...Integrated Advertising, Promotion and Marketing Communications, 5e (Clow) Chapter 4 The IMC Planning Process 1) For many individuals, pets are now considered to be part of the family and as a result are treated like children. Answer: TRUE Diff: 1 Page Ref: 80 Question Tag: Definition (Concept) Objective: 4-1 2) Companies that sell pet-related products have had to change what they sell as attitudes towards pets has changed. Answer: TRUE Diff: 1 Page Ref: 80 Question Tag: Definition (Concept) Objective: 4-1 3) PetSmart operates a large number of retail outlets and has begun opening a series of pet hotels. Answer: TRUE Diff: 2 Page Ref: 81 Question Tag: Definition (Concept) Objective: 4-1 4) The IMC planning process begins with an analysis of a company's context, which is a review of their customers, target market, and product positioning. Answer: FALSE Diff: 2 Page Ref: 82 Question Tag: Definition (Concept) Objective: 4-1 5) Developing an integrated marketing communications plan requires the analysis of the three C's: customers, competitors, and communications. Answer: TRUE Diff: 2 Page Ref: 82 Question Tag: Definition (Concept) Objective: 4-1 6) The first step in the IMC planning analysis is the creation of a communications budget. Answer: FALSE Diff: 2 Page Ref: 82 Question Tag: Definition (Concept) Objective: 4-1 7) When conducting an analysis of customers, the marketing team should examine competitors' customers...
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...Laboratory: Part 1 Part 1: Identify Necessary Policies for Business Continuity - BIA & Recovery Time Objectives Learning Objectives and Outcomes Upon completing this lab, students will be able to complete the following tasks: * Identify the major elements of a Business Continuity Plan (BCP) * Align the major elements of a Business Continuity Plan with required policy definitions * Review the results of a qualitative Business Impact Analysis (BIA) for a mock organization * Review the results of defined Recovery Time Objectives (RTOs) for mission-critical business functions and applications * Create a BCP policy defining an organization’s prioritized business functions from the BIA with assigned RTOs Week 4 Lab Part 1: Assessment Worksheet (PART A) Sample Business Impact Analysis for an IT Infrastructure Overview When conducting a BIA, you are trying to assess and align the affected IT systems, applications, and resources to their required recovery time objectives (RTOs). The prioritization of the identified mission-critical business functions will define what IT systems, applications, and resources are impacted. The RTO will drive what type of business continuity and recovery steps are needed to maintain IT operations within the specified time frames. 1. Fill in the sample BIA with prioritization in (parentheses): Business Function Business Impact RTO/RPO IT Systems/Apps ...
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...Throughout history public relations many definitions are changing. Historian Daniel J. Boorstin is quoted as saying, "Some are born great, some achieve greatness, and some hire public relations officers," Public relations is an art and involves careful consideration and creativity on the part of the public relations representative. The job of any good PR rep is to communication a message to the public the organization represented wants to convey. This paper will (a) introduce and examine three definitions of public relations, (b) introduce a newly constructed definition of public relations, and (c) compare and contrast definitions of public relations. Three definitions of Public Relations Two-Way Communication The first definition comes from The Practice of Public Relation, Tenth Edition. According to Seital (2007), “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication” (p. 4). The first aspect of this definition says, “Planned.” The act of public relations is a deliberate process planned by an organization. The next aspect of this definition is, “Process to influence.” The process to influence means to have an effect. The framework of public relations is to have an influence or an effect on the public. The next aspect of this definition is “two-way communication.” The core of public relations is a two-way communication between the organization and the public...
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...Information Systems Midterm Exam (TCO 1) An EHR is defined by the fact that there is collection of data from multiple sources, that provide decision support, and: (TCO 2) Which of the following is a gap in a physician office EHR environment where a document imaging system can be of value? (TCO 3) EDMS would enable which of the following change to occur in an HIM department: (TCO 4) What is the name of the model act relating to the use of electronic online communications and contracts, electronic records, and online signatures? (TCO 5) The use of what tool would provide both the monetary and qualitative benefits to help build a business case for the CEO’s support of an EHR project? (TCO 6) Which of the following is a probabilistic system: (TCO 7) EHR steering committees are largely comprised of: (TCO 1) What are the major benefits and potential barriers to achieving benefits in an EHR? What steps are important to overcome barriers? (TCO 2) Please describe Workflow Technology? What does it mean? What tasks can it perform? (TCO 3) What is the definition of an electronic signature according to the E-SIGN Act, when was it approved, and how many states have accepted this standard? (TCO 4) Describe the following abbreviations: EDMS, RFID, HL7? HSM-330 Health Services Information Systems Midterm Exam Follow Link Below To Get Tutorial https://homeworklance.com/downloads/hsm-330-health-services-information-systems-midterm-exam/ HSM-330 Health...
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...Advertising, Promotion, and Marketing Communications, 6e (Clow/Baack) Chapter 1 Integrated Marketing Communications 1) Communication is defined as transmitting, receiving, and processing information. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) AACSB Categories: AACSB: Communication abilities Objective: 1-1 2) When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 3) The process of creating television commercials, print ads, and retail coupons are examples of encoding. Answer: TRUE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 4) Televisions carrying advertisements and billboards that are available for new ads are examples of senders in the communication process. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 5) When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place. Answer: TRUE Diff: 3 Question Tag: Application Objective: 1-1 6) Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process. Answer: FALSE Diff: 3 Question Tag: Critical Thinking Objective: 1-1 7) Noise is anything that distorts or disrupts a message and can occur at any stage in the communication process. Answer: TRUE Diff: 1 ...
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...Organizational Behavior Chapter 12 Discussion questions 12.1 Before reading this chapter, how did you did you define teamwork? How did this definition correspond to the definition outlined is this book? Teamwork is the process of individuals working together to achieve a goal. I would not really change my definition of teamwork. I believe that it is closely matched with the definition the book and that it is a very good definition. 12.2 Think of a team you’ve worked in that performed poorly. Were any of the causes of the poor performance related to the forces that tend to create process loss? If so, which force was most problematic? What steps, if any, did your team take to deal with the problem? I have worked as a part of many different teams in many different circumstances. Many have been dysfunctional. fI believe that the biggest reason a team to fail is poor leadership. The leadership is the head of a team and should organize the team in order to make sure they succeed. If the team fails the leader needs to be held responsible. 12.3 Think of a team you’ve worked in that performed exceptionally well. What type of task work process did the team engage in? Which teamwork process did the team engage is? Which teamwork process did the team seem to depend on most to produce the exceptional results? I believe that successful teams can and should use a combination of all process types. I believe that they should utilize each type of process depending on the situation...
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...been given various definitions by different scholars. Etymologically, the word 'advertising' is derived from the latin word ' ad vetere' which means 'to draw attention'. It is all about drawing a person's attention to buy a product or seek for service. This is why Hart and O'Connor in Eluwa (1999) defines advertising as the action of calling something to the attention of the public especially by paid announcement". From the above advertising. It is clear that Hart and O'Connor are saying that advertising is all about the public attention drawn by the paid announcement. This definition is similar to Frank Jefkins definitions cited in Eluwa (1999) as the means by which we make known what we have to sell or what we want to buy. But it is limited from the angle of the media of communication. rank Jefkins by this definition is saying that advertising is all about communicating the products with the sole aim of selling the products. It accepts interpersonal communication, macro-communication as part of advertising but Aliede in Okunna (Ed. 2002), sees it as " a form of communication through the media about products, services, ideas, personalities or organizations paid for by an identified sponsor. Definition of advertising as the non-personal communication of information usually paid for and usually persuasive about products, services or ideas by identified sponsors through the various media: he above definition and Aliede's definition both speak of communication through the media...
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...Internationales Management: Intercultural Communication 1 Outline Activity 1.a. …...……………………………. p.3 Activity 1 b. and 1c. ……..……………………p.8 Activity 1 d. …………………………………p.10 Activity 1e.…………………………………. p.11 Reference……………………………………. p.12 2 Activity 1.a. • Establish 3 new folders on your PC: • Definitions of Culture • Culture Models • Articles on Cultural Difference • Create a new folder in your “favorites” called Culture. • Next, search your literature and the Internet (for instance, write in Google “definition of culture”) and collect and file at least 10 different definitions. • Discuss the contents with your tutor and select the one you like best. Definition of Culture There are lots of definitions of culture in scholar or public, in the book it defined:”Culture is the holistic interrelationship of a group’s identity , beliefs , values , activities , rules , customs , communication patterns , and institutions.”(Dodd, 1997, p.36)Furthermore , culture teaches significant rules , rituals , and procedure. Culture reinforces values. Culture teaches relationship with others.1 Culture Models This model demonstrates elements of culture composing a system.The inner core lies at the most significant level.The second and third set of elements are tied to the core , but remain an area for some degree of flexibility and change.(Dodd, 1997, p.38)2 Economic and Work Educational Technology and Material Religious Systems Kinship Systems Cultural Rules...
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...world understand what marketing is, its definition, why it is important, or how it is managed. This paper provides a personal definition of marketing, and addresses the latter points of this paragraph. My personal definition of marketing would be “the aspect of telling people about your business, product, or service. Then advertising, which is the way you present your business, the design of your web page or hard copy advertisements, and the way you look after and follow up with your customers.” In short, this definition boils down to the initial presentation of what you are marketing and then demonstrating good follow-up once a customer is obtained. This is important because customers tell other people, and customer service is the most effective form of marketing. Mentioned earlier is the statement that few people understand the definition of marketing, why it is important, or how it is managed. The next few paragraphs speak to these points. According to Perrault, Cannon, and McCarthy “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.” This definition is very customer oriented and leads the reader to believe that a business adopting this definition is a business that views its purpose as producing something a customer, or group of customers want or need. Some business have a different outlook...
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...that I aspire to have From my point of view, I will choose business technology analyst as my aspiring position. It is a position that requires people to have the technical background and business knowledge. As a student in information management, this position matched us best. A special profile is listed as follows. Maggie H Chen (https://www.linkedin.com/in/maggiehchen) who was graduate from Syracuse University is a business technology analyst. She have a dual degree in Finance and Information Management and Technology. She is aspire to become an effective international business communicator and is currently have more than one year working experience as business technology analyst. Practices that will cause failures in IM management In this specific position, the practice that you cannot correctly translate the business requirement into technical requirement will most likely be the case failure in IM management. Considering the specific profile listed above, it is possible for her to incorrectly translate the requirement since she didn’t have the strong technology background. Business analyst is now crucial for the success of the information management. Since this position provide the “translation service” for the business department and technology department, and imprecise translations will result in failure of the project. A study [2] has showed that poor definition requirements (50%), communications problems (14%) and inadequate risk management (17%) are the...
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...------------------------------------------------- Week 5 Laboratory: Part 1 Part 1: Assess and Audit an Existing IT Security Policy Framework Definition Learning Objectives and Outcomes Upon completing this lab, students will be able to complete the following tasks: * Identify risks, threats, and vulnerabilities in the 7 domains of a typical IT infrastructure * Review existing IT security policies as part of a policy framework definition * Align IT security policies throughout the 7 domains of a typical IT infrastructure as part of a layered security strategy * Identify gaps in the IT security policy framework definition * Recommend other IT security policies that can help mitigate all known risks, threats, and vulnerabilities throughout the 7 domains of a typical IT infrastructure Week 5 Lab Part 1: Assessment Worksheet (PART A) Sample IT Security Policy Framework Definition Overview Given the following IT security policy framework definition, specify which policy probably can cover the identified risk, threat, or vulnerability. If there is none, then identify that as a gap. Insert your recommendation for an IT security policy that can eliminate the gap. Risk – Threat – Vulnerability | IT Security Policy Definition | Unauthorized access from pubic Internet | Acceptable use policy | User destroys data in application and deletes all files | Backup Recovery Policy | Hacker penetrates your IT infrastructure and gains access...
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...The Guide to the Business Analysis Body of Knowledge™ Version 2.0 Framework www.theiiba.org Introduction Purpose This document is intended to provide an overview of the framework developed for version 2.0 of the Business Analysis Body of Knowledge™ (BABOK™). Scope The term “scope” is used to mean a number of different things, but two definitions predominate: • Solution scope is the set of capabilities a solution must support to meet the business need. • Project scope is the work necessary to construct and implement a particular solution. When the BABOK refers to “scope”, the solution scope is meant unless we specifically say otherwise. The definition and management of the solution scope is central to business analysis, and differentiates it from project management (which is concerned with the project scope). Key Concepts Business Analysis Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and recommend solutions that enable the organization to achieve its goals. The BABOK is intended to describe and define business analysis as a discipline, rather than define the responsibilities of a person with the job title of business analyst (which may vary significantly between organizations). Business analysis may be performed by people with job titles such as systems analyst, process analyst, project manager, product manager, developer, QA...
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...Types | Sources | Purposes | Verbal | | | Formal definition- Relating to or in the form of words.Information-There are many forms of verbal communication the most popular being face to face due to the fact it allows for verbal and non-verbal messages to be passed on, but is also inconvenient. Speech enables complex ideas to be expressed and spoke about.Advantage- It’s instant and easy to communicate with, due to the fact that things are easier to make out what people mean because of the tone of their voice and the volume of the voice etc. Verbal communication is the most comfortable method of expression. There are ample methods of verbal communication. Easiest method of resolving things.Disadvantage- There’s no record of the conversation so it can’t be referred to in the future. Business example 1- The manager of McDonalds having a meeting with the board about the satisfaction of the BigMac, due to the fact that they previously started a campaign to make the BigMac healthier yet more satisfying to attract more customers and make their present customers want to purchase the burger more often.Business example 2- Business example 3-Appropriate- If you need to have a conversation.Inappropriate- If the business just needs informing of something. | Business example 1- The information informing the business about the satisfaction of the BigMac could have come from internal or external sources. The internal source using technology and the external source being a traditional method...
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... Research Assignment System Analysis and Design refers to the process of examining a business situation with intent to improving through bettering procedures and methods. System analysis and design relates to shaping organizations, improving performance and achieving objectives for profitability and growth. Systems development can generally be thought of as two components: Systems analysis and Systems design. System design is the process of basically planning a business system or replace/complement an existing system. Planning on what can be done, understanding of the old system is use to determine on how computers can be used to make its operation more effective. System analysis, the process of gathering and interpreting facts, diagnosing problems, and using the information to recommend improvement to a system or systems. Topic headings that I discovered when requirement analysis was searched was giving definition to a business and a computer science. In business and computer science describes the same definition to the process of user expectations for a new or modified product that’s relevant and detailed. According to the website http://searchsoftwarequality.techtarget.com/, the requirement analysis gives same definition. Out of all the definitions that Ive read, this website gives me the best definition. It also mentions further that it involves frequent communication with system users to determine specific feature expectations, resolution of conflict or ambiguity...
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...implementing planned programs of action which will serve both the organization and the publics interest” (Gary Solomon/University of Phoenix, 2012). However, the British define PR as “Reputational Management.” The Britain’s definition of PR focuses on reputation and the result of what you do and what you say and what others say about you. They also say that PR is about managing reputation in a way that it warrants understanding and support, and also influences opinion and behavior” (Gary Solomon/University of Phoenix, 2012). According to "PRSA Public Relations Society Of America" (2012), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (What is Public Relations? PRSA's Widely Accepted Definition). Through the paragraph above, one can learn that there are different ways to define PR and although each is different to a degree, they are not independent of each other. Each build from one another and each provides a different perspective of PR. The first definition of PR focuses on the management of perception, which may include the manipulation of data to influence publics, stakeholders, etc, all with the intent to manage perception. In contrast, the second definition as presented by The First World Assembly of Public Relations Associates,...
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