Premium Essay

Study of Malls by Demographics

In:

Submitted By DionneJohnson
Words 464
Pages 2
I went to a middle class mall. First, Latinos often bring their children to the malls while they shop. The Asian people often talk in their own language while they are around other Asians. Many Asians own stores that attract Black people.
In the Black stores, the managers and owners are more lenient to the workers singing and dancing n the stores.
The guys always know what they want and they go in the stores and buy it. The girls go into stores and they take all day, they try on clothes and most of the time they don’t even buy what they have tried on. In the mall that I went to, there are only a couple of stores for the upper class and many of these stores are being shut down because of the lack of business. The Black people buy most of the shoes and hats in the malls. White and Asian men like to buy male purses (hand bags). Black men seem to prefer the watches with the big faces, and the white men like the smaller faced watches.
At the downtown upper class mall, the food courts have more options than the middle class malls, such as sushi. This upper class mall (Lenox) does not have Sears or JC Penney’s, the middle class mall (Gwinnett) does have those department stores. Lenox has Bloomingdales, Sax Fifth Avenue and Belk’s. Lenox mall is meant for upper class people. But many middle and lower class people get dressed up to walk around the mall which is now making more upper class people not want to shop at this mall. There are nicer restaurants around the mall.
The white people shop and buy things but there are more black people at the mall. This mall is located in Buck head which is the more affluent part of Atlanta. When couples walk through malls, the men usually are just tagging along. The women take control of the shopping at the mall. Many guys only go to the malls to pick up girls. Girls like to go shopping in groups. The white people at the mall lid

Similar Documents

Free Essay

Marketing Management

...CHAPTER V Summary, Conclusions and Recommendations Summary The purpose of this study is to determine the significance of the Demographic, Psychographic and Situational factors that affect the impulse buying behavior of the mall shoppers. The researchers, being enrolled in the marketing management program, aim to determine which among of the factors best trigger the impulsiveness of the consumers in order to provide and come up different strategies to make advantages of this particular consumers’ behavior. These variables assume a high importance to the study. The researchers developed a survey questionnaire and disseminated to the 200 mall shoppers which were divided into four. All the respondents were asked to answer 13 questions in the questionnaire. 50 respondents were taken from four chosen malls around Metro Manila. The data collected from the respondents represents their perception regarding to the different variables. Two statistical tools were used in the study. First is the percentage distribution of the variables according to the answers of the respondents using the frequency table. Second is the chi-square statistics that determined the validity and significance of the null hypotheses using the contingency table. Conclusions Each of the factors were observed and studied thoroughly by the researchers. Answering the research question number two wherein it asked if the mall shoppers are impulsive buyers with the question to the survey questionnaire that...

Words: 477 - Pages: 2

Free Essay

Research Methodology

...research methods involved in the study. The chapter considers the design of the study, sampling design, questionnaire design, reliability check and pilot testing, hypothesis to be tested and finally, data collection and data analysis tools and techniques are mentioned. Design of the Study The research study will utilize exploratory research at the beginning and further in order to test the Hypothesis, it will follow descriptive research design. A pilot study will be conducted among some buyer. Based on the pilot study, necessary changes related to the questionnaire will be taken into consideration. Finally, the main study will be conducted among the buyers in the City. The second aim of this study was to understand the effect of the identified antecedents on the actual impulse purchase behavior of apparel buyers; multiple regression analysis has been conducted for the same. Then the demographic difference in the actual purchase behavior of apparel buyers has been studied with the help of ANOVA. Sampling Design People carrying shopping bags in the malls of Jaipur city, Rajasthan will be considered as sample for this study. Mall intercept method will be used for this purpose. Sample size has been decided on the basis of 5:1 ratio (5 samples for every item of the questionnaire), as per the basic assumption of multivariate analysis.. Instrumentation Questionnaire design The first part of the questionnaire will identify demographic profile of the respondents and...

Words: 482 - Pages: 2

Premium Essay

Uniqlo Swot Malaysia

...UNIQLO Marketing Research Report GBMP 509 – M1 December 2, 2013 Mike Assad Victoria Markowski Adam Mawer Cecilia Setiawan Timothy Wong Executive Summary The purpose of this study is to research, analyze and evaluate proposed pilot retail locations in the GTA for Uniqlo’s entrance into the Canadian market. Methods of analysis include quantitative secondary research using the geographic information system (GIS) SuperDemographics to examine key demographic data corresponding with Uniqlo’s primary and secondary target group. The use of qualitative formal studies including consumer traffic data from commercial shopping malls, a competitive environment analysis, as well as an online audit of websites containing relevant location information were also been employed. The research draws attention to the key demographics and psychographics of Uniqlo’s target groups as they compare with the demographic data collected from specified geographic locations within the GTA. Results of the data analyzed indicate that Uniqlo’s direct market share and target group competitors have positioned themselves in high traffic retail areas in close proximity to one another capitalizating on the traffic created in the competitive environment. These centralized shopping hubs reveal a correlation between mall patron statistics and the surrounding trade area population. Of the 7 locations examined, those closely aligned with Uniqlo’s target market group were ranked to evaluate their merits based on weighted...

Words: 5020 - Pages: 21

Premium Essay

Sm Advantage Card Thesis

...the faculty of Pamantasan ng Lungsod ng Marikina by: Name of Chair Chair Name of Advisor Advisor Name of External Reader External Reader Abstract Select (highlight) this text and then begin typing your abstract, which should be limited to one paragraph of not more than 120 words Copyright © CONTENTS Abstract ii List of Figures vii List of Tables viii CHAPTER I The Problem and Its Background 1 Introduction 1 Background of the Study 2 Conceptual Framework 4 Research Paradigm 7 Statement of the Problem 8 Significance of the Study 9 Scope and Limitation 10 Definition of Terms 11 CHAPTER II Review of Related Literature and Studies 13 Socio-Demographic Profile: Age 13 Socio-Demographic Profile: Gender 14 Socio-Demographic Profile: Income 15 Customer Retention 15 Interacting with customers 17 Building Loyalty 17 Purchase Intention 19 Purchase Frequency 20 Synthesis of Literature Review 20 CHAPTER III Research Methodology 21 Research Locale 21 Population Sampling or Respondents of the Study 21 Research Method and Design 22 Research Instrument 23 Data Gathering Procedure 25 Statistical Treatment of Data 25 References 27 Appendix A Questionnaire Validation Letter 32 Appendix B Survey Instrument Content Validity Test for the Problem 34 Appendix C Survey Instrument 42 List of Figures Figure 1. Effectiveness of SM Advantage Card in Creating Customer Loyalty, as developed by the researchers. 5...

Words: 8256 - Pages: 34

Premium Essay

Coffee Time

...developed. India and other South Asian economies are of interest to CoffeeTime and management is considering the option of entering India (University of Phoenix, Simulation: Research and Decision Making). Knowledge of India What CoffeeTime knows about India are the different locations, historical background, the size and population of the area, religion, culture, main industries, and economic power. From this information managers can gather knowledge about specific cities, their level of affluence, if the population is more modern or conservative, and their consumer population. Secondary research helps for further analysis on these certain cities, such as demographics, which includes age, gender, income, education, leisure and lifestyle. This data also shows the average daily visitors to malls, the number of malls, theaters and restaurants. The infrastructure includes data such as the number of colleges, daily flights arrivals and departures, and road conditions. The data based on competition shows the number of coffee chains, restaurants and the market size for coffee powder. All this information will help CoffeeTime analyze which city to choose, who would be the target segment and what would be the expected revenue. Modern cities with higher level of affluence are more likely to be bigger consumers of “special flavored coffee”. The target segment would be the population in the age group from twenty-four to thirty-four years of age. This segment includes mostly students...

Words: 1658 - Pages: 7

Premium Essay

General Growth Properties

...General Growth Properties Christina Dukes (CD) Pamela Davis (PD) Claudia Botello (CB) Edgar Garcia (EG) June 28, 2011 Table of ContentS EXECUTIVE SUMMARY (CD) 1 INTRODUCTION (CB) 2 Background / History (of the Company) (CB) 2 Mission Statement (CB) 3 Mission (CB) 3 Business (CB) 3 Major Goals (CB) 4 Corporate Philosophy (PD) 4 Strategic Evolution (PD) 4 Intended Strategies (PD) 5 Emergent Strategies (PD) 6 Stakeholders (EG) 6 Internal (EG) 7 External (EG) 7 Purpose of the Report (CD) 8 Chart for Team Activities (CD) 10 EXTERNAL ANALYSIS (EG) 11 Industry Profits (EG): 12 Industry Segments (EG): 13 Industry Analysis/Porter’s Five Forces (EG) 13 Risk of Entry by Potential Competitors (EG) 14 Entry Barriers (EG): 14 Economies of scale (EG) 15 Product Differentiation (EG): 15 Capital Requirements (EG): 16 Switching Costs (EG): 16 Cost Disadvantages Independent of Scale (CD) 17 Government Policy (CD) 17 Expected Retaliation (CD) 18 Power of Buyers (CD) 18 Power of Suppliers (CD) 18 Threat of Substitutes (CD) 19 Intensity of Rivalry among Established Firms (CD) 19 Industry Attractiveness/Profitability (CD) 19 Summary (Results) of Five Forces (CD) 20 Economic (CB): 22 Technological (CB): 23 Political/Legal (CB): 24 Global (CB): 25 Summary of Analyses and Impact (CB): 25 Strategic Group (PD) 26 Assumptions (PD): 27 Capabilities (PD): 28 Competitive Advantages (PD): 28 Current Strategies...

Words: 18078 - Pages: 73

Free Essay

Sdafsdf

...manager of Upper Cuts hair salon: “According to a nationwide demographic study, more and more people today are moving from suburbs to downtown areas. In order to boost sagging profits at UpperCuts, we should take advantage of this trend by relocating the salon from its current location in Apton’s suburban mall to downtown Aption while retaining the salon’s decidedly upscale ambiance. Besides, Hair-Dooz, our chief competitor at the mall, has just relocated downtown and is thriving at its new location, and the most prosperous hair salon in nearby Brainard is located in that city’s down town area. By emulating the locations of these two successful salons, UppperCuts is certain to attract more customers.” ANALYSIS Citing a general demographic trend and certain evidence about two other hair salons, the manager of UpperCuts (UC) concludes here that UC should relocate from suburban to downtown Apton in order to attract more customers and, in turn, improve its profitability. However, the manager’s argument relies on a series of unproven assumptions and is therefore unconvincing as it stands. To begin with, the argument assumes that Apton’s demographic trend reflects the national trend. Yet, the mere fact that one hair salon has moved downtown hardly suffices to infer any such trend in Apton; HairDooz might owe its success at its new location to factors unrelated to Apton’s demographics. Without better evidence of a demographic shift such trend in Apton. For that matter, the trend might...

Words: 2350 - Pages: 10

Free Essay

F1 Experience Case Study

...F1 EXPERIENCE CASE STUDY Business Description The F1 experience is about an indoor kart racing center and its main aim is to attract and give customers an exhilarating rush of adrenaline and excitement through the use of high speed go-karts. The location of this center will be close to the mall which is very good for business and will be able to get the news about about the F1 experience and through that will be able to attract more customers. The F1 experience will feature new developed kart that is different from their competition. Products and services the F1 experience will be providing includes arrive and drive racing, arcade games, corporate outings/private events, concessions, league racing, retail novelty shop, youth kart racing camps, advertising packages and television entertainment. Marketing Location is very important and this location is really good. It proves that Whisler did his marketing homework. Since Indianapolis is home of the Indy 500, racing capital of the world, it is definitely the perfect location due to all the advantages it provides like a lot of motor sport influence on the people of the city. It also has approximately 5million visitors a year who bring in about $1.5billion in revenues. Another reason why location is good is massively trafficked mall which is next door. The center is located directly behind the mall, which is Indiana’s largest mall and home to over 11million customers per year. There is a lot of money in this location which...

Words: 404 - Pages: 2

Free Essay

J.Co and Krispy Kreme

...fried dough confectionery or dessert food. The doughnut is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franchised specialty outlets. Doughnuts have a disputed history. One theory suggests they were invented in North America by Dutch settlers, who were responsible for popularizing other American desserts, including cookies, apple and cream pie, and cobbler. Indeed, in the 19th century, doughnuts were sometimes referred to as one kind of oliekoek (a Dutch word literally meaning "oil cake"), a "sweetened cake fried in fat." Comprehensive review of recent dessert statistics, tracking consumer buying habits, home baking statistics and demographics. After meals, 70% of consumers eat dessert at least once a week, with 36% twice or more; mid-evening snack (54%), afternoon (42%), late at night (40%), mid-morning (33%). According to the International Dairy-Deli-Bakery report "What's in Store?" - 2011 instore sales reached $10.2 billion, a 2.2% increase - with the most popular products including: cookies (84%), doughnuts (80%), special occasion cakes (79%), Danish/pastries (72%), muffins (71%), pies (68%), brownies (61%), and cupcakes (59%). Supermarket center aisle sales include: cookies ($3.7 billion), pastries/doughnut ($1.7 billion), baking mixes ($1.1 billion), and prepared pies and cakes ($1 billion). ("Digging into Desserts," in Food Technology, November 2011 (Vol. 65, No. 11)...

Words: 3187 - Pages: 13

Premium Essay

Marble Slab and Mr. Brown

...Marble Slab Creamery, is a internationally managed restaurant located in Le Mall Sin El Fil, Le Royal Hotel Dbaye, Alley, City Mall Dora specializes in serving all natural ice cream. Marble slab is located in a prime location (Malls) which causes some problems because not everyone is willing to go to a Mall just to eat ice cream thus having a low market share especially in the presence of competition such as “Gelato” and “Bouzza Bashir” which are independent shops. In a culture like ours people are prone to eat from places that are more affordable and have been in the market for a years. Marble Slab opened their first store in City Mall on 2008, Marble Slab delivered high quality customer service, along with high quality ice cream. Having no advertising made it harder for people to know more about Marble Slab thus making it harder for them to reach a large number of their target audience. Marble Slab started to get known from people that go to the malls, which are mostly mothers of children and teenagers that hang around in the food courts at malls. Marble Slab did not just offer great quality ice cream but also offered cakes and catering for different events, different kinds of cones and brownies. As mentioned before Marble Slab did not have any advertising so anyone that wanted to know more about the products had to visit their Facebook page or their website. Marble Slab’s technique revolves around having a fun experience from the moment you enter the shop till you...

Words: 909 - Pages: 4

Free Essay

Inquiry Lesson

...Subject and Grade Level: Social Studies for 3rd grade Time Required: 2 weeks for 2 hours daily Materials and resources needed: Internet Access, Social Studies Book, Library, computers, maps Lesson Overview: This lesson will help students to learn about where they live. There focal point will be set on attractions in their areas such as neighbors, restaurants, amusement parks, gas stations, malls, schools and churches. This lesson will enable them to have a clear understanding of what their environment consist of which will offer them a better view of their history and geographical life. Goal of the Lesson: To understand the history of their neighborhood or district Objectives: After completing this lesson, students will be able to appreciate the lifestyle they possess. They will also be able to understand how the population of people lives such as low, middle and upper class families. They will be able to distinguish this by observing their surroundings when they are out with their parents or other family members. Students will be able to forecast how and where they want to live when they grow up. Students will be able to think ahead and decide on what type of career they want in order to have the things that surround them for example: a nice car, a big house and nice neighborhood. With this lesson, it will enable them to understand the importance of environmental living. Investigative Questions: 1. What is the demographic of people that live in the neighborhood...

Words: 573 - Pages: 3

Premium Essay

Gap Analysis of Retail Supply Chain

...TOPIC: Gap Analysis of Retail Supply Chain between India and Developed Nations INTRODUCTION IMPORTANCE OF SUPPLY CHAIN MANAGEMENT: ← Supply chain management is a topic of importance among the logistic managers and researchers because it is a Consider with a competitive edge. Supply chain management deals with the management of materials, information and financial flows in a net work consisting of suppliers, manufactures, distributes and customers. ← The supply chain management is logistics aspect of a value delivery chain.  It comprises all of the parties that participate in the retail logistics process: Manufacturers, wholesalers, Third Party Specialists like Shippers, Order Fulfilment House etc. and the Retailer. Here, logistics is the total process of planning, implementing and coordinating the physical movement of merchandise from manufacturer to retailer to customer in the most timely, effective and cost efficient manner possible. ← Supply chain enables an organized retailer to move or store products more effectively, efficient logistics management not only prevents needless movement of goods, vehicles transferring products back and forth; but also frees up storage space for more productive use. SOME DEFENITIONS OF SUPPLY CHAIN MANAGEMENT: Supply chain management (SCM) is the management of interconnected businesses involved in the ultimate provision of product and service packages required by end customers (Harland, 1996). Supply chain...

Words: 4975 - Pages: 20

Premium Essay

General Growht Properties

...Table of Contents Executive Summary (JS) 5 Introduction 6 Background / History of the Company(CD) 6 Mission Statement(CD) 7 Business(CD) 7 Major Goals(CD) 7 Corporate Philosophy(CD) 7 Strategic Evolution (KH) 8 Intended Strategies (KH) 8 Emergent Strategies (KH) 8 Stakeholders (AB) 9 Internal (AB) 9 External (AB) 9 General Growth Properties Organizational Structure (KM) 9 Purpose of the Report (CD) 10 External Analysis (KM) 11 Basic Industry Information (AB/KM) 11 Industry Growth (KM) 12 Industry Profits 12 Industry Segments (AB/KM) 13 External/ General (Macro) Environment (AB/CD) 13 General Economic Conditions and Global (CD) 13 Population Demographics(CD) 14 Societal Values and Lifestyles (Sociocultural) (CD) 14 Political, Regulatory and Legal (AB) 15 Technological (AB/CD) 15 Summary of Analysis and Impact (AB/CD) 16 Industry Analysis/Porter’s Five Forces (CD) 16 Threat of New Entrants (CD) 16 Current Rivalry Among Existing Firms (CD) 17 Supplier Power (CD) 17 Bargaining Power of Buyers (CD) 18 Threat of Substitute Services (CD) 18 Industry Attractiveness/Profitability (CD) 18 porters five forces model (JS) 19 Strategic Groups (KH) 19 Internal Analysis (AB) 20 Value Chain Analysis (AB 20 Primary Activities (AB) 20 Inbound Logistics (AB) 20 Strength: 20 Weakness: 20 Operations (AB) 20 Strength: 20 Weakness: 21 Outbound Logistics (AB) 21 Strength: 21 Weakness: 21 Marketing & Sales...

Words: 20172 - Pages: 81

Premium Essay

Marketingresearch

...should search an Internet database using the key words “coffee”, “coffee shops”, “coffee consumption”, etc. to identify the relevant data. They should also visit Starbucks’ web site (http://www.starbucks.com). 2. Starbucks can determine the answers to such questions by conducting qualitative research. Both focus groups and depth interviews can be useful. Focus groups can generate new insights and ideas, while depth interviews can uncover hidden motives, values, and beliefs. Using qualitative research, the company found that consumers are looking for a coffee house experience that elevates coffee drinking to an art form and coffee houses to the place where Americans choose to relax and socialize. Through extensive marketing research studies, Starbucks created a place where you can meet and drink good coffee that did not resemble work or home, but fell somewhere in between. 3. Personal interviews at representative coffee shop locations of Starbucks and other chains could be used to determine the image coffee drinkers have of Starbucks and other coffee shop chains. This method offers several advantages: complex questions can be asked; it is very good for the use of physical stimuli; very good sample control; high quantity of data; and very good response rate. 4. Personal observation method could be used at a sample of Starbucks coffee shops where the new coffee is available for purchase. A trained observer records the reactions of those customers who order and drink the new...

Words: 1297 - Pages: 6

Premium Essay

Nike

...should search an Internet database using the key words “coffee”, “coffee shops”, “coffee consumption”, etc. to identify the relevant data. They should also visit Starbucks’ web site (http://www.starbucks.com). 2. Starbucks can determine the answers to such questions by conducting qualitative research. Both focus groups and depth interviews can be useful. Focus groups can generate new insights and ideas, while depth interviews can uncover hidden motives, values, and beliefs. Using qualitative research, the company found that consumers are looking for a coffee house experience that elevates coffee drinking to an art form and coffee houses to the place where Americans choose to relax and socialize. Through extensive marketing research studies, Starbucks created a place where you can meet and drink good coffee that did not resemble work or home, but fell somewhere in between. 3. Personal interviews at representative coffee shop locations of Starbucks and other chains could be used to determine the image coffee drinkers have of Starbucks and other coffee shop chains. This method offers several advantages: complex questions can be asked; it is very good for the use of physical stimuli; very good sample control; high quantity of data; and very good response rate. 4. Personal observation method could be used at a sample of Starbucks coffee shops where the new coffee is available for purchase. A trained observer records the reactions of those customers who order and drink the new...

Words: 1297 - Pages: 6