...What do Marketers do? A career in Marketing may be seen as a ‘highly paid and exciting job’ [Byron Sharp, pg6] by many people, but what actually are the roles and responsibilities of a Marketer? ‘The role of the marketer is to understand consumer behaviour and recognise market opportunities so that the organisation can adapt and stay competitive.’ [Byron Sharp, pg22] ‘A Marketer needs to make and review an enormous range of decisions which will either ensure success or failure for a firm.’ [Byron Sharp, pg6] These decisions are drawn from intensive market research that helps marketers understand needs, wants and desires from consumers. ‘A successful marketing professional will be competent in evaluating these needs of the consumer market as they relate to a given set of product(s).’ [Byron Sharp, pg9] This means that the marketing professional will understand how and where to acquire knowledge about consumer demands and trends that are relevant to the marketing of specific goods and services globally or locally. ‘Marketing professionals of the modern era are the people that oversea trading. The modern economy depends on trade.’ making a marketer’s job very relevant to a business. [Byron Sharp, pg8] ‘They research it, compete against one another and make important decisions.’ [Byron Sharp, pg8] ‘The successful marketer usually a professional in a more senior role such as Marketing Director make informed decisions and budget allocations’ [Byron Sharp, pg8] after researching...
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...“WHAT DO MARKETERS DO? “ New York is one of the most famous cities in the world. If I would ask people about the sights in this city, everybody will mention the Times Square for sure. So what have the Times Square and this text about marketing in common? Everywhere at this gaudy and lightly place there are advertisements. I personally think that one task of a marketer is it, to get these advertisements to places, where people can see it and where people are presented. They want to get people known that a product are exist. There are different companies, which producing the same product or service. So in business there’s an enormous competition and in my opinion marketers can make the different between success and failure. Their job is it, to make his product better looking for the people than the competitor. It’s not just about good looking; the customer should get the information which he needs. For example when I want to buy a new Smartphone I immediately think about “Samsung” and “Apple”. This is one aim, which marketers wanted to reach. On the one hand existing products are placed on the market like in the case before and on the other hand the marketer has to search for new products and ideas. In this case marketer have to make a market research, in which they are going to collect, review, analyse and interpret data to make right decisions. They also have to keep the competitor in view. What’s his next step? Do they get new technologies or make improvement at their products...
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...What do marketers do? A marketer will have researched the market to find those needs of consumers that have not been developed. A marketer uses a business tool called the “marketing mix.” The marketing mix is essentially made up of the four Ps; price, product, promotion and place. These four elements are the underlying basis and marketing fundamentals to enable the marketer in determining a product or service. (Sharp, 2013) So selling is merely just a fraction of the entire marketing process of a product or service. When one looks closer at each p element of marketing, there is a considerable amount of strategy, planning and research that is required. By understanding the needs of a consumer is merely not enough, there are also other factors which require research and understanding why consumers are influenced in a number of ways to make specific purchases. All these factors are driven ultimately by consumer behaviour. A marketer will have researched consumer behaviour, in other words, they use market science, to systematically gather and analyse information needed. By applying the theoretical aspects of marketing and bridging this with real world marketing knowledge, the marketer can make informed decisions in planning marketing strategies. Many marketing fundamental theories have evolved over time, after all, marketing has been around been for thousands of years, many have seen thousands of products come and go over time. Yet the fundamental factors that influence consumer...
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...). Marketers play crucial role in marketing activities. They work between companies and consumers, design and implement marketing plans and strategies to achieve marketing goal of companies, satisfy consumers demand at the same time. This essay will demonstrate two types of marketers and their duties, also suggest possible challenge faced by marketers. Companies’ aim is to sell their products to consumers, as well as promote their brand and products to attract more consumers. Therefore overall marketers’ obligation is to search for potential markets, select one or multiple markets as target, take the market environment and all other related factors that will impact on their brand into consideration to design appropriate marketing strategies, and manage the undertaking marketing activities (Mbalib n.d.). In order to seeking potential market opportunities, it is essential for marketers to do comprehensive market research in forms of observations and surveys, which helps marketers to understand consumers’ needs and wants, as well as their behaviour (Sharp 2013, p.6). Generally, there are two types of marketers. One is mainly involved in routine marketing activities, they are performers of marketing decisions, experiments and proposals (Laura n.d.). They also are information collectors and product promoters. They promoting and selling brands, conduct market researches and report the results, collect and report the market matrix figures (Sharp 2013, p.9). This type of marketers are...
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...What is a company’s best asset? Their product? Their CEO? Their sales assistants? No their best asset is their marketers. If a marketer is the company’s best asset then what is it they do exactly? A marketer’s job doesn’t have a set criteria list that states whether to making them a good marketer or not. What makes a good marketer is their skills in analysing, eye for details, research abilities & many more attributes. Marketers spend a lot of time analysing not only their own brand but the competition. This allows them to compare brands to see who is leading the product race and the differences others have that are giving them a leading edge. Once data is collected it is the marketers’ job to analyse the results, from the results the marketer will come up with a sales campaign that will would either form a way to further promote or re-invent the product. Within Byron Sharp’s publication Marketing: Theory, Evidence & Practice he states “While success or failure depends a great deal on luck, marketing strategy has a huge influence on a brand’s success or decline. There is much marketing knowledge that (if used wisely) can help grow brands.” An example of this is the Apple product the iPod. The iPod was hugely successful due not only to Apple’s marketing campaign but the way they saw the future within computer storing software of music formally known as iTunes. The iPod wasn’t the first portable music player but outsold the original Sony Walkman 5 to 1 in the first...
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...According to the Business Dictionary online a marketer is defined as “a person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company.” Being a marketer isn’t just about advertising goods. There is a lot more depth than just that, in order to be good at selling a product you must know the four P’s that relate to marketing. They are Product, Promotion, Place and Price. Marketer’s main job is to sell a product. Marketers must understand what customers actually wants out of there product. This helps them with promoting the product, thus allowing the business to sell it onto the customer. Knowing the product inside and out is a good attribute of a marketer. In order for a product to retain its competitiveness in the market, continuous product development is required innovation as well as differentiation in marketing strategies, allowing marketers to differentiate a product from its competitors. In order to sell a product marketers must understand who you are selling to. Marketers must identify different segments in the market in order to promote their product to specific target markets. This helps them to develop a strong marketing campaign that has a positive effect on the company’s sales. The marketing textbook ‘marketing, theory, evidence, practice has a good example of why identifying a target market is necessary. “Myer shoppers are not very different people...
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...In the business world, the marketers of an organisation are arguably the most pivotal element to the business success. Marketing management can be defined as ‘the application of marketing related strategies and tactics to meet an organisation’s stated goals’ by Moore and Pareek (2010, p. 7). Therefore, marketers are in charge of selecting target market through observation and analysis of wants and needs, applying the marketing metrics in a beneficial way and sustaining a stable market and client base. One of the most fundamental tasks that the marketing team is in charge of is identifying a target market and inturn their needs and wants. A niche market must be attained prior to attempting to market any product or service as it is the first step in selling. Realising the target markets requirements and desires in a product through surveys and observations are one of the key roles of a marketer. The customer base must be well researched to assist in selecting goods, adapting the market and pitching sales all based upon reliably sourced information. Satisfaction according to Churchill and Suprenant (1982 pg.491) involves such phenomena’s as attitude change, repeat purchase and brand loyalty. For example food chains use customer service surveys that allow the consumer to have there say and for action to take place from the feedback. Therefore the marketing team aims to keep the market sustained, providing long term customer satisfaction through these means. The marketing...
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...“WHAT DO MARKETERS DO?” Marketers can be seen as the bridge between an organisation and the community; the many roles of a marketer include focusing on the competition, finding out perhaps why consumer chooses their products over yours. Focusing there efforts on understand your customer base for services and product and evolving accordingly, creating new ideas helping expand the growth of a company, creating a brand. Ensuring good internal communication between all departments is well connected. To put it simpler marketer/marketing departments roles in there organisation are to make help make product/service X more appealing to the consumer base then product Z from another organisation (Rob Engelman, March 2007, “What Does A Marketing Department Do”). Globalisation for a company is a massive step for any organisation. The roots of the first few steps are marketing, a wide range of challenges appear when stepping onto the international scale. The first is simply finding a market need for your product and service; would there even be a consumer base? Cultural difference would be a massive factor, they would you advertise is different, the colour you use would be different, Asian culture the colour red is the colour of good fortune hence why many companies use the colour scheme to help blend in culturally. The time zone differences are a factor, communication could be an issue (Brian Hill, “What Are Some Challenges That Firms Face for International Marketing?”). The key principles...
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...My first never – gettable love It was 2002. And I had just shifted to a new school. It was hard getting through the entrance as it was an ARMY SCHOOL and it one of the many average students with high hopes and get nothing. It was the first time I knew what girls really are. But that wasn’t so. I was just an dumbass who knew how to take advantage of an extra bulky figure. It was a time when girls used to pull down their socks to flaunt their legs and guys were into all sorts of fights, love and all crap. It was a very hot sunny day in Jammu and I saw a girl with skirt ending above the knee and smooth legs. Ohh.. I love those a lot. I was into watching porn and had started imagining her having sex with me. I had just fallen in love …. That is what all my friends said when they saw a hot girl. Her name was Shikha, daughter of an army personnel. She was great to talk to. But I was into something dangerous. That was the first time I went to a café to search how to propose a girl. YouTube had all such things. I was so dumb that couldn’t even tell her how I felt. Days, Weeks, Months and Years passed by and then came the time I heard that she was leaving the school because her dad was transferred to some other place. I was in eighth and didn’t had guts to even say her BYE. Because I never had a conversation with a girl before. Forget conversation not even a HI. She left and then started my downfall...
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...Behavioural/Competency-based Interviews Behavioural interviews are based on the idea that past behaviour is the best predictor of future behaviour. The interviewer will want specific examples of when and how you demonstrated particular behaviours. Prior to interview each position is assessed for the skills/competencies and characteristics that relate to job success. Interview questions are then developed to probe into these areas. All candidates are asked the same questions and notes are taken in order to evaluate candidates. The word competency is widely used in business and personnel psychology and refers to the behaviours that are necessary to achieve the objectives of an organisation. A competency is also something you can measure and lists of competencies form a common language for describing how people perform in different situations. Every job can be described in terms of key competencies. This means that they can be used for all forms of assessment, including appraisals, training needs analysis and of course, selection. • Individual competencies – your personal attributes: Flexibility, decisiveness, tenacity, independence, risk taking, personal integrity • Managerial competencies – taking charge of other people: Leadership, empowerment, strategic planning, corporate sensitivity, project management, management control • Analytical competencies – the elements of decision making: Innovation, analytical skills, numerical problem solving, problem solving, practical learning...
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...-Janice is thinking about passing off John’s program as her own. 2. Who are the primary stakeholders(people that might be affected by this situation)? Name atleast 3. -One primary stakeholder would be Janice, the top executive -A second primary stakeholder would be John, the underpaid assistant and his family -A third primary stakeholder would be Janice’s boss -The company itself may also be affected by this situation 3. What are the possible alternatives for Janice? Provide atleast 2. -One alternative for Janice would be to talk to John about presenting the software package program to Janice s boss together so that John gets most of the credit and some recognition from Janice’s boss -A second alternative would be for Janice and John to get together and look at the software package and maybe have Janice put in her input as well, possibly making the package better, since she is highly educated and in a top position. No matter what, they should both present it together. If you are Janice what would you do? Would anyone be harmed? If so, how? Would you be comfortable with this decision? Will it work? Is it fair? If I were Janice I would first of all, definitely give John a raise. He apparently is a hard worker and dedicated to the...
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...shouldn't pay for a liberal arts education. By Brian Dumaine, senior editor-at-large Fred Smith sees fast growth ahead in the developing world. Fred Smith sees fast growth ahead in the developing world. FORTUNE -- When Fred Smith founded FedEx in 1971, he had just returned from the Vietnam War, where he had served as a Marine platoon leader and then a pilot, and he was casting around for something to do. As legend has it, a paper he had written at Yale -- he doesn't remember the grade but is pretty sure it wasn't a good one -- laid out the idea for a hub-and-spoke system for delivering time-sensitive items like computer parts. He borrowed money from his sisters, leased some jets, and started his service. Today FedEx (No. 70 on the Fortune 500), with headquarters in Memphis, has 255,000 employees, 688 planes, and more than 90,000 vehicles that operate in some 220 countries and regions. Here's the world according to Fred Smith. Edited excerpts: Q: In 2000 you started morphing from your traditional air express delivery business into ground and into freight. What was the thinking behind that strategy shift? A: Well, in 2000 we were probably competing in a $50 billion annual [sales] market space. Today we're directly competing in about a $350 billion to $400 billion marketplace. Going into ground and freight opened up a market for us with the greatest growth potential over a sustained period of time: the developing world. Middle classes are emerging in various countries...
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...“I WANT YOU FOR THE U.S. ARMY!” Now, what would you do if someone were to ask you this? Or if you seen it out in town on a poster? Would you pay any attention to it or just walk on by? Most people would honestly just walk on by, unless, there was something in that particular poster that had caught their attention. Recruiting ads have changed over the years, but this one was popular. This particular recruiting advertisement was an effective argument because of their slogan, Uncle Sam, his stare, his point, and the use of America’s colors; red, white, and blue. I would say this particular recruiting image was for men or boys. Back then it were only the men or boys who could actually join the army. So, this poster excluded any women and girls because they were not allowed to join. The main targeted audience for this was for the younger men and boys, and for more than one reason. The younger they are, the more apt they are to be healthier. The army wants them to be younger because they can move more quickly and act upon things faster than someone who is older. They also want the men who don’t already have a family started because then they won’t have that worry while out in battle and can focus better on what they need to do. Where is the place where you see most advertisements for things? Out in town, right? This image was more than likely posted out in town on public buildings as well, that is where most of a town’s population goes for many different reasons. Having it out where...
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...likely being honest when he says he has no intention of doing anything beyond looking, the act of looking can still be a problem, especially if he is replaying it in his mind later. Not only that, but in his situation he is not even trying to be discreet about it when you’re around, and that is cause for concern. If he freely looks when you are with him, how bold is he when you are not present? 1) Whenever we go anywhere, could be a reception, stores, etc ( basicly anywhere there are other people) he looks/stare at girls/women.. I have been married for 8 years and been talking to him about this ever since. I have asked him several times not to do it, that it bothers me. He says he likes to look, that everyone is different. The next time I caught him staring, I told him you can stare all you want when I am not there, just don't do it infront of me, .. I sometime ignore him but not all the time... it really hurts me.. For eg. we were doing grocery shopping the other day when he saw this girl and he looked/stare at her, its like she had a magnet on her body.. He couldn't help looking.. He is looking at the girl then he saw me looking at him, he then turned away, then looked in the direction she went in... I just walked out the store. Please let me know how to handle this, he says all men look.. I said they look but you stare.. ahh! this is making upset 2) It`s really a shame that one of these women he is ogling doesn`t put him in his place. Wouldn`t that be great? I...
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...1) What type of team do you, the new CIO, have? What do you see as the key problem with the team? For a medium-sized technology company I strongly believe the cross-functional team will make a huge different. The cross-functional team allows groups from various areas of the company to share a purpose or objective. The team leader, with input from the members, creates the goals and objectives of the team as the first step. On a cross-functional team, workers complete assignments together using their skills and talents to further the goals of the team. The key problem with this team is lack of cooperation and cohesiveness and the causes of problem with this team is avoidance in accountability, inattention in results, communication breakdown and goal differences. 2) What would you do to help turn this collection of individual regional and department heads into a top-performing team? There are five main developing stage to help this collection of individual regional and department heads into a top-performing team. The following five stages of team development are Forming, Storming, Norming, Performing, and Adjourning. The CIO needs to retain the motivation of team members in order to successfully overcome any challenges in forming stage. Following the storming stage the team moves to the norming phase, which is when they start establishing open communications, stable positions, norms and values. During this stage is when they start gaining and building trust, which makes...
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