Classic Airlines and Marketing Marketing methods are vital ideas in business; it will decide if a business is lucrative. Marketing is described as a sequence of actions for management to identify, expect, and achieve a customer’s terms to profit from a product (Luostarinen, Welch, 2011 ). Classic Airlines is the world’s fifth largest airline, but the current cost-effective situation has changed profits, particularly the airline’s customer rewards series. Of all the parts where Classic Airlines’ deals have experienced, the usual flier program has encountered a 19% cut in members and a 21% reduction in flights per lasting member. To make certain the airline maintains to be cost-effective, the Classic Rewards plan must recover. Classic Airlines faces marketing tests that consist of changing technology, customization, and customer empowerment. Besides marketing challenges, the recent corporate culture at Classic Airlines pressures the success of the business’s policies to restore earnings while making budget cuts.
Marketing challenges The largest barriers to Classic Airlines continued accomplishment are increasing costs and fading customer confidence. To recuperate, Classic Airlines needs to advertise its consumer rewards program, Classic Rewards. Three major marketing challenges exist that add to the problem and stand among the airline and increased earnings: changing technology, customization, and customer empowerment. The digital uprising caused by quickly changing technology has guided to more business performed over the Internet. Accordingly, Classic Airlines has abided suit by setting up an internet support system for consumers, which lessened the airlines’ expenses by dropping the number of people necessary to man the call centers. Unfortunately, the airline failed to mix the web channel with the consumer service call channel and the result is