford to have low prices is because “products are manufactured in China at a fraction of the cost of making them here,” (Reich 567). Therefore, allowing consumers to get more bang for their buck. Also, “back-office work, along with computer programming and data crunching, is “offshored” to India,” (Reich 567). So consumers get even bigger and better deals. The New England Consulting Group conducted a study that showed the average American family saved about $600 a year by buying groceries and household goods from Wal-Mart. Wal-Mart provides several jobs to the unemployed...
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...Porters Five Forces of the food Retail Industry 1. Supplier Power bargaining power of Suppliers is low. There is a high competition between suppliers which means that their ability to raise prices or reduce quantity is very low. Suppliers include both domestic and international manufacturers and because many retail products are standardized, retailers have low switching costs which make the supplier power low. Larger retailers have power over their suppliers because they can threaten suppliers to change to different suppliers which would significantly hurt the suppliers because of their great market share. Furthermore larger retailers can vertically integrate with suppliers they are having trouble cooperating with. 2. Bargaining Power of Buyers bargaining power of buyers is relatively low. This is because since there are so many customers, no one customer will have bargaining leverage. If consumers choose not to shop at a retail outlet they most likely miss out on value or price as well as convenience of shopping retail. 3. Competitive Rivalry Competitive rivalry is medium to high. There are numerous competitors as well as many retailers that are entering the market rapidly. Several Rivals are highly dedicated to being industry leaders. Furthermore there are diverse approaches and differing goals between competitors. Therefore weak firms are more likely to leave the market which in turn, increases profits for remaining firms which weakens the power of competitive...
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...The Dream behind Shwapno Standing motionless, raising head to the open sky, staring aimlessly, having tears rolled inside the heart, expecting for customers, who will approach followed by purchasing the product, but returning home selling his merchandise at below the production cost most often leaving those merchandise unsold at the end of the day due to lack of buyer, a farmer from a typical Bazar in Bangladesh passes his everyday for his livelihood. There are millions of farmers scattered across Bangladesh have this sort of gruesome and untold experience in their life leading them to take different such unproductive occupation as pulling rickshaw, thus dragging our agro based economy to down and making us more dependent on imported food. Ironically, most of us do not know that silent cry is going in the families of those hapless farmers. Most farmers spend their day in suspicion thinking whether they can sell their products at fair price as well as sell those all, even if they have bumper production in their field. Hardly do they get fair price and sell those altogether, ironically. What a great humiliation for farmers, who work all day long under scorching sun devoting his happiness and meet the daily vegetable and grain needs of urban people. Likewise, fisherman and meat producer encounter this type of fate in their life. Most of the farmers, fisherman and meat producer of our country are the victim of typical interest business “Dadan”, which exploit them instead of benefiting...
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...1. Traditional and online shopping environment In the traditional shopping, one has to leave home, either walk or take a ride to a particular location in order to buy what one wants. There are many ways of traditional shopping such like shopping at shopping center, outlet village, markets or department stores. However, online shopping has been developing at a fast rate through recent years and more and more people are moving towards this mode of shopping. The online shopping is typically done at home or office that you could convenient use a computer to search online. 2. My Traditional and online shopping experience 2.1 Online Shopping Experience Online shopping offers me a greater selection at my fingertips with no waiting in lines, saving time and energy. Whenever I want to shop online, I just need my laptop, a cup of coffee, and I can shop at my own comfort and convenience at home on my comfortable bed. I usually shop in G-market as they offer a huge range or products from lifestyle to fashion clothes to accessories, and even travelling packages. I personally like to buy clothes there due to the wide varieties with clothing design from different countries with different style. If I were to buy a formal and an informal shirt together through traditional shopping, I would probably need to shop at 2 different outlets to get the shirts. However if I were to shop online, I could get the 2 shirts at one go with a just few clicks. When I shop online, it will just take...
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...Company Description Company Overview Founded in 1953 by M.D. Goodfriend, Goody’s Family Clothing has established a growing tradition of providing good quality, moderately priced clothing to millions of families. Goody’s has a team of over 12,000 employees, known as Associates, and is continually expanding. In 1979, M.D.’s son, Robert Goodfriend, better known as “Bob”, took over. Bob expanded the Goody’s chain of 21 stores to over 280. The growing chain of stores serve over 20 million customers. Goody’s offers clothing for the entire family with departments specializing in men’s, misses, juniors, kids, and ready-to-wear, which includes accessories, undergarments, jewelry, and shoes. Goody’s prides itself in offering customers a difference from other retail clothing stores in such areas as quality, selection, and value of clothing. Not only does Goody’s take pride in the products it sells, but also in the high level of customer service that it’s associates provide. Goods and Services As stated above, Goody’s offers clothing for the entire family. There are five main departments which include men’s, misses, juniors, kids, and ready-to-wear. All of these departments except for Ready-To-Wear offer different styles of clothing that include casual-wear, athletic-wear, and dress/business attire. Ready-to-wear provides all the accessories that would be needed to accompany the clothing offered in the store, such as hosiery, socks, undergarments, jewelry, purses...
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...Dheepak on Retail STVP 2007-002 STVP-2007-002 [June 12, 2007] Organized Retail “Inquilab” in India Current Landscape of Retail in India The Indian government does not recognize retail as an industry. In India 98% of the retail sector consists of counter-stores and street-vendors.1 With no large players, inadequate infrastructure and a small affording population that believed in saving rather than spending, Indian retail never attracted the interest of large corporations. That was till they realized that retail in India is a USD 320 billion dollar industry, growing at CAGR 5% and contributing to 39% of the GDP2 (See exhibit 1 for projected market size of retail in India.). It might seem almost nonsensical that this important sector of the country’s economy has been overlooked by corporate giants. One cannot blame them though. Indian retail has been a traditionally unorganized sector, dominated by counter-stores and street vendors (See Exhibits 2 and 3 for pictures). While retail employs a large sector of the population, most of these people are uneducated, unskilled individuals that regard retail as the preferred career alternative to agriculture. They never had the means nor will to develop the sector or expand their business. Retail never enjoyed the support of the Indian consumer. A miserly population that barely had the means to make end meet never treated shopping as a form of leisure. While individual retailers saw small gains, lack of infrastructure...
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...Arguments against FDI in Retail in India 1. Predatory Pricing With its incredibly deep pockets Wal-Mart will be able to sustain losses for many years till its immediate competition is wiped out. This is a normal predatory strategy used by large players to drive out small and dispersed competition. This entails job losses by the millions. 2. Labour Displacement Another factor is that it can only expand by destroying the traditional retail sector. Till such time we are in a position to create jobs on a large scale in manufacturing, it would make eminent sense that any policy that results in the elimination of jobs in the unorganised retail sector should be kept on hold. If we assume 40 mn adults in the retail sector, it would translate into around 160 million dependents using a 1:4 dependency ratio. Opening the retailing sector to FDI means dislocating millions from their occupation, and pushing a lot of families under the poverty line. Plus, one must not forget that the western concept of efficiency is maximizing output while minimizing the number of workers involved – which will only increase social tensions in a poor and yet developing country like India, where tens of millions are still seeking gainful employment. This dislocated and unemployed horde has to be accommodated somewhere else. Agriculture already employs nearly 60% of our total workforce, and is in dire need of shedding excess baggage. That leaves us with manufacturing as the only other alternative. With...
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...to a middle class mall. First, Latinos often bring their children to the malls while they shop. The Asian people often talk in their own language while they are around other Asians. Many Asians own stores that attract Black people. In the Black stores, the managers and owners are more lenient to the workers singing and dancing n the stores. The guys always know what they want and they go in the stores and buy it. The girls go into stores and they take all day, they try on clothes and most of the time they don’t even buy what they have tried on. In the mall that I went to, there are only a couple of stores for the upper class and many of these stores are being shut down because of the lack of business. The Black people buy most of the shoes and hats in the malls. White and Asian men like to buy male purses (hand bags). Black men seem to prefer the watches with the big faces, and the white men like the smaller faced watches. At the downtown upper class mall, the food courts have more options than the middle class malls, such as sushi. This upper class mall (Lenox) does not have Sears or JC Penney’s, the middle class mall (Gwinnett) does have those department stores. Lenox has Bloomingdales, Sax Fifth Avenue and Belk’s. Lenox mall is meant for upper class people. But many middle and lower class people get dressed up to walk around the mall which is now making more upper class people not want to shop at this mall. There are nicer restaurants around the mall. The white people...
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...INDIAN RETAIL INDUSTRY MANAGEMENT AND ITS EFFECTS ON THE ECONOMY SUBJECT: MANAGEMENT 360 RAHUL S MADAVA RAO NAVNEET SINGH RAWAT UDAI SAI NALAM MOUNIKA APARNA GUPTA - 131407 131431 131332 INDIAN RETAIL INDUSTRY MANAGEMENT AND ITS EFFECTS ON THE ECONOMY Contents INTRODUCTION ............................................................................................................................................. 2 Study plan ................................................................................................................................................. 2 Study objective.......................................................................................................................................... 2 LITERATURE REVIEW ..................................................................................................................................... 3 RETAIL INDUSTRY – INDIAN SCENARIO ......................................................................................................... 4 Segmentation ............................................................................................................................................ 4 IMPORTANCE OF MANAGEMENT IN RETAIL INDUSTRY ............................................................................... 6 Place .......................................................................................................................................................... 6 Supply chain...
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...Why We Go To Malls There are a number of reasons why people shop at malls. For one thing, people malls extremely convenient. In addition malls provide shoppers with a great variety of stores and shopping opportunities. Finally, and perhaps most importantly, malls are great places for entertainment. Malls are convenient places to shop. They provide shoppers with abundant and secure parking areas. Shoppers need not drive around for fifteen minutes looking for a parking place, nor need they be afraid to walk to their cars after they have completed their shopping. Malls are usually totally indoors so people are comfortable why they shop. They do not they do not have to be subject to the elements as they go from store to store. Finally, the most convenient aspect of the mall is its one stop shopping experience. Variety is another advantage of the mall. There are specialty stores, such as candle stores, bath and beauty stores and music and video stores. These are the anchors of the mall, and the mall provides "odd stores" for those eccentric shoppers who are looking for different items. Finally, the mall is a wonderful entertainment center. Not only do people go there to shop, but they also got there for relaxation. There are movies sometimes as many as fifteen or sixteen. In addition, arcades are available for children, teens and adults. Some parents drop their children off at the arcade, give them a roll of quarters and pick them up after they have completed their shopping...
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...Kodak M22 Instamatic – Old Video Cameras Technology has changed greatly over the years. Specifically video cameras, they have decreased in the products size but increased in the quality over time. When video cameras were introduced back in the 1970’s, they were using an old film format as compared to digital in today’s era. As these video cameras were being developed and launched into the market for the first time, it reflected the way retailers could examine buyer behaviour. Even back when the first sets of video cameras were released, retail stores were mounting them on the ceilings not only for security purposes, but to track consumers shopping habits. This helps these stores better understand how consumers are shopping so they can predict the next move. As the format back in the 70’s was film, retailers had to manually view the cameras to predict popular areas in the store, for example. This helped retailers effectively manage their stores as they would place the newest, popular products in areas that attracted the highest number of consumers. Another way video cameras have impacted buyer behaviour is through the product mix. By retailers using cameras to evaluate their retail stores, they are able to evaluate their product density (too high or too low); amount of signage and even the labelling within the store that could’ve been confusing. A retail stores product mix is important to upper management, as they want to ensure the best possible consumer experience. In order...
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...1. Introduction Even though the financial performance has been continuously improved for several years of westfarmers which was primarily driven by the success of the coles turnaround, Westfarmers's major competitor woolworths successfully launching the "Masters" chain of retail hardware stores and planning to rolled the business bigger in next 3 years still is a concern for the board of directors in westfarmers. What makes it worse is the announcement of intention of leave of Mr. Mcleod, who has been credited with the very successful turnaround of Coles business. The purpose of this report is to investigate any potential key challenges presently facing by the group by analysis of the industry and core competence and value chain of westfarmers. 2. Westfarmers background Westfarmers was established in 1914 as Western Australia farmers' co-operative. It is now one of the largest retailers and diversified publicly listed company in Australia. In 1984, when it was firstly listed on ASX, its market value was only $30 million, but by the end of 2008, it had a market capitalization grown to $25 billion. In fact, it has engaged an aggressive acquisition and diversification strategy since its establishment. Of those diverse business one of the most important businesses is the retail business including Coles and Bunnings. This leads to the major competitor of Westfarmers's, woolworths. Currently woolworths entered the home improvement retail market and makes the competition between...
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