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Whole Body N Mind

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Submitted By tasha10
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Integrated Marketing Plan
Keller Graduate School of Management-Online MM522
Tarshica Lewis
January 2011

Integrated Marketing Plan

Table of Contents Executive Summary 3 Product Description/ Situation Analysis 5 Target Market 9 Competitors and Substitutes 10 Pricing 12 Channel of Distribution 15 Marketing Promotions/Communications 16 Advertising 17 Direct Marketing 18 Sales Promotions 19 Public Relations 20 Promotion Budget 20 References 21

Executive Summary

An effective Integrated Marketing Communications Plan addresses problems marketing can solve and outlines objectives and strategies in order to implement tactics to accomplish the company’s goals. This IMC plan will focus on key issue for Whole Body N’ Mind. Some of the objectives that will be discussed are acquiring customers and increasing market share. Whole Body N’ Mind is a service that will be dedicated to providing individuals with a luxurious and inviting atmosphere to relax, treat and pamper the Mind, Body and Soul.
Whole Body N’ Mind mission statement is: To provide high quality service and products at exceptional prices to Consumers who want to indulge in the finer things in life and, to provide un-paralleled service and support to ensure customer satisfaction. Whole Body N’ Mind will not only be a relaxation and wellness center, but also an educational force in the community focusing and building upon Educational-awareness of the Mind, Body and Soul.

An effective marketing plan can address potential problems and outlines objectives and strategies in order to implement tactics to accomplish the company’s goals. This marketing plan will focus on key issues for Whole Body N’ Mind and one of its key objectives such as obtaining market share.

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