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Why Don We Sell the Club

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MIA ICS Case Writing Group Case Study No. 3

WHY DON’T WE SELL THE CLUB?
By
Hur Tze Huan
CA(M), FCMA(UK), CFP, MBA(UKM), Cert. Trainer
The Club
Releks Golf & Country Club (the Club) was one of the few members’ clubs in Malaysia. Its 4,000 plus members not only enjoyed golfing and other recreational activities of the Club, they were also each a part owner of the Club’s assets, including the land. The Club’s 36-hole course sat on 300 acres of prime land surrounded by residential and shop-office properties. In addition, the Club had accumulated a cash reserve of RM10 million over the years. This was placed in fixed deposits at several local banks.
The organization structure of the Club was just like any other club or association. The President, Vice President, Honorary Secretary, Honorary Treasurer and 8 committee members made up the decision-making inner circle, called the General Committee (the GC). The GC was the equivalent to the board of directors of a company. The biannually elected GC members served on honorary basis.
The Club operated on an annual budget of over RM10 million. The operation of the Club was complex. It employed a work force of more than hundred persons to run the day-to-day activities. The work force was headed by the General Manager (GM). Under him there were 11 functional departmental managers or executives. The departments were finance, food and beverages (F&B), golf operation, course maintenance, membership, administration & human resources, support service, marketing, house-keeping, safety & health, and sports & recreation. A GC member was assigned to monitor, supervise and advise on one functional department, but generally left the routine day-to-day matters to the salaried staff. (Please refer to Appendix D Organisation Chart for deatails.) Income
The club’s main source of income was from member

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