...1. What does a Porter's Five Forces analysis reveal about the industry in which Dunkin' Donuts and Starbuck's compete? What are the strategic implications for Dunkin' Donuts? The Porter’s analysis reveals that Dunkin Donuts and Starbuck’s are direct competitors in the store front coffee shops. They are in a board market scope as of right now no other new entrant’s coffee shops are in the business of making their own coffee. They both have unique suppliers because no other company makes products like Starbucks’s and Dunkin Donuts. Both have a customer base for some people will want either Starbuck’s or either Dunkin Donuts coffee. The Substitutes are coffee customers can buy inside of a grocery store like Maxwell house or Folgers. However, there will be no place to enjoy a cup of gourmet coffee inside of the grocery store or service station. The Strategic implication for Dunkin Donuts will have to begin with a good (SWOT analysis) of the corporation. They should examine their strengths, weaknesses, opportunities, and threats. 2. In what ways is Dunkin' Donuts presently using strategic alliances? How could cooperative strategies further assist with its master plan for growth? Dunkin Donuts has come up with a brilliant new strategy for growth within the coffee industry. In 2002 the company formed an alliance with Stop & Shop Supermarkets. The agreement allowed Dunkin Donuts to have a full service coffee shop in over 5,000 stores throughout Massachusetts, Connecticut...
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...Logic of the Continous Existence of Dunkin Donuts Group 5 I. Historical Background Dunkin' Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts.Since its founding, the company has grown to become one of the largest coffee and baked goods chain in the world, with 15,000 restaurants in 37 different countries. The chain has grown to include over 1,000 items on their menu, including doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages. The logo is two Ds side by side in orange and hot pink, placed on a coffee cup next to the words "Dunkin' Donuts" written in orange and hot pink. * From the manager of Dunkin Donut Sm Bicutan branch, the Dunkin Donut is from the word itself. Dunkin because the donut was dunk to a coffee before to eat. II. Research Proper A. General / Business Philosophy When Dunkin Donuts founder William Rosenberg opened the first Dunkin Donuts, he had a simple philosophy: “Make and serve the freshest, most delicious coffe and donuts quickly and courteously in modern, well-merchandised stores.” This philosophy still hold true today and is the foundation that has enabled Dunkin Donuts became to grow into World’s favorite everyday, all-day stop for coffee and baked goods. * The Dunkin Donut and its management was only goal is to serve the people without thinking...
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...Cumberland Farms when you go to Cumberland farms website, it automatically pops up with this sign that says “the taste test was close but, the price is not” It is a picture of a Dunkin Donut’s coffee and a Cumberland Farms coffee sitting side by side. They have comments on their front page about what other customers have said about the difference between their coffee and dunkin donuts coffee. People cannot believe that they taste almost the same but are paying for a more expensive coffee at Dunkin Donuts. Some of the comments were “really??? That is a shocker and that is kind of any eye opener”. They even have a video of people drinking the coffee it is a blind taste test and the people are saying that they prefer Cumberland Farms coffee...
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...Strategy: Dunkin’ Donuts -v- Krispy Kreme Doughnuts Introduction This report will compare the facebook communication strategy of Dunkin’ Donuts and Krispy Kreme. Social media is a major media and branding platform for many retailers today both new and established. This method of communicating with consumers is both inexpensive and immediate, so it provides a huge benefit to the company with the least cost. For these reasons, social media sites like facebook provide a huge advantage for retailers especially those in the quick service restaurant (QSR) category, like Dunkin’ and Krispy Kreme. To compare these locations attention was paid to the most popular facebook success indicator, number of likes, and looking further into these numbers to see what other information they tell. Another point of comparison will be the customer engagement strategies observed on the site, looking at level of activity, responsiveness to customers and other factors. First we will begin with an introduction of both companies to provide some background and understanding of each companies marketing strategy. Company #1 – Dunkin’ Donuts According to the company snapshot page on the Dunkin’ website (2014) “Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.” It’s founder, Bill...
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...works – They perform different types of theater which entertains customs and draws them into the donut-making experience . Showing the manufacturing process – They invite to the people come to see how donuts are freshly made in a clean environment . So that, people are more attractive to buy donuts . • Concern with country people – Krispy Kreme dose not work with franchise. They busy with own country people to serve donuts so that maintaining the best food quality. People buy donut more for the best quality. • Following different way to convince media – Sending boxes of donuts into television media as gift which is one of strategy to bring out of publicity. • Selling in half price – Krispy Kreme is selling donut in half price in charity shows. But charity shows organizer sell donuts at same price .That is why Donuts became popular very frequently. Because people are getting donuts at same price as outside of charity shows. 2.Where is Krispy Kreme vulnerable? What should it watch out for? Krispy Kreme vulnerable into their international business . Krispy Kreme is one of the most popular brands in USA and it has very good demand world-wide but it does not grant franchise rights to any one of donuts. If they franchise donuts it could count bigger profits yearly. Krispy Kreme has tremendous reputation for it’s hot fresh donuts. By ensuring proper quality it should watch out for it’s franchise...
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...Cultural factors affect waiting lines. For example, fast checkout lines (e.g.,10 items or fewer) are uncommon in Japan. Why do you think so? When Krispy Kreme donuts entered the Japanese market, people were willing to wait in line for up to three hours to get donuts although another brand of donuts was available. I have tried these donuts and agree that they taste really good, however I would not wait in line for up to three hours for them. The Japanese on the other hand, enjoy standing in line. Japanese people are very patient. If there is no line for a product it may be looked upon as unpopular and of no value. Waiting in line is so common in Japan that it is used as a marketing tool; the Japanese may rent persons to stand in line for them when they are physically challenged or just don’t feel like standing in line but want the product being offered. I feel fast checkout lines are uncommon in Japan because the Japanese are patient people and enjoy waiting in line. They take the attitude that anything of value is worth standing in line for. If there is no line, there is no value. An added benefit of standing in line are the conversations between family members and friends and the memories that they make. Kohlbacher, F., & Holtschneider, U. (2008). Tokyo Queues for You. J@Pan Inc, (78), 24-26. Marquand, R., & Staff, w. (2005, September 27). Japanese queue - gladly - for a 35-foot platypus and falafel. Christian Science Monitor. p....
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...11/20/2015 Marketing Channel MAR 4203 Raquel Eskenazi 3997201 Michael Perera 3004721 Mauricio Etienne 4932817 Antonio Kiriakov 5361314 Kevin Hodgeson 3964446 Andres Lacayo 3342194 1. Is McDonald’s trade-up strategy to the McCafe line of premium coffee products a good deal for the franchisees? Why or why not? The McDonald’s strategic initiative to bring full range of coffee products into its franchisees to all its US stores, created large amount of excitement to the restaurant industry and the press as well. Bringing new line of coffee products would mean direct competition with the primarily competitors; Starbucks and Dunkin Donuts. In reality what really mattered to all those 14,000 franchisees was whether the new line of premium coffee products would be a good thing for them. Either winning or losing from the franchisers point of view was all about whether the new McCafe product trade-up strategy would bring more sales and profits to their stores. Even though there is a lot of talk in the press and it has been largely discussed by store owner, I believe that McDonalds trade-up strategy would be successful. McDonalds is a brand that has been accepted by all Americans, furthermore it is brand that is mostly visited by the Middle Class of people. Furthermore the expectations are that McCaffee premium coffee products would add an average of $125,000 in additional revenue per store; the premium coffee products will also attract more off-peak customers. Other than...
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...Integrated Marketing Communication Plan of Dunkin’ Donuts MKTG522 – Marketing Management Executive Summary Starting in the spring of 2016, Dunkin’ Donuts will be offering a new version of their coffee. This new product will be iced coffee in a can in the plain, mocha and vanilla flavors. These products will be available in local grocery stores at competitive prices. The plan is to use a penetration strategy to enter the market and obtain customers currently purchasing Starbucks products. There will be different marketing communications available to use such as television, internet and print. As the target market uses technology on a day-to-day basis, internet and television media will be utilized to its maximum potential. It will be beneficial to piggyback off of existing advertising to accomplish this task. New customers will be obtained and existing customers will be retained by offering coupons, samples and loyalty points (DD Perks) along with other promotional activities. Budget will equal $63.2 million for advertising expenses. This money will come from Franchisees in the U.S. by receiving 5% of each store’s gross sales a week. (Form10K, 2015) The goal is to penetrate the market by 20%, increase corporate revenue by 10% and build and keep a great business image in the market. Introduction Dunkin’ Donuts started in 1950 when the founder Mr. Bill Rosenberg opened the Quincy, Massachusetts store. Five years later, they started licensing franchises which later made...
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...allowed us the opportunity of creating a proposal for a specific company. Due to the fact that Dunkin’ Donuts is already successful company with many loyal customers, our group decided to make your company the topic of our choosing. Because of the current success of the company, we realized that Dunkin’ Donuts already has an effective marketing strategy. Instead, we wanted to create another aspect to this current marketing strategy to take Dunkin’ Donuts to another level. We have spent a great deal of our semester researching your company and effective advertising methods. Because of this, we hope that you will find this proposal to be beneficial for the marketing department and could possibly incorporate it into your marketing strategy in the future. Since your company is very successful currently, we did not feel it was necessary to change any of the current marketing strategies and techniques. However, we do feel it is time to incorporate some new and young ideas. Through our research we noticed that Dunkin’ Donuts is lacking in the many college communities. As a result, we are concerned that college students will support companies that have a strong presence on campus. Because many people quickly become loyal customers after one positive experience, these students are likely to remain loyal to the companies on campus. This can potentially be a problem for Dunkin’ Donuts, but with the simple marketing campaign we have designed this problem could be resolved. As stated...
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...Ward College Teacher Training College LINGUISTICS Teacher: Lic. Sebastián Amado Paper Nº2: Essay on Pragmatics Date: 17-11-11 Students: Bruno, Fabiana García, Verónica Vocal, María Laura PRAGMATICS APPLIED TO EVERYDAY LANGUAGE Introduction Chapter 1: Deixis and distance 1. Person deixis 2. Spatial deixis 3. Temporal deixis Chapter 2: Reference and inference 1. Referring expression 2. Inference 3. Co-text 4. Anaphoric reference Chapter 3: Presupposition and entailment 1. Types of presupposition 2. Entailments Chapter 4: Cooperation and implicature 1. The cooperative principle 2. Hedges 3. Conversational implicatures 4. Generalized conversational implicatures 5. Scalar implicatures 6. Particularized conversational implicatures 7. Conventional implicatures Chapter 5: Speech acts and events 1. Speech act classification 2. Felicity conditions 3. Speech events Chapter 6: Politeness and interaction 1. Politeness 2. Face wants 3. Say something: off and on record 4. Positive and negative politeness Chapter 7: Conversation and preference structure 1. Conversation analysis 2. Pauses, overlaps, and backchannels Chapter 8: Discourse and culture 1. Discourse analysis Chapter 9: Identification and application Conclusion Bibliography ...
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...analysis. The hints and tips range from the conceptual to the practical, from the complex to the blatantly obvious. The note's underlying philosophy is that, in case analysis, it is not true that there are people who are good at numbers and people who are bad at numbers. Ability to do numbers is not innate; it's all a matter of approach. How you attack numbers is what counts. There are good numbers habits and bad numbers habits. This note has been written to help the reader develop good numbers habits. Part One: The Essentials • Take it slowly: more haste, less speed. • Never pick up your calculator until you know why you are doing a calculation— what you intend to do with the result, how you plan to interpret it. • Always seek a reaction to the calculation's result by asking questions such as: What does this mean? What does it imply? Am I surprised? Is it good, bad, or indifferent? • One useful trick is to guess at the answer before you perform the calculation. Then, when you do it, you can see whether you are surprised or not. If you are surprised, you have found something to think about. Is your intuition just off, or is the result sending you a message? Either way you benefit: you make progress with the case and/or you train your business intuition. • In the final analysis (pun intended), calculations should be the servant of business analysis and not its master. When faced with a business situation, the appropriate procedure is...
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...Opening Your New Dunkin Donuts Location Amber C. Walsh MGT330 Dr. L. Gray August 10, 2015 Opening Your New Dunkin Donuts Location Introduction What an incredible honor to be chosen to be the new Dunkin Donuts District Manager for my geographic area including five new locations. In this paper I will discuss what I believe are four major components that will make this new promotion a successful one. First of all there is job design. Next I will discuss Organizational Design. Then I will speak on how I will go about recruiting for the new branches as well as how I will select who to hire. Finally I will discuss the importance of proper training as well as my preferred method of performance appraisals. Job Design Opening a franchise from scratch will be significantly different from what I’ve done up to this point. I will need to use the experimenting method. This will allow me to evaluate and best decide how to organize the workload. For instance someone who is not as adept at using the computer system is best not put on the drive through window. The drive through position is a position where speed and accuracy will be pivotal in everyone keeping up with orders in a timely manner. This method will not only be best for the company’s work flow but also for the individual. This method will keep employees in a department that best suits them, makes them feel accomplished, and encourages productivity. While I prefer to keep employees at a work station where...
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...Simon had been bullied all his life. Words: 1089 - Pages: 5
He was a skinny nerd in school and smart as a whip but that didn't stop Byron and Carl from bullying him so it came as somewhat of a surprise when Simon offered them a job as his body guards when he had become a wealthy dotcom mogul.
Byron and Carl weren't the smartest of guys which probably answered the question why they were bullies.
But Simon had plans for his body guards.
Monday rolled around and Simon welcomed them in and took them down to get uniforms. They looked good and then he took them up to his office and showed them where he worked.
Just outside of his office was the reception area and a room with a two way mirror where they would be working.
...crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes? B2B might be a place where humor might not seem appropriate (chemicals, machines), yet it might cut through the ad clutter. 2. Now that AFLAC is a widely known brand name, what should its next advertising campaign strategy be? How should AFLAC link the new strategy to the same business and marketing plans? Do you think the company should drop the duck? Why or why not? Once the name...
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...HAMEED ERP: 10568 MBA-1, Morning Business Definition: When Tim Hortons comes to mind, a dark brown colored bean coffee strikes us instantly. Tim Horton broadly caters hot beverages and fast food items for its valued customers. But still coffee and donuts are its bull eyes. It has built its place in consumers mind and heart through its premier products i.e. coffee and donuts. With the passage of time and changing trends globally, it has expended its business into baking, catering and fast dinning to enhance its presence strongly and increase market share. As a result, Tim Hortons has impressively implemented the idea of “different but unique experiences under one roof. While doing so, it has evolved its vision and mission statement without ignoring its loyal consumers which are the important stakeholders as it still strongly associates o itself to its premier products. Karachi: Pakistan is an emerging market for coffee players. It has most of the things to attract brands like Tim Hortons to Pakistan. Country with sixth most populous nation, middle class is expanding, youth rate in population is one of the highest in the world, people are embracing western lifestyle, and buying power is improving. Therefore, Pakistan is a good market to jump into and grow international presence. Karachi, being the biggest metropolitan of Pakistan, provides perfect platform to launch Tim Hortons in the country. It has already established the taste for coffee and philosophy behind the model of...
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