How to Study and Discuss Cases

Read the case once, attempt to answer the questions independently, and then read the case again.

Sample questions that may guide you on your analysis

What are the basic facts? What are the characteristics of the company and the market?

Who are the key players? What are their objectives? Is there an organization in distress? Is there an undeveloped market opportunity?

If so, what are the symptoms? What are the measures or evidence? Are they biased?

Are there underlying problems or trends? What are they? How do we know?

Is there one transcendent problem or opportunity? What is it? How do we know?

What decisions need to be made? What are the alternatives for action?

What are the pros and cons of each alternative? How do we evaluate them?

Which alternative do you recommend? Why?

What should we learn from this case?

How does this case relate to the course topic? To other cases? To the reading?

WHIRLPOOL OF INDIA LTD

Whirlpool’s vision is to have a presence in every home of the country—with pride, passion and performance. They believe they create the world’s best home appliances to make people’s life easier and more enjoyable around the world.

1. Pride in the work and in the employees. It is measured by vigorous process of determining the commitment, capabilities and contribution of the employees.

2. Passion for creating unmatched customer loyalty for their brands, which is measured by growth in revenues, market share, market position and brand loyalty.

3. Performance results should excite and reward the global investors and other stakeholders with superior results. The results are measured by calculating the economic value additions and not just the return on investment.

Whirlpool is committed to achieving global leadership by creating value for its