...Course Project (Acc504-Managerial Accounting) Verizon Communications, Inc [pic] Team Verizon By: Sanobar Salim Adam Abraham Johnny Ly Salih December 14, 2014 Executive Summary Verizon Communications Inc., headquartered in New York, is a global leader in providing broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, serving more than 93 million customers. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers innovative, seamless business solutions to customers around the world. A Dow 30 company, Verizon employs a workforce of 238,000 and last year generated revenues of more than $120.5 billion. The major asset for Verizon commination is their Financial Stability: According to Verizon Communications 2013 Annual Report, the company has $227.3 billion in assets, operating revenues of $120.5 billion, Gross Profit ratio of 19.5, return on asset of 8.6, return on equity of 24 %and cash and cash equivalents at the end of the year ranging from $1.2 billion – $9.7billion over...
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...| ADVERTISING PLAN 2011 | MM575 – ADVERTISING MANAGEMENT | | | Ivory Miller | 12/11/2011 | | TABLE OF CONTENTS Executive Summary | Page 2 | Situation Analysis• Company Description• SWOT Analysis• Industry Analysis• Target Market Description • Marketing Mix• Competitive Analysis | Page 3Page 3Page 4Page 4Page 6Page 7Page 9 | Advertising Objectives• Communication goals• Purchasing behavior• Positioning | Page 10Page 10Page 11Page 12 | Advertising Strategy• Product Concept• Target Audience • Communications Media• Media Objectives• Media Plan• Communication Effectiveness• Advertising Message | Page 13Page 13Page 13Page 14Page 15Page 16Page 17Page 17 | Testing & Evaluations• Advertising Research• Effectiveness Measurement | Page 19Page 19Page 20 | Bibliography | Page 21 | EXECUTIVE SUMMARY The use of cellular or mobile phones has shown remarkable growth and evolution over the past few years. Consumers can make voice calls, send text messages, access their emails, the internet and can even insure their phones in the event that they are lost or damaged for a small fee per month. All bases seem to be covered correct? Let’s imagine a worst case scenario and say due to the current economy your company has to downsize which involves laying-off your whole department including you. You’re back at square one looking for a job to match your qualifications. About two years have passed and your unemployment benefits have run out. You’re barely making...
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...------------------------------------------------------------------------- page 1 Wireless Telecommunication Industry -------------------------------------------------- page 2 Leap Wireless International, Inc. -------------------------------------------------------- page 3 Verizon Communication, Inc. ------------------------------------------------------------ page 4 Restatement of Leap Wireless ------------------------------------------------------------ page 4 Analysis in Accounting Policies and Disclosure Practices --------------------------- page 6 Comparative Analysis of the Financial Statements ------------------------------------ page 8 Governance Structures --------------------------------------------------------------------- page 11 Conclusion ----------------------------------------------------------------------------------- page 14 Reference ------------------------------------------------------------------------------------ page 15 Additional Information -------------------------------------------------------------------- page 17 Executive Summary At least 90% people in the United States use at least one kind of wireless telecommunication services, such as cellular networks service. Leap Wireless International, Inc. is the 5th largest United States public telecommunications company. It competitors include AT&T, T-Mobile or Verizon. This paper will be mainly focused on the restatement of Leap’s restatement of financial statements, analysis of Leap Wireless International, Inx and Verizon, and the...
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...[pic] 21510 Global Context of Management Autumn 2011 Industry Report Telecommunications Industry in Japan Table of Contents Introduction...............................................................................................................................3 The Japanese Telecommunications Industry – an overview......................................................4 The Beginning of Regulatory Reform and the Role of MIC........................................................5 Rapid World-leading Technology and Trends.........................................................................6-7 The Role of Handsets and Devices............................................................................................7 The Economic Effect of a Natural Disaster.................................................................................7 Environmental Policies...............................................................................................................8 Going Forward...........................................................................................................................8 Appendices...........................................................................................................................9-13 Appendix 1 - Shares of cumulative subscribers at the top four Telecommunications companies in Japan................................
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...Phone Supply Chain Jason Dedrick, Kenneth L. Kraemer, Greg Linden* Personal Computing Industry Center (PCIC) University of California, Irvine 4100 Calit2 Building 325, Suite 4300 Irvine, California 92697-4650 October 2010 *Authors are listed alphabetically. The Personal Computing Industry Center is supported by grants from the Alfred P. Sloan Foundation, the U.S. National Science Foundation, industry sponsors, and University of California, Irvine (California Institute of Information Technology and Telecommunications, The Paul Merage School of Business, and the Vice Chancellor for Research). Online at http://pcic.merage.uci.edu. The Distribution of Value in the Mobile Phone Supply Chain Jason Dedrick, Kenneth L. Kraemer, Greg Linden* Personal Computing Industry Center, UC Irvine 4100 Calit2 Blgd. 325, Suite 4300 Irvine, CA 92697-4650 October 2010 Abstract The supply chains of the mobile phone industry span national and firm boundaries. To analyze how value is distributed among the participants, we apply a novel framework for analysis based on financial measures of value capture to three phone models introduced from 2004 to 2008. We find that carriers capture the greatest value (in terms of gross profit) from each handset, followed closely by handset makers, with suppliers a distant third. However, the situation is reversed in terms of operating profit. Carriers shoulder the burden of network installation, maintenance, and upgrading, which absorbs...
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...| The Wireless Telecommunications Industry in Canada | | An analysis of the Canadian wireless telecommunications market reveals that many consumers are unhappy with high prices and want to see a more competitive marketplace, while the government agrees; some experts believe three competitors is the natural number for the industry. The wireless telecommunications market in Canada consists of an oligopoly comprised of three major players; Rogers, Bell, and Telus. These three companies combined have over a 90% market share in the industry (Mayer, 2013). Many consumers are unhappy with their mobile phone bills but are stuck paying high prices because there aren’t any cheaper alternatives. Interestingly enough, many other countries’ wireless telecommunications markets have a similar make-up to Canada’s, where three or four companies dominate the market. However, according to one report by Wall Communications Inc, consumers in many of those markets are subject to more affordable mobile phone bills (Wall Communications Inc, 2013). The Canadian government has sided with consumers on this issue over the past several years and have attempted to increase the number of players in the market by altering old policies and implementing new ones. They believe if they can increase the number of mobile carriers throughout Canada from three to four, consumers will benefit from increased competition, more options, and lower prices. However, it appears they are struggling to...
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...Introduction A few very powerful providers control the mobile communications industry. The industry is forever evolving and changes can be dramatic. Just recently AT&T announced their plans to acquire T-Mobile, Google announced plans to purchase Motorola Mobility and new LTE technologies are making waves in the mobile data sector. Since these providers rely on advanced technologies only the most innovative and reliable networks survive. Verizon currently dominates the market and services 31.9% of American mobile users. The company was established in 2000 as a joint venture between Vodafone and Verizon Communications. One of the Verizon’s largest acquisitions was the purchase of Alltell Wireless in 2009 for $28.1 Billion; this purchase expanded their network coverage and increased their market share. Verizon operates a CDMA Radio network which does not require the use of SIM cards. The company’s service quality is a competitive advantage and Verizon invests about $5.7 Billion per year to expand and upgrade their network services. Verizon boasts “America’s largest and most reliable network” and has over 160.3 Million subscribers. They recently added the iPhone to their product line in early February which has allowed the company to take a significant portion of sales away from AT&T. Verizon is one of the most expensive networks and appeals to customers who are willing to pay a premium for advanced network technology. In other news the FCC has accused Verizon of...
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...Value Chain Analysis Verizon Wireless, like many other companies, uses a value chain analysis to comprehend the parts of their operations that create value, and those parts that do not. This analysis is very important because they will only be able to gain high returns within their industry if the value they create is greater than the costs they acquired to create that value. Verizon’s value chain is divided into primary and support activities. Some of the primary activities are research and development, customer service, marketing and sales, and customer service. The competition within the wireless industry is very aggressive, especially between Verizon and AT&T, which are the two largest providers within the United States. This strong competition influences many properties of the value chain including their positioning, brand equity, pricing, and the products that are offered. New carriers such as Cricket have entered the market as a low cost leader, but not at the level of Verizon or AT&T. The access to Verizon’s inputs such as high capital requirements, economies of scale, and switching costs, make it difficult for competitors to enter the market successfully. It is important for Verizon Wireless to differentiate themselves in order for them to create exclusive added value. The products that Verizon offers can generally be categorized into devices, service/network, and customer service. Within any telecommunication company, the network that they work...
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...Verizon SWOT analysis MGMT 303 DeVry University Julia Smith May 19th, 2012 Verizon Communications Inc. is a provider of communications services with for operating segments: Domestic Telecom, Domestic Wireless, information Services and International. Domestic Telecom is services principally represent Verizon’s telephone operations that provide local telephone services in 29 states and the District of Columbia. Domestic Wireless are products and services which include wireless voice and data services and equipment sales across the United States. The Information Services segment encompasses Verizon’s domestic and international publishing businesses, including print SuperPages and electronic SuperPages.com directories, as well as Website creation and other electronic commerce services. This segment has operations principally in North America and Latin America. The International segment has wire line and wireless communications operations and investments primarily in the Americas, as well as investments in Europe. The Company was formed on June 30, 2000; with the merger of Bell Atlantic Corp. and GTE Corp. Independently both companies managed its own success. GET had over 7 million wireless customers, close to 35 million land lines distributed between the United States, Canada and the Caribbean. Bell Atlantic enjoyed over 40 million mobile customers; at the moment was the world’s largest directory information service provider. Verizon’s...
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...SITUATIONAL AUDIT Industry Analysis: the Telecommunication Industry Market Structure Tellme’s Customers a) Consumers * Older consumers * not the technically savvy early adopters, nor the technically illiterate b) Network Services * Competitor Analysis a) Voice portals | Founded | Launched | Key Investors | Audiopoint | June 1999 | December 1999 | NextGenCapital, LLC | BeVocal | March 1999 | June 2000 | Mayfield Fud, US Venture, Technology Crossover Ventures, Trans-Cosmos USA, Angels | HeyAnita | August 1999 | October 2000 | SOFTBANK Capital | Quack.com | November 1998 | April 2000 | Acquired by AOL, Prior to AOL, investors included Jefferson Partners, Bid.com, ELab Technology Ventures | Talk2 | October 1998 | Not yet | HP, Smart Technology Ventures, SunAmerica Investments, homas Weisel Partners, Oracle Corporation, BlueVector | TelSurf | January 1999 | February 2000 | Angel-backed | b) Voice ASPs Fell into 7 categories based on their focus: * Transactional ASP * Contact-Centric ASP * Incumbent/Contact Centric * Carrier/VRU * Carrier ASP * Multi-Modal/Incumbent * Munlti-Modal/ASP c) Speech Recognition Software Providers All competitors in this group offered a complete set of products for firms. * Nuance * SpeechWorks * Lernout & Hauspie d) WAP Services Wireless Application Protocol is an open technology standard developed by Phone.com, Motorola, Ericsson and Nokia. WAP...
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...TELUS is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 12 million customer connections including 6.7 million wireless subscribers, 3.8 million wire line network access lines and 1.2 million Internet subscribers and 228,000 TELUS TV customers. According to the SWOT analysis of TELUS, TELUS started to diversify product and service. Therefore, customers who use mobile phone and home phone are primary target market. TV and Internet clients are secondary target market. Journal Article Summaries Telus's new generation An interview with Karen Redford, president of Telus Partner Solutions, is presented. She says that the company is on net more than 75% of Canada and 95% if wireless is included, with its partners. She mentions that the people behind Telus, including her, established themselves as the Internet protocol (IP) leader. She adds that Telus is not competing against big carriers in Canada and that it focuses only on providing business. Alan Burkitt-Gray. (2007, November). Telus's new generation: Karen Radford of Telus Partner Solutions. Global Telecoms Business,1. Retrieved October 11, 2010, from ABI/INFORM Complete. (Document ID: 1409567411). Telus goes to the washroom. The article reports that Telus Corp. is taking toilet humour to a new level in a campaign that promotes high-speed Internet service in British Columbia and Alberta. The telco is placing multimedia ads, done by DDB Vancouver, in bar and restaurant...
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... | |Date: |4/09/12 | |Company Name: |Horizon Communications | |Description of Idea: |Provide local switched telecommunications services to targeted sectors of the market. These sectors include high margin | | |corporate applications, custom internet access offerings and strategic alliances with value added resellers of its services.| |Stage/Opportunity: |Start-Up Stage. Horizon has developed its network architecture and strategy but has yet to implement. | |Business Description: |Invest in state-of-the-art-switching platform capable of providing services offered by the incumbent carriers. Horizon would| | |design its switches to meet the needs of its specific target markets and engineer them to handle high volumes of traffic. | | |Minimize capital expenditures by foregoing the construction of costly fiber optic transmission facilities; lease instead. | | |The factors would ensure a capital investment structure per access line...
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...and data landline service), Wireless, Advertising and Publishing and Other (includes the business integration software subsidiary). Revenues in 2008 were approximately $123 billion dollars, an increase of 4.3% over 2007. AT&T Wireless is the nation’s second largest carrier by sales and subscriptions, accounting for over 77 million customers and $69.8 billion dollars of revenue. Within AT&T the Wireless division represents the largest area of growth, compensating for customers abandoning traditional Wireline telephone service. AT&T landed a major coup in 2007 when it signed a deal with Apple to be the exclusive U.S. carrier for the iPhone. Not only did AT&T add new customers, it added more profitable customers. AT&T reports that an iPhone customer’s average revenue per user (ARPU) is $105 per month versus $60 for non-iPhone customers. AT&T’s corporate strategy for securing these profitable customers is to align itself with innovative technology, such as the iPhone, and pay a subsidy of $325 to Apple to make the iPhone more affordable for mainstream America, its target market. AT&T recoups the subsidy by locking iPhone customers into a two-year contract averaging $100 per month and maintaining this customer base through an exclusive contract with Apple. Problem Statement: Despite attracting and capturing high revenue subscribers, AT&T is experiencing high customer dissatisfaction due to congested wireless networks. The greatest threat to AT&T Wireless is that iPhone customers will...
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...Wireless Communication Providers During the latter half of the 20th century to the early years of the 21st century, cellular phones have become a massive trend in our culture. Cell phones originally were seen as novelties that weren’t necessary and were items that only the wealthy wasted their money on. The majority of people have incorporated cellular phones into their everyday life. From 2006-2010 subscriber numbers increased an estimated 5.9% per year, resulting in increases in industry revenue at an average annualized rate of 3.9% (Brumley). Cell phone would be nothing without a cellular service provider. In order for you and I to have teleconferences, talk with family and friends, or hold any type of conversation while on the go without being tied down by wires cellular service providers offer transmission services to us through radio frequency signals rather than through end-to-end wire communication like land lines. These services can sometimes be complemented with data, messaging, and GPS packages and even more. Due to our constant need to be connected with each other cellular service providers are continuing to grow in the domestic market. For an industry that started less than 30 years ago it had revenues of about $138 billion in 2007 and currently has an estimate of 238.2 million subscribers. Wireless services were based on cellular technology in the beginning. Cellular technology divided geographic regions in cells and sent analog signals to customers...
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...Wireless in AmericA Innovative ■ Competitive ■ World Leader is the most innovative and competitive in the world-—the gold standard that others aspire to emulate. The U.s. wireless industry The industry is providing American wireless users with the best value proposition on the planet. We use our devices to talk more, pay less and have more wireless broadband subscribers than any other developed country. The industry’s competition and innovation have also created a fantastic array of choices for consumers, who can select from several national service providers, and many regional and local carriers. They have the option of prepaid or postpaid service. More than 630 handsets are available in the U.S. market. Mobile applications barely existed just three years ago, yet today, there are more than 500,000 from which to choose. Wireless technology is helping us live and work better than ever before, and is having profound impacts in areas such as healthcare, transportation, energy, education and many more. The U.S. wireless industry leads the way in the widespread deployment of high-speed networks… and even in the most challenging of economic times, continues to outpace its counterparts around the world when it comes to investing in infrastructure. The U.S. wireless industry continues to play a key role in our country’s economic development and enriches all of our lives thanks to our hallmark innovation and competition. specTrUm The Lifeblood of Wireless Wireless service...
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