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When East and West Meet: an Essay on the Importance of Cultural Understanding in Global Business Practice and Education

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Journal of International Business and Cultural Studies
When East and West Meet, Page 1
When East and West Meet: An Essay on the Importance of Cultural
Understanding in Global Business Practice and Education
S. J. Chang
Illinois State University
ABSTRACT
As today’s business decisions and choices are increasingly influenced by the diverse cultural backgrounds and perspectives of various corporate stakeholders, it is critical for business managers to have multicultural understanding. This motivates us to refine our business perspectives and approaches in global arena as well as our educational philosophies on global business management. Based on casual yet experiential discussions, this essay presents some cohesive points on comparative cultural understanding and business implications thereof between the “West” and the “East,” which is presupposed by the cultural contrasts between
America and Korea. It can hopefully serve as a practically meaningful guideline for business practice and education on multiculturalism.
Keywords: multiculturalism, global business management, comparative cultural understanding
Journal of International Business and Cultural Studies
When East and West Meet, Page 2
INTRODUCTION
Thanks to the rapid and continuous expansion of large global businesses, today people, capital, information, and technology travel more freely, rapidly, and widely than ever. The everexpanding scope and scale of large global firms over the recent decades have already been amply documented by numerous reports (See, among others, Barnet & Cavanagh, 1994; Korten, 1996;
Karliner, 1997; Gottlieb, 1998; Worldwatch Institute, 2000; Chang & Ha, 2001, Schmidt, 2007; and Hynes, 2008). These and many other reports cite interesting and surprising facts about the growing size and influence of the corporate world.
Although the world economy has been

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