...Foschetti [BRAZILIAN NEGOTIATING STYLE: CULTURAL TRAITS WITHIN] ABSTRACT The opening of borders to international trade transformed the forms of trading, whether in domestic or foreign markets, however, to internationally negotiate it is essential to take into account the cultural aspects of all parts involved in the process. It is notable that culture plays a crucial role in all negotiation process, such as to determine its triumph or fiasco. This paper aims to relate the general cultural aspects of the Brazilian people, how these characteristics influence their behavior during the international trading process and how to generally deal with them as the other party in negotiations. 1. INTRODUCTION In this era of globalization, there is an inordinate necessity to comprehend how culture effects negotiations among parties in diverse areas of the world. Culture deeply influences how people communicate, think and behave. Prosperous cross-cultural negotiations require a perception of the negotiation style of those involved in the process, and the approval and respect of their cultural dogmas and rules. As mentioned, it is unquestionable that culture profoundly influences how people think, communicate and behave (Faure, 1999), thus guiding the type of transactions made and how they are traded. Cultural differences between the negotiators can create barriers that prevent or hinder the development of negotiations. Therefore, knowledge, acceptance and respect for the culture of the...
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...how foreigners see Brazilian culture from an average outsider point of view. To achieve this, we tried to identify some of the stereotypes that the interviewees had towards Brazilian culture, particularly in music. The purpose of the collected information is to give the readers insights of how stereotypes are prejudicial and how they can have huge impacts in big social matters that can increase social inequality, and therefore prevent prejudice. This work was based on concepts of stereotypes described by Claire Kramsch in the book Language and Culture (1998). Basically, she said our perception of a group's social identity is culturally determined. What we perceive about a culture of the other is because we were conditioned by our own culture to see, with limited models that were built around us. It was also used, to endorse the study, O Brasil dos Gringos, written by Tunico Amâncio. His thesis is about the representation of Brazil and Brazilians in foreign fiction films. It was found the incidence of stereotypes and clichés throughout history, and it was studied in more details through 10 films. Beyond this Introduction section, this report contains a Description section, of our activities on this research, a Discussion, analysis and results section, about the study, and finally, a Conclusion section. Description Our group intended to uncover or confirm some of the stereotypes we thought foreign people would have in mind when talking about Brazilian music. Firstly, we...
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...Culture Religion - Since Brazil is such a huge country, it is not difficult to assume that it has almost all of the religions in the world. The interesting facts are that around 90% of the Brazilian population subscribes to some religious ideal; only around 1% of the population does not believe in God, there are more Catholics in Brazil than in any other country in the world. Religion is one of the most important aspects of Brazil’s national identity. Festivals - Brazil is one of the South American countries that is well known for its festive celebrations and annual events. In fact, no matter what time of year tourists visit the country, they are sure to notice the friendly ambience and merry characteristics of the locals. One of the most notable one is the Brazilian famous carnivals characterized by brightly colored costumes, beautiful decorations and jolly music. Dances - Dances are an essential part of the Brazilian culture that is s unique. The dances also reflect the multicultural origin of the Brazilian history as they contain the elements of African, Portuguese and European dance forms. Samba is what comes to mind at the mention of a Brazilian dance. The Samba hails from ancient African beats and customs. It is believed to be derived from an African word “semba”, symbolizing an invitation to dance from man to a woman. This dance is believed originally to have been a form of martial arts that was also accompanied by music. It too has its roots in the African cultures...
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...between the U.S and the Brazilian culture is the individualism. In the United States, individualism is practiced 91% compared to Brazil with 38%. People in the United States think more as “I” compared to Brazil which think and act more as “we”. In Brazil, power distance is practiced a lot because all the individuals in the society are not equal. Also, the power holders have more benefits than the less powerful in the society. In Brazil the power distance is 69 compare to the United States with 40. When it comes to masculinity, the score of Brazil is 49 and the United States 62. Reading with scores the United States is more driven to success, achievement and competition and Brazil has a lower score. For long term orientation, the United States scores lower than Brazil with 26 and Brazil scores is 44. This being said, Brazil takes more pragmatic by encouraging thrift and efforts in modern education as a way to prepare for the future compare with the United States. According to geert-hofstede.com, “At 76 Brazil scores high on UAI – and so do the majority of Latin American countries. These societies show a strong need for rules and elaborate legal systems in order to structure life. The individuals need to obey these laws, however, is weak. If rules however cannot be kept, additional rules are dictated. In Brazil, as in all high Uncertainty Avoidance societies, bureaucracy, laws and rules are very important to make the world a safer place to live in. Brazilians need to have good and...
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...SUMMARY You may find certain aspects of Brazilian culture to be strange and quite different from what you are used to in Canada. One of the major differences is that Brazil is a collectivistic culture as measured on Hofstede’s Individualism Index, in contrast to Canada’s individualistic culture (Hofstede, 2014). Brazil’s collectivist nature will have many impacts on your daily interactions, including the Brazilian importance of family, which will often be place above work priorities (Training, 2012). Brazil is also different in its communication style, which tends to be more informal and indirect than Canada’s formal and direct style. Brazil is also considered a high-context culture, therefore it is important to pay attention to what is said, how it is said, and what is not said (Suderman, 2008). Another major aspect of Brazilian culture is the importance of building relationships before commencing business. Brazilians expect to get to know their business contacts through multiple meetings, in order to establish trust, and hopefully a friendship (DiPaolo, 2006). This process may take some time as it illustrates Brazil’s Polychronic orientation, which is more relaxed (slower) in nature and where the prevailing attitude is that “things will get done in their own time” (Suderman, 2008). Brazil is also very comfortable with inequality as evidenced by their high score on Hofstede’s Power Distance Index (Hofstede, 2014). As a manager in Brazil you will be expected to take absolute...
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...located in northeastern part of South America. Brazil gained its independence from Portugal in 1822. Years later, in 1888 slavery was abolished in the nation. The next year in 1889, The Brazilian Republic was established. Brazil is well-known as the world’s leader in coffee production and exportation. Brazil produces one third of the world’s total coffee production. The country has held this position in the coffee market for 150 years. In 1982, Brazil held the world’s largest debt at the time. In 1986, the country put forth a plan to control inflation (BBC News. 2012). The country has come a long way since last century. Brazil’s economy is now ranked seventh in the world related to nominal GDP and the seventh largest in terms of purchasing power and value of the Brazil’s currency. In 2012, the country’s gross domestic product was 2.253 trillion US dollars. According to BBC News, Brazil’s economy growth has doubled from the expected rate in the final quarter of 2013. This growth was surprising considering the Countries economy declined slightly in the previous quarter of last year. (BBC Business. 2014.) According to a recent article by CNBC, the rate of beauty products purchased by Brazilian consumers is expected to significantly increase growing past U.S. markets. As Brazilians are making money, their disposable income is increasing. More and more business are viewing Brazil as target market for their brands and products.....
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...business. Here are some facts about Brazilian Cultures’ components. Brazil’s official name is Federative Republic of Brazil but even its citizens do not prefer using whole name. According to last research the population is roughly 200 million and estimated to be growing at about 1.6 percent per year. Young population has a significance share over population. Since 62% of Brazilians are under 29 years of age. Brazil has six climatic regions: tropical rainforest, tropical wet and dry, tropical monsoon, hot semiarid, humid subtropical and subtropical highland. Although most of Brazil lies in the tropics, more than 60 percent of the populations live in areas which are cooled either by altitude, sea winds or polar fronts. While the coastal cities of Rio de Janeiro, Recife and Salvador can get extremely hot, plateau cities such as São Paulo, Brasília and Belo Horizonte have mild climates, and the southern cities of Porto Alegre and Curitiba have mild winters. It is extremely important to know for foreign businessman because climate is as important as culture. For example for housing; people get seasonal work because of climate change. It is also important where you put your business your house. We as a housing team should consider the right place and how deal with climate. Brazil’s official language is Portuguese with the almost spoken rate of 100%. English is the most foreign language used in business cases as well. Lastly, 80 percent of Brazilian believe...
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...Brazilian Music’s Influence Around the Globe Music has the ability to influence the lives of so many. This form of popular culture is very underestimated for how impactful it has become. Music has such a big influence on pop culture that it has the ability to break down the invisible boundaries between different cultures. Music acts like an intermediary that brings people together and offers a different way of communicating around the world. Music acts as a symbol and common ground for everyone to turn towards. Brazil has emerged as a country that holds music very highly. Although critiqued a lot of their way of living, Brazilian music has made a direct impact on its nation. Perrone and Dunne state, “Such critiques are part of a process that has generated models for engaging critically and creatively with the musical cultures of other nations, especially those that have exercised disproportionate influence in Brazil during the twentieth century,” (ix). Music has evaded many parts of Brazil’s culture, giving more meaning to national celebrations as well as dances. Most obvious is the nationalization of Brazilian samba, Brazil’s unification through music, and globalization of Brazilian music as a whole. I believe that samba is the greatest type of Brazilian music that has the ability to bring the world together. Samba is a specific type of music that is innovative in such a way no other type of music can. Its way to connect with so many different types of cultures is...
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...calls with the three of us. I noticed as well that there was a seemingly deep sense that creating a more relation type of Management/Vendor management style was would make for a clearer and cleaner method than the alternative. I learned in haste that my report Jurandir at Pontonet began to surpass expectations quickly in comparison to other vendors in a surprisingly quick time frame. This paper shall also attempt to analyze the business and social culture of Brazil from an American point of view. In addition my purpose is to help achieve the most success when participating in a leadership activity with Pontonet. By having a better grasp of the cultural norms I believe that it will greater help me to have an advantage as a leader for this 3rd party management role I have accepted as part of my responsibilities. It is my understanding through research that Brazil’s business culture is much more stringent than the United States. In this paper it will be my intent to provide analysis and review the current business culture and relations that take place between the U.S. and Brazil. Although there is already a significant oil trading relationship that exists, the question is, can there be any other successful global business dealings between the two countries. In addition as I am in dealings with Brazil on a daily basis and will travel to visit multiple times during the year I am providing perspective and research...
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...inheriting different national cultures. National culture can be defined as “historically evolved values, attitudes and meanings that are learned and shared by the members of a community and which influence their [...] way of life” (Tayeb, 2003, p.10). Hence, the crux for every international manager is to understand the differences in the ways employees, suppliers and clients think, feel and act in different business settings (Hofstede, 1997, p.4). International managers, being capable of managing this challenge, possess a set of intercultural competencies, allowing them to turn cultural diversity into a competitive advantage (Browaeys and Price, 2008, p.215). This information pack provides substantial information about Danish and Brazilian business practices. The subsequent analysis is based upon the theories of the Dutch anthropologists Geert Hofstede and Fons Trompenaars. In particular, Hofstede’s “Uncertainty Avoidance” and Trompenaars’ “Ascription vs. Achievement” have been applied. 2. Theoretical Background Hofstede and Trompenaar are proponents of the ‘etic’ approach. They hold that culture is linked to people’s values. Furthermore they argue that these values can be transferred into universal cultural characteristics. Underpinned by empirical and experimental evidence, both anthropologists developed their set of bi-polar dimensions. According to Browaeys and Price (2008, p.92) these dimensions serve to differentiate national cultures. Moreover they provide implications...
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... Abstract This research paper analyzes the effect of Globalization on the country of Brazil, and how its economy compares to other South American countries and the world. This review will provide factual evidence of the integration of the Brazilian products internationally, and how its economy has evolved to compete in the international markets. A Comparative summary of evidence will be provided in this analysis between the business culture of Brazil, North American, Central America, the Caribbean, and other South American countries economic framework. The framework of the origins of Brazil, and to the progression of the nation into one of the top economies; will be discussed in this assignment. A small glimpse of the picturesque country will be provided in the form of pictures, to give the reader a greater ability to visualize this country and its inhabitance. The major elements and dimension of culture is reviewed, and these dimensions are; what the major elements and dimensions of culture are in this region; how these elements and dimensions are integrated by the locals conducting business in this region; how these cultures and dimensions compare with U.S. cultures and business; and what the implications are for U.S. businesses that wish to conduct business in that region. This paper will review some of the desires of Brazil’s government to be one of the world’s leading sports nations, which has brought the country important sporting events for worldwide...
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...Brazilian Regionalism and Patriarchy in the 20th Century Since early on in its colonial history, Brazilian society has been dominated by explicit hierarchical constructs and staunch regionalism. The patriarchal system that is found in Brazil has its roots in the colonial government set up by the Portuguese in the 1500’s. The rugged terrain and dispersion of resources resulted in only certain areas, mostly along the coast, being developed early on, developing a lack of strong centralization leading to the emergence of deep-rooted regionalism. As Brazil advanced into the 19th century it usurped Portugal as the seat of their colonial empire, effectively gaining its independence. During this time Brazil’s institutions of patriarchy and regionalism further cemented themselves into the culture of the country, becoming part of its identity and can still be seen in Brazil to this day. These institutions were so deeply ingrained into Brazilian society as the country moved into the modern era and came under the rule of a military dictatorship, though they still exerted a lot of influence in terms of political and social decision making, patriarchy and regionalism underwent some alterations to adapt to the changes of the times (i.e. the abolition of slavery). In 1930 Getulio Vargas staged a military coup and seized control of Brazil for himself, beginning the dictatorship that would last until the 1980’s, with the exception of the countries brief experimentation with a democratic...
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...the Brazilian Army is going through changes, mainly in its human resources. Nevertheless, it still has difficulties to identify some ethical dilemmas. The objective of this paper is to show ethical conflicts between officers and noncommissioned officers (NCOs) in the Brazilian Army and presents some proposals for solving them. This paper will show the difference between officers and NCOs in relation to access to medical system in the Brazilian Army. This paper will bring the difficulties for NCOs in providing housing with quality and comfort for their families while officers have priority and quality. This paper will present the conflicts between officers and NCOs in relation to mandatory assignments, in the financial assistance...
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...Amazing Brazil !! Brazil gets its name after a tree the pau-brasil. During the colonization period, the Portuguese extracted colored liquid to paint fabric/paintings. At first they called the country “Ilha de Vera Cruz". When they finally realized that it wasn’t a island they changed the name to "Terra de Santa Cruz" but again when they started to extract wood from a tree named "Pau-Brasil" to avoid losing the territory(from the French)they changed the name to "Brasil", known as Brazil. Brazilians have a very different way of communicating. They tend to get close to each other when a conversation is taking place, and no matter what the relationship is between them. Between 30 and 40 cm is a normal distance. This is really different to our culture here in America. The distance thing is also true in many other everyday situations, such as standing in line or walking in a crowded place. Strong Eye contact (but not staring) is very important, as a demonstration of sincerity and interest in the conversation and in the person being spoken to. It is acceptable to touch someone when speaking to them, no matter the gender or the relationship. (it shows respect when you give eye contact and touch the person) A touch on the arm or a pat on the back is also known in a normal conversation. Brazil is a very family-centered society. When you meet someone for the very first time you should shake hands. A nice thing to say is "muito prazer" my pleasure. Greet individuals in descending...
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...hotel. Brazil is a place where the culture believes in diversity. Also they consider themselves to be Americans as well. Therefore they do not mind using U.S products or services. They are a people that believe in family and that family is a key part to life. Brazil is a place that is filled with variety and is not afraid to allow new cultures to their part of the world. Cultural Analysis In Brazil, the primary language is Portuguese. It was the Brazilians’ first language, but over time immigrants such as Italians, Germans, Japanese, and Spanish-speaking introduced new words and expression to their language. It is much easier for some Brazilians to understand Spanish language than other Latin American countries. The Portuguese they speak in Brazil is different from what they speak in Portugal. The language is so different. It’s just like the English spoken in the United States. However, in Brazil there are many customs. In fact, their daily communication style of Brazilian locals is typically relaxed and relatively informal. It is not unusual during a conversation to be interrupted. Although it’s not rude in their culture. Also, when communicating with locals they often touch each other lightly and stand close together. This is not to be mistaken as flirtation or inappropriate behavior. In addition, Capeoira is a unique form of martial arts that is special to Brazil. It came from the African people in Brazil. A tradition to Brazilians in Brazil is celebrations and carnivals...
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