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What Isculture

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Submitted By HardmanMoni
Words 542
Pages 3
A.
Culture is the ideas, customs and social behaviour of a particular society, for example language, religion, music and social habits. As shown in the item the media are important agents of secondary socialisation. Their norms, Values and customs in their society toys, music, TV, films and the internet is a part of their culture. The idea that in the media adults and children are presented with images that can have an impact on their norms and values, show the importance of media to their culture.
B.
The mass media is an important agent of socialisation in many ways. The mass media covers a range of means of communication, information and entertainment, as it says in the item of books, magazines, TV, films and on the internet. For example; effects of social media can be good e.g. promoting equality, by the media focusing on this, it allows young people to accept people outside of the old norms e.g. gays, transgender. However, the mass media can be negative. For instance the media expresses how being skinny is the new trend and how being skinny is better than being an average weight as that is seen as being ‘fat’ purely because of what’s being shown on a advert on TV. People try imitating the role models/celebrities that they see on the media and sometime they can show positive things about them as well as negative. Such as Cristiano Ronaldo a well known football player having no tattoos so he can give blood to the people who need it compared to seeing leaked photos of Justin Bieber naked. Role models play a big part of socialisation in the media.
Family play an important role in this. By watching a boy programme and playing with boys toys we get put into our social groups from early age from the colour coding of toys such as blue toys for boys like blue hammers, plastic guns, action figure compared to pink toys for girls such as play kitchens. This sets the

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