Company Profile

Banglalink Digital Communications Limited, DBA Banglalink, is the second largest cellular service provider in Bangladesh after Grameenphone.

When Banglalink entered the Bangladesh telecom industry in February 2005, the scenario changed overnight with mobile telephony becoming an extremely useful and affordable communication tool for people across all segments.
Within one year of operation, Banglalink became the fastest growing mobile operator of the country with a growth rate of 257%. This milestone was achieved with innovative and attractive products and services targeting the different market segments; aggressive improvement of network quality and dedicated customer care; and effective communication that emotionally connected customers with Banglalink.
Banglalink is today the 2nd largest mobile operator in the country and we have recently celebrated with 1 crore customers. This has been achieved in just three and a half years

Product: A telecommunication package.

Name of the Product: Banglalink Play.

Advertising agency: Carrotcomm.

The Campaign:- | | |

Unsuccessful Campaign:-
Firstly when ‘NO CHINTA JUST PLAY’ was aired in various TV channels like ATN, Channel I, GTV, NTV, etc. They missed out to highlight the registration process properly, so because of that informational gap the ad did not reach its expectations. It was a major error.

Successful Campaign:-
Later on the ad was broadcasted with the registration process highlighted properly in the end of the ad. When the ad agency successfully fixed up their informational gap, they found out more customers reaching their package.

Target Market Profile:-

Demographic | Psychographic | Age: 16-25.

Gender: Both.

Profession: Students, Service holders(lower income).

Income: 8000-20000 BDT. | Lifestyle: Modern, Rough, Impatient.

Values: Achievers,